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Are Slow Websites Bad for Business? How Speed Affects Your Website

Nowadays, every business must have a website. There are simply too many benefits to gain from a website, while not having one puts you behind the competition.

Studies show that 90% of people look up information about a business before visiting it. We can think of a website as the face of a business. It attracts customers and provides all the information. So, a website should leave a good impression.

This is especially true for e-commerce websites. As online stores get 3 times the economic growth of traditional stores, many website owners choose to sell their products online. The customers can shop from home while the business can sell in a much larger area.

But what happens if this online face of your business is too slow to load? You risk looking unprofessional, for one. You will also turn away more than a few customers.

We’ve already mentioned that most people look up a business first. Well, if they end up on your website, they will want all the info quickly.

Research compiled by HostingTribunal confirms as much – 40% of people wait 4 seconds for a website to load before abandoning it. Longer load times also mean that visitors who stay open fewer total pages. So, if your website is too slow, you risk potential customers not seeing everything you offer or, even worse, not seeing anything at all.

This concerns particularly much website owners who sell their product exclusively online. Side effects of longer load times include decreased customer satisfaction and loyalty. This means 7% fewer conversions per second of additional delay. Also, 79% of dissatisfied users don’t return to an online store, and 43% goes to the competitor.

Load speed during checkout is essentially important. If checkout experience is too slow, customers worry about the safety of their transaction. While customers rarely abandon their shopping carts in traditional stores even when there is a line, a 2-second delay can cause up to 87% abandonment rates online. To put things in perspective, if you added up the value of all abandoned transactions worldwide, you would get $18 billion loss in revenue per year.

This affects local businesses as well. While local internet searches might bring in less traffic than a regular search engine queries, they have higher conversion rates. So, if you are a lawyer and someone from your town searches for legal offices nearby, Google will lead them right to you. But if your website is too slow, you might lose a certain customer. Even worse, they may just go to the competing legal office.

It is clear as day that operating a website properly can reel in and secure numerous clients. But if your website is slow, this will cast a bad reflection on your business. So it is in the best interest of business owners to improve the speed of their websites as much as they can.

If you want to learn more about website speed or see how these improvements affect businesses, check out the infographic below.

Your Site Too Slow? What Could Influence That?

Too Slow Website Speed - Are Slow Websites Bad for Business
Too Slow to Load? What happens if the online face of your business is taking too long to load? You risk looking unprofessional to potential customers, for one. You are turning away more than a few customers, for the second. And lastly, you risk not getting recommended to other people and lose sales and money.

Slow Website Article Sources


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Stay on the right side of Google with a Fast Network

Befriend Google with Fast Network

Whether you have an ecommerce site or a website simply filled with photos or content, it’s important your online offerings run as quickly as possible. Slow page loads are frustrating and can soon push people away from your website.

A previous study by 1&1 Internet found 71 per cent of UK internet users are inconvenienced by slow websites, with nine minutes wasted every day as a result of this. More than three-quarters of individuals have experienced negative emotions due to an unreliable or slow website, while 59 per cent of Britons believe the speed and reliability of websites they use is inconsistent.Fast Car on the run

This is why it’s important to use a hosting provider that delivers a fast and reliable network. Otherwise, you could face annoyed shoppers, lost sales, abandoned shopping baskets and reduced revenue. In addition, today’s online world means people are quick to discuss poorly-performing websites, whether on forums or social networking sites.

Twitter and Facebook are fantastic for customer service needs, but likewise, it also means consumers can see when others make complaints. The last thing you will want is complaints about slow websites clogging up your social media pages. Even before an individual has tried your service they might decide to go elsewhere off the back of seeing this feedback. Fast Internet connection speed

Reputation and sales aside, there is another reason why your website should be supported by a fast network – Google. It is important to get in the good books of this search engine. An August comScore report revealed that Google sites led the core search market with a 66.4 per cent share of search queries carried out. In second place – although with substantially less than Google – was Microsoft sites, which accounted for 15.9 per cent of the market.

These were followed by Yahoo! Sites (12.8 per cent), Ask Network (3.2 per cent) and AOL (1.7 per cent), and these smaller proportions make it clear why the layout, search engine optimisation tactics and page load speeds of your website should all meet Google’s standards.

Google is an important port of call for shoppers who are looking for a specific product or service, but the search engine giant charges businesses a lot more for its pay-per-click keywords function if its website suffers from slow page loads. Fast internet server by a fast host

If pages don’t hit the expected speeds, Google will also rank them lower than if they were to load a lot quicker. So, if your hosting provider does not allow you to enjoy a fast network, you could suffer the wrath of Google. Shoppers tend to only scan the first page of results when searching for a product or service, so if your company doesn’t feature on this, you could miss out on sales opportunities.

There are a few ways to overcome these obstacles. Firstly, the network you choose must have a low latency, which means there will be fewer hops between various networks. Secondly, it’s useful to find a hosting partner that owns its fibre-optic network, rather than using one from an internet service provider. In fact, in the case of PEER 1, its speedy network enjoys as much as 20 per cent lower latency levels than others, resulting in fewer delays and quicker page loads.

Since PEER 1 owns its own network, it is resilient, redundant and fast for its hosting customers. Choose the organisation for your own website, and you too can enjoy these benefits, as well as many more.