Strategic planning – How To Design And Implement Business Strategies

Strategic planning is structured systemic thinking, organized for the company to achieve its objectives. It is the physical tool for the entrepreneur to put strategies on paper or the computer, constantly monitoring and evaluating the results.

Strategic Planning is the detailing of how the company will act to achieve the general and functional objectives, fulfilling its mission and realizing the future vision.

How To Design And Implement Business StrategiesStrategic planning - How To Design And Implement Business Strategies

Strategic Planning levels 

Strategic planning is prepared at three levels of the organization, namely:

  1. Strategic: strategic level. Strategic planning.
  2. Tactical: strategic management level. Marketing planning; of production; HR; finance; an action plan for middle activities.
  3. Operational: strategic level of operations. Elaboration of operational objectives and strategies. Specific action plan by area, end activities.

Implementation of the Strategic Planning model

Design phase

The strategic planning conception phase is the phase of thinking, reflecting, elaborating the company’s purpose. When answering the questions below, the entrepreneur defines the “north” of the company, where it wants to go and where it will go.

  • What is your reason for existing in the market? Thus, it defines its mission.
  • How will the company be seen, recognized over some time? Your vision of the future is defined.
  • What are its values, which aggregates, contribute to the development of the sector to which it is inserted?

Thus, the differentials are presented, the founders’ beliefs, which will expend efforts towards the best result for their business.

Scenario analysis phase

To trace the best trajectory, the entrepreneur must analyze the environment in which the company is inserted. It will analyze the panoramic photo of the scenery, the scenery where it is located, considering the space and the moment.

This environment will be treated in two dimensions:

Macro environment: it is external to the company, the one from which it receives the influences and impacts, however, over which it has no control – it is the political, economic, social and technological factors that dynamize the market movements. These are the opportunities and threats that the company will need to consider to proceed.

Microenvironment: one over which it has total control, its competencies, its resources, its strengths, and weaknesses.

These aspects are internal. The entrepreneur does the scenario analysis, knows the opportunities and threats along the way, their strengths and weaknesses to face the journey towards the future. That way, he will have a panoramic view from the starting point to the arrival point, he will have the market map: the current scenario.

Elaboration phase

What directions will the company take, what will its trajectory be like? What are the best ways? Are there any shortcuts? Are there obstacles?

Business definition

With consistent scenario analysis, the entrepreneur will define where he will start from, what the business will be, placing the limits of his performance: neither as short nor as wide, according to his resources and potential. It is taking the position to start the walk. In which market will you operate, which customers will you serve? How will you deal with technology? What will be the geographic range?

For the company to be able to make the journey from the starting point, the entrepreneur will need to outline how the crossing will be. Taking advantage of opportunities, minimizing threats, counting on strengths and correcting weaknesses, it will outline the organization’s general strategies, what are the intended results at each stage of the crossing over a short, medium and long term. That is, the entrepreneur will elaborate on the general and functional objectives, considering all the potentialities and limitations existing at the moment.

A short view of the business: direct definition of the product and service delivered. Example: the business definition of a company that sells cosmetics: perfumes, soaps, makeup items.

Strategic business vision: strategic definition: defined by the benefits that will be delivered, in addition to the product and service. Example: business definition of a company that sells cosmetics: beauty; gifts.

Developing general objectives and strategies

They are prepared by the company’s management globally, considering all the factors analyzed in the scenario. It is decision-making, on how to act on the scene to achieve the mission and achieve the vision of the future. These are the objectives and strategies of the organization as a whole.

The objective is what the organization will do, the strategy is how it will do, the set of actions to obtain the desired results. In other words, it is the broad way in which the company operates to reach the mission with the best performance, structuring and return to the business.


For the company to be successful with strategic management, the leadership of the managers must be entrepreneurial, efficient. Thus, the role of leaders will be to disseminate in the company: mission, the vision of the future, values and operating strategies over a certain period. Strategic planning must be known by all areas of the company. Panels, spreadsheets, meetings can be used to present strategic plans.

It is important that each stage of strategic planning is systematically monitored and its results disseminated, reviewed and improved, according to the needs of each strategy.

It is essential to integrate all levels of planning: strategic, tactical and operational in the effort to fulfill each strategy, according to their level of achievement, so that in the end everyone can celebrate the achievement of the objectives and general strategies and fulfill the mission of the company.

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5 Social Media Strategies for Small Brand’s Success in 2019

Are you a small brand that is looking to make waves on social media? You can still have a major impact on the platform, even if it does not stand out when compared to bigger brands with better clout. You can achieve your desired levels of success on the internet if you carefully manage your social media activity.

The avenue continues to be very popular with upcoming businesses because it offers cost-friendly marketing options that allow these brands to engage with potential clients without spending a big portion of their resources. Aside from being better priced for small brands than traditional marketing avenues, social media also features a higher number of users and a variety of targeting options. Did you know that you can get free Instagram auto likes to help your content appear more popular and become likely to attract interest on the platform? It is just one of a number of perks that you could benefit from by setting up your small brand on social media.

If you are considering setting up a social media profile for your small brand, you could stand to benefit from the increased level of exposure. However, you need to develop and adhere to ideal social media marketing strategies to stand a better chance of success. These are some of the best social media strategies you should consider using to ensure success.

How to Build an Empire With an Evergreen Social Media Strategies

Social Media Strategies for Small Business Success
Even with your small startup, you can still attain the level of a big brand by leveraging some of the top notch social media strategies for 2019.

Take advantage of paid advertisements

While you can grow your brand presence organically, if you are a small brand chances are that you do not have sufficient clout to attract followers and interest without a little help. Even the largest brands may need to consider paid advertisement options to help get the right kind of response to their social media activity. You may consider using a number of paid advertising options to reach your audiences better and address one or more metrics that could help you achieve your business goals. Paid advertisements are available across multiple social media platforms, which may mean that you should take some time to look into the potential impact of each option. This will help you develop the right marketing strategy for your upcoming brand to help you achieve your desired level of growth.

Personal selling can be just as good

If you do not have the financial backing to engage in any type of paid advertisements, you should consider personal selling instead of bombarding your followers with advertising content. Social media users will generally develop negative perceptions about brands that excessively advertise themselves, with many people opting against following these brands. You may end up losing interest in your brand and could limit your ability to grow through the use of social media. Instead of repeated advertising, you may consider using personal selling strategies to help you increase your likelihood of conversions. Follow your followers to find out what they like, as well as take advantage of any failures by other brands to win over clients. You could even stand to gain by leveraging life events such as graduations, marriages and other opportunities for personal selling.

Create your own niche

You do not need to engage in certain types of activity online because it appears popular or has proven successful for other brands. Different brands have unique goals and are guided by brand-specific metrics such as their target audience and perceived brand image. While mimicking what other brands do on social media has the potential for success, it can be a risky strategy and may be unsustainable in the long term. For instance, some brands could get away with using suggestive content, but any attempt to replicate this in your social media activity could lead to significant loss of followers and a damaged reputation. It necessitates a carefully planned content strategy, which may be more likely to succeed if it is brand-specific and focused on a niche. Still, it could be a good idea to observe successful social media activity by other brands to understand what works.

Hire a social media team

Many upcoming brands do not feel the need for social media management because of the relatively small size. For these brands, a team could be an unnecessary expense because most brands are only active on a limited number of platforms. But taking up this approach could be limiting to your ability to grow your brand. You should consider hiring a social media team, even if this is on a periodic basis. Having a social media team help out with your activity could increase your efficiency and boost online productivity for your brand. The team will be able to develop suitable social content, which you may then schedule for consistent posts. They could help monitor analytics and increase user engagement and interaction levels by keeping in touch with your followers. You should assess your capacity and ability to manage multiple fronts if you can only afford a social media team on temporary basis. However, you need to be wary about the possible risks associated with a social media team. Since they represent your brand, any unprofessional posts could cost your burgeoning reputation.Hire a team of social media developers

Understand your goals

Do you know what aspect of your business goals you are targeting by going online? It could be integral in helping you develop the right social media strategy for your brand. Failing to consider the actionable goals that you seek to achieve through your social media presence could negatively impact your efforts. You would not engage in any other type of marketing without targeting certain levels of output. Social media is no different. If you do not understand your goals, you may be unable to engage in beneficial social media activity for your brand. It will limit your ability to grow both online and offline. You can use analytic trackers, which are available across multiple social media platforms to understand how your activity is impacting different aspects of your goals. This will help you tweak your social media efforts for better output, ensuring maximum benefit to your small brand.