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Mobile App

4 Things to Consider When Developing an App

The software world is flexible, and new things are coming up while the old ones are being dismissed. Notably, there are some things you need to consider when developing/building an app, which will help if you lack the required experience in developing mobile apps, or if you previously created a mobile app that was not successful.

Major Factors To Consider When Building an App

3 Things to Consider When Building an App
In this age, building an app should be amongst the top priorities of a company aiming of staying at the top for a very long time. This article detailed the guidelines to follow while building an app for your company.

1. Hybrid App Development

A hybrid mobile app development platform should also be part of the things you look at when developing/building an app. These services ensure that only one written code applies to all platforms. It reduces cost because you do not need to hire different developers when developing different apps for each platform. Moreover, all the apps will be released on all available platforms on the same day. Unlike the usual practices of initially releasing apps on Apple powered iOS, then on Android, and finally on PWA after a while. However, hybrid apps are not ideal for developing reality apps or things that require incredibly high frame rates, such as mobile games.

2. Rapid App Development

It is the last toolset which you may want to use. These tools are slightly above hybrid apps, helping you develop an Integrated Developer Environment. Through these tools, you can build systems faster, host them, and ensure they all get to the market sooner than later. Several systems give this kind of mobile app development platform which performs many out-of-box functions that can be utilized without coding anything. You can get in touch if you need something designed for your use case and requires custom development. Your developers only need to work using a code that they know.

Despite other types of solutions in the marketplace, appearing to be great, there are many things that you need to familiarize yourself with before building an app on them because they mostly lack the out-of-the-box functionality. It would be best to get a developer to work on it because the mobile app development platforms are similar to rapid app development tools. That is why you need to find a suitable tool that will suit you.

3. Developing an App

The platforms on which your app will be found, Android and IOS are the most common mobile platforms, and your priority should be to build the app on both platforms. However, there is a major difference that makes the two platforms different. Smaller devices are limited compared to those with bigger screens. Building progressive web apps will help many people to find your website using their smartphones. However, this is beneficial because a person can come across it on Google while looking for something else. If you are willing to work hard and cooperate, then there are many things you can achieve. It would be best to get a good team when working on app building platforms. If one person is delegated to build two apps, that will take a lot of time. Getting two app developers is the appropriate way to go about it.

Besides having two developers, you also need to preserve your data using the cloud. Only applications with less or no data and quick-function require no cloud storage, but your app will require a cloud. After users place their contact details on the app, the information needs to be stored in a database located in the cloud. Besides, it would be helpful if your full-stack web developer needs to create the required infrastructure and API to make the mobile app access the data from the cloud.

4. Infrastructure

There is a need to come into a partnership agreement with a hosting service that will host your app and its infrastructure. You need to look into some components when hosting an app: security, scalability, and reliability. You can read more about that here.

Final Thoughts

Though beginning, a mobile app development project seems exciting. There are many things you need to familiarize yourself with both at the start and when developing it. A budget will help to know the amount of money you want to spend on the process of building an app for your business. Developing an app requires experts and designers: your business should be ready to invest only in quality experts and designers. Rapid app development tools will offer solutions to your firm.

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News

Hybrid Mobile App Development: The Tale of Its Impact in Service Industry

The market of hybrid apps is growing than ever with some of the exceptional offerings for the users. There are many aspects and forms in which mobile technology is changing. Hybrid mobile app development space is now offering some of the promising changes to the users that they are, of course, enjoying.

This development technique gradually accelerated at a time when native mobile app development was ruling the app development landscape. Well, both the development techniques, hybrid and native have their pros and cons. But today we will be focusing on the impact of hybrid apps in the industry along with the benefits and some additional aspects.

Let’s get started!

Expansion in hybrid mobile app development is helping users in many ways and the most prominent ones are – allowing them to explore the best of mobility traits and extending the element of user-experience to the best of its possibilities. That states the cross-platform technology is becoming the most favorite for mobile app developers to include exceptional features in applications.

There are a bunch of other reasons also that make hybrid app development a prominent one among other contenders. Here is an overview of these advantages.

Advantages of Hybrid Mobile App Development

Hybrid Mobile App Development is the future of mobile app development. Hybrid apps are growing popular day by day and they've become industry standard for app delivery to end users. As mobile app developer, there is an urgent need to scale your mobile app to render on multiple platforms at the same time.
Hybrid mobile app development is the future of mobile app development. Hybrid apps are growing popular day by day and they’ve become industry standard for app delivery to end users. As a mobile app developer, there is an urgent need to scale your mobile app to render on multiple platforms at the same time.

Enhanced User Experience

User experience forms one of the essential aspects of mobile apps’ success. Hybrid app development is one such platform that could easily scale the app functionality resulting in enhanced user experience. The best thing about hybrid apps is that developers don’t need to develop apps to run on different platforms. Hybrid apps are not restricted on a single platform, which is a reason enough for its popularity.

Offline Access

Hybrid apps use API of the devices, just like native apps meaning they store some useful information offline. This becomes a prominent benefit for the users. Some mobile users face a lot of connectivity issues; thus, the offline capability that comes along with hybrid mobile app development can easily impress the users.

Cost Effective Development

With hybrid app development, developers build a single code to run on different platforms. This saves the additional cost of coding for a variety of platforms. Besides the cost, it saves the additional efforts and takes less time to develop the app. So, with a hybrid app, you could target more platform that results in more profit.

Easy Maintenance

Hybrid mobile apps are easy to maintain. A single code is needed to build the app. And when it comes to updating the same, it becomes easier for the developers to do their task. Such an app runs on different platforms and thus the developer needs to keep an eye on that unique code.

Now that we have covered the benefits let’s discuss:

Why choosing hybrid mobile app development?

Among a list of pointers that we could include in this write-up, we are choosing the best ones here to answer why every mobile app development company stresses upon this app development practice.

Faster App Development Time

Timelines in the mobile app industry are the prime concerns not only for users but for the organizations also. In case, the time exceeds, it directly impacts the image of the brand. Therefore, companies choose a development model that could help them complete the task before the time. And thus, they find hybrid mobile app development the best to develop an app.

Easy Update Implementation

Hybrid apps- the web-based programs are generally created with HTML5, CSS, and JavaScript. This gives these apps the advantageous cross-platform feature. These apps are thus easy to maintain because of the ease of updating the code. This way updating the app becomes easy also.

Uniform App Experience

Irrespective of what platform users are having, hybrid apps always offer a uniform experience. However, an app that offers a diverse experience from a platform to another is always bulky and there are major reasons that it may not succeed in the long run. App uniformity is a must-have experience that all applications must offer to the users.

Greater Audience Reach

Unlike native app development wherein apps are developed for a single platform, hybrid apps can easily reach to a variety of platforms. So, technically, such apps will reach a wider group no matter what platform they use. This automatically increases the app visibility and ultimately the number of audiences.

The impact of hybrid app development on the industry

Having all the above-mentioned benefits, it is fair to mention that hybrid app development is becoming a top priority for mobile app development companies. But as it is increasing in popularity, the app development technique will soon rule the app world.

Although native apps have their own exceptional advantages, the thing with hybrid apps is that they have higher flexibility and cost-effectiveness, which makes the platform a prominent choice of developers.

In certain ways, development, testing, and modification for hybrid mobile app development are quick. Thus, a feature-rich app can give an edge and improved ROI to the companies offering similar services.

Final Word

Multiple factors have contributed to the success of hybrid mobile app development in the past few years. In addition to this, the hybrid model is allowing businesses to expand app functionality. The model is also offering enough possibility to save developer’s time and user’s money. Hybrid app solutions are scalable and can easily be upgraded with different options.  

Categories
Biz Branding & Customization Business Education Mobile App

Everything you need to know to get ready with Personalized Restaurant App 

Are you an owner of a small scale or a medium sized restaurant business and willing to market your brand for better sales? Think of the digital wave carrying the tech world by the storm! Get a food ordering app integrated and move your business digital.

Though getting a customized restaurant application for your restaurant business isn’t a piece of cake, here’s a guide to get you through the requirements, challenges, and budget involved in developing a food ordering application for your restaurant.

Why you need a dedicated restaurant app for your business?

Why you need a dedicated restaurant app for your business
Though getting a customized restaurant app for your business isn’t a piece of cake, but here’s everything you need to know to get ready.

A customized restaurant app can fetch several benefits to your business, listed below are the major ones:-

Increased sales

According to the stats provided by AppInstitute, right after 12 months of the app adoption by a restaurant business, average spend per customer is increased by 51%. While the average orders increased by 105% per customer, per month over the similar tenure.

Even the business owners tend to follow the strategy of “spend less than you earn” which isn’t a selfish verdict though! It is true that you should be implementing the changes which have a higher probability of boosting your revenues, and an app is exactly what you require.

Retargeting

Retargeting can be the best way out to remind your brand’s existence to your targeted customers. How, you ask? It’s simply the push notifications! With the help of push notifications, you can update the customers with trending dishes, lucrative offers and what’s special for them (loyalty benefits).

While this can only be done with apps, websites aren’t too handy in this case. However not every day you may have offers, there is still an option to flash notifications of the tempting dishes either in general or customer choice (from past purchases) specific.

Brand awareness

Brand awareness is imperative in keeping the business running successfully. However, the crux isn’t getting a wide customer base, it’s more about having loyal customers. A restaurant’s success depends on the loyal customers who tend to at least keep repeating the orders, maintaining an order flow!

It is more profitable to have a decent customer base who generate regular orders than acquiring new ones which involve heavy costing! A professionally designed restaurant app is handy and can be quite a customized option for your loyal customer base.

Essential features a customized restaurant app should include

Your restaurant app should be a feature packed platform, lucrative enough to grab the eyeballs, further boosting sales and elevating profits.

  1. Restaurant info

Right after the splash screen, your restaurant app should be displaying an information-centric screen which should be containing everything about the restaurant to be visible in a single glance. The information on the first screen should include-

  • Brief restaurant description
  • Location
  • Working hours
  • Selected images
  • Meal options available

2. Menu & Categories

A fresh page should display the menu options your restaurant is offering along with the categories filter enabling option. The categories can differentiate in case your restaurant is multi-cuisine or if you wish to keep the food divided into subcategories like starters, main course etc.

3. Specific filters

Considering the convenience of e-commerce, online shopping applications, even your food app needs a revamp! Have an option for specific filters including price, category, and availability. It can be along the searching bar available on the screen.

4. Table booking & food delivery

It is one of the most important features, unlike the takeaway outlets available almost at every city location, not every restaurant can be in the closest vicinity but, the best dish of a restaurant can be on the customer’s pick of the day list. Give your customer the convenience of ordering food through your app and book their space when they wish to dine in.

5. Customer profiles & reviews page

People actually rely on positive reviews! More than 60% of food lovers who wish to dine in rely on past customer experience, create a review section for customer feedbacks not just to allow customers to check previous reviews but also to send genuine feedbacks for the restaurants either as a token of appreciation or a service modification reminder.

Similarly, a customer profile is mandatory while every customer should be having an account on the platform, this gives a feeling of connectivity and worth. Thus, making it more interactive.

What team do you require?

An app development requires an efficient team to work and turn the blueprints to the product you’ve thought of developing.

Product manager

As you would always be needing a person accountable for everything going on in the development, a product manager is the one who knows every inch about your product idea, the team working on it and the latest ongoing in the process. Getting you covered against miscommunications, holdbacks and taking care of various disciplines including user experience, long-term planning, customer service, and product marketing strategies.Personalized Restaurant App Product and Services Manager Role

Developer

The entire technical architecture of the app depends on the developer. Apart from the basic function of writing app’s code, the developer integrates the code with external data sources. Consider the developer to be the most critical team member contributing maximum efforts on the iOS or android app development.

Designer

The designer is responsible for crafting the app’s UI. While a designer will stay imperative even when the app is fully developed and needs further branding and promotion. An innovative designer can elevate the app UI to the next level by making the app interactive for the users.

Recommended skills your restaurant app should include

An app development doesn’t always require just creation but, it needs the perks to jack up-

  1. UI design skills
  2. Backend software integration
  3. Server & infrastructure setup

When you’re sure on beginning the app developments, do not forget to have an NDA in place to protect the ownership and confidentiality.

What attracts customers the most?

Not every app is that successful! It requires the on-point approach to develop a great customer base. Evaluate what will engage more customers to your app:-

1. Relevancy

Your app may be great with UI & UX but, may fail to attract customers. The reason is relevancy! The idea on which your app is based should be relevant enough to grab a customer base it should solve a purpose of convenience and provide reasons why customers should make use of your app.

2. Designing

A talented designer isn’t enough, it’s the logic which is paid! The app designing should be clean, simple and catchy. The elements to be included should be well thought and equally well executed, make the app architecture easy to understand and the features and functions relevant to customer needs.

3. Connectivity

An app is better driven when it’s more connected to the social connections and other app connectivity for data syncing and enhanced usability.  This allows users to explore the vast internet and mobile network.

Budgeting recommendations for developing a restaurant app

Restaurant app development can levy higher costs, while the pricing somehow depends on the stage your idea is, for instance, if you’ve already developed a wireframe, you need not seek for a package which needs working from scratch.

You can choose from options available in terms of budgeting:-

1. Hourly Basis

If you’ve just reached halfway in developing a blueprint for your project, it’s better to opt for hourly basis development. The good part here is that you can monitor your project developments step by step, provide feedback on the same and run your later phases planning parallel to the ongoing development. While in this case, you have an added advantage of getting your development started instantly! This may end up being a more costly option but, will be a suitable one to help you develop your product on an experimental basis, provide feedback and keep on improving continuously.

2. Fixed Price

Well prepared with your project idea? Keep a detailed functional specification draft ready to share with the company offering fixed price plans for your project idea. Remember, more you alter your specifications, the better estimate you will be getting, probably more exact in simple words!

3. Dedicated Teams

This is a unique combination of an hourly model and a personalized team to work dedicatedly on your project requirement. You can hire a complete team of required resources for a particular duration of time, for instance, 4-6 months and end up the contract once the development is completed.

App development flow for delivering the apt. mobile application

All set for your app? follow the checkpoints in your restaurant app development journey:-

  • Set a goal
  • Sketch your ideas
  • Wireframe
  • Define backend
  • Check the model
  • Get building
  • Look designing
  • App testing
  • Modifications and adjustments
  • Beta testing
  • Release the application

Choose the best suited and get going with your million dollar idea!

Conclusion

You can design your own personalized restaurant app by following this ultimate guide to restaurant app development. You don’t have to be a professional designer or content manager to do, you can outsource the app development process.

Categories
Marketing Mobile App

Competitor’s App: What Can Be Learned from Your Apps Competitors

Being in the same business and working to attract the same customers will ultimately lead to competition, and chances are that your app is entering a market with a superior competitor that is already offering a good solution to the same target market.

The fact that your app may or may not be as successful as your competitor’s app still creates numerous opportunities to learn. Instead of ignoring your competitor’s app growth, it is important to absorb as much information as you can from what they have developed. Here are a few things you can learn from your app’s competitors.

Competitor’s App Insights: Amazing Things What You Can Learn from Your App Competitors.

Insights you can gain from competitor's app
Competitor’s App Insights Collection: There are lots of insights you can gather from your competitor’s app in order to develop competitive and user friendly app. There exist no limit to insights you can gain from your competitor’s mobile app.

Product Features 

There’s a great deal you can learn from your competitor’s failures and successes. You can learn a lot about specific product by x-raying other user reviews, that’d give you a good sense of what features people like, and what they don’t like about your competitor’s app.

App development is no easy feat and you may realize that the features you thought users would mostly use, might not be as popular as you thought they would be. Take note of the features people like and add it to your product to make sure your users get the best user experience, which is crucial to ranking highly in app store searches.

Also, don’t forget to check out the negative reviews. Apply your learning to develop your app without falling victim to the same pitfalls. If users are unhappy with a feature or want a better feature, make use of such information to build a better app and set yourself apart.

Your competitor’s release notes are also a valuable and nurturing source of information. Check out the most recent developments and have a glimpse of the features on which your competitors are focusing.

Product Promotion 

According to research findings, well over 80% of customers trust recommendations they receive from family, friends and colleagues about products and services than those they receive from the brand itself.

This highlights the impact of the credibility of one’s first source of information in determining their choice of a product or service. It also explains why social proof is a critical tool for product promotion.

One of the best ways to get customers talking about your app is to observe your competitor’s app and offer added features, discounts, regular improvements and giveaways. Look at the features your competitors offer and be sure to add a few added extras to your own app.

User Engagement 

Pay attention to strategies employed by your competitor to engage their users and come up with your own unique offer. Research has shown that when two apps are similar, users will select the one that provides better engagement. Things such as sign-up bonuses or referral programs, for example, will attract more users to your app and ensure they will choose you over your competitor, thus building customer loyalty.

Competitive Strategy

An in-depth analysis of your competitor’s app, as well as the keywords they’re using, can be a great place to inform your overall strategy. You can use knowledge gained to come up with your app’s strategy and decide whether you want to differentiate yourself from your competitor or go head-to-head with them.

A competitive spirit gives you the drive to work faster towards feedback gathering, customer acquisition and product iteration. This will help you develop your brand identity and define your unique target audience.

Competition Makes You Better 

Analyzing your competitors’ marketing strategy can go a long way in helping you to realign your best efforts and better understand how to act. Beating your competitors is always easier when you understand their strengths and weaknesses. Discover their target audience’s needs and ways they choose to engage them will help you stay ahead of the crowd.

Pricing 

Looking at your app’s competitors as well as other similar applications’ prices can give you an idea of pricing your app appropriately. By analyzing your competitors’ monetizing models, you can understand what price for a similar product is acceptable in deciding how much to charge for your own application. If your competitor’s price is higher than market averages, you need to establish what additional features make clients pay more.

Bottom line

A solid marketing plan should include a detailed analysis of your competitor’s services and the way they promote them. Feeding on information by tracking their activities in numerous ways give the opportunity to analyze your own strategies and improve them for the future. Audit your app’s competitors thoroughly and find useful facts about how to best develop your app.

Rilind Elezaj is a thought leader in digital marketing, with extensive experience in the field of SEO and SMM. He has supported the growth of numerous major organizations in the U.S. and Europe through bespoke marketing solutions.

Categories
Application Design and Development (Mobile or Desktop) Disruption Mobile App Money & Finance Startups

Top 4 Ways To Keep Wearable App Development Costs In Check

A few stats to share about wearable app development niche.

  • The wearable market will exceed 4 billion dollars in 2017. (Source)
  • 54% of the companies have started investing into BYOW (Bring Your Own Wearable) model. (Source)
  • Companies have started testing wearable apps for security access, employee time management, communication and other use cases. (Source)

The numbers don’t lie and make certain that wearable devices like- smart watch, smart glasses, smart shoes, smart belts and pretty more have succeeded in garnering the lion’s share of buzz.

The beginning of a revolution in the consumer wearable market is compelling every business, no matter what industry they belong to, to consider the potential advantages wearable is offering and make a shift towards Wearable app development.

The tiding shift from Mobile app development to wearable is on the rage as it is not just connecting businesses with customers, while also generating the tsunami of data, which if analyzed intelligently, the businesses can turn the table upside down.

Also, the tech giants such as Facebook, Google, Apple, Intel, and Samsung have spent billions of dollars on smart wearable to bring major changes into the computer paradigm. So, to set the stage, the businesses have to craft a wearable app that offers the best services. That’s why businesses are investing thousands of dollars to build a wearable app which transforms the way people work and interact.

Although setting aside a budget for app development is imperative, but over investment is not a good option. If the companies are doing so, they are making a big mistake. The businesses have to create the best strategy to maintain a fine balance between the app development cost and functionalities.

Take a look at how wearable app development cost can be kept under control:

Wearable App Development Cost

Don’t bank on obsolete sensors

With the launch of a smartwatch, the need to carry a smartphone to pay for the things is alleviated. Now, with new nanosensors that can be attached to bodies, clothes, or jewelry in the market, the sensor laden devices will soon become out-of-date.

When the businesses plan to build a wearable app for early hardware, then their wearable app will become archaic before it makes its way to the market. It costs too much!

Certainly, you don’t want this to happen. Consider the device that has complete a computing system that can sense, connect and intelligently process the data, to build your app. It really makes sense to forget the devices laden with dumb sensors and make your app future-proof.

Don’t keep wait-and-see approach

The smart devices are the result of constant effort and creating something that’s out-of-the-world. When businesses want to integrate wearable DNA in their work, services, and offerings, then taking a risk to innovate is essential, else building an app for every wearable device will create no difference.

The experimentation and contribution help the businesses to maintain an edge in the market. Also, upgrading the wearable app with updations in hardware and OS stays at the core to get the benefit of advancements.

Waiting for others and then chasing them won’t bring million dollar revenue. Come up with new insights and incorporate them into wearable app development that will make your app succeed while staying in budget.

Don’t kill your creativity

Following hardware-driven approach never allows the businesses to achieve the goals. Restricting the development capabilities according to device capabilities don’t allow the businesses to build a wearable app for the need they have and end up losing the dollars as well. Thinking differently from the beginning will help the businesses to make something that’s not possible.

For instance: Building a general Google glass app is not a big thing, but crafting an app for different use cases leveraging augmented reality is reward-worthy.

Build the functionality that wearable support

Keeping the creative thinking cap on is brilliant, but it’s necessary to check that the features you are developing for the hardware will work on it or not, and they are compatible with wearable OS or not. It implies the real life use case must resonate with the wearable capabilities, else it will be equivalent to an inaction.

For instance: Making an effort to build and integrate Fitness app solution like – REPD app functionalities in the smart watch makes no sense. As, the app allows the fitness enthusiasts to find any gyms in their close vicinity, but the smart watch is incapable of displaying the nearby areas.

Takeaway

Thanks to the willingness of consumers to adopt new technology that’s pushing the businesses to embrace and make it as an integral part of the work. The immense growth in wearable development is the consequence of the same. But, tapping the full potential and making the advantages with wearable is only possible when the development cost is kept under control.

It’s possible!

When the businesses avoid a few expensive mistakes such as following a herd mentality by developing apps using dumb sensors, not coming up with innovative solutions and waiting for others to see the result, developing the feature without checking device compatibility and much more.

Be a champion in wearable app development and bring the winning outcomes by keeping costs in check.

Categories
Biz Branding & Customization Business Marketing Software

How Mobile App Is Beneficial As A Brand Marketing Channel?

App stores emerged first in the year of 2009! Regarding the app store, hardly anyone would have estimated that it would turn out to be a revolution. For its effectiveness, it encompassed the market and highly influenced the business world. Currently, businesses are targeting different app stores for enhancing their brand’s visibility and to reach out to their customers as part of there effective brand marketing channels. Businesses are utilizing the app stores as effective marketing platforms and by monetizing the applications, businesses are reaping out huge benefits.

Brands Can Target Their Ultimate Goals By Publishing Applications!

As current internet market is tech-driven, it has become essential for businesses to launch their applications for different Smartphones. Reports determine that smartphone users spend maximum time with mobile apps. For the growing number of mobile audiences, the demand of applications is also increasing.

By targeting different mobile platforms, brands can achieve their ultimate aim of reaching the highest number of audiences. Connecting with the audiences, the brands can drive sales in higher rates. Mobile applications developed with engaging features and stunning visuals keep the users engaged with the brand for longer time.

The outstanding result witnessed by the businesses is higher sale conversion rates. Utilizing the mobile applications in the best way, businesses can reap out high benefits. Businesses can consider the mobile apps as a brand marketing channel instead of investing for traditional marketing techniques which are not so beneficial for the brands nowadays!

Brand Marketing Channel: Top Benefits of Publishing Mobile Applications for A Brand

How Mobile App Is Beneficial As A Brand Marketing Channel
Business owners are utilizing the mobile app stores as part of their effective brand marketing platforms by monetizing the applications published on these mediums, and the good thing is, these businesses are reaping out huge benefits. We believe it is the right time for you to start your own brand marketing channel leveraging app store from scratch.

It is crucial for the business brands to understand the effectiveness of publishing an app and utilizing it as a marketing channel. Below featured are a few benefits that are offered by the mobile app platforms for the brands.

1. Enhancing Awareness And Visibility Of The Brand

Businesses are always in search of the most effective platform where they could advertise their brands. Business apps can effectively enhance the brand’s visibility and apps are also useful to increase the customer base. Once the app is installed on the mobile device, the users will repeatedly see the brand’s logo whenever they use their mobile.

2. Collecting Consumer Data

If an app appears to be trustworthy and is helpful for the users, then certainly the users would love to share their personal data with the brand. The brands do not need to request to fill up any KYC form via email or SMS. Getting personal data from the users is easier with a well structured and featured application.

Onboarding option is one of the best options through which the brands can collect information about the users with a set of few questions that would be produced while registering. If the application offers special offers, discounts or bonuses, then the brand can present a set of questions in return of bonuses that would likely attract the users.

Users who are using applications to purchase any products leave reviews and it can be useful in analyzing their in-app behaviour. Collecting such data about the users, their behaviours and by analyzing their reviews can be helpful to take initiatives for making the digital marketing strategy precisely.

3. Growing Brand’s Loyalty With App

An application can effectively increase the brand’s loyalty. Generally, the users consider a brand to be loyal if it has an existing website and a mobile application. Thus, businesses can opt to publish an app on the mobile platform and present a loyal image to their users.

Starting Your Brand Marketing Channel From Scratch
Brand Marketing Channel is one of the most effective marketing strategies of this age unlike 5 to 10 years ago when the figure was way below what we have today. And you’ll be missing in action if your business is not well positioned to take advantage of this growing trend that promises to be the next thing for business growth for 21st century.

4. Scaling Up The Number Of Audiences

An app integrated with a number of excellent features can satisfy the users. User-satisfaction ultimately scales up the number of audiences. If the app is helpful for the users then they would share it with their contacts and write useful reviews for your app which boost up others to use the application. And thus the numbers of potential users keep increasing!

5. Applications Help In Increasing Sales Ratio Of The Brand

Mobile app platforms are considered as the best platform for marketing the brands and with the growing access rates, the apps are amazingly helpful in increasing the sales ratio. The mobile applications are quite a convenient platform for smartphone users with easy access to several features and options offered by the brands.

There are many other benefits to use mobile apps to garner more positives for your business and this unconventional guide to brand marketing channels have so far opened your eyes to some of them.

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Android Fans Apple iOS Biz Branding & Customization Marketing Mobile App Social Media Software

Mobile App Promotion Strategy: How to Make A ‘Good and Lasting Impression’ in 15 Minutes

Wanna make a lasting impact in 15 minutes or less? Yes, it is possible to have a successful mobile app promotion campaign in fifteen minutes or less!

Making an app is the first step in garnering success with your customers. The real test begins once you publish your app on Android Play store or Apple store. Some people may download your app while randomly stumbling upon it but this doesn’t account for the kind of traffic that you are searching for. You require targeted downloads, where people won’t forget about your app or delete it after some amount of time. The idea is to locate customers who are VIPs and those who want special communications and deals with your company.

Here’s a list of ways by which you can do your mobile app promotion in just or less than 15 minutes:

Want to be popular, here’s mobile app promotion strategy that truly works!

Mobile App Promotional Strategy

Optimize your mobile app

Prior to beginning the promotion process for your app, it is important to ensure that it is perfect. Before following the below mentioned steps, download the app on your smart phone to explore each and every page, button and tab. Make sure that the colors look great, every page possesses functional content tools and the images are not stretched. This will help the customers get in touch with you in an easy way. You can even hire out a third-party app testing service to troubleshoot issues. Optimization in simple term is an ability to deliver what your mobile app promises in the easiest possible way to your customers without hassle.

If your app is fully optimized, it will tell a lot on your mobile app promotion results. You will spend less time and money, and yet, you will record a great result of downloads.

Constantly Optimize your app
Never Joke With Optimization: Constantly optimize your app to keep your end users glued to your mobile app. Make it render properly and always on the lookout for customer satisfaction. Accessibility should be your top priority if you want to be inside your user’s brain always.

Provide great content on the app stores (Place everything well on the app stores)

How can you make a lasting impression with your mobile app promotion strategy when you don’t offer enough consumable information on your app page? Certainly, you wouldn’t!

Take great screenshots, make an amazing app icon, write apt content and do whatever it takes to attract users and get your app downloaded and used.

Let first-time visitor see those “hot button” that’ll keep them glued to reading on, until that last minute of taking decision to download.

Do not for a second starve your readers with information.

Provide enough details on your mobile app page.
Provide Enough Details: Never starve your visitors of little details or else, stand the chance of loosing them to your competitors.

Promote your app by advertising it on your website

Your website is the first place where you should publish information about your app. With search engine optimization, you already get some traffic coming your way. Thus, it is recommended to have a separate landing page for promoting your app on your website.

Promote your app by advertising it on your website
Charity Begins From Your Website, Not From Home! The best mobile app promotion strategy is the one you start from your own domain! Promote your mobile app by advertising it on your website to your existing audience before you move on to talking about it to others. You can’t just leave money on the table unless you have too much of it!

Promote your app on social media

Even if you possess only a limited number of followers on your social media, promoting your app on the platform is always effective. The sharing method on social media posits more opportunities for users to share your posts with other people. Social media has always been an effective mobile application promotion platform for established organizations.

Why not take advantage of these cheap advertising portals?

Social media platform is another mobile app promotion strategy
Avail Social Media Platforms: It is another avenue, and most effective of all strategies to get good results for your promotion. You can get free traffic and likewise, you can as well spend some bucks to attract targeted audience for your mobile app.

Promote your app by sending an email

Another way of promoting your app is to upload a list of email contacts that you have and send out a direct link to all of them. For instance, if you are using MailChimp or any of the other email list service providers, and sending out emails on a weekly basis, then you should also announce the benefits of your new mobile app by sending out a link.

Forward text messages for app promotion

This methodology works well if you send out messages to people you know as you most likely possess their phone numbers. It is one of the most effective techniques of promotion as it delivers the download link direct to the phones of users. It is one of the best techniques when it comes to quick conversion. The potential user can move from the text messages to the play store directly to download and check the app once. The chances of keeping the app are good if it is useful for the user.

Write a blog post

This comes under the promotional tactic of websites mainly but it involves a blog post that can be easily shared through social media and clubbed with media items and descriptions. A blog post on any related term that is useful for the user to read and has unique content can make a mark.

A well-optimized content can go a very long way in fighting the battle of search engine for your brand against competitors. Take for example, your mobile app is helping people book rides from a particular location to the other like Uber, when you write a well optimized article around the ‘benefits of booking a ride on the go,’ you’re indirectly exposing your app to customers of this company.

You can easily attract free traffic to your app for just providing epic content that takes care of people interested in your mobile app niche.

Reach out to influencers

Influencers are those who have a good following in a related field and they possess the power to influence the buying or engagement decision of the potential users. Making strong mutually beneficial associations with influencers pay in the long run.

Let me ask you this and be sincere with yourself. If you are assured of 100% success in collaboration with influencers, would you rather mind doing it all alone with little assurance of success or opt to throw on stone to catch two birds? I bet you’ll go with the later because you have nothing to lose than much to gain.

Create and promote a video

A video is a great way to depict beautifully what your app is all about and how it can solve the problems of the user or entertain them. Videos have greater impact as compared to text, thus investing a little time here will be worth it. In this age, making things happen doesn’t cost as it used to be years back. With budget of $5-$50, you can hire an expert video editor to do the magic for you. Fiver is there for this purpose.

Conclusion

So you see promoting your mobile app is no rocket science and it doesn’t take that long too! You do not need to be a professional marketer to make it big on the App store or Google Play. If the idea is good and you do the above basic tasks, there is no stopping you from being a hit. Now, go make an impact with your mobile app promotion efforts.

Categories
Biz Branding & Customization Mobile App

6 Congent Reasons Why Your Business Needs a Mobile App for Long-Term Success

Yes, in case you don’t know, your business needs a mobile app! 

When you are trying to grow your small or startup business, one piece of advice you may hear is to create your own mobile app with immediate effect. This isn’t suitable for everyone though, but in a large majority of cases, it can really help to make your brand stand out from the crowd. As apps are becoming more common part of our daily lives, it might be time to jump onto this one before your competition beats you to it. Here’s why we believe your business needs a mobile app as soon as possible.

Still not convinced? Here’s why you need mobile app for your brand longevity.

Mobile app for business.
How Important Is Mobile App To Small Business Growth? The importance of having a mobile app for your small business growth goes beyond just making sells for today, but, for a long-term relationship and future sales.

1. Make it easy to take for them to take quick decision

If you have a product or service which can be ordered online, then your clients will want to be able to do that as often as possible and with ease. Logging onto a website, then entering their details, then finding the product and finally ordering… it can all take so long! With an app, all they have to do is fire it up, select their choice of product, and order with one click. The easier it is to make a purchase, the more likely it is that they will do it.

Also Read: Desktop vs. Mobile: Your Customer’s Shopping Experience Scaling

2. Be in front in their mind; it helps build a long-term familiarity and acceptance for the brand

When your logo appears on a screen that someone looks at every day, you will be the first company on their mind when they need your service or product. They will instantly think of ordering from you. They don’t even need to remember your name – they can just hit the app and go! Otherwise, they might turn to a Google search to decide who to go with. Your site might not be at the top of the list, meaning you lose out on sales.

3. Look professional

If your company has an effective mobile app, then instantly your customers will perceive you as a serious and professional outlet. This will make you look professional in their eyes, allowing you to present a better impression right from the start. Actually, this can be the case even if they don’t download the app. It will be working for you even when you don’t realise it!

4. Gather contact details

When customers sign up to use your app, they will have to provide login information, such as an email address. You can then add this email address to your database, which allows you to send more marketing their way – also refer as email marketing. You may also be able to use the app to send notifications – such as when you have a sale on, or if they have not checked into the app for a while. This will allow you to get better results from your marketing campaigns.

5. Create more value

If you have a loyalty program already in place, you can incorporate this into your app – or create a new one ready to launch at the same time. With a loyalty card right on their phone, your customer doesn’t need to carry around anything extra, but now they have a way to earn points on the go. They can order online, or order in stores and then scan a receipt for points. Either way, it’s fun and rewarding for them to get that benefit right on their phone.

6. Build loyalty

When a customer is able to use your app easily and enjoy all of the benefits above, they will also feel more loyalty towards your brand. That’s something that can’t be bought, but has to be worked for over time. It’s very valuable, and could well be the biggest benefit of all that you get from having your app in place.

If this doesn’t convince you that you need a mobile app, nothing will. Start development as soon as possible to reap the rewards!

Categories
News

The Mobile App Industry of Today – Infographic

Over the past decade, the mobile app industry has defined and then re-defined itself. It has become smarter, more useful, and more profitable. Ten years ago, browsing an app store was very different. There were technical terms in app descriptions, the apps were named arbitrarily, and the burden of proof was on the consumer. The ‘burden of proof’ here means that the consumers had to convince themselves that the app was worth a shot. Today, thanks to the competition, it’s entirely upon the publishers to market their apps. The publishers have managed to change the markets for the better through both front-end app marketing and back-end marketing. Primarily, the publishers are focusing on the following rules to get users to try their apps.

Rules for Dominating the Mobile App Industry & the Mind of the Users

1. “Seeing is believing”.

The smart phone user of today is a lot busier than that of 10 years ago. Today, browsing through the app store is more of a necessity than fun activity. And the publishers know that. They’ve been smart enough to understand that the users can’t be bothered with reading and going into the details too much. So most publishers use screenshots of their apps and put them up on the app page. This is a norm now, and all app stores allow publishers to do this.

2. Identity is the foremost selling point.

Three things matter here: name, logo, and description. If someone is browsing through the store and he or she sees your app along with ten others, you cannot afford to not stand out. To build an app outlook that’s catchy, the first thing developers focus on is the name of the app. They try to describe the function of the app through the name. But it’s always catchy. The logo is next. It incorporates the company’s color theme to reflect consistency, but it also supports both the app’s concept and its name. Then comes the description. Today, the publishers understand pretty well that if they don’t have the user in the first three lines, he’s gone. So they focus really hard on those lines and turn the description into a subliminal marketing message. 

3. Praise is a lot more valuable when it comes from others.

Through extensive surveys and research, the industry has come to understand that an average user (especially the Generation Z user) likes to believe he’s smarter than someone who’d buy something that’s self-praising. He likes to conduct his own little research before making a decision. And good reviews about apps serve as the research that these consumers need to be convinced. So developers embed rewards in the apps to encourage users to give positive feedback so that others may see that and follow. 

4. A little programming goes a long way.

Developers know that it takes very little time to insert the most relevant keywords to put in their app’s description, and it has a great impact. Keyword optimization is what helps the search algorithm choose your app in return for a particular query. Also, indexing has become a very important part of back-end marketing. Biznessapps and other top app building platforms offer a broad range of functionality for this purpose. You can avail that instead.

5. Go where the storm is. 

Although the apps are on the app stores, the users are not (not always, at least). So the developers have taken to the social media to market their apps, and that has proven to be an awesome active marketing technique.

The Mobile App Industry of Today
The Mobile App Industry of Today

What do you think about the mobile app industry growth?  Care to share something with us, let’s discuss below.

Categories
Application Design and Development (Mobile or Desktop) Mobile App

How Much Does it Cost to Develop a Mobile App for Your Brand?

Mobile apps have become an essential and intrinsic part of our daily lives and are clearly here to stay!

The mobile app industry is a multi-billion dollar industry and a pathway to the future. Mobile phones and tablets are omnipresent – on public transport, car dashboards and desks; in pockets and hands.

As the mobile application market continues to bear down the growth trail, it has become inevitable to build and use mobile apps in all sorts of ways in order to be in sync with the modern trends of technology.

At Cabot Technology Solutions Inc., we connect people with innovative mobile app ideas to our experienced app developers, and make their ideas a reality. In all our app development experience, we get a lot of questions such as:

  • How much does it cost to develop a mobile app?
  • What are consumers looking for?
  • How can you build a successful app?

Calculating the cost of developing a mobile application is not plain and simple. To get it straight, you need to consider several parameters and criterion before you can determine the cost of the app development.

We would like to give you a run down on how to go about it.

Mobile App Development – An Outline

It’s not easy to develop an awesome mobile application! Lots of effort goes into understanding the numerous aspects of mobile app development, like which platform to choose and the exact requirements of the customers.

The Mobile User Interface (UI) Design is vital in the creation of mobile apps. The constraints & contexts, screen, input and mobility as outlines for design are considered and the prime focus is on creating an understandable, user-friendly interface.

The brain of the app is the back end coding that utilizes a server-side language and database. The front-end code interacts with the user in real time, while the back-end code interacts with the server to return user ready results.

Testing is done before the app is deployed real time on different platforms and devices.

Different Types of Apps

There are three main categories of mobile apps:

Data Driven Apps – They involve a lot of data, content, images or sounds and are loaded onto a framework. Can be extremely complicated!

Ecommerce Apps – Designed to support the creation of an ecommerce website or add functionality to it. It enables buying and selling conducted in an online environment.

Custom Utility Apps – Complex applications that address your unique and ever changing business requirements.

The Mobile App Development Cost Factors

Mobile app for business.
How Important Is Mobile App To Small Business Growth? The importance of having a mobile app for your small business growth goes beyond just making sells for today, but, for a long-term relationship and future sales.

So, what does it cost to develop a mobile app? Many factors drive the actual cost – development and design expenses, time factor, location, app platform, the number and complexity of screens, incorporating e-commerce facility, support, integrating other apps – are all primary drivers of the price.

With respect to time, about 12 to 20 weeks is required for the development process,and the cost per hour varies from country to country. Hiring offshore developers can definitely be cheaper than hiring domestic developers.

If you’d like to learn how to calculate the cost of developing a mobile app, be sure to download our free whitepaper today!