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Social Media

2 Key Reasons Why Entrepreneurs Should Use Instagram Stories

Instagram is one of the most popular social media networking channels for a reason. This platform has many unique features which make it stand out from the rest. The people operating it are constantly evolving them to ensure they are more user-friendly. One of them is Instagram stories.

Entrepreneurs from diverse backgrounds need to take full advantages of the Instagram stories format when uploading new content. Only then do they find it easier to engage their target audience on this site. On top of this, they can even attract new online users to their businesses and products. This takes them one step further to expand its customer base. This is an important aspect which they can’t afford to overlook.How to use instagram stories effectively

Is it worthwhile for entrepreneurs to give so much importance to Instagram stories?

Experts specializing in this field say many entrepreneurs question whether it is worthwhile bothering about Instagram stories. This is because they don’t recognize the uniqueness of this popular feature. It’s a format which these businessmen can easily use to engage with their target audience. They even do so on their smartphones while on the move. In fact, recent research in this area reveals a startling fact. The proprietors who take steps to use it notice online users immediately recognize their brand products. In many cases these individuals to take the initiative to buy such commodities on this platform. This results in a significant increase in sales for these owners.

The professionals point out the following 2 important reasons why entrepreneurs should use Instagram stories:

Boost organic traffic to entrepreneurs’ websites

The specialists of credible organizations say entrepreneurs have one primary concern. They are always looking for viable ways to increase organic traffic to their business websites. Only then can they expect a significant increase in sales. Fortunately, they can achieve this objective by making proper use of Instagram stories. All they need to do is include the format in the content they upload on this platform. This, in turn, increases the online visibility of their business websites. Recent studies show online users are more likely to buy brand products after browsing Instagram stories. This is a fact which these proprietors can’t ignore. 

Ensure the entrepreneurs regularly interact with their customers

Ensure the entrepreneurs regularly interact with their customers

Ardent Instagram users generally fall within the age group of 18 to 26 years. Entrepreneurs who have a business profile on this platform need to understand the mindset of these individuals. After all, they are the ones who are going to buy their brand products. However, this is never an easy task to accomplish. It involves taking polls at regular intervals, asking them necessary questions or answer their queries. In many cases, the owners need to keep track of the people they tag. Fortunately, the proprietor can accomplish all this by using Instagram stories in their content.

Making proper use of Instagram stories can do wonders for entrepreneurs. It can boost the online visibility of their business websites beyond their expectations. This results in a significant increase in organic traffic. They just need to look at the above 2 important reasons to use this feature. It won’t take them long to realize the statement is true.

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Information and Communication Technology (ICT) News Social Media

Introducing Instagram Video: Instagram Adds Video sharing service

Some of the hottest events last Thursday were the newly introduced instagram video.

Kevin Systrom, Instagram co-founder in a press conference introduce the Instagram video which will be a rival to Vine, this service is the latest Instagram product designed to serve the over 130 million Instagram monthly active users.

The Instagram video has been an internet rumor over sometimes now, but Kevin Systrom let lose the breaking news in San Francisco this Thursday, and anytime from now, Instagram users should get ready for live streams of their daily events.

He described the new service as “everything you love about Instagram.” The video is furbished around three important phenomenons

  • Simplicity: Instagram made it to be easy to edit and use
  • Beauty: Just like what is done to photos, you can do to Instagram videos
  • Community: There is no changing, it continues to look and work the same way when it comes to viewing and sharing contents.

Instagram videoYou know, no video service will be able to afford to host you when you want to host and share your complete DVD except YouTube, but you know the big cons. Instagram video will be limited to 15 seconds, at least for start, Vine is not better thereof.

The good of this matter is that, Instagram is not being partial this time, they did their complete homework in releasing the Instagram video service, it will be arriving on both iOS and Android at the same time and will be supporting 13 custom filters just for video.

You can edit the frame of your video to scale out certain segments of the footage.

The Instagram video will include a “Cinema mode” as a system of stabilizing the footage.

You can as well choose a cover photo for your Instagram video and will appear in the stream as a regular photo.

About Instagram

Instagram is a social networking service that enables user to share photos. You are able to snap a live picture, apply digital filters on them, and instantly share them on a variety of social networking sites such as Facebook, Twitter, Flickr and Tumblr. Some of the features that make Instagram the best photo share station are that it confines images to a square shape close to Polaroid and Kodak Instamatic images, not as the 16:9 aspect ratio used by most mobile device cameras.

The company was founded by Kevin Systrom and Mike Krieger and launched in October 2010 and instantly gained popularity with over 100 million active users as April 2012 clocked.

The service first made its arrival on iOS: iPhone, iPad, iPod touch around April 2012, and later on the Android platform.

Instagram came purely on photo sharing, but as a part of technological growth, Instagram recently introduces video into its loyal sharing service.

What are the differences between Instagram Video and Vine?

I really don’t see the Instagram video as a response to Vine rival. Vine is the most popular competitor Instagram met in the video sharing service, it is a mobile app that enables user to create a 6 sec video that could be embedded or shared on social networking sites such as Twitter and lately on Facebook.

Arrived via the iOS and came so late on Android on Android 4.0 and above (around June 3 2013)

The company was founded by Dom Hofmann and Rus Yusupov in June 2012 and later acquired by Twitter in October 2012. Last year, Facebook also acquired Instagram, and now coming with a response with the Instagram video against Twitter.

Let’s see this snapshot for the little difference between Vine and Instagram Video service.

Instagram Video Vs Vine

TechCrunch broadly explains the differences between the Facebook and Twitter powered company, and as you can see, it is already summarized in the snapshot above.