Newsletters can be a really effective way of not only keeping your audience interested in your products, but also increasing your sales.
The great thing is that if somebody has willingly signed up for your newsletter, chances are that they’re already interested in what you’re selling, making the job of converting that interest into a sale a whole lot easier.
Here are five ways that a newsletter can help you to sell your products…
Newsletters Make Sales Fast
Keep them up-to-date
The key is not to simply plug your own products, as well as telling your audience about the latest developments within your own business, tell them about the latest developments within your industry as a whole.
By doing this you’ll appear to be an authority within the industry, meaning that people will think of you and your website the next time they want some industry updates.
Keep them familiar
Sending a monthly newsletter to your email marketing list will keep them familiar with your name and product. If somebody has signed up to your newsletter, it’s for a reason, they want to hear about what you’ve done and are planning to do in the near future.
Keep them interested
Use catchy headings that will make your audience want to read on and ensure that the topic of your articles will be of interest to your audience.
Don’t give everything away in the title. Give away just enough to make your audience want to read on. A good tip is to use figures in your title, e.g. ‘The Top 5 Most Successful Tips For..’
Keep them related
Remind your audience what your product is all about and try to build your monthly offers around the latest industry developments.
For example, if your website sold health and safety equipment: “Following the news that the government will be making hard hats compulsory in all workplace scenarios from next month, we’re offering 20% off of our range of hard hats..” – simple but effective.
Keep them coming back
Offer your audience something every time they read your latest newsletter. It doesn’t have to be big and it doesn’t have to even cost anything as an outlay.
Something as simple as offering 10% off of your product can do the trick. By offering a little something different to your readership in each newsletter, they’ll want to read next month’s newsletter to see what treat they’ve got.