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Marketing

Digital marketing: Why does your business need it?

There is a difference between surviving and flourishing for a business. In today’s competitive world, your survival is guaranteed if you are thriving, ahead of your competitors. And digital marketing is one such solution that can navigate you through this path quickly. Gone are the days when merely building a website or conducting an ad campaign tend to produce results. If you want to stay relevant in your market and grow, you need to adopt an integrated digital marketing approach to enjoy the outcome. Here are a few things that prove the importance of having reliable online marketing practices in place.

What is the role of Digital Marketing in small business growth?
What is the role of Digital Marketing in small business growth?

Increases your reach to the target audience wherever they are

According to marketing data, one user can have about seven social profiles on average. In the US, 97% of adults have their presence on social media channels, and they are less than 65 years of age. A substantial part of the population uses the internet daily. And for them, social media serves as a significant customer care platform. As per the trend, more than two hours is the amount of time that an average audience spends on his or her social channel. The teens, however, stay there the most by clocking around 9 hours.

The primary reason why people use social media so much is to buy products or services they come across on those platforms. About 37% of their time of social media goes into this kind of engagement.

But it’s not easy to benefit from this trend until and unless you know the ways to boost your ROI through social media advertising. Making social profiles and publishing content periodically is not enough. You need to have a proper marketing strategy to make things work in your favor.

Digital marketing enables focused targeting

Printing an ad on a fashion magazine is also a kind of audience targeting. You can decide where you want to place your ad and what type of message to send. The copies may likely go to more than one million people. How do you identify who your actual buyer of those one million readers is? The magazine can have huge readership with 55% of females who fall between the age group of 35 and 55. They can have an interest in the product. However, it’s still a vast area to cover. Nevertheless, you can make this task simple with digital marketing because of its super focused targeting that helps in narrowing down on the group of people that are serious or potential buyers.

Since dividing groups is not a difficult task here, you can also create more relevant ads for them to connect with them.

Gives you a more profound insight into the analytics

The ad you air on TV or radio has to go through a testing period to detect the most responsive time. But digital marketing not only informs you about the best time to showcase your products and services but many more things. For example, they can tell you using their analytics tools how much likes, comments, and shares happened on a particular ad related to your business and how many of them saw conversion.

From this, one thing is clear that digital marketing can be a driving force behind the success of your business. If you want to get help in this matter, you can contact the social market way or some other reputable agency to get set up for success in digital marketing.

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Biz Branding & Customization Business

Developing a Public Relations Strategy for Your Small Business’ Product Launch

One of the most difficult things for a new business that hasn’t grown beyond a handful employees is building up publicity. If no one knows about your product, then no one is going to buy it. So what is a small business owner to do? The answer is a public relations strategy.

Public Relations Strategy for Your Small Business’ Product Launch
Working Public Relations Strategy and Techniques for Your Small Business’ Next Product Launch.

How to Develop a Working Public Relations Strategy for Your Next Product Launch

There are a few strategies to keep in mind when building a public relations strategy for a small business, and here they are:

Know your audience

The first step in building a public relations strategy is figuring out exactly who your public is. This will allow you to focus your efforts and determine exactly which media contacts you need to cultivate. If you are a local business, then you likely don’t need to worry about national publications, but it’s wise to build a good relationship with local newspapers and radio stations. Then, as your market expands, so should your network.

Figure out the stories you want to tell

In order to catch the interest of any news outlets, you need to have a story that’s newsworthy. This can be anything from public outreach efforts that your company is making to charitable work. Simply make sure that it is newsworthy without dripping with promotional materials. The instant it looks like an advertisement, news outlets will turn the other way.

Write the press release news outlets want

When you create a press release, there are specific formatting requirements that you need to follow, so make sure you are following industry standards. As for content, a good press release will be approximately one page and include all the basic, important information. Include some background information, the contact information for your business, and a quote from a higher-up in the company—an owner, partner, or other high-ranking member of the team. Don’t try to pack every detail in, though. If the story catches a news outlet’s attention, they can contact you to get more details.

Something else that’s important to note: don’t make the mistake of underestimating social media. People hear about social media and think of it as just a way for twenty-somethings to keep in touch with their friends, but it holds much more potential than that. Social media has the capability of making both larger companies seem more local and smaller companies seem like a national chain. Because of this, even several larger companies use social media to great advantage.

When Taco Bell launched their Cool Ranch Doritos Locos Taco, one locally-targeted campaign sent customers on a miniature treasure hunt, “leaking” the fact over social media channels that a Manhattan flower shop was giving out free tacos to people who knew the password: “blue bouquet.” The local effort boosted sales in the area, and the company followed up by issuing a press release that led to national coverage.

When Hostess came back from bankruptcy in 2012, they branded the return “The Sweetest Comeback in the History of Ever” and capitalized on all of their social media channels, focusing on creating a personal connection between the brand and the consumer. In the end, the relaunch led to over 350 million Twitter interactions and 500,000 more Facebook fans than it previously had.

Social media campaigns don’t need to be tied to a huge, new branding campaign, either. Whenever they release a new product, digital security firm Blue Coat promotes the release across their various channels, instantly reaching the online networks that they have built and raising awareness of the new product across their customer base.

While it may seem daunting at first, building an effective public relations strategy for your business can be extremely beneficial and much simpler than it may appear. It’s a way of reaching a broad audience without the expense and inconvenience of an ad campaign. It can lead to a connection with customers at a more personal level, and it avoids putting off customers when it seems like you’re only out to sell them something. With just a little bit of work, you can build a rapport with customers and new outlets, and get people talking about your company in a positive light.