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Biz Branding & Customization Business

Developing a Public Relations Strategy for Your Small Business’ Product Launch

One of the most difficult things for a new business that hasn’t grown beyond a handful employees is building up publicity. If no one knows about your product, then no one is going to buy it. So what is a small business owner to do? The answer is a public relations strategy.

Public Relations Strategy for Your Small Business’ Product Launch
Working Public Relations Strategy and Techniques for Your Small Business’ Next Product Launch.

How to Develop a Working Public Relations Strategy for Your Next Product Launch

There are a few strategies to keep in mind when building a public relations strategy for a small business, and here they are:

Know your audience

The first step in building a public relations strategy is figuring out exactly who your public is. This will allow you to focus your efforts and determine exactly which media contacts you need to cultivate. If you are a local business, then you likely don’t need to worry about national publications, but it’s wise to build a good relationship with local newspapers and radio stations. Then, as your market expands, so should your network.

Figure out the stories you want to tell

In order to catch the interest of any news outlets, you need to have a story that’s newsworthy. This can be anything from public outreach efforts that your company is making to charitable work. Simply make sure that it is newsworthy without dripping with promotional materials. The instant it looks like an advertisement, news outlets will turn the other way.

Write the press release news outlets want

When you create a press release, there are specific formatting requirements that you need to follow, so make sure you are following industry standards. As for content, a good press release will be approximately one page and include all the basic, important information. Include some background information, the contact information for your business, and a quote from a higher-up in the company—an owner, partner, or other high-ranking member of the team. Don’t try to pack every detail in, though. If the story catches a news outlet’s attention, they can contact you to get more details.

Something else that’s important to note: don’t make the mistake of underestimating social media. People hear about social media and think of it as just a way for twenty-somethings to keep in touch with their friends, but it holds much more potential than that. Social media has the capability of making both larger companies seem more local and smaller companies seem like a national chain. Because of this, even several larger companies use social media to great advantage.

When Taco Bell launched their Cool Ranch Doritos Locos Taco, one locally-targeted campaign sent customers on a miniature treasure hunt, “leaking” the fact over social media channels that a Manhattan flower shop was giving out free tacos to people who knew the password: “blue bouquet.” The local effort boosted sales in the area, and the company followed up by issuing a press release that led to national coverage.

When Hostess came back from bankruptcy in 2012, they branded the return “The Sweetest Comeback in the History of Ever” and capitalized on all of their social media channels, focusing on creating a personal connection between the brand and the consumer. In the end, the relaunch led to over 350 million Twitter interactions and 500,000 more Facebook fans than it previously had.

Social media campaigns don’t need to be tied to a huge, new branding campaign, either. Whenever they release a new product, digital security firm Blue Coat promotes the release across their various channels, instantly reaching the online networks that they have built and raising awareness of the new product across their customer base.

While it may seem daunting at first, building an effective public relations strategy for your business can be extremely beneficial and much simpler than it may appear. It’s a way of reaching a broad audience without the expense and inconvenience of an ad campaign. It can lead to a connection with customers at a more personal level, and it avoids putting off customers when it seems like you’re only out to sell them something. With just a little bit of work, you can build a rapport with customers and new outlets, and get people talking about your company in a positive light.

Categories
News

How to Increase Website Page Rank by Tricking Google

Increase Website Page Rank Easy Way

The internet is big, really big! If you want to use the internet effectively, you have to be familiar with search engines for better results of your online activities.  Google.com have since the time it was started some years back becomes the best and perfect search engine choice for millions of internet users worldwide.  There are no other search engines that surpasses Google as at this time and the ones that will have to send google back to the end of the queue are yet to be established. That alone gives the company more time and authority to go ahead in offering the best.

In this article are very little working tricks to help you get your website rank well on Google by tricking Google itself. Google have some things that you can’t touch without getting rewarded for it and that’s why this article will be showing you the list of some of the top things Google will reward you for as a blogger. One of the reason Google is the best is that it keeps developing new ways oflooking at the internet.  I have below some of the additional features that Google offers to their users which you might think of checking out to help you get better pagerank for your website.

Make use of the websites that I have listed below and start linking to the sites occasionally without getting tired of doing it and you will be astonished at the rate your PR will jump in couple of months or weeks to come. Though, that will depend on the next page rank update. If you keep on using some of google services with continuous references to the website every time, Google will reward your website for that.

Google News  – If you are in need of a current news, event, this is the best place to go for best result.

Google Finance – Especially this time of the season when economic challenges is everywhere, it is good to stay up to date with how we spend and earn our cash. This is the best place for getting tips on the latest stocks, investment tips and tricks and some other things like checking of stocks prices in order to trade in them  etc.

Google Images – It is arguably the number one best image search engine presently in the world.  There is nothing you can’t find on this website.

Google Products – Google products gives you more power to be in the driving position of how you spend your money. You want to buy the latest product in the market, then use Google product to compare prices and to know the right shops and some other things like product searches.

Google Scholar – Google Scholar is the next project Google team is working on presently. It is for creating a more efficient way to search scholarly papers. Schooling now becomes easier and hassle-free.

Google Books – You love to read, right? Then, no stress. You can now garner more knowledge with some literatures online without hassle. Get the books you want and read it. Even, you can also buy some books that aren’t free with your google wallet account.

Google Maps – Navigating from one location to another with a glance will make things a bit easier for you than doing it manually. Google Maps provide you with ease access to the latest information about how a place looks, the road terrain and some other things that can help you get the best result on your searches. Recently, Google launches 3D map preview which even makes the features interesting.

Google Video – Like I said earlier on, there’s not anything under the earth that pertains to the internet, you won’t find on Google’s services list. Google also have its own video search engine. With direct links to some of these websites on your blog continuously every month and weeks. You are very sure of getting good search authority than any other websites that involves all form of link building strategies.

What do you have to say concerning this article? Share them in the comment area below because your comment also can have good benefits for others reading.