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Biz Branding & Customization Marketing

Expanding Your Ecommerce Marketplace Presence: Where to Next?

Ecommerce marketplace like Amazon dominate the e-commerce environment due to consumer-friendly shipping and return policies, wide-range of products along with low prices, of course. The shipping and return policies are factors that as many as 80 percents of buyers do not wish to negotiate. A certain percentage of customers are also willing to go for products from a different brand on Amazon if items from the usual ones remain unavailable.

Ecommerce Marketplace Presence – Is brand loyalty turning into platform loyalty?Expanding Your Ecommerce Marketplace Presence

Every manufacturer wants to sell on platforms like Amazon as they can sell in significant volumes even without spending a penny on digital marketing. However, there is always some risk involved when too much percentage of the company’s revenue comes from a single platform that the manufacturer does not control.

Put simply; brand loyalty is slowly turning into platform loyalty. Thus, some companies are working on developing their own ecommerce marketplace platforms while continuing to sell on Amazon, Walmart, eBay, and other third-party sites.

Selling a few selected items on your website

It’s obvious, these days customers always look for the deal that offers the best value for their money. They prefer ecommerce marketplaces like Amazon, eBay, Walmart to compare prices, features before buying.

Thus, sellers prefer to continue scaling marketplace transactions while using their website to build brand-loyal relationships by selling a few selected products exclusively on the company’s website. This way, a seller protects his core business, and won’t take a hit on sales while starting the firm’s own portal.

E-commerce site visitors would appreciate exclusive product assortment, which is not available elsewhere. So, sellers who wish to opt for “our-site-first” strategy should consider creating and offering a one-of-a-kind collection. Several small manufacturers who do not have access to mainstream distribution have come together and formed their private label products sold exclusively on their website instead of common marketplaces. It is referred to as a direct-to-customer model.

Approach taken by Atoms can be the best case study for direct-to-customer model

Brooklyn Navy Yard-based sneaker brand Atoms has set a notable example when it comes to utilizing the direct-to-customer business model at its best recently. Their tag line and moto? To offer sneaker that perfectly fits the buyer’s feet.

The company offers a different sized shoe for each foot on an “invite-only basis.” Their untraditional sizing approach needed a unique option for delivering their sneakers to the masses. The brand offers three color options to customers.

Firm’s CEO and co-founder Waqas Ali pointed out that their idea since day one was to create a brand that consumers would love to associate with, instead of developing just another shoe brand.

The firm delivers three pairs of footwear depending on the customer’s shoe size. The buyer keeps the perfect fit while returning the remaining ones to the company.

It offers exclusive color options and accessories to customers registered with them as members.

Members can also make recommendations if they feel something needs to be changed or fixed in the footwear. Its odor-resistant copper lining and specially designed laces are some of the most appreciated features in the shoes. The waitlist often has more than 40,000 bookings.

The price point for Atoms footwear is nearly $179, like most of the other brands. However, Atoms does not believe in one-size-fits-all solutions. Thus, traditional sales channels like Amazon would have never worked. Lastly, Amazon won’t be able to offer a unique experience to Atoms customers that the shoemaker provides on its own website.

Instead of spending on digital advertising, the company advertises during small events and opts for out-of-home billboards. Plus, word of mouth is helping the firm more than anything else. 

Grow your business by creating a unique selling environment

E-commerce portal also helps in creating a brand identity on the web and helps with brand protection as well. If internet users perform a Google search for the brand name, the company’s website will show up in the results. It makes the brand even more trustworthy.

An excellent e-commerce portal that sells high-end goods needs to look gorgeous and must be easy-to-use as well. Offering excellent shopping and browsing experience on a pleasing website would ensure the first time visitors come back for more.

Mobile responsive theme, fast page load, relevant product recommendation, robust search feature, quick check-out process combined with gorgeous content are some of the aspects that need more focus. A custom ecommerce marketplace development firm can quickly develop the same.

Page loading time is probably the most vital factor as even a delay of a single second in loading time can reduce the conversion rate by 2 percent as per a study conducted by Walmart.

If you wish to develop your own e-commerce web and mobile apps, you should consider discussing your requirements with a professional ecommerce marketplace presence development firm with proven records.

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Business Marketing Mobile App

7 Major Benefits of E-Commerce Business for Retailers & Customers

When running an online business today, the ease of which you can make sales is quite staggering. Whatever way you wish to run your online business, it’s likely that you will find that installing an eCommerce option might make a lot of sense. With the ability to sell products online and even directly through the web for electronic products, you can make your business far more effective from a business point of view.

If you would like to avoid missing out on business, then you should look to get an e-commerce business set up as soon as possible. There are many benefits to your business outside of the fact that you can just pick up lots more customers and sales, though. In an era where so much competition exists, you will soon find that running an online e-commerce business might just be the solution that helps you to stand out and become the solution of choice for your customer.

What, then, are some of the most important benefits that can come from running an online business that includes e-commerce? What are you likely to find from doing e-commerce business?

Why You Need An E-Commerce Business Platform For Your Business

There are numerous benefits, and many of them will actively help your business to grow, thanks to the following e-commerce business.

7 Major Benefits of E-Commerce Business for Retailers and Customers
When it comes to enabling e-commerce business systems into your existing business, there are numerous benefits to enjoy. Some of these interesting benefits will actively help grow your brand’s identity and stands you out of the crowd.

1. Reach & Attract New Customers

The fact that so many of us do our shopping online today means that, for the most part, you might choose to go online as well. Many of your customers will likely look to make their purchase online before having to head outside and find somewhere to make the purchase in the first place.

If you feel like that might become an issue, then you should look to try and start an e-commerce business platform. This will help you to easily show people that your business can accommodate their needs. You will also ensure that you can show far more stock and selection than you could in your brick and mortar store. Research from Mobile Signal Boosters has shown how e-commerce is set to grow over the next few years, specifically mobile commerce, as more and more people turn to their phones to make purchases.

The more that you can sell, the more likely it is that someone will make a purchase. While getting someone in your local store can be tougher than you might think, getting people to your e-commerce website is easier.

2. Accessibility & Easiness

Instead of having to come into the city to visit your store, people can just click on a link. They can then do the whole shopping experience from their couch, bath or even bed. It helps you to make sure that the people who you are targeting will find it much easier to make a purchase through your business. The ease of access that come with having an online shopping option is likely to help you bring in much more holistic business, too.

Instead of people coming in to just shop around before leaving without buying anything, online stores encourage impulse buys. People will be more likely to see just how easy they can buy from you, making it very likely indeed that they might stick around and make a purchase in the first place. If you would like to help improve the overall level of access – both in ease of use and ease of finding you online – then having an eCommerce platform makes perfect sense. This often outright simplifies the entire process for you, making it much easier for people to use your business and enjoy doing so, purely because it’s easier to browse on-screen that it is in-person!

3. Attract New Customers with Search Engine Visibility

One excellent benefit of running an online business is that you can become far more visible outside of your normal comfort zone. Selling items just offline means that you are likely to be waiting around quite some time to find a new customer, unless you are based in a major city of the world. With the help of the internet, though, you are joining an online platform that is the biggest city in the world!

With the help of being more visible thanks to search engines, you will be able to bring in a whole host of impressive new clients. You will be able to fuel your business on the traffic which is being delivered by the search engines, vastly improving the speed at which your business can continue to grow.

If you find it hard to come up with ways to make your business more easily seen, this can really help you to solve that problem. The more products and offers you have, and the more optimized they are, the more likely it is that you will bring people to your business for the first time, maximizing the speed in which you can attract new customers to your business.

4. Boost Brand Awareness

You will also be able to rapidly boost the size of your brand simply by making it easier for people to buy products from you. If you wish to boost the size of your business, then you need to be able to do so in a safe manner – and in a manner that encourages people to take action.

Without an e-commerce business option, people could love the sound of your brand but never make an offer purely because they have no opportunity to do so. With the help of an e-commerce site, you build brand awareness and offer solutions which can be bought immediately.

5. Cost Efficient

Running an e-commerce store is surprisingly cost-efficient, too. while you might be used to running an offline company, you will be shocked at the size of your overheads just to run the store. Outside of paying for your hosting costs and for dealing with any purchases made, you will find that your overheads are much lower online.

The reasons why are simple: you are not having to pay for anything like the same amount of extras. In comparison to running an offline store, an e-commerce website can be much more efficient with regards to your outgoing expenses.

6. Sell Across the Globe

So long as you have the means to send and ship the product to someone, e-commerce allows you to go global. This makes it much easier to produce sales outside of your local area, helping your business to quickly transform itself and grow into a much more impressive enterprise overall.

If you are running an offline store, then you are limited to how far people are willing to travel to see what you have on offer. With the help of this kind of website, you can make it much easier – and more affordable – to scale your business in size.

7. Keep eye on consumer’s buying habit

When a customer comes into your offline store, you are dependent on knowing them well enough to try decipher what they might wish to buy. With a website, you have all of this information present in the form of analytics. Such insights help you to tailor the shopping experience to every buyer, vastly improving their overall uptake and usage of your services.

This will help you to make the whole buying process more personal and personable, ensuring that people come back for more. Offering this kind of personalization in an offline, brick and mortar store can be extremely tough. With eCommerce? All you need to do is follow the information which is given to you.

Categories
Biz Branding & Customization

3 Top eCommerce Trends for 2017 – Stay Atop of What’s Trending in Your Industry

The fact that the e-commerce industry has been steadily growing is nothing new in the world of the Internet. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016 and this number will continue to surpass the $400 billion mark each year by 2018.

Online shopping was up by 45% in 2016 and there’s no sign of this trend slowing down. Without an innovative attitude, you might find yourself lagging behind and not sufficiently meeting the growing needs of your customers. While nobody can predict the exact future of e-commerce, you need to stay on top of your game to grow your online business. These three top ecommerce trends and developments will continue to shape the e-commerce industry.

Top eCommerce Trends for 2017 and Beyond

E-Commerce Trends for 2017
Latest eCommerce Trends:- Technological advancements in the ecommerce industry has paved way for creative and innovative ideas to flow in. And according to forecasts, this is just getting started to be a glowing trends.

Monitor Web Analytics to Increase Business Margins

One of the biggest 2017 ecommerce trends is that of companies leveraging web analytics to provide deeper insight in the way their customers behave and engage. When you collect user data, you begin to create a more complete user profile. But without a comprehensive way to collect this data, it will be more challenging to figure out better data marketing decisions. Big data and predictive analysis increase business margins. For the first half of 2016, companies who used predictive analysis have already enjoyed 73% higher sales than those who have never done it.

More expansive and integrated platforms will continue to be the norm where the focus will be on incorporating all tasks as a “one stop shop” – from marketing, sales, service as well as predictive click fraud analytics. Having all these services all under one roof makes it possible to collect data and algorithms for your next strategy.

One such example is how user behavior translates into data to help run your business more efficiently. E-commerce platforms like Shopping Cart Elite have built-in tag managers that allow you to tag all your traffic sources so you can learn about specific traffic sources and how well they are converting. Let’s see an example in action when advertising with Google Shopping. Businesses and companies that bid too high on keywords might find in their data analysis that their results have been showing up in the Google search results instead of Google Shopping. At first glance, that may seem like a good return on investment until a business finds out that the visitors clicking on those same ads from Google Search Results are not looking to shop for the items, but rather are looking for images, coupons or randomly search, which means no return for your investment. This is where TEA software that is built into integrated platforms like shopping cart elite can give you the bigger implications of user behavior and how this impacts traffic and conversion. A business working with integrated platforms that provide this kind of data analysis of user behavior in real time, will begin to understand that by lowering their bid on keywords, their business’s targeted ads will only show up when their target audience specifically clicks on Google Shopping. These comprehensive reports also allow you to see if the specific traffic source produced a conversion, window shopping, clickfraud or checkout abandonment.

Provide More Sell Moments with Real Time Customer Service

Latest ECommerce Trends for 2017 and Beyond

Another e-commerce trend in 2017 continues to be the sales force. As retailers realize that shoppers will not compromise on the convenience of online shopping along with the in-person experience of a store, more retailers will be looking to provide a strong virtual customer service experience to accommodate the growing consumer need. By the end of 2016, 89% of executives believe that customer experience will be their primary mode of competition.

Using predictive analytics combined with actionable widgets to target user behavior can increase conversions by 50%. For example, if a visitor enters your e-commerce site website looking for a specific product, often they might be hesitant about paying the price and still, they try to leave the browser tab to continue to shop around at which time, a popup can immediately appear saying “Buy this now and get 20% off.” Another example of an actionable widget can happen when clicking on a woman’s category for example, that then defines that shopper as a female and as a result, the shopping experience renders the content, promotions, and the color theme to be gender specific.

As you can see, combining real time predictive analytics with ecommerce data can make endless possibilities that work for your e-commerce platform in real time.

The Omni Channel is the New Normal

Multiple channel shoppers shop more often and will spend over three times more than your single-channel-shoppers. A number of companies such as Omni Channel Hub, Channel Advisor, Solid Commerce, and Sellercloud allow you to take your products and list them to eBay, Amazon, Jet, Walmart, Rakuten, Newegg and Sears while maintaining an adequate amount of inventory across these channels. Most will integrate with every shopping cart, however Omni Channel Hub offers a single software that powers this functionality without purchasing an additional add-on.

As you can see, 2016 has already been a healthy year for e-commerce. As we head into 2017, many of these predictions are already being acknowledged as the new standard moving forwards. For sure, 2017 will continue to bring innovation leaving us wondering the future of e-commerce. So start preparing to take advantage of these emerging ecommerce trends!