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SEO Trends You Cannot Ignore To Miss In 2019

There probably isn’t any other field as dynamic as digital marketing. SEO, a very important part of that ecosystem, is even more so. While there are prophecies that it will be ineffective, or even obsolete, SEO experts have always found ways to find innovative solutions. 2019 shouldn’t be any different for the SEO community. With so many technological advancements in the digital space, the entire way of searching information is slowly but surely changing. Before we are overwhelmed by these changes, we need to adopt new ways of how SEO is being done now.

Let us look at the new SEO trends in 2019 that are going to be the order of the day in the near future. Follow this SEO Trends to stay relevant before everyone overtakes you.

Top SEO Trends To Watch Out For In 2019

SEO Trends for 2019 for SEO Experts
In order to stay at the top in 2019 as an SEO, you need to improve from voice search optimization to producing high-quality content, and lots others. Pointed out below are the SEO Trends you shouldn’t ignore in 2019.

1. Say hello to voice search!

It is going to completely change the way people search for information on the internet. SEO experts know how to skillfully position for the keywords that are typed into the search engines. But what about the voice searches? Are we ready enough to interpret the words – the actual words – used by the surfers while searching for something? If not, it is high time we start focusing on this area.

Where do we start then? Understand the voice search strings uttered by the users, and the long-tail keywords that are part of these strings, and deliver the results.

2. Mobile-First Index is the new Gold; going forward.

Web browsing on a mobile phone is like never before. Everyone has a smartphone these days and chances are that they first reach their mobile to read something or browse a website before they go to their laptops. SEO experts cannot afford to ignore this segment of users. Every decent sized company is emphasizing on building a website for mobiles that are as good as the desktop sites. So what is this mobile-first indexing?

According to this new method, while ranking a website, Google bots will first look into the mobile one before the desktop site. That tells you how important it is to jump to learning and applying the SEO techniques for mobile sites.

PSD to HTML enables you to have a more responsive site design
Another SEO trend you mustn’t joke about in 2019 is ignoring mobile first index. If you do, that is at your own business peril

3. Content is still the king, and probably never be dethroned.

This is probably the only thing that will appear in every new SEO trends articles. That is the value of quality content. No matter how much a big SEO expert you are, and how good your SEO techniques are a website should have a quality content to achieve success.

Content does not mean just adding loads of blogs. It should instead be very relevant to what your users are looking for, and quite engaging at it That is why it is called quality content. There isn’t going to be a change in 2019 either. The future SEO results will be largely based not on the quantity, but on the expert and trustworthy content.

Content is king - but effective strategy means a lot to your brand!
FYI, content is still the reigning king in this digital age! It is not about how much, but how trustworthy and relevant it is to the demand at the moment.

4. Establish your E-A-T to be relevant in 2019.

This is closely related to the content we talked about. Google’s search quality rating guidelines – Expertise, authority, trustworthiness – are going to be a trend in 2019. SEO experts should understand that the content creators should be an authority on the subject they are writing, an expert in the specific fields and also information that is being shared is trustworthy.

5. Aim for position zero, not one!

Optimizing for featured snippets is going to be a trend in 2019. Remember those snippets are sections of a website from the results appearing before the first search result? Well, those are the featured snippets. So optimizing for Google search experience is going to be as important as optimizing for your website. Answer boxes, Recipes, websites with blogs on finance, DIY blogs are going to drive a lot of traffic. Google likes to show the exact answers to the questions users are searching for. So, optimizing for featured snippets will help you be right on top, well even better, on the position zero.

6. Dare to think beyond Google search.

2019 is going to be the year where you need to focus not just on optimizing for Google, but others too. Now when we say others, we are not talking about other search engines but other platforms. Think of how you can optimize results for Amazon. Think about how you can optimize for YouTube. Learn how to optimize for the app store. In simple terms, optimizing for services and devices wherever people search for something is going to be a trend in 2019. So an SEO expert shouldn’t limit himself or herself in just optimizing for websites. We should be able to do that anywhere they search for something. Whether it is a site where they search for videos or a store where they search for apps or a site where they search for things.

Evolution of Multi-channel to Omni-Channel
SEO Trends for 2019: To win in this new age of ever-changing techniques and ideologies of doing things, it is highly expected of SEOs to seek other legitimate techniques for staying relevant.

7. Video marketing is the new cool in 2019.

Video content on the internet is growing exponentially and is not going to slow down anytime soon. Advertisers are already using video content in their campaigns and this is going to manifold. Highly appealing video content is engaging users like never before, and companies are adopting this to attract users to their platform. In 2019, SEO experts need to know how video content marketing works and optimize for that. We should be ready to optimize video content for multiple platforms such as mobile and desktops.

The Future of Mobile Video Advertising from TechAtLast Team Perspectives
With recent disruption drastically taking place in the field of technology around the world, mobile video advertising is set to be the next rave of the moment for SEOs and advertisers.

8. Rank Brain is a going to go all crazy in 2019.

Well for starters, this not a new concept. Rank Brain is Google’s algorithm that ranks websites based on the clicks it has received in the Google search. This is called the Click through Rate or CTR. So if a website does appear in the SERP and the user doesn’t click on the website, Google ranker will drop the rank because users are not finding it relevant with the search keyword. So if you can optimize for Rank Brain so that the links get more clicks, you are a winner. So optimizing for CTR is going to be an important thing in today’s age of millions of website having similar content. SEO experts cannot ignore optimizing for CTR in 2019.

Conclusion

As SEO experts, in days of changing technologies and marketing tools, it is important that we find ways to improve the website ranks and also add value to the users who perform searches. In an ever-changing landscape like digital marketing, we need to look out for the new changes, new technologies, and platforms, and adapt to them quickly to be relevant. While these are the most important SEO trends to look out for in 2019, it shouldn’t stop us from exploring new ways to learn something that will make us stand apart from the crowd, add value to us and our clients.

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Five SEO Trends for 2012 that may change your Online world

Five SEO Trends for 2012

A few months ago, I met a guy who runs several websites selling sheds. He was a genius, with high-ranking websites that were built to convert. I found myself agreeing with everything – except one thing: Google’s algorithm has not changed in the last ten years, and it probably never will.

For someone with so many page 1 listings, it’s hard to argue. However, I see SEO changing in so many ways. While I don’t see 2012 as a year of huge change, there are trends that are set to become fact – or disappear altogether. In this post, I look at five stand-out SEO trends for 2012, and whether they’ll sink or swim.Five SEO Trends for 2012

1) The devaluation of anchor text Thank you, spammers.

The thousands of Indian “SEO” companies that besmirch the good name of SEO consultants worldwide (and those of good Indian SEO consultants, I must add) have contributed to the devaluation of anchor text as a whole.

I foresee the continued devaluation of anchor text to such an extent that Google is now looking at quality more than ever. Panda put pay to a lot of the poor content, and comment spam is surely a thing of the past. Even private blog networks are devaluing the very nature of blogs by producing unreadable spun content that provides users with a poor experience simply to give someone a ‘contextual link’.

So how do you approach link-building now, given the appalling spam methods meted out by unscrupulous ‘SEOs’?

I don’t think anchor text is entirely dead – it will always remain a relevant signal to the search engines – but it must go hand-in-hand with the surrounding text and the subject or niche of the website. For example, if you are building links to a hotel, don’t waste your time writing a blog post for a private blog network which will post your links to sites with names like creditcards4u.biz. Work for your links instead, get to know people, mix up anchor text and use the plain URL, and you will be rewarded. I’m already seeing number 1 positions in competitive niches for sites with no anchor text links.

2) The overvaluation of Google+ Perhaps one day, ‘real people’ will start using Google+.

In fact, it’s a likelihood given that Google is intent on pushing its own service up the rankings to the detriment of content that people have been working on for many years.

I have one particular client whose own pages have been pushed down the SERPs in favour of her new Google+ page, which was a week old at the time. Does this provide anything of value to the user? Not particularly, as the G+ business page was practically empty.

It does, however, provide some practical use to SEO professionals, from rich snippets in the SERPs to backlinks galore. While most of us are on Facebook and Twitter, Google is unable to index most of that content. Therefore, until they release that data, G+ will work its way inexorably into our rankings whether we like it or not. Whether that increases uptake remains to be seen, but for now, all businesses need a Google+ strategy, and they need one now.

3) Rich Snippets Issue

Rich Snippets will become mainstream Rich Snippets are the little bits of mark-up that can change your meta description display in the search engine rankings. Schema.org has been around for a while – and Google+ itself automatically uses rich snippets to put your author profile (and photo) into the SERPs snippet whenever it can.

However, right now, it’s under-used, which means it’s the perfect time to get in there. You can visit schema.org and find out more about which rich snippets are relevant to your website, mark up your site appropriately, and influence the display of the results page.

What does this actually mean? Well, if about 5% of people usually click the number 4 result on page 1, you may be able to push that up to 8% with something that catches the eye, and subsequently, the attention. Incremental little changes like that, on competitive keywords, can make all the difference – and no back-link building involved.

4) The words ‘social media’ will die out.

I’ve been banking on this one for some time, and I’m hoping that by 2012, the great big con act that is ‘social media’ will die off forever.

That’s not to say that Facebook, Twitter, Digg, Stumbleupon and all those other sites will die off forever, but they will be considered as part of an overall marketing mix, and not as some separate sphere which requires ‘social media consultants’ and (god forbid) ‘social media gurus’ who can peddle their wares at exorbitant prices.

In fact, if anything, this will be the year that SEOs reclaim social media from the ‘social media experts’. Instead of ‘tweeting’, they’ll be cultivating relationships; instead of asking for Facebook ‘likes’, they’ll be building communities and working that into the overall process of improving a website’s traffic and performance.

5) Mobile finally takes a proper chunk of your web traffic It depends very much on your niche.

Clearly B2B websites will be visited by Internet Explorer 6.0 users on 10-year-old Dell laptops and require hacks galore, as well as rapid page-load time. But mobile traffic is creeping up on everyone like the elephant in the room. We all know it’s there, we’ve just been ignoring it for years.

This should be the year SEOs realise that segmented approaches are required, with tablets, notebooks and smartphones requiring different tactics. While developing an App is still a costly – and complex option – developing a smartphone-friendly website doesn’t have to be, with WordPress themes and plugins available for next to nothing (or nothing).

Eventually, SEOs will have to consider Siri as well as the voice search option on Google+, and how their websites respond to the more immediate demands of voice-activated search.

So SEO is always changing – and the search engines are always devaluing the work of the spammers, meaning that our previously ethical tactics must develop. In a way, that’s what makes SEO so interesting – that it’s never the same. Even if you sell sheds.

Gareth Cartman is SEO Consultant at Clever Little Design https://www.cleverlittledesign.co.uk, a Berkshire-based Web Design, Graphic Design & SEO Company.