Digital Transformation Can Ensure Continuity of Success in Business

According to a Tech Pro Research survey conducted in 2018, 70% of companies either have a digital transformation (DX) strategy already or are working towards one. In the case of large enterprises, the number may even be higher.

Digital technology and all its innovations have contributed immensely in shaping the world as we know it today. Several industries have become reliant on digital technology to make their job easier and pave the path for more developments.

Digital transformation success is one of the key driving forces when it comes to implementing new ideas and technology.

In this blog, we learn how to go about a successful digital transformation to ensure your business growth.

What is Digital Transformation?

Digital Transformation Can Ensure Continuity of Success in Business
What is digital transformation and how effective is it to business success continuity?

For those of you who don’t know what is digital transformation, it is the integration of digital technology into all business areas. This technology has the power to transform the way a business operates and delivers value to its customers.

In DX, the company uses new, fast, and dynamic digital technology to resolve problems often by means of cloud computing. This leads to an increased reliance on subscription-based cloud services.

There are a few of the digital solutions that increase the capabilities of traditional software products, while others are only cloud-based.

In addition, DX is a cultural change that requires companies to continuously challenge the status quo, conduct experiments, and get comfortable with failure.

How do these companies incorporate digital transformation?

Companies Incorporate Digital Transformation

Several companies opt to transform their internal processes while making a digital change. For starters, companies focus on renovating their business operation model to better suit the upcoming advancements in the field of digital technology.

They introduce new products and technologies that can provide them with a competitive edge in the market, which is why they often opt to interact with external partners through digital channels.

Adoption of technologies is certainly one of the key driving factors when it comes to incorporating digital transformation requirements.

Heres a list of digital transformation technologies that businesses have been using these days 

  • Traditional web technologies
  • Cloud-based services like help desk software
  • Mobile internet technologies
  • Big data and big data architecture
  • Internet of Things
  • Design thinking
  • Artificial Intelligence tools
  • Robotics
  • Advanced neural machine-learning techniques
  • Augmented reality technologies
  • 3-D printing

These advancements in the field of DX aim to provide the company with something that makes them stand apart. Furthermore, the introduction of new technologies can serve a bigger purpose by smoothing out business operations.

Do digital transformations always work? 

The answer is, unfortunately, no.

Less than a quarter of companies that take up digital business transformation strategies survive.

The major problem that arises when going for such a transformation is the lack of coordination between the different wings of the business. Several businesses state that although their performance has improved, technologies require tremendous upkeep.

Even companies in the digital sphere – media, telecom, and high tech find it quite difficult to consistently evolve with such a tremendous change.

Companies with a smaller workforce are more likely to incorporate a digital transformation successfully.

Key Factors Driving a Successful Digital Transformation 

Successful Digital Transformation - Business people working over laptop development vector

1. Introduction of New, Digital-Savvy Team Members 

When a company is looking to overhaul its operations and change some key aspects in its functioning, it requires a workforce that follows customer service tips and is trained to navigate the company through such a change.

Although the top-level executives in the company usually remain aware of the changes and its impact on the business, employees also need the guidance of experts that will help accustom the team to the new digital technologies.

Addition of new leaders to the management team can definitely help the company drive forward in the face of a digital change. These transformation-specific roles will issue added responsibility as well.

Inconsistencies with regard to transformation will be lesser with added responsibility and correct division of work.

Companies who hire a Chief Digital Officer (CDO) to overlook and manage the digital transformation process are more likely to succeed in their efforts. Leadership commitment is yet another important factor that can guarantee success with digital transformation.

2. Skill Development Within the Workforce 

No matter what changes your company seeks, digital or traditional, you need to incorporate new training techniques for the workforce. Skill development of employees is necessary when it comes to accomplishing success.

Companies will need to reevaluate and redefine each employee’s role within the organization. The practice will need to be aligned with the new goals towards digital transformation. Each person’s roles and capabilities can be assigned in accordance with the elements that best favor a successful conversion.

Next, the people at higher and powerful positions will need additional training to learn skills that help the organization take a step closer to digital transformation.

Undoubtedly, it is more beneficial for a company to have a majority of the workforce with adequate digital knowledge as compared to having a handful of digital experts.

3. New Ways of Working

Several studies show that digital transformations require plenty of work culture changes. Consider that your work team has been assigned a new project. This project can only be successful if each member contributes equally and shows enthusiasm and novelty in ideas.

A digital transformation is like a new project, except, the members of this team consist of every member of the company. Leaders need to empower the workforce to bring our new ways of working.

Continuous learning and open work environments are known to be catalysts for reinforcing new behavior that leads to organizational change. Employees too can contribute with their ideas as to the different areas in which the company can enforce digital technology.

By encouraging employees to experiment with new ideas, team leaders should be aware that failures are bound to happen. The key here is to learn from these failures and achieve overall business development.

4. Introduction of Digital Tools 

Replacing the day-to-day communication and work tools with digital alternatives have proven to help the company advance in digital transformation.

Here are three ways in which digital tools have guaranteed success:

  • Implementation of digital tools can make information more accessible across the organization. A smooth transmission of key information is important when it comes to incorporating a digital-reliant business.
  • Digital self-serve technology for employees’ and business partners has made communication easier across companies.
  • Standard operating procedures can be modified to include new digital technologies.

5. Frequent Communication 

One of the key requirements during a digital transformation is to convey a change story. A change or transformation story is one that highlights the reasons as to why the company has undertaken a digital transformation. Through this story, employees should be briefed about the potential changes that will be seen over the coming months or years.

Additionally, employees need to be made aware of changes in their roles and responsibilities. Incorporation of training to develop new skills and talent also needs to be a part of this transformation. You may even acquire a help desk software and based on the reports (it is one of the features of the help desk software), work towards improving the customer service.

Leaders need to immediately shift their team’s focus on the new changes at hand and accordingly draw up a list of all the necessities required to foster such a transformation. Using digital mediums to communicate such change has also proven to benefit the company immensely.

Change is constant, and this statement holds more weight in the world of business.

Diving into the world of digital transformation requires clarity in planning, consistency in execution, and excellent communication.

With these factors in mind, every business is much more likely to go through a digital transformation success.

Business Information and Communication Technology (ICT) Internet Access IoT (Internet of Things)

Digital Nomadism: A New Way of Life for The iGenerationist

We all know what a nomad is: a person who carry with him his home and don’t have a specific place of residence. We all know what the word digital means or represent. But what a hell does the expression Digital Nomadism means?

Digital Nomadism
How sure are you that you aren’t a digital nomad? Do you use telecommunications technologies to earn a living? Or is it that you conduct business or do things more with dependency on technology? If you answer Yes, then you are a digital nomad. In fact, your digital nomadism level might have gone overboard! 🙂

Well according to Wikipedia, this is a person “who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadic manner.”

I believe this is more than that. Why?

Because three phenomena are appearing in the same time.

First: Emergence of broadband telecommunication in remote location and WiFi propagation all over the world. It’s never been so easy to have connection to the web. In some countries sometimes it’s the only way to transfer money or to be paid as the figure below shows.

Digital Nomadism statistics

Second: With the digitalization trend and the globalization, “people who are holding 2 or more jobs in this economy are not unusual. In fact, according to the most recent available numbers from the U.S. Bureau of Labor Statistics, (2010 Census) in December of 2011 more than 7 million people in the US were holding 2 or more jobs.”

This tendency creates a fuzzy situation between the time dedicated to work and the time dedicated to leisure. As a result, you can spend your time in vacation and still be able to generate revenue and value.

Third: The increase of time in transportation and traffic. We live in a period of fears and threats which drives us to take more and more security measures to protect ourselves from potential risks. Lost time in airports or stations has been multiply by three in the last 20 years. The traffic on roads and the time spent in a queue has more than double. As a result, we work more and more at home or outside home. To be efficient you have to be able to work where you are when you want.

Digital Nomadism Lifestyle
Making a Living With Technology: Being a digital nomad isn’t a bad idea for those who value the ever-changing and ever-evolving technology industry. Things are vastly changing by the day, because, people are aspiring to have everything at their fingertip and its as a result of your availability as a provider that’ll bring money to your table.

The digital nomadism – far from to be dedicated only to people who live in a nomadic manner – is for me a new way of life where you decide where you work, when you work and with who you work. Your nomadism is linked to the disappearance of your office and desktop.

Welcome to the iGeneration who will establish this trend as a new standard?

Mobile App News

How To Keep Your Digital Home Comforts When Traveling

We are fortunate to live in an age where travelling is easier and more affordable than it has ever been before.

It is still only just over a century ago, before the advent of aviation, that to travel from Britain to India, the USA to Australia, or Kenya to Japan would have taken several weeks on a long boat trip. Today we can do all those journeys within a day and for the sort of prices that allow more and more people to explore the world.

It is not just cheaper and faster forms of transport that have made this possible, but the evolution of a whole range of new technological solutions, from the internet to smartphones, to the huge range of software which these days caters to our every whim.

Thanks to this, travelling has never been so comfortable and convenient. No matter where you are in the world, you can still stay connected with friends and family, keep in touch with news and entertainment from back home, and for a growing number of jobs, you can even keep working as well.

And this is something I know for a fact. I am an American citizen born and raised but am currently living in Budapest, the capital city of Hungary. My Hungarian is not great and I have not really developed a taste for goulash (although the beer here is pretty good) so staying connected with home has been really important for me both personally and professionally.

And in this article, I am going to give you my top tips on how to Keep Your Digital Home Comforts When Traveling. Whether you are travelling for work, living abroad, or just on an extended holiday, I am going to try and address some of the questions you want to know the answer to about maintaining your digital home. How do I stay in touch with family and friends? How to watch Netflix in Europe? How to work remotely whilst living abroad.

If you want to know the answer to all of these and more, keep on reading:

Want to keep your digital home in perfect condition when traveling? Here’s the deal!

How To Keep Your Digital Home Comforts When Traveling
Want to keep your digital home in perfect condition when traveling? Here’s are the guidelines to keep your home digitally in good condition when you’re away | CC:- Techndustries Media

Stay in touch with family & friends:

Thanks to the widespread, and often free, availability of video calls, it has never been easier to stay in touch with your loved ones while abroad.

Gone are the days when you had to write a letter which could take weeks or months to arrive. Today you can use your smartphone to video call anywhere in the world for free using apps such as Skype, WhatsApp, FaceTime, or one of the many other VOIP calling programs on the market.

If you prefer a regular telephone call, you can do that for free too using the same apps, while letter-writing has been overtaken by emails, and more recently instant messaging.

With instant messaging apps like WhatsApp, Facebook Messenger, and Line, you can send short (or not so short) written messages that arrive immediately, meaning a text conversation can be had with someone on the other side of the world.

And then, of course, there is social media, of which instant messaging is often just one of many features. With social media like Facebook and Twitter, you can see what friends and family are doing and interact with them about it. It is most likely that you communicate with many of them through this medium at home. And it works just the same, no matter where in the world you are.

So if you are worried about travelling or living abroad and missing friends and family, you don’t have to. You will probably communicate with them more from there than you do at home!

Keeping up with your favourite shows / movies / sports:

This little home comfort is not quite so simple to do. Sure, plenty of TV shows, movies, and sports sell their rights across the world, and if you are lucky you might find yourself somewhere where you favourite is on.

But what should you do if you don’t? And what should you do if your show is on, but dubbed into Indonesian or Hungarian? And what if you like to dip into a streaming service like Netflix and try something new out from time to time?

Pretty much all of the US-based websites which stream shows, or make them available to download, will be geo-restricted. This means that they can only be accessed by people within the USA. But there is a way out of this, and it’s called a VPN.

VPN stands for Virtual Private Network and is a tool which hides your identity online. This simple tool provides a simple solution to the problem of how to watch Netflix in Europe, or indeed anywhere else. It does this by sending all your internet traffic down an encrypted pathway to an external server before it moves on to your chosen site.

Because the first part of your connection is encrypted, the sites you visit can only see the IP Address of the external server. This is the piece of information which tells the site where you are. So if that server is in the USA, the site will think you are too, even if you are not. If you log onto Netflix via a VPN, you will be able to watch it, no matter where you are.

Keeping up with work overseas:

Remote working is becoming more and more popular, and one of the big draws is that it allow people to work from wherever they are.

This has spawned a whole generation of digital nomads, people who work online as website designers, writers, English teachers, and various other things. Not every job suits the digital nomad lifestyle, but thanks to the explosion in software tailored to suit the needs of the remote worker, more and more can be done.

Need to stay in touch with the office? Use the instant messaging services we have mentioned above, or a more professional option, such as Slack. Need to manage your workload, or oversee the workload of others? There are plenty of services such as Trello which can let you do that online.

These days no matter what your business need is, there is likely to be an app or piece of software that lets you do it from anywhere, and that means when you clock off, you can go and explore the world which is literally right on your doorstep.

Do you enjoy reading the article? Do you have any suggestion on improving the article or feedbacks, you can also hit the reply button below to contribute more about putting your digital home in order at every point in time.

Business Featured

Digitalization: The Way To Go!

The Saga

Some few weeks back, a senior colleague shared with me the frustration he encountered during the processing session at a government facility. “It took about 45 minutes to search for and retrieve a file they processed just yesterday!” he lamented. Well, you’d say that is relatively fair in our society when it has to do with government parastatals?

Wait for the shocker. He could not get the document processed that day and the attendant said “you should not expect speed around here. We are not machines!”

Truth be told, that type of analogue approach toward business processing is not peculiar to the government parastatals alone.

You can almost remember the last time you needed to subscribe for a utility service and you had to travel far to the headquarters of the service provider to get that done, or when a customer care agent told you in a phone conversation “you will have to appear physically for us to attend to that.”

These and more are the instances of archaic business process systems that have bedeviled our nation’s entrepreneurial outlooks.

Make Your Business DigitalEmbrace Digitalization; make your business Digital in this New Age, don’t be left behind in The Dark | CC:- Software AG

However, we need to give it to our financial institutions; they are fast harnessing the digital for more swift service delivery. Although, some can still do better giving the pace set by the advanced ones.

Now, what is the way around this ‘wide-spread no-longer-popular’ method of doing business? That is where technology comes to the rescue! Well…. It has long been at the fingertip of entrepreneurs in advanced nations, at-least.We are just getting up to speed on that.

What is Business Digitalization?

This technological aid to business processing has been termed Business Digitalization. Many however misconstrue this for being digital. For clarification of concepts, I must submit here that Digital is the turning from analogue, i.e. creating a soft-copy of a hard-copy file etc. Digitization, on the other hand, is the process of the conversion.

Business Digitalization is the harnessing of such facilities as social media, mobile, and cloud for reaching more customers and rendering top-notch services across a wide range of digital platforms.

Let's make it digital together!Discussing strategies of going Digital in your business is the Right Way to Go! | CC:- Tibco

In a nut-shell, it is Business Process Digitalization that we are preaching here. The opportunities accruable from embracing this are by far unlimited. Just as the vast continuum of digitalization itself is limitless.

All said and done, all these are a derivative of the word digital. So let’s #goDigital.

The way to go!

First things first, what are the tools that are in place for entrepreneurs to win in their businesses i.e. in the digitalization race?

  • Social Media utility for quality engagement
  • Website integration for harnessing online prospects
  • Optimizing brand search to reach seekers
  • Cloud
  • Mobile apps
  • Big data


Many are those who think that websites are not so necessary. This is a popular outlook among start-ups and medium scale firms in Nigeria. The fact (and truth) is that websites are just as beneficial to their owners as the physical sites or offices are.

Matter-of-fact, it could be better than the physical presence since the online community is getting bigger by the day. The more visible and engaging your business appears online, the more chances of getting prospects to feel your presence and ultimately do business with you!

This gets better when you have an interactive website that can direct leads to your physical presence or to do business with you right there, online!

You see, a website actually promotes your physical and online presence. Now, that is dual-band efficiency from one source!

Also Read: I’m Witnessing the ‘Death of Physical Formats’ – Long Live Digital!

Social Media

Don’t you think that is a platform for fun and not-so-serious conversations? Well, I am not careful to let you know that your thought is very far from the truth.

The transformation of the social media platforms into opportunity hub for businesses is chiefly because of the open-minded nature of people; when using them. What better place can there be to pass a subliminal message across than where our minds are like a child’s: open and merry!

The teeming crowds that are available on the social media platforms are growing by the day and they give out vital information that your business seriously needs.

The kind of post shared, pictures liked, post commented on etc. all these are prized information that businesses can harness for direct marketing.

Now, the next time you see a business executive tweeting, you won’t cast aspersions on them for being unserious. Not with the info you now know about the power of the social media.

Also Read: 7 Social Media Strategies to Maximize your Brand’s Awareness


Remember the story I shared in the opening paragraph? Ok. Cloud is where the rescue is for such scenarios.

The cloud is a technological enhancement for backing up all files and data that your company runs on. One more thing, aside from saying goodbye to a paper-clogged work environment, you get the security of retrieval.

Make It Digital - Put everything in the cloud for your safetyMake It Digital! – Put everything that’s “VERY MUCH IMPORTANT’ to you in the cloud for your own safety | CC:- CH2

What could be better? You are rest assured of the safety of your documents. And one more thing, they can be retrieved promptly when needed. Unlike the case shared above.

Now, won’t you love to put your business in the cloud?

Big Data

This may sound like an ambiguous term to lay men. Not to worry, it is just the reality of which the social media discussed above is a player.

The huge crowds that throng the social media and other digital platforms by the seconds are what we call the big data, at-least in the simplest definitive way. These data is what your business needs to channel itself to specific and direct audiences.

The process of business digitalizationThe processes of business digitization | CC:- PaynetDirect

Remember the patterns I talked about in the social media segment? Yes. That pattern is tweaked to form the data which will be used for your business to reach audiences that can be turned to leads.

Mobile app

Not to say much about this, I’ll rather paint it for you with a picture. You know how the web is now filled with millions of user across the globe?

Ok, good. It will amaze you to know that the Terragon research on Nigeria’s state of digital media revealed that mobile internet users in the country are currently at 60.69% and still growing. That is way more than the 30.31% of desktop computer internet users.

Now, do you see the massive opportunity? Imagine your business having a mobile app that people can carry about? That means putting your office, outlet, store or shop right in the pockets of your prospects! I need to say no more. Grab the opportunity and #goDigital!

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Death of Physical Formats – Long Live Digital!

Old time technology: remember those rotary phones and record players the size of a chest of drawers? The advance of digital has been rapid with several items falling victim to new technology. Here’s how digital has affected two of our former household favourites:

Physical Formats History

Records and CDs

Vinyl records; for some people the best way to listen to music is on vinyl. Columbia Records, home to some of the biggest recording artists of the past 50 years, was the first recording label to use vinyl records. The first ones to be launched were albums by Frank Sinatra and a classical album called the Mendelssohn Violin Concerto in 1948. Other labels soon followed suit.Death of Physical Formats – Long Live Digital!


And such was the success of vinyl, the use of them in the record industry endured for subsequent decades. The decline in vinyl sales was as a result of a blooming – and subsequently booming – disk market. Developed in the 1970s by big brands Philips and Sony, CDs became commercially available in 1982. Sales of audio CDs peaked around the turn of the 21st century. But even these would be supplanted as the world went digital.

And where previous recording types such as vinyl, cassettes and CDs had co-existed to an extent, the impact of digital was deadly. The first decade of the 21st century and the introduction of digital to the music industry had such an effect that revenues were slashed. In 2001 the International Federation of the Phonographic Industry’s (IFPI) annual report put the 2000 global music market as being worth $36.9 billion. But by 2010 this had plummeted by more than half to $15.9 billion.

The internet spawned not just the digital but also the download age. People could get their music more quickly and cheaper than ever before. Record labels, once rich and all powerful, have struggled to keep up and concessions have been made. Universal, the label that first produced vinyl, is one of those which tried to move with the times and in 2007 forged a partnership with phone giants Nokia. But it’s been a case of too little too late for some and some record labels haven’t survived the digital boom.

VHS tape and DVDs

In cupboards and shelves around the country, videos and DVD box sets sit, unused and frequently gathering dust. Once these were the cornerstones of home entertainment but now they’ve been succeeded. Because the long arm of digital isn’t just reaching into the wallets of record companies, DVD and video sales have also been affected.

VHS tapes first launched commercial in 1976. And after a brief war with Betamax, VHS machines and the tapes became a staple of every home. The success continued into the next decade but much like the move from cassette to CD, in the mass market videos gave way to DVD. It was invented and developed by a four-way partnership between Philips, Panasonic, Sony and Toshiba in 1995.

Long Live Digital!

In 2001 the DVD Entertainment Group reported that in the US sales of DVD had surpassed VHS tapes for the first time. In those 12 months sales of DVDs reached $4.6 billion which was just over two times more than sales in the previous year. But the war wasn’t over just yet because some 96 million American households owned VCR machines – almost four times the number of homes with DVDs.

But even this would eventually be eroded. Some six years later Hollywood ditched the format in favour of the DVD with The History of Violence being the last big film to be released on VHS tape, and in 2008 the last major tape supplier also switched to DVD.

And with HD friendly addition Blu-ray, we might have expected DVDs to be around for a long time. Except by 2010 sales were already dropping. And in the UK, market research company Mintel reported that the number of DVD players and recorders had fallen in just under six million, the lowest number since 2003.

The rise of Sky Plus, YouTube and watching TV and films online has changed our viewing habits forever. And whilst many will have gathered a sizeable collection of DVDs and VHS tapes, it begs the question, how much longer will they keep them before ditching.

Olawale Daniel is a tech writer that has a love of gadgetry and everything “going digital”. He hosts the weekly DIGITAL REV podcast. Follow him on Twitter or Google Plus via @CoolCash4Live