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Are Slow Websites Bad for Business? How Speed Affects Your Website

Nowadays, every business must have a website. There are simply too many benefits to gain from a website, while not having one puts you behind the competition.

Studies show that 90% of people look up information about a business before visiting it. We can think of a website as the face of a business. It attracts customers and provides all the information. So, a website should leave a good impression.

This is especially true for e-commerce websites. As online stores get 3 times the economic growth of traditional stores, many website owners choose to sell their products online. The customers can shop from home while the business can sell in a much larger area.

But what happens if this online face of your business is too slow to load? You risk looking unprofessional, for one. You will also turn away more than a few customers.

We’ve already mentioned that most people look up a business first. Well, if they end up on your website, they will want all the info quickly.

Research compiled by HostingTribunal confirms as much – 40% of people wait 4 seconds for a website to load before abandoning it. Longer load times also mean that visitors who stay open fewer total pages. So, if your website is too slow, you risk potential customers not seeing everything you offer or, even worse, not seeing anything at all.

This concerns particularly much website owners who sell their product exclusively online. Side effects of longer load times include decreased customer satisfaction and loyalty. This means 7% fewer conversions per second of additional delay. Also, 79% of dissatisfied users don’t return to an online store, and 43% goes to the competitor.

Load speed during checkout is essentially important. If checkout experience is too slow, customers worry about the safety of their transaction. While customers rarely abandon their shopping carts in traditional stores even when there is a line, a 2-second delay can cause up to 87% abandonment rates online. To put things in perspective, if you added up the value of all abandoned transactions worldwide, you would get $18 billion loss in revenue per year.

This affects local businesses as well. While local internet searches might bring in less traffic than a regular search engine queries, they have higher conversion rates. So, if you are a lawyer and someone from your town searches for legal offices nearby, Google will lead them right to you. But if your website is too slow, you might lose a certain customer. Even worse, they may just go to the competing legal office.

It is clear as day that operating a website properly can reel in and secure numerous clients. But if your website is slow, this will cast a bad reflection on your business. So it is in the best interest of business owners to improve the speed of their websites as much as they can.

If you want to learn more about website speed or see how these improvements affect businesses, check out the infographic below.

Your Site Too Slow? What Could Influence That?

Too Slow Website Speed - Are Slow Websites Bad for Business
Too Slow to Load? What happens if the online face of your business is taking too long to load? You risk looking unprofessional to potential customers, for one. You are turning away more than a few customers, for the second. And lastly, you risk not getting recommended to other people and lose sales and money.

Slow Website Article Sources


Information and Communication Technology (ICT) Internet Access

5 Top Causes of Slow Internet Connection

Browsing the Internet with a slow internet connection can be a daunting task for the person using the internet to perform a task that needs urgent attention. Such person may become angrier if he/she finds it difficult to access the internet at that very time he’s in dire need of an internet connection.

Internet connection nowadays is becoming much more crowded with internet users who are yearning for fast internet connection and they’re not ready to wait for a website page to load for more than 5-10 minutes before they can have a glimpse of the site contents talk less or downloading files with such connection.Slow Internet connection causes

In reality, slow internet connection is frustrating – it is down to the ground; downloading files from the web with slow internet access can’t just be easier because it wouldn’t just work that way and it is not advisable for you to be using something that doesn’t adds any value to your life.

Here today in this post, we shall be seeing the seven major causes of a sluggish and unreliable Internet connection and a possible solution to most of the problems without much stress.

Factors That May Cause Slow Internet Connection

Damaged Connection Equipments

The type of equipments used for an internet connection setup has a lot to do when it comes to internet connection errors. In most cases, the type of wireless router used for the connection setup might been an outdated one or damaged, and this will have negative effects on your internet connection if care is not well taken as fast as you notice it.


Disturbance in wifi radio access can also cause errors in internet connection. If you are using a wireless router or Wimax internet connection method there is possibility of you not being able to get the best from your internet connection. Error messages here and there can occur.

Most times errors usually occur with wireless method of accessing the internet. In the case of a tall obstructive wall that can block your wireless router signal from sending and receiving internet connection service can cause you to see error messages.

Virus Attack on Your Personal Computer

If your computer system is half-baked in the area of internet virus and malware protection. There is a great possibility of getting continuous error messages in your internet connection. Your internet connection can get affected by your computer system ill health if proper care is not taken.

As a computer administrator, you need to find different ways, which you can use to protect your computer from being infected with trojan viruses that can also affect your internet connection in the long run.

To combat this, you can install a newly update antivirus software (visit our official download page to get latest antivirus that you can use on your computer for free) on your computer for better system protection.

Abnormal Configuration of Your Internet Connection

Another reason why you’ve been getting error messages from your internet connection may be because of how your internet connection is being configured. If you don’t configure your internet connection very well and effectively you might not be able to enjoy the real value of the connection.

Too many people demanding one service (overcrowding)

If there are too many users on the same network that you’re using to access the internet, there is possibility that you can experience errors when accessing the internet at that same time.

What are other ways you think could influence an internet connection performance? Please share them with us in the comment section.