Link building has been a basic tenet of SEO (search engine optimization) since the dawn of the internet, and it remains just as important today for anyone who wishes to market their brand online.
Whether you’re trying to establish your new online business or increase the popularity of your blog, you need to know how to build up links. It’s always possible to take link building courses or pursue link building services, but it’s still important to understand the basic principles involved.
Understanding white label link building
Every online venture needs clear goals and an overall strategy. But what is a link building strategy? It may sound simple, but generally, the only strategy you need is to create link-worthy content. This is any content that will be useful to your audiences, such as information, entertainment, or educational content.
It’s unlikely that you have any plans to write content your audience can’t use, but having good content is just part of the battle. People have to be able to find it. This is where white label link building services can come in. While the title might sound complex, white label link building is simply the practice of linking to web pages that are built by another source and applied to your brand identity.
To put it another way, a white label link building deal would involve a small business purchasing links from an outside agency which then creates content relevant to the business, and the business would then use this content however it sees fit. Such services are often referred to as “link building packages” or “custom link building”.
Advantages of white label link building
For brands, the biggest appeal of white label link building is that it offers the ability to greatly expand their scope and influence without dedicating any new and costly infrastructure.
With such enterprise link building services, virtually any brand can boost their SEO efforts affordably. A major reason for small businesses to pursue white label packages is that they’ll get the service of SEO outreach experts who can build links for nearly any brand, no matter how specific.
These services generate high-quality backlinks using only white hat techniques. This basically means using only techniques approved by Google and other major search engines to improve your site’s rankings and increase your web traffic. These techniques are the only ones that will work in the long term, and they’re your best bet to improve your DA (Domain Authority).
Of course, since you’re hiring SEO specialists, you can also expect white label links in a timely manner. While it’s never a good idea to rush SEO efforts, you’ll be working with people who have likely seen the kind of content you need to produce before, and they should have no trouble creating more.
Choosing an agency
You’ll likely see anyone who offers link building services claim that they offer “high quality” links. But what does that really mean?
Fortunately, there are some ways you can discern the quality of a link building service you’re interested in. A high-quality service should be willing to study your anchor text (your text containing a link) and link spreads to ensure a distribution that search engines will read as positive.
Depending on your goals, it’s also important to look at their publication statistics. Some agencies will focus on higher DA, while others may focus on higher social engagement. Above all, you’ll need to pursue the service that best fits you and your needs.