Your Website Needs to be Optimized for Mobile

  • 70% of mobile internet users feel that a call button is critical
  • 71% of users believe that a mobile site should load as fast or even faster than a desktop site
  • 93% of websites for small businesses are not optimized for mobile

With so many people searching for things on the go and the mobile experience becoming much more convenient, it’s more important than ever to have an entirely mobile-friendly website. Without knowing exactly how to create a mobile website, it can feel daunting, which is why the help of a professional SEO company, can be so valuable.

If you have a website that only has a desktop version, it’s time to drop what you’re doing (Well, maybe gently place down) and get started!

Why Mobile Optimization is Important

Did you know that about 93% of potential customers who research their mobile devices will end up completing a purchase? A vast number of people will use their smart phones for research more often than a desktop computer, so only catering to desktop users has become a thing of the past.

When creating a website, mobile should always be on your mind with every design decision. How will it translate to the other version? Does it stay consistent? What needs to be simplified? These are all questions you should be asking yourself during the design process.

Tips for Better Mobile Optimization

A lot goes into creating a successful mobile version of a website, but let’s take a closer look at some hand-picked digital marketing tips that should be very useful.

Keep Things Simple

You never want too much clutter on your website in the first place, but desktop versions allow for a little more space to play around with for fun designs and unique ideas. This freedom is not a luxury you’ll have with the mobile version.

The design will need to be much more simplified since the user isn’t looking for the entire grand experience. They’re most likely there to find something quickly on their small, but convenient screen.

Speaking of a small screen, you might also want to consider making the text larger and easier to read. The user’s eyes will thank you.

Does it Match the Desktop Version?

Just because your mobile version will be different from the full experience, that doesn’t mean it should look like they’re not associated with each other. The two mediums should have the same visual flair, with mobile users merely having simplified navigation.

Beware of Pop-Ups

Pop-ups can be an excellent tool for driving a user in a specific direction and are often recommended by digital marketing companies. They can be placed anywhere on your site and will guarantee the message you want to be noticed is seen.

While these are very useful, they can be a nightmare on websites that aren’t optimized for mobile. Issues could include their difficulty in closing out or taking up too much of the screen, making the user pinch, zoom in, and zoom out to get past them.

In recent years, Google even made this punishable by lowering your website’s search engine ranking. If you’re worried about maintaining good SEO (and you should be), resizing and optimizing your pop-ups for mobile is crucial.

Does it Load Quickly?

Let’s face it. We’ve all given up on a website that’s taken too long to load, even though it’ll probably only take a few more seconds. We’re impatient when we’re online, so websites that take more than three seconds to load are typically seen as too slow.

While you may have this squared away on your desktop site, it will take longer to load that version on mobile devices. By using fewer animations and plugins, plus smaller images, you can increase that loading speed to something much more convenient.

Should You Create an App?

Many websites have chosen to have apps that act as a companion for their website. Having an app can make you stand out from the crowd of competition, but you need to consider two crucial things.

Is the App Helpful?

Don’t just make an app to make an app. It needs to add some extra value or convenience for the consumer. What problem does your app help the user solve?

Solving problem is directly proportionate to having a successful mobile optimized app. The mobile version of your business should offer convenience and an everlasting experience to the user.

Don’t Ignore the Mobile Site

Apps can be great, but the mobile-optimized website should be your priority. You’ll be getting more traffic on an internet browser than an app you have to download.

Google’s Mobile-Friendly Test

Suppose you are looking to find out if your optimized website performs well, or you’d like to see how your desktop version loads on mobile. Google has a handy tool that can tell you. All you have to do is type in the website’s URL into the mobile-friendly test, and it will let you know if the site is ready to go or needs some work. It even gives suggestions on how to improve!

Looking to Improve Your Online Presence with a Professional SEO Company?

Leaving your website without a mobile option can hurt the user experience, which is the exact opposite of what you should be striving to do. Even if you conclude that mobile optimization is necessary for your website, doing something about it without a digital marketing agency can be difficult, which is why a professional SEO company can help you fix that.

Why make things harder for yourself? Having professionals with a lot of experience by your side can make all the difference.

By Olawale Daniel

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