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Business Marketing

Top E-Commerce Trends to Look Forward to in 2020

It’s 2020, and the way people shop online is dramatically changing. Hence, the e-commerce industry is all set to experience rapid growth and some major changes. In this modern age, e-commerce is continuously evolving to meet the changing needs of people. In addition to that, this industry has proved to make shopping easier and more hassle-free for modern-day customers. As a business owner, if you are more inclined towards embracing e-commerce marketing strategies, then now is the perfect time to get started.

If you take your e-commerce business to a whole new level, then you should implement the emerging e-commerce trends of 2020.

E-Commerce Trends To Watch Out For In 2020

Top E-commerce Trends to Look Forward to in 2020
It’s 2020, and the way people shop online is changing but you can implement these top e-commerce trends for 2020 to achieve steady growth in your online store.

Online Shopping Is Here to Stay

Let’s be honest that in the past, we have seen immense growth in e-commerce sales. It would not be wrong to say that the most trusted and popular online activities are arguably online shopping. According to research, sales are expected to rise to 4.5 trillion in 2021. That’s, without a doubt, a massive figure.

Albeit the fact that online shopping is considered to be one of the most popular online activities, its usage varies by region. As the popularity of online shopping stores continues to increase, a large number of people are turning to e-commerce stores – it is evident of these latest e-commerce trends.

The constant increase in the usage of online stores is due to a number of reasons. One of the main reasons is that it allows online shoppers to shop whatever they want without even leaving the comfort of their oh-so-cozy couch. Due to enhanced website experience, more online buyers have started to trust the products and services offered by e-commerce stores. There was a time when people used to be hesitant to purchase things from online platforms, but that is no longer the case. The entire focus of e-commerce businesses is to create websites that are more customer-friendly. With all the comfort that is provided, it is no exaggeration to say that online sales growth is becoming unstoppable.

Augmented Reality Will Enhance the Reality of Online Shopping.

Needless to say, there are countless benefits to shopping online. Not only can you save yourself from the hassle of driving all the way to the marketplace but you can also save time visiting multiple physical stores. With benefits like online research, price check in the privacy of your home, and the convenience of browsing through a variety of products right from your home, you can enjoy the entire shopping experience.

While you can enjoy countless benefits of online shopping, there is still one downside to it: when you access the products, you can neither feel the product nor see how it looks on your body or in your home. But with the help of AR, it is now possible to visualize the product in your life.

There is a furniture brand named Burrow that is already taking advantage of Augmented Reality (AR) to make their customers visualize how their couches or sofas will fit in their living rooms. Surely, the customers would need to be connected to high-speed internet to make the most of this feature. AR is one of the top e-commerce trends you must not joke with.

Voice Search Will Be on the Rise

According to Loop Ventures, by the end of 2025, over 75% of the U.S. households will have a smart speaker. In this age, people are constantly dependent on voice assistants like Amazon Alexa and Google Assistant to look for different things online. They rely on these voice assistants to check the weather or look for meaning online.

As an e-commerce store owner, you should be aware of the fact that voice shopping is still in its early stages. This means that it is more likely to become increasingly popular in the years to come.

Since voice shopping is a non-visual experience, so the customers need to describe what they are in search of to find exactly the same product they want. It goes without saying that voice shopping is primarily used by customers as a sales channel. This means that they would rather leverage the voice search feature once they have made up their mind about buying a certain product than using it as a browsing experience to research what they actually want to purchase.

Generally, the products that are purchased products through voice search are low-value products and include categories such as low-cost electronics, food items, and homeware products. Since voice shopping is already on the rise, the business owners should consider taking note so that they can manage to provide customers with the comfort that they are looking for while purchasing products from their platform.

Wrapping Up

With the increasing innovation in technology and changes in consumer behavior, as a business owner, you should consider keeping an eye out for all e-commerce trends in 2020. No matter which e-commerce trend you choose to adopt for your business, make sure that you do it with the primary aim of enhancing the entire shopping experience of your existing and potential customers. This is how you can develop a long-lasting relationship with them. By benefiting from these e-commerce trends, you can surely achieve the steady growth of your online store.

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Marketing

6 Best Ecommerce Tips for Effective Online Stores Promotion

Whether it’s a small-sized fashion boutique or a technology start-up, if you are still trying to figure out how to reach the masses, then you have landed at the right place for getting an answer. Starting any ecommerce business is not easy and there could definitely be challenges, especially when it comes to promoting it. In today’s digital age when customers are mostly found online, it is important to pay attention to ecommerce tips that may give a significant boost to the business.

Ecommerce website design is one of the most crucial aspects to consider while promoting your online store. If you want to dominate your market, here are ecommerce tips to get you started on the right path.

Here are some helpful ecommerce tips that you can use for your online store

Ecommerce Tips for Effective Online Stores Promotion
In today’s digital age, it is important to pay attention to ecommerce tips that may give a significant boost to your business.

Project Your Brand

Designing and establishing a brand for your product or service offering is one of the most rewarding aspects of long-term business survival. Online consumers have a wide variety of options to choose from. Creating a brand, which the consumers can relate to, adore and spread a word about, can help in boosting sales further. While an ecommerce website design can be the best way to go about establishing your brand, here are the key points that you must focus upon.

  • Logos and designs, which become your brand’s visual identity
  • Brand positioning
  • Packaging

Smartphone-Friendly Design

Today, most consumers prefer to shop online and more so on their smartphones. This is why every business website needs to have a smartphone-friendly design. The look and feel along with accessibility have to be focused upon to ensure a positive consumer experience. Spelling mistakes, bugs, and bad navigation design are best avoided if you want to attract more customers to your website.

Ease of Navigation

Customers have a number of website options when they look for online shopping. What will differentiate your website from the rest is the easy navigation and convenience offered to customers. It should be such that customers feel like revisiting and carrying out multiple purchases from the site. Some of the important ecommerce tips that could prove to be helpful are suggestive searches, autocomplete function, filtered searches, and advanced search options.

Good Quality and Large Images

While shopping online, consumers want to see images that almost feel life-like. They want to sometimes feel how the product would be in real. This is when good quality and enhanced image features can prove to be helpful, especially in attracting them for repeat purchases. What distinguishes a good website from a bad one is this very feature. The website should have high-end image quality, which almost offers the ‘products-in-hand’ feeling to customers.

Complete Product Descriptions

When consumers make physical purchases, they have the option to ask the salesperson a number of questions regarding the product. In order to address a lot of such queries in the virtual environment, the website should include extended and exhaustive product descriptions. Good product descriptions can go a long way in assuring the customer about product quality and reliability.

High-Quality Content

When you offer products or services online, you must include other high-quality content such as blogs, guest articles, etc. This gives consumers deeper insights into some of the topics that they may be interested in. While designing such content, it is crucial to focus on the shareability aspect to spread it across a wider user base. Placing such high-quality content is a way of website optimization and is sure to result in higher benefits.

Conclusion

An effective ecommerce design must always be focused on search engine optimization to generate better results. In fact, this is the major goal of exposing you to these ecommerce tips for excelling as an online store owner. When your website shows up among the top results in a user’s search, it can generate more traffic and have better returns.

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Biz Branding & Customization Marketing

Expanding Your Ecommerce Marketplace Presence: Where to Next?

Ecommerce marketplace like Amazon dominate the e-commerce environment due to consumer-friendly shipping and return policies, wide-range of products along with low prices, of course. The shipping and return policies are factors that as many as 80 percents of buyers do not wish to negotiate. A certain percentage of customers are also willing to go for products from a different brand on Amazon if items from the usual ones remain unavailable.

Ecommerce Marketplace Presence – Is brand loyalty turning into platform loyalty?Expanding Your Ecommerce Marketplace Presence

Every manufacturer wants to sell on platforms like Amazon as they can sell in significant volumes even without spending a penny on digital marketing. However, there is always some risk involved when too much percentage of the company’s revenue comes from a single platform that the manufacturer does not control.

Put simply; brand loyalty is slowly turning into platform loyalty. Thus, some companies are working on developing their own ecommerce marketplace platforms while continuing to sell on Amazon, Walmart, eBay, and other third-party sites.

Selling a few selected items on your website

It’s obvious, these days customers always look for the deal that offers the best value for their money. They prefer ecommerce marketplaces like Amazon, eBay, Walmart to compare prices, features before buying.

Thus, sellers prefer to continue scaling marketplace transactions while using their website to build brand-loyal relationships by selling a few selected products exclusively on the company’s website. This way, a seller protects his core business, and won’t take a hit on sales while starting the firm’s own portal.

E-commerce site visitors would appreciate exclusive product assortment, which is not available elsewhere. So, sellers who wish to opt for “our-site-first” strategy should consider creating and offering a one-of-a-kind collection. Several small manufacturers who do not have access to mainstream distribution have come together and formed their private label products sold exclusively on their website instead of common marketplaces. It is referred to as a direct-to-customer model.

Approach taken by Atoms can be the best case study for direct-to-customer model

Brooklyn Navy Yard-based sneaker brand Atoms has set a notable example when it comes to utilizing the direct-to-customer business model at its best recently. Their tag line and moto? To offer sneaker that perfectly fits the buyer’s feet.

The company offers a different sized shoe for each foot on an “invite-only basis.” Their untraditional sizing approach needed a unique option for delivering their sneakers to the masses. The brand offers three color options to customers.

Firm’s CEO and co-founder Waqas Ali pointed out that their idea since day one was to create a brand that consumers would love to associate with, instead of developing just another shoe brand.

The firm delivers three pairs of footwear depending on the customer’s shoe size. The buyer keeps the perfect fit while returning the remaining ones to the company.

It offers exclusive color options and accessories to customers registered with them as members.

Members can also make recommendations if they feel something needs to be changed or fixed in the footwear. Its odor-resistant copper lining and specially designed laces are some of the most appreciated features in the shoes. The waitlist often has more than 40,000 bookings.

The price point for Atoms footwear is nearly $179, like most of the other brands. However, Atoms does not believe in one-size-fits-all solutions. Thus, traditional sales channels like Amazon would have never worked. Lastly, Amazon won’t be able to offer a unique experience to Atoms customers that the shoemaker provides on its own website.

Instead of spending on digital advertising, the company advertises during small events and opts for out-of-home billboards. Plus, word of mouth is helping the firm more than anything else. 

Grow your business by creating a unique selling environment

E-commerce portal also helps in creating a brand identity on the web and helps with brand protection as well. If internet users perform a Google search for the brand name, the company’s website will show up in the results. It makes the brand even more trustworthy.

An excellent e-commerce portal that sells high-end goods needs to look gorgeous and must be easy-to-use as well. Offering excellent shopping and browsing experience on a pleasing website would ensure the first time visitors come back for more.

Mobile responsive theme, fast page load, relevant product recommendation, robust search feature, quick check-out process combined with gorgeous content are some of the aspects that need more focus. A custom ecommerce marketplace development firm can quickly develop the same.

Page loading time is probably the most vital factor as even a delay of a single second in loading time can reduce the conversion rate by 2 percent as per a study conducted by Walmart.

If you wish to develop your own e-commerce web and mobile apps, you should consider discussing your requirements with a professional ecommerce marketplace presence development firm with proven records.

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Business Marketing Mobile App

7 Major Benefits of E-Commerce Business for Retailers & Customers

When running an online business today, the ease of which you can make sales is quite staggering. Whatever way you wish to run your online business, it’s likely that you will find that installing an eCommerce option might make a lot of sense. With the ability to sell products online and even directly through the web for electronic products, you can make your business far more effective from a business point of view.

If you would like to avoid missing out on business, then you should look to get an e-commerce business set up as soon as possible. There are many benefits to your business outside of the fact that you can just pick up lots more customers and sales, though. In an era where so much competition exists, you will soon find that running an online e-commerce business might just be the solution that helps you to stand out and become the solution of choice for your customer.

What, then, are some of the most important benefits that can come from running an online business that includes e-commerce? What are you likely to find from doing e-commerce business?

Why You Need An E-Commerce Business Platform For Your Business

There are numerous benefits, and many of them will actively help your business to grow, thanks to the following e-commerce business.

7 Major Benefits of E-Commerce Business for Retailers and Customers
When it comes to enabling e-commerce business systems into your existing business, there are numerous benefits to enjoy. Some of these interesting benefits will actively help grow your brand’s identity and stands you out of the crowd.

1. Reach & Attract New Customers

The fact that so many of us do our shopping online today means that, for the most part, you might choose to go online as well. Many of your customers will likely look to make their purchase online before having to head outside and find somewhere to make the purchase in the first place.

If you feel like that might become an issue, then you should look to try and start an e-commerce business platform. This will help you to easily show people that your business can accommodate their needs. You will also ensure that you can show far more stock and selection than you could in your brick and mortar store. Research from Mobile Signal Boosters has shown how e-commerce is set to grow over the next few years, specifically mobile commerce, as more and more people turn to their phones to make purchases.

The more that you can sell, the more likely it is that someone will make a purchase. While getting someone in your local store can be tougher than you might think, getting people to your e-commerce website is easier.

2. Accessibility & Easiness

Instead of having to come into the city to visit your store, people can just click on a link. They can then do the whole shopping experience from their couch, bath or even bed. It helps you to make sure that the people who you are targeting will find it much easier to make a purchase through your business. The ease of access that come with having an online shopping option is likely to help you bring in much more holistic business, too.

Instead of people coming in to just shop around before leaving without buying anything, online stores encourage impulse buys. People will be more likely to see just how easy they can buy from you, making it very likely indeed that they might stick around and make a purchase in the first place. If you would like to help improve the overall level of access – both in ease of use and ease of finding you online – then having an eCommerce platform makes perfect sense. This often outright simplifies the entire process for you, making it much easier for people to use your business and enjoy doing so, purely because it’s easier to browse on-screen that it is in-person!

3. Attract New Customers with Search Engine Visibility

One excellent benefit of running an online business is that you can become far more visible outside of your normal comfort zone. Selling items just offline means that you are likely to be waiting around quite some time to find a new customer, unless you are based in a major city of the world. With the help of the internet, though, you are joining an online platform that is the biggest city in the world!

With the help of being more visible thanks to search engines, you will be able to bring in a whole host of impressive new clients. You will be able to fuel your business on the traffic which is being delivered by the search engines, vastly improving the speed at which your business can continue to grow.

If you find it hard to come up with ways to make your business more easily seen, this can really help you to solve that problem. The more products and offers you have, and the more optimized they are, the more likely it is that you will bring people to your business for the first time, maximizing the speed in which you can attract new customers to your business.

4. Boost Brand Awareness

You will also be able to rapidly boost the size of your brand simply by making it easier for people to buy products from you. If you wish to boost the size of your business, then you need to be able to do so in a safe manner – and in a manner that encourages people to take action.

Without an e-commerce business option, people could love the sound of your brand but never make an offer purely because they have no opportunity to do so. With the help of an e-commerce site, you build brand awareness and offer solutions which can be bought immediately.

5. Cost Efficient

Running an e-commerce store is surprisingly cost-efficient, too. while you might be used to running an offline company, you will be shocked at the size of your overheads just to run the store. Outside of paying for your hosting costs and for dealing with any purchases made, you will find that your overheads are much lower online.

The reasons why are simple: you are not having to pay for anything like the same amount of extras. In comparison to running an offline store, an e-commerce website can be much more efficient with regards to your outgoing expenses.

6. Sell Across the Globe

So long as you have the means to send and ship the product to someone, e-commerce allows you to go global. This makes it much easier to produce sales outside of your local area, helping your business to quickly transform itself and grow into a much more impressive enterprise overall.

If you are running an offline store, then you are limited to how far people are willing to travel to see what you have on offer. With the help of this kind of website, you can make it much easier – and more affordable – to scale your business in size.

7. Keep eye on consumer’s buying habit

When a customer comes into your offline store, you are dependent on knowing them well enough to try decipher what they might wish to buy. With a website, you have all of this information present in the form of analytics. Such insights help you to tailor the shopping experience to every buyer, vastly improving their overall uptake and usage of your services.

This will help you to make the whole buying process more personal and personable, ensuring that people come back for more. Offering this kind of personalization in an offline, brick and mortar store can be extremely tough. With eCommerce? All you need to do is follow the information which is given to you.

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Marketing Money & Finance

How to Customize Your E-Commerce Store From Scratch

Once you have established your E-Commerce store, you are going to want it to stand out. Building a website has never been easier, and there are a wide range of specialist platforms dedicated solely to making it as easy as possible to build a website from scratch. These can often be utilized with the minimum of effort or technological proficiency, but choosing the standard design themes on offer can mean that you simply aren’t noticeable. This could be even more catastrophic if you have chosen a theme template that doesn’t do everything that your e-commerce store needs. If you want to avoid these issues, then you are going to need to customize and personalize your e-commerce store.

Steps to Customize Your E-Commerce Store

How to Customize Your E-Commerce Store From Scratch

Basic e-commerce store customization 

Your first step should always be the simple step of customizing your content. This means that your homepage and product pages are written in your brand’s tone of voice, and your color schemes and logos are consistent across every page. By doing so, you differentiate yourself from those that fail at this most basic of tasks. The more dynamic and unique you make your content, the more impact it will have, and your conversion figures will show a marked improvement as a result. There’s a reason why content has become one of the most important elements of digital marketing and failing to make use of the potential power of content marketing can be a costly error. Your content will only be as good as you make it, and whether you opt for whitepapers, instructional How-To videos, or unique infographics, that content can help drive traffic to your site and sales to your shopping cart.

Special offer e-commerce store customization

One of the most useful tools available to your website is promotional customization. Offering a more personal service has always been a primary focus for businesses, but in the age of Amazon and Facebook, personalization is essential. You can tap into this trend by offering customized offers that appear as needed. With simple special offers, you can not only create specific marketing campaigns on-site but also group items together. You have probably seen this on platforms like Amazon, with their ‘Customers who bought this also bought” add-ons. Many website building platforms allow for this level of customization, but you will have much more freedom to design your own formats for this if you use a dedicated e-commerce store hosting platform. Using sites like Shopify allow you to customize much more in terms of payment options and analytics, and by using developers like Blackbelt Commerce you can ensure that your site is unique and optimized for maximum impact and profit.

Knowing what consumers in the digital age expect from websites is the key to making yours the best it can be. By keeping up to date on emerging trends, you will be able to continue the process of customization. Staying static is the fastest way to fall behind your competitors. So make sure that your initial customization strategy is as robust as possible before you launch.

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Business Disruption Mobile App Money & Finance

mCommerce: How Artificial Intelligence is Disrupting Mobile Commerce Industry

Mcommerce Made Simpler – AI is driving the change!

Ecommerce dates back to late 1970s when Michael Aldrich, an IT entrepreneur, first invented online shopping to facilitate transactional behavior between businesses and consumers.

Years later, Amazon and PayPal came to the scene followed by the Dot-com bubble around end of the century. By then, online commerce was already $150 billion strong.

Today it is whopping $2.3 trillion market which is expected to go over $4.8 trillion in course of next 3 years.

Massive growth of mobile usage around the world has a lot to do with its growth. Not that web sales will die entirely but mobile commerce (also known as Mcommerce) will gradually capture the major portion. With that said, businesses still can’t afford to erase their web presence. For this purpose, mobile optimization for small businesses is of highest importance.

The skeptic consumer still finds it convenient to shop on a computer. This justifies the need to make the site responsive and introducing a mobile app simultaneously. You can’t force innovation on people, it will take time for some people to gradually upgrade to mCommerce way of shopping. So, before then, make provision for them by designing a responsive shopping experience.

Both ecommerce and mobile are parallel to each other – that’s why we have the term mCommerce today. Therefore, any technological upgrade to one will have to be replicated to other.

Artificial Intelligence, or AI for short, has refined online commerce big time. Though it is still to be adopted by many businesses but they are gearing up for the change slowly.

Generating traffic and leads has always been the biggest challenge for small and big businesses alike. The most difficult part is to figure out the right marketing strategy for a business. You never know what will work for you and what will not. Or do you?

For this, online business owners always wanted time. Now AI is helping them on that front. Artificial Intelligence is enabling business owners to focus more on delivering excellence by taking charge of customer interface. Be it customer support or assisting customers to shopping in real time, AI is driving everything.

Take a look exactly how AI is driving online commerce today by reading this infographic below. It was designed by Mofluid team. It explains perfectly well how mCommerce is gradually gaining more grounds, that too visually, and all thanks to Artificial Intelligence.

How Artificial Intelligence is Disrupting Mobile Commerce Industry (mCommerce)

AI powered Mcommerce Trends infographic
This is how Artificial Intelligence is disrupting Mobile Commerce Industry, also known as mCommerce. We provide insightful infographic to help you position your brand towards the next phase of innovation in your industry. Read and enjoy.
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CMS Web Development & Design Ideas

PHP To Power Your E-Commerce Site: 5 Solid Reasons Why Business Providers Prefer This Scripting Language

What is one website development language every developer, designer, website owner and user love equally? It is PHP language, of course. This is one language that has been able to keep up with innovations, advancements in existing technology and the necessities of users across the world. It is a scripting language that can make your website dynamic, versatile, complex and simple at the same time. Hypertext Preprocessor can execute even the most complex of all designs with just a bunch of a few simple lines of code.

PHP use cases in web development

Why do developers prefer using PHP language?

Small businesses running their site on Hypertext Preprocessor have distinct advantages over other businesses using other, more complex scripting languages. Websites running on this language are always amicable to customizations, changes without any compromise in exiting usability and extension of their responsiveness to a new device (dimensions) without disruption of other functions. All new modifications take very less time and hiring a PHP development services often fast-tracks the development process.

A well-designed website can even make up for the lack of a physical store. Several e-commerce platforms and retailer websites do not have physical storefronts. They have manufacturing units, assembling units or import units, storage units and delivery services. Several drop shipping services also use websites for catering to the customer all over the world. The presence of PHP language on e-commerce platforms has enhanced the chance of smaller businesses and low budget business ideas to flourish all over the world.

What are the main advantages of using PHP language as your business website development language?

Over the myriads of advantages, a PHP website brings, here are a few to convince you of their effectiveness:–

1. PHP is open source

Unlike several other development and scripting languages, PHP language is free. If you need several chunks of PHP codes for developing website functions, you can access the scores of free PHP libraries. They have standard scripting code sets and frameworks you can readily use for development of new features. It is open-source. This entails several free updates, customization guidelines and code modifications from PHP pro developers from the world forum. All small and medium businesses can save tons of money using PHP for creating their site.

2. PHP offers extensive database support

PHP language might be open source and free, but it does not compromise on the quality of database compatibilities. Over the years PHP language has developed complete compatibility towards InterBase, dBase, IBM D2, and MySQL. Hundreds of thousands of websites use PHP language and MySQL together to power their daily interactions perfectly. It is cheap, reliable and highly customizable too. Most importantly, the free access to the PHP developer community forums often allows novice developers to find hacks to optimize their sites to the leading RDBMS. In a way, PHP facilitates secure data storage and timely data up-gradation by maintaining high compatibility with these databases.

3. Compatible with several CMS

WordPress, Joomla, and Drupal are a few of the most popular CMS platforms all leading e-commerce sites to use or have used in the past. PHP powers their templates smoothly and securely. The websites running on these platforms have always reserved a certain level of personalization and customization ability. This has always been possible because these CMS programs rely on PHP language at a very basic level. This can keep your business website highly customizable regarding new functions, data collection, and UX always. The choice of the right CMS for your site will also offer better SEO compatibilities, intuitive UI and data integrity to your site.

PHP frameworks

4. PHP is high functioning

Although PHP language is essentially free for any developer, it does offer very high functionality. It is a powerful scripting language that comes with an extensive set of core functionalities. This includes optimum performance irrespective of processor and browsers. It supports all the popular website servers equally and delivers an impressive performance consistently. A combination of its high performance and high flexibility aids its search engine optimization abilities.

5. Effective PHP frameworks are a huge pro for the pros

As we have mentioned before, if you need to use a standard set of PHP frameworks or codes, you can always refer to the popular PHP libraries. A number of these frameworks are also completely free. They come with built-in support, a strong community of users and developers, support for large-scale websites and PHP-based applications and of course the same level of high performing modular traits. The presence of frameworks like Laravel, Symfony and CodeIgniter makes developing complex web applications and adding new website functions a lot easier for all PHP website owners. They support all sorts of website needs for all kinds of businesses and personal uses. This includes extensions, plug-ins, and SEO friendly code sets too.

What is the biggest drawback of working with PHP and its leading frameworks?

The con of using PHP language for your website development is choosing one framework out of the hundreds now available. Yes, having to choose just one out of so many is one huge implausible task every developer has to complete at the beginning of their development project. Since this scripting language is high compatible, functional and customizable, setting down parameters to pick just one framework for your upcoming project can be challenging for obvious reasons.

Wrapping things up

PHP language is and will be one of the most powerful frameworks for the development of websites and web applications. Developers have been hailing the new frameworks, platforms and code set modifications of PHP for quite a while now. The uninterrupted community support for all developers around the globe, of course, makes the development process a lot easier and faster. In a nutshell, PHP is one programming language cum developing language cum scripting language that can accelerate your e-commerce site or website development process on a low budget. You do not need an army of developers sweating for days to get your website up and running anymore. Pick a framework, pick a CMS and choose your plug-ins to get started with your new website simply.

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Business

Print Commerce: Bridging generation gap of old industry with new age technology

Continuous development in technology and changing consumer behavior forces every industry to undergo some fundamental change. And now it is the time for a change in the working of printing and publishing industry.

Digital printing industry today is reproducing digital images on various physical surfaces like – paper, photographic paper, film, paperboard cover stock, plastic, cloth, vinyl, magnets, glass, and others. Digital and traditional printing are very different. The key differences include –

  • In traditional, a set of printing plates are used and the same print is made on the paper. However, print can differ on every paper in case of digital printing based on the desired type.
  • In traditional printing, the ink or toner is absorbed into the substrate, however, in digital printing, the ink forms a layer on the surface which may be fused to the substrate through heat process or UV curing process.
  • As opposed to traditional printing, digital printing requires less amount of paper and chemicals for setup.
  • Digital printing offers excellent rapid prototyping and small print runs and is also accessible to a wide range of designers. Also, it is cost effective in short runs. However, this is not the case with traditional printing.
  • Nowadays, due to the evolution of digital printing and the increased use of internet has given birth to the print commerce industry which is the future of printing and publishing for the next few years or at least a decade.

Will Print commerce adapt to the changing advertising and marketing industry?

Will Print commerce adapt to the changing advertising and marketing industry
Digital printing industry today is re-producing a wide range of digital images on a very large scale unlike the traditional that’s vastly moving into its extinction. But can print commerce adapt to the changing advertising and marketing industry?

Business is growing beyond boundaries, hence companies are becoming more distributed. For instance, a large retailer with a number of stores across the country needs to do store specific campaign and produce marketing collaterals like sale brochures, advertising sign boards and so on. Most of this marketing collaterals are usually done at the company’s’ headquarters. However, affording a local store level designer is not usually possible. In such cases, print commerce can come to your rescue. Print commerce allows the business to create content based on the store needs and allows printing in local store thus reducing logistic time.

Print commerce has been continuously upgraded along with the development of internet technology. For instance, on the internet 2.0 era, Xerox Corporation’s InterDoc, a commercial product was on sale during 1995. InterDoc is a software which allows printing departments to receive and produce the digital file submissions of the customers over the internet.

It is evident from this that the DTP’s history acts the pillar for today’s web-to-print expansion and the emergence of e-commerce during the 98’s and 2000’s allowed web-to-print to prosper.

Current Industry landscape for Print commerce

Internet of things

 

Print commerce broadly refers to commercial printers which communicate with their customers or partners like graphic designers or advertising companies. They do jobs like submitting print jobs, online prepress previews, postcards design on the web using rich user interfaces, digital cross-media marketing, and various other services like variable data printing, booklets, photo printing and others.

World Wide Web and internet popularity opportunities have emerged for the remote publishing/print commerce companies. Hence, the new age distributes and the agile print commerce has allowed the larger organizations to become more popular among all businesses in all sizes who demand any type of printing. This is further leading the standardized printing industry to on-demand print commerce industry.

According to researchers, commercial printing shipments over the last 6 months are worth more than $7 million every month, which marks the longest time of sustained growth since 2010. Also, the sources indicate that the printing shipment Compound Annual Growth Rates were better than the U.S. GDPs figures and the industry between August 2014 and August 2015 has shipped over $86 million products.

On-Demand Printing

Off late the days where offices having printing departments or larger printing areas required for commercial printing purposes got replaced. Many print commerce companies are there out in the market offering print services of professional quality on demand, hence allowing businesses to outsource their printing jobs. This, in turn, allows the businesses to have printing services without any capital investment or maintenance while having the flexibility to printing material and other services like professional designers on demand.

On Demand, print services have thus allowed companies to access printed material such as sale brochures, flyers, advertising sign boards, and others in one piece at a time fashion leading to more flexibility and control of production. This, in turn, indicates that you waste less paper.

On-demand printing is best for companies and also associations which need to frequently update and distribute content to communication hubs and remote offices/stores. Further, on-demand printing also allows firms to deliver them overnight without having to ship the materials themselves.

Web-to-Print

This technology allows companies or organizations or marketing departments or employees to upload the desired content in digital format through websites or cloud services and order printed products for self or to ship to other parts of the world. This flexibility allows companies to get the job done easily and quickly from anywhere. Also, it helps to produce copies of training materials, manuals, posters and others on demand as per their needs thus allowing companies to reduce the cost of a large amount of storage space, logistic costs of transferring the documents, and also flexible customization of materials as per regional demands. From all this, it is evident that every business big and small are taking the advantage of the web-to-print technology.

According to the associate director at Infotrends, Howie Fenton, web-to-print service will receive an investment of over $259 million next year.

Digital Content Distribution

The emergence of web-to-print technology and the growth in the need for on-demand printing, digital content creation and distribution has seen a growth in demand.

Businesses can now create and upload digital content or host them on distribution platforms allowing their stakeholders to order branded printed resources as per their needs.

This has allowed everyone to access the same contents and documents and the hosting firms to regularly update their materials based on business needs and demands.

Future of Printing Commerce
The emergence of web-to-print technology and the growth in the need for on-demand printing, digital content creation and distribution has seen a growth in demand.

Conclusion

Consider these basic facts about printing industry to have something to take home from this article and why printing commerce idea would serve us really right;

  • The increasing influence of internet and internet technology enabled mobile devices in everyday life is creating a perception that traditional printing is almost out-of-date.
  • The accessibility to various digital screens and the demand of consumers for digital options in everything especially for entertainment indicates that use of paper doesn’t make any sense anymore.
  • But there is no sign of suffering by printing and publishing company.
  • The good news is that the growth in consumer product industry is increasing the demand for packaging materials and labels exponentially.
  • According to the research by Smithers Pira, who have the authority over packaging, paper, and print industry supply chains, the global printing industry is forecasted to reach $980 million by the year 2018. This growth will be due to – packaging, labels, and print commerce online application.
  • The share of the digital market will double in constant value terms of 19.7% by 2018. Excluding packaging, this share is going to be 38.1% by 2018.
  • However, digital demands more values as the print suppliers portray their product effectively.
  • The web-to-print being simple to use and effective is expected to grow multi-folds. Also, print commerce with their specialists can cater to the marketing needs effectively thus allowing corporate marketing team in developing print and marketing on-demand solution qualitative, hassle-free and cost-effective products.
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Blogging Tips

Top Reasons Why E-Commerce SEO Campaign Can Fail

It’s a startling fact that over 80% of e-commerce ventures fail. The reasons can be a lack of adequate investment, products that do not meet customer expectations or lack of traffic and conversions. While funding requirements and product quality issues need to be met head on, generating enough traffic requires your SEO campaign to deliver. A proper SEO campaign needs a large assortment of skills that may not always be possible for startups to bring together. It thus becomes crucial for e-commerce business owners to avoid some of the most common SEO mistakes:

Here’s Why We Think Your SEO Campaign May Fail…

Why Your SEO Campaigns May Fail:-
Why Your SEO Campaign May Fail:- There are many factors that may cause E-Commerce SEO campaign efforts come to nought; poor architecture of the website, as in, the first impression of your ecommerce site to visitors and search agents, poorly-structured URLs, duplicate and thin content, and others. For your business to be ahead of its league, you need good practices in place for your eCommerce SEO campaign efforts to yield greatly.

Poor Architecture of the Website

Properly organizing and arranging the web pages is important for all websites and especially for e-commerce sites, because both visitors, as well as search engines, need to find and identify the important areas of the site. A good rule to follow is to ensure that each and every webpage should be within three clicks from the home page. Most often web developers do not quite understand the browsing behavior of visitors and implement solutions that have no real basis, and usually comprises a category of all products with successive sub-categories leading from it. Most users do not have the patience to jump from one category to another a number of times till they find the stuff they want. It is important to remember that all content should be accessible by visitors in not less than three clicks. Search engines too will love the short access path to products for easy indexing.

Poorly Structured URLs

When web developers use long URLs containing characters and digits that are not clear to users, it has the effect of confusing Google too and leads to page rankings decrease. According expert’s recommendations, the best way is to structure URLs in such a way that they make sense in English, describe the page accurately yet be optimized with the inclusion of the relevant keyword. Not only will visitors be clear about the page link, Google too will be happy as it can crawl and index your pages more precisely and faster leading to a positive impact on search rankings.

Duplicate Content

Duplicate content is easily one of the biggest bugbears of SEO, even though conceptually and practically it is perhaps the easiest concern to appreciate and set right. The problem with duplicate content is that it tends to confuse Google, making it struggle to come to grips with identifying the best page to rank, and which of the multiple versions are relevant. Usually, e-commerce sites are plagued with issues of duplicate content that are caused by URL parameters, the existence of printer-friendly pages, session IDs, and stock product descriptions used by product manufacturers. There are a variety of tools with which you can identify pages that have duplicate content, and then take steps to address them by creating unique content that adds value to readers. Avoid stock manufacturers’ descriptions because there are too many others using it and you will end up confusing the search engines.

Thin Content

Apart from duplicate content, most of the e-commerce sites are also guilty of having thin content – the product descriptions are invariably sketchy. While a few years ago, it was perfectly okay to have around 300 words on the category page or blog, the launch of Google’s Panda algorithm has changed that. Now in order to climb up the search results, your site needs to have lots of rich and informative content that have the keywords inserted in the right context, and in such a way that they indicate the nature of the content. Google now actively penalizes sites that attempt to improve rankings just by including lots of content but which have really no value for visitors. If you want your e-commerce venture to succeed then it is essential that there’s lot of useful content in the core pages, category, and product listings. While there’s no clear agreement on the ideal word count, SEO experts suggest that ideally pages should have at least 1000 words. Of course, when it is not possible to have such large content for every page or product, you should ensure that at least the more important pages qualify. It is very important to ensure that the content is rich in information and contains images, videos, tips, and prices that can help boost the conversion rate.

Conclusion

To ensure the success of your e-commerce site, you need to take every step that will make your site friendly to both visitors as well as Google. Product and category pages should have rich and relevant content so that the rankings get a boost, and visitors are encouraged to spend more time on the site and purchase. And according to a top SEO expert, having this well-attended-to increases your overall SEO rating and hereafter opens up opportunities for better conversion and sales.

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Biz Branding & Customization

3 Top eCommerce Trends for 2017 – Stay Atop of What’s Trending in Your Industry

The fact that the e-commerce industry has been steadily growing is nothing new in the world of the Internet. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016 and this number will continue to surpass the $400 billion mark each year by 2018.

Online shopping was up by 45% in 2016 and there’s no sign of this trend slowing down. Without an innovative attitude, you might find yourself lagging behind and not sufficiently meeting the growing needs of your customers. While nobody can predict the exact future of e-commerce, you need to stay on top of your game to grow your online business. These three top ecommerce trends and developments will continue to shape the e-commerce industry.

Top eCommerce Trends for 2017 and Beyond

E-Commerce Trends for 2017
Latest eCommerce Trends:- Technological advancements in the ecommerce industry has paved way for creative and innovative ideas to flow in. And according to forecasts, this is just getting started to be a glowing trends.

Monitor Web Analytics to Increase Business Margins

One of the biggest 2017 ecommerce trends is that of companies leveraging web analytics to provide deeper insight in the way their customers behave and engage. When you collect user data, you begin to create a more complete user profile. But without a comprehensive way to collect this data, it will be more challenging to figure out better data marketing decisions. Big data and predictive analysis increase business margins. For the first half of 2016, companies who used predictive analysis have already enjoyed 73% higher sales than those who have never done it.

More expansive and integrated platforms will continue to be the norm where the focus will be on incorporating all tasks as a “one stop shop” – from marketing, sales, service as well as predictive click fraud analytics. Having all these services all under one roof makes it possible to collect data and algorithms for your next strategy.

One such example is how user behavior translates into data to help run your business more efficiently. E-commerce platforms like Shopping Cart Elite have built-in tag managers that allow you to tag all your traffic sources so you can learn about specific traffic sources and how well they are converting. Let’s see an example in action when advertising with Google Shopping. Businesses and companies that bid too high on keywords might find in their data analysis that their results have been showing up in the Google search results instead of Google Shopping. At first glance, that may seem like a good return on investment until a business finds out that the visitors clicking on those same ads from Google Search Results are not looking to shop for the items, but rather are looking for images, coupons or randomly search, which means no return for your investment. This is where TEA software that is built into integrated platforms like shopping cart elite can give you the bigger implications of user behavior and how this impacts traffic and conversion. A business working with integrated platforms that provide this kind of data analysis of user behavior in real time, will begin to understand that by lowering their bid on keywords, their business’s targeted ads will only show up when their target audience specifically clicks on Google Shopping. These comprehensive reports also allow you to see if the specific traffic source produced a conversion, window shopping, clickfraud or checkout abandonment.

Provide More Sell Moments with Real Time Customer Service

Latest ECommerce Trends for 2017 and Beyond

Another e-commerce trend in 2017 continues to be the sales force. As retailers realize that shoppers will not compromise on the convenience of online shopping along with the in-person experience of a store, more retailers will be looking to provide a strong virtual customer service experience to accommodate the growing consumer need. By the end of 2016, 89% of executives believe that customer experience will be their primary mode of competition.

Using predictive analytics combined with actionable widgets to target user behavior can increase conversions by 50%. For example, if a visitor enters your e-commerce site website looking for a specific product, often they might be hesitant about paying the price and still, they try to leave the browser tab to continue to shop around at which time, a popup can immediately appear saying “Buy this now and get 20% off.” Another example of an actionable widget can happen when clicking on a woman’s category for example, that then defines that shopper as a female and as a result, the shopping experience renders the content, promotions, and the color theme to be gender specific.

As you can see, combining real time predictive analytics with ecommerce data can make endless possibilities that work for your e-commerce platform in real time.

The Omni Channel is the New Normal

Multiple channel shoppers shop more often and will spend over three times more than your single-channel-shoppers. A number of companies such as Omni Channel Hub, Channel Advisor, Solid Commerce, and Sellercloud allow you to take your products and list them to eBay, Amazon, Jet, Walmart, Rakuten, Newegg and Sears while maintaining an adequate amount of inventory across these channels. Most will integrate with every shopping cart, however Omni Channel Hub offers a single software that powers this functionality without purchasing an additional add-on.

As you can see, 2016 has already been a healthy year for e-commerce. As we head into 2017, many of these predictions are already being acknowledged as the new standard moving forwards. For sure, 2017 will continue to bring innovation leaving us wondering the future of e-commerce. So start preparing to take advantage of these emerging ecommerce trends!