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Business Information and Communication Technology (ICT) Marketing

Is Digital Advertising a Boon or a Curse? Discover now!

Digital advertising is a trend with continued traction in today’s world. Since brands are taking advantage of the digital space to improve their communication with target customers and to reach out to a wider audience, digital advertising is seen as a process that makes this possible. However, there are limitations associated with digital marketing that brands operating on the online platform need to know about.

So, is digital advertising a boon or a curse?

Well, the positive effects of this type of advertising far much outweigh its negative effects. The fact that there are limitations associated with it doesn’t make it a curse. Similarly, the fact that there are great things about it doesn’t mean that brands don’t have to put certain things into consideration. Here are the positives and limitations of digital marketing:

The Positives of Digital Marketing; The boon!

Is Digital Advertising a Boon or a Curse
Digital advertising over the years has been established as a major building block for innovative businesses. The age of old format of advertising has long passed and the earlier business owners realize this, the better.

1. Ability to reach a wider audience

One of the positive aspects of digital advertising is that it gives you the ability to reach out to a larger audience. Given that the digital space is becoming more and more popular with both online retailers and customers, digital advertising helps to connect the two together. With the strength of social media, it’s possible for you to reach out to your target audience easier than conventional marketing strategies.

2. Direct Contact with Customers

Digital marketing allows you to have direct contact with your customers. It’s a huge plus for an online retailer to develop direct contact with their target audience. Through this, it’s possible to get feedback from your customers. This feedback goes a long way to help you deliver what your target customers want. In the end, you’ll continue to add value to your brand.

3. Online Presence

Instead of limiting your brand to a physical area, why not expand its potential by going online. There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are. In turn, you’ll see an increased sales rate. Customers can only buy what they can see, thus you can take advantage of digital marketing to increase the visibility of your brand.

4. Easy to Measure

Compared to conventional ways of marketing, it is much easier to measure the success of digital advertising. Through the help of software, you can know how your strategies are performing. For example, you can know the emails delivered and those read in an email marketing campaign. Also, it’s possible to track the conversion rate of your campaign. This gives you the capacity to grow since you’re able to set goals and track the achievement of the same.

5. Continuous Engagement

The best thing you can do for your business is to keep your target audience engaged. Through this, they are able to remain connected to your brand. That’s why top brands are able to remain relevant for a long time. They use digital advertising strategies to remind them about their products and services. Normally, the moment customers fail to see what they want, they will look for it elsewhere. Therefore, digital advertising plays a huge role in ensuring that customers can see and feel what they want for a long time.

6. It is Easy to Share

Another advantage of digital advertising is that you can allow for the sharing of articles and campaigns. Since this marketing is happening online, it’s possible for sharing to take place across multiple channels and platforms. This creates the much-needed multiplier effect for higher conversion rates. Online marketers know that this is a great way of increasing sales incredibly.

READ THIS: Sentiment Analysis Vs Semantic Analysis: Everything You Need to Know?

The Limitations of Digital Marketing

1. The need for Experts

If you’re not experienced in digital advertising, you may need to use experts to do the work for you. Unfortunately, this will increase the cost of campaigns. Since you are competing with other businesses in your market, you’ll have to invest in experts who can give you a competitive advantage over your competitors. The level of technical ability required to run a successful digital advertising campaign is high. Traditional modes of advertising don’t call for the high technical ability that digital marketing demands. The only thing you need in a traditional marketing campaign is to attract potential buyers and convince them to buy your products and services. Without adequate technical knowledge, you can’t have a successful digital advertising campaign. You’ll have to hire B2B SEO experts to do the job for you.

2. It is Overwhelming for Businesses with Low Budgets

For businesses operating under tight budgets, it is not easy to implement digital advertising. While the returns are good, you need to set aside a good amount of money to fund your campaigns. Especially for startups that have not yet acquired enough experience in this area, the amount needed may be overwhelming. For you to get the best results, you have to invest, but if your budget is tight, you’ll get limited results.

3. Increased Competition

The fact that digital advertising is a popular mode of marketing implies that many brands are using it to bring their products and services closer to their customers. You’re not the only one using this marketing strategy in your market environment, therefore you’ll have to face a high rate of competition to push through. As you already know, you have to invest more resources and effort to beat the competition.

So, is digital advertising a boon or a curse? Clearly, digital advertising is a major building block in today’s business environment. Brands, whether big or small, are using it to increase their influence. Without a doubt, the positives of digital marketing are more than the negatives. You’ll be able to get more for your business if you set up and implement a marketing program in the digital space. Though there are limitations, there’s more to gain from by giving digital advertising a priority in your business. All you need to do is to learn how it works and the resources required, and you’ll be good to go.

Oftentimes, I get asked by different people if digital advertising is a boon or a cause in their bids to know my position on the subject. And I am certain that this article has done justice to that.

But if you have feedback to add to this topic, the comment section is right below for your input. Thanks

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Business Marketing

Social Selling: This Is Why Social Sales Is The Future For B2C Brands?

Social selling is the process of marketing brands and products through social media tools using digital marketing concepts. The digital marketing aids small business owners in implementing digitalized marketing strategies to improve the brand reach. These days, B2C brands sell their services and products directly to the end-user using social media advertising methods.

Why is social media marketing important to the growth of B2C brands?

The actual premise is to help the readers about the importance of social sales, which is the current and future trends. According to recent statistics, almost 80% of B2C businesses are using social marketing to increase their business. That tells a lot of why social selling is seemingly looking like the way to go for business owners, and that is the motivation for this article.

Importance Of Social Media Marketing to Social Sales/Selling

Social Selling - Why Social Sales Is The Future For B2C Brands_

Digital marketing has featured its marketing strategy by strengthening social media marketing to connect with its target audience easily. Social media is the right platform to find the industry audience and influence them to show interest in the brand. The brand value can be determined by the number of fans following and engaging with its shared content while also putting online customers’ feedback into consideration.

Selling e-commerce products through popular social media marketing platforms like Instagram, Facebook was made possible with the use of digital marketing strategies that makes promotion seamless and timeless. The adoption of social media as the right source for product recommendations has made it easier for brand influencers to effortlessly create positive narratives that generate brand awareness to prefer their brand.

Social Sales: How Social Media Benefits B2C Brands Marketing?

The B2C marketing business has the advantage of building social media presence to amplify the followers through effectual ads marketing of the platform they go with it. Social media platforms such as Facebook, Instagram, and YouTube have native ads broadcasting features to exhibit brand importance and necessity for the industry target audience.

The following marketing strategies are supported by social media to generate quality sales leads:

Paid Advertising

Social media has its advertising options for organic and paid advertising. The brands striving to attract customers faster can go paid marketing methods like native ads and brand takeovers for better brand recognition. The brands whose preferable media is Facebook and YouTube can use the brand takeovers to place the brand ad at the top in the target audience feed for 24 hours. It is the best ad formatting to increase the brand reach and augment the followers.

The brand can select the ad placements from where its audience location can be.

Sponsored Ads

The brand video and photo ads can make sponsored to reach more audiences exponentially. The brand video ads should concentrate while creating it to include high-quality content to influence the audience to follow the brand and increase the customer base. The brand can sponsor the paid as in other media to accelerate brand recognition.

Stories Ads

The popular media like Facebook, Instagram, YouTube, etc. have the stories section to add the essential brand updates using the image and video ads to make followers instantaneously get brand information. The notification related information like events agendas can add to social media for better engagement.

Shoppable Ads

The brand can create brand product ads in the shoppable formats by customizing their brand ads using the shoppable ads to make the audience more comfortable to buy a product. The social media like Instagram offers the business to develop their personalized shoppable ads and linked to the famous shopping website by directing to the brand shopping app when the visitor tap on the brand product. It helps in increasing online brand followers and customers rapidly. 

Events Marketing

The social media succors the brand advertisers to implement the events marketing like brand contests, giveaways, and hashtag challenges. The brand event marketing has the scope to increase the brand followers by creating an event content competently. The user-generated content and audience engagement is the critical element to drive the event marketing successfully. The large brands are applying the event marketing strategy to connect with the customer closely. The events are an exciting adventure to emphasize the audience to participate in it with the superlative content. The brand must research for the most trending concept that entertains and benefit the audience. It cannot assure that the brand followers will participate in all the events that the business runs. The innovative idea and the audience interest-oriented concepts in question formats can include in the brand event to impress the audience and tempt them to post the comments for more engagement.

Contests And Hashtag Challenges

The brand contests and challenges are the highly used social media marketing trend to interact with the target audience to stimulate them to prefer the brand. The popular media like Instagram and YouTube are having the best response in establishing an event on the brand product to cherish the audience. The brand contests can be of any genre; product attributes must configure to make the brand details memorable.

The brand hashtag challenge is the latest trending method on Instagram, and YouTube is ultimately used by the brands to increase customer engagement. This event’s primary purpose is to make the brand followers promote the brand by accepting the hashtag challenge and creating their innovative ideas and post in the feed using the brand hashtag. It will increase the brand followers where the followers post their created challenge in their feed; their followers will find the brand challenge and participate. Likewise, the brand hashtag challenge goes viral, and the brand gains new followers.

The mindblowing concept is essential to make the hashtag challenge performance productive to intensify the brand follower’s rate.

Influencer Marketing

Influencer marketing is the ideal marketing strategy to escalate the brand followers by joining with the brand. It will happen by hiring influencers for brand marketing. The influencers are the individuals who have their followers to listen to them and get guidance on their brand purchase. The brand influencers are available on all social media to help brands identify their target audience rather than go with other paid advertisements to find the audience. The primary thing to be considered in influencer marketing is finding the right influencer to collaborate with, and their operations must fit the industry objectives. The influencer’s follower’s parameters must match the brand’s target audience. The influencers have their profile in the media and establish their operations with the influencers. The influencers will approach the business with the highest scope to amplify the followers with its marketing nature.

The most critical influencers used in top media like Instagram and YouTube are nano influencers, micro-influencers, maco-influencers, and mega influencers. These four has their followers range from 1000 to 10000, 10000 to 100000, 100000 to 1 million, and 1 million to billions respectively. Based on the business follower’s requirements and budget allocated for the marketing, the brand can hire an influencer to market their brand. After pairing with the influencers, the brand must focus on their marketing activities and suggest them to include the crucial brand elements to increase the brand identity.

The influencer educates their followers about the brand product by making consistent brand posts. They follow them to elucidate the brand characteristics and convince them to follow the brand with an effective content marketing strategy. The top leading brands are using the nano influencers to lift their follower’s rates. The mega influencers are the celebrities claimed by many top brands to campaign for them to influence their followers to buy the brand product.

The industry influencers are exclusively operating to magnify the brand followers through the promotion brand post campaigning and the building the events like contest and challenges to increase the engagement.

The influencers like advocate and referrals are working seamlessly through word-of-mouth marketing to influence the followers to prefer the brand.

Benefits Of Social Media Marketing

The above marketing strategies can be deployed optimally in your social media campaign to increase brand engagement and followers quickly. The social media acts user friendly for both the customers and the brands in accessing the media features; through effective brand campaigning, the B2C business can increase their followers base. Social media marketing is predominant for the B2C business to meet their brand customer on the ground than the other medium marketing.

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Marketing

How Direct Mail Pumps Digital Marketing Campaigns?

Direct mail marketing has been in existence for decades despite the leaps made in the digital marketing world with mobile ad expenses predicted to touch $247 billion by 2020.

Direct mails sound old-fashioned but a Gallup survey confirms a whopping 95% of people love getting those letters over mobile texts or emails. They are easy to read and respond to, unlike the countless emails stuffed in your inbox.

As per the DMA Response Rate Report 2018, the household list response rate was 9% in 2018 – a notable spike from 5.1% in the previous year. This evidently proves that marketers are churning out useful data to influence user behavior.

It, nowhere, means the end of the road for digital marketers. In fact, if used with tact, direct mail marketing can help digital marketers to convert their offline customers into the online market.

Without much ado, let’s find out how direct mail pumps digital marketing?

How Direct Mail Pumps Digital Marketing Campaigns
Doubting the impact of direct mail over other forms of advertising in influencing digital marketing campaigns?

1. Display Ads

Out of sight is out of mind. This stands true in the world of digital marketing as well where the attention span of an average user does not last more than eight seconds. Identify the direct mailing list data with the available IP addresses to display targeted ads while users are browsing on preferred websites.

This helps to persuade them to shop for your product or service, possibly in a lesser time than previously thought of.

Regardless of the stage of the sale funnel – top, middle or bottom – display ads can influence the decision of your prospective customers in your favor. Your Display Ads here flat illustration

2. Facebook Ads

Facebook is unarguably the largest social media networking site with 2.32 billion active users. In 2019, Mark Zuckerberg shared that an average person spends 20 minutes each day using Facebook, Facebook Messenger, and Instagram (also owned by Facebook) per visit.

What does that mean for marketers? You have those 20 minutes to personalize your ads according to the user preferences. Use the direct mailing list data to send targeted ads on their news feed to stay fresh in their minds, and keep your products or services in active consideration.

That means that if you want to be where your customers are, you’ll need to consider advertising on this powerful social media platform.Facebook Ads

3. Email Marketing

Email marketing continues to be a constant factor for most digital marketing campaigns.

As per the Date & Marketing Association, up to 90% of direct mail gets opened, compared to only 20-30% of emails. However, instead of giving up on your current strategies, integrate your efforts with direct mail marketing strategies.

Add your email id to the direct mails (letters, flyers, postcards, etc.) to stay fresh in the memory of the customers. This helps them recognize your direct mail offer and read through the email to learn more about your offerings.

Schedule a series of emails to build the anticipation and forge a strong bond with your prospective customers.

The Bottom Line

Whether to integrate or not is your choice. The fact of the matter is to use the available user data in more than one way.

The most fascinating part of digital marketing is comparatively low investment, and if you could collaborate with the latest Programmable Direct Tools, you can make a notable change in the return on investment.

How? The advanced algorithm of this tool helps to determine the user intent to design and send relevant direct mails that gives rise to highly effective purchasing decisions and drives conversions for your business. However, make sure you have experienced website developers by your side to create a spectacular digital presence to support direct mail campaigns.

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Marketing

Digital marketing: Why does your business need it?

There is a difference between surviving and flourishing for a business. In today’s competitive world, your survival is guaranteed if you are thriving, ahead of your competitors. And digital marketing is one such solution that can navigate you through this path quickly. Gone are the days when merely building a website or conducting an ad campaign tend to produce results. If you want to stay relevant in your market and grow, you need to adopt an integrated digital marketing approach to enjoy the outcome. Here are a few things that prove the importance of having reliable online marketing practices in place.

What is the role of Digital Marketing in small business growth?
What is the role of Digital Marketing in small business growth?

Increases your reach to the target audience wherever they are

According to marketing data, one user can have about seven social profiles on average. In the US, 97% of adults have their presence on social media channels, and they are less than 65 years of age. A substantial part of the population uses the internet daily. And for them, social media serves as a significant customer care platform. As per the trend, more than two hours is the amount of time that an average audience spends on his or her social channel. The teens, however, stay there the most by clocking around 9 hours.

The primary reason why people use social media so much is to buy products or services they come across on those platforms. About 37% of their time of social media goes into this kind of engagement.

But it’s not easy to benefit from this trend until and unless you know the ways to boost your ROI through social media advertising. Making social profiles and publishing content periodically is not enough. You need to have a proper marketing strategy to make things work in your favor.

Digital marketing enables focused targeting

Printing an ad on a fashion magazine is also a kind of audience targeting. You can decide where you want to place your ad and what type of message to send. The copies may likely go to more than one million people. How do you identify who your actual buyer of those one million readers is? The magazine can have huge readership with 55% of females who fall between the age group of 35 and 55. They can have an interest in the product. However, it’s still a vast area to cover. Nevertheless, you can make this task simple with digital marketing because of its super focused targeting that helps in narrowing down on the group of people that are serious or potential buyers.

Since dividing groups is not a difficult task here, you can also create more relevant ads for them to connect with them.

Gives you a more profound insight into the analytics

The ad you air on TV or radio has to go through a testing period to detect the most responsive time. But digital marketing not only informs you about the best time to showcase your products and services but many more things. For example, they can tell you using their analytics tools how much likes, comments, and shares happened on a particular ad related to your business and how many of them saw conversion.

From this, one thing is clear that digital marketing can be a driving force behind the success of your business. If you want to get help in this matter, you can contact the social market way or some other reputable agency to get set up for success in digital marketing.

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Biz Branding & Customization Blogging Tips Business Marketing

Digital Advertising vs SEO: Which is Best for Your Business?

In the current climate of digital marketing, businesses that desire increased exposure have to pay for it. A company can go about this in two distinct ways. Either, it can purchase ads that appear on search engines, or it can invest capital toward search-engine optimization (SEO) efforts to boost online position “organically.” Though digital advertising is a part of search engine marketing (SEM) it has no bearing on a company’s organic rankings. Today, we’ll explore the pros and cons of both digital advertising and SEO efforts, and explain which strategy is better for your business:

Digital Advertising vs SEO; Pros, and Cons – and Impact on Business Growth

Digital Advertising vs SEO - Which is Best for Your Small Business
How does digital advertisement impact small business growth as compared to search engine optimization? We get into the detail of this discussion below. Enjoy the ride.

Digital Advertising

The nice thing about digital advertising is the certainty that surrounds the process. As such, if you pay for an ad to appear on a social media website like Facebook, it will show up there. Similarly, if you outbid your competitors to appear at the top of a search engine page, your ad will claim the top spot. However, because digital adverts on major networks are so cut-and-dried, it can be very expensive to rank for advertisements that contain certain lucrative keywords. Given that fact, some businesses find that digital advertising isn’t a cost-effective method to promote their business.

What is the role of Digital Marketing in small business growth?
What is the role of digital marketing to small business growth?

SEO

SEO concepts are much more complex than the rather straightforward guidelines that govern digital advertising. Plus, new SEO trends come in and out of vogue on a regular basis. Hundreds of factors can influence a website’s ranking on a search engine like Google. Some of those factors include:

  • Website age
  • Content quality/quantity
  • Backlink profile
  • Link relevance
  • Bounce rate
  • Page speed
  • Mobile capabilities

The above list is merely the tip of the iceberg when it comes to SEO implementation. Though SEO strategies are complex, they can deliver massive benefits in the long run –– provided you have a team in place that understands the intricacies of digital marketing. SEO tactics aren’t likely to affect website performance in the space of a few weeks, but over the course of time, effective SEO will greatly enhance a company’s digital presence.SEO vs Digital Advertising

What’s the Best Play?

Unfortunately, there’s no universal answer to this question. Both digital advertising and SEO tactics can offer businesses significant advantages. The key to using either (or both) successfully is to determine the needs and goals of your business first. The modern workplace is diverse and constantly changing. What works for one company may not prove beneficial for another. In general, though, companies that are serious about upping their brand’s digital footprint will utilize some combination of paid advertising and SEO. For more information regarding SEO and digital advertising best practices, consider reaching out to a digital marketing agency.

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Biz Branding & Customization Disruption Marketing

4 Ways to Include Bots in Your Digital Marketing Strategy

There are thousands of companies across the planet who are already using bots to assist them in day-to-day business management operations. Team management, human resources, accounting and telecommunications are all on the road to being well and truly disrupted through the increasing availability and accessibility of artificial intelligence-powered software solutions.

And they aren’t the only sectors benefiting from artificial intelligence. Digital marketing is seeing huge advances in a number of domains, with AI-powered bots coming in to streamline and automate operations, essentially generating new business and making life a lot easier for the people behind the scenes.

Wondering how you can make the bot revolution work for you? Let’s take a look at how you can bring bots into your digital marketing strategy and why you should:

Should You Include Bots in Your Digital Marketing Strategy?

Leveraging bots for digital marketing strategy let’s you use best customer service tools to reply consumers within seconds. Internet Marketing and BOTS - Why You Must Include Bots in Your Digital Marketing Strategy
Internet Marketing and BOTS:- Leveraging bots in your digital marketing strategy let’s you use best customer service tools to reply consumers within seconds. If result is what you seek, here below are reasons why you must include bots in your digital marketing strategy.

1. Let Them Take Care of Your Customers

Customer service has a huge impact on client retention and the image of your business and it’s set to gain in importance. A Walker Study recently found that by 2020, customer experience will overtake price and product as the key brand differentiator.

Let’s face it, the best way to lose clients is to provide them with so-so service that they have to wait hours for, but not all companies have a fully-fledged customer support team working round the clock. Luckily thanks to AI-powered chatbots, each and every business now has the potential to provide fantastic customer service.

Chatbots have been around for years, but it’s in customer service that they are truly making a name for themselves. Advances in natural language processing (NLP) mean that bots are now able to converse seamlessly with customers, handle minor queries or respond to complex requests, make recommendations and provide solutions to problems. What’s more, they do this 24/7 with little to no wait time. That’s a huge advantage for smaller businesses who are lacking large support teams, and a big gain in efficiency for everyone involved. Thanks yet again to NLP, bots can easily be programmed to adopt your company “voice” and reflect your brand throughout all customer interactions. And with most bot-building apps able to integrate with popular messaging platforms such as Facebook Messenger, it’s possible to provide clients with great service via the apps they use on a daily basis.

2. Use Them to Find Out More About Your Customers

In order to create great experiences for your customers, you obviously have to know as much about them as possible. Customer research is however a time-consuming and expensive process – that is of course, unless you bring in the bots.

Artificial intelligence does a great job on drawing on data from a wide array of sources (Customer interaction with your website, social media, previous purchases etc) and cross-referencing it to build up a detailed and convincing profile. And what if you could question customers directly? Chatbots can do just that, and what’s more, they can make it a fun and entertaining part of the whole customer experience. Used as a conversational research tool, chatbots can gather market insights and even power qualitative research including concept testing, brand perception, and purchase decisions. Depending on how you chose to incentivise participation, chatbot-powered research can be low-cost and unlike traditional research campaigns, you won’t have to wait months for data to be collected, analysed and fed back to you.

3. Let Them Decide Which Leads Are Worth Pursuing

Yet again, bots’ capacity to collate and analyse data from a wide variety of sources is a true godsend when it comes to lead qualification. Lead bots can be helpful for all sales teams, but they really come into their own when it comes to smaller teams or those with less experience, providing a boost for a fraction of the cost of hiring a couple of extra sales reps.

Taking the time to nurture good leads is obviously essential, but lead qualification is a huge investment of time and money for your average company. Lead bots act as a sort of digital concierge for your business, welcoming customers when they arrive at a particular destination (such as your homepage), asking a few questions, and routing them towards the right person, such as a rep who can then close the deal. Bots can help keep your team focus on high-quality conversations with a good chance of conversion and ensure that leads are followed up at the right time by the right sales people. At the same time, they can also provide help to more unqualified leads and ensure that they don’t feel left by the wayside. By programming your chatbot to provide those low-quality leads with helpful responses, you’ll ensure that they’re not left at a dead end and boost your brand image for little to no investment of time or money. Bots help bridge the gap between marketing and sales by helping you start more conversations and find out exactly where your customers are on their journey: basically, a win-win situation.

4. Use Them to Point Customers in The Right Direction

Even when it comes to traditional brick-and-mortar shopping, customers rarely head out to make a purchase knowing exactly what they’re looking for – and even fewer come home having bought only what they set out to get. What most potential buyers do is browse through a shop before committing to a given product. When it comes to online shopping, customer behaviour is pretty similar. You’re probably going to point out that physical stores have shop assistants ready to welcome customers and point them in the direction of the products they need, and that’s unfeasible online. It’s not – yet again, you can bring in the bots.

An obvious advantage when it comes to bots is that they can serve multiple customers at once, but that’s not the only one. Bots provide each and every customer with a personalised shopping experience, asking customers targeted questions about their tastes, using data gathered from previous interactions, web searches and social media profiles and cross-referencing it with external factors such as the weather, season or time of day to suggest the right products at the right time. “Hello Hipmunk” by travel platform Hipmunk integrates with Facebook Messenger, Skype, or Slack and uses a customer’s location and destination to offer them great deals, while lingerie brand Aerie offers a THIS or THAT option that enables shoppers to narrow down their range of options and find the right product.

Chatbots are popping up all over the place, and for a good reason. As we’ve seen, they not only enable huge savings of time and money for smaller companies and start-ups, they also vastly improve the customer experience by providing efficient, customised and entertaining service. With all these points of mine, I believe you’ve gotten some points, enough to convince you to consider adding bots in your digital marketing strategy anytime soon!

But my question now is, are you really thinking about including bots in your digital marketing strategy? Let’s talk about this in the comment section below.

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Marketing

How digital marketing strategy can help you get closer to potential customers!

Irrespective of the nature of your business, it is important to have a successful digital marketing strategy to enable you to reach your potential clients. However, with easy access to numerous online marketing channels and strategies, determining the best marketing strategy for your business might be an overwhelming task. While every business comes with different and unique needs and aims, some plans are collectively operative in both leads and income generation

Digital Marketing Strategy
How effective is a digital marketing strategy for your business success? This is how digital marketing can help you get closer to your potential customers.

Why you need a digital marketing strategy

Before you learn how these marketing strategies can lead you to potential clients, it is important to know some of the goals they have in common.

Augmented brand awareness

When you consider marketing your brand online, your prospective lead is huge since the internet has billions of users. Irrespective of what strategies you choose to use when doing your online advertising operation, they will play a vital role in assisting you to increase your brand awareness. With the help of the sheer higher number of internet users, be sure that your brand awareness will increase once you market your brand online. Note that online marketing involves sharing your content frequently, being seen on social media and creating online campaigns on various platforms such as Google AdWords.

Helps you to get more leads and sales

While marketing your brand online, make sure you direct your marketing campaigns to the potential clients, and this will help you create more leads and conversions.

Higher income

The moment you reach your potential customers with the right digital marketing, you will have a chance to increase your income. This because the digital marketing strategies will let you attract high-quality leads, leading to a high Return on Investment (ROI) and increased income for your business.

The most effective digital marketing strategies to help you get potential clients

Since you have understood the basic digital marketing benefits, here are some of the most effective digital marketing strategies that will help you reach your potential clients with ease.

Digital Marketing Strategy 1: Search Engine Optimization (SEO)

SEO is a marketing tool that lets your site to have a higher ranking in search engine results for the entire search that is related to your brand, products, and services. This assist you reach your potential clients as they are bound to visit the website that is ranked on the first page in any search engine. SEO comes with several strategies that play a vital role when it comes to increasing your ranks in Google and other search results.

Bear in mind that keyword research is an important portion of any SEO promotion. For this reason, make sure you define the keywords that your potential audience is interested in before you begin optimizing your website. Once you get the most valuable keywords, make sure you optimize your article for the keywords you choose. This entails incorporating them where to appear unbiased in your article, and in HTML components such as tags of the headers and Meta descriptions. Trying to incorporate the keywords more effectively throughout your website is important as this will make your site to have a higher rank in search results when your potential clients search for them. And don’t joke with local SEO if your business is targeted at a local audience.

Basic SEO techniques for beginners
Search engine optimization (SEO) is not rocket science! Master how the experts rank their website top of search engine pages and practice the same.

Digital Marketing Strategy 2: Pay per click advertising PPC

PPC is among the most effective ways of promoting your brand online and reach potential clients who are frequently looking for particular goods and services online. Additionally, PPC is an economical digital marketing strategy since it lets you choose the amount you intend to purchase per month, and how much you pay every moment a client clicks your ads. As the name signifies, you are only required to pay for your ad once your potential client clicks on the ad and not when it is seen. PPC is designed to work on a bidding system in the search engines. For this reason, you need to decide which keywords you intend to use with your PPC ads, and then create a bid for the amount you intend to pay every moment it is clicked.

Try to bid higher than your competitors who want to advertise for the specific keyword as this will make your ad to display above the most searched products. Then, you will only be required to pay your predetermined bid amount once a user clicks on your ad and visits your site.

Link Wheel for Mastering the Art of Game Theory in PPC Marketing
Pay Per Click advertising has been for ages and still yet, super effective as ever!

Digital Marketing Strategy 3: Content marketing

Creating informative content is an important aspect of any online marketing approach since it will give your users numerous reasons to visit your website and with your content, search engines will have content to index.

Once the content is indexed, it will appear in results pages of search engines, and if your pages are not indexed, Google will not know the existence of your pages that makes it hard for them to get a high ranking of your page in the search result. Since google like the continuous flow of fresh information, blogs tend to be a perfect content alternative apart from your typical website pages. However, make content that is useful/informative to the target audience as this could help the business to create trust within the minds of the readers, try to cover what/why & how queries of the audience just like you can create a blog to solve general queries of your potential future customers.

Irrespective of the type of article you generate, it is your duty to make sure that it is helpful and interesting to your potential audience. The moment your target audience realizes that your information is useful; they will share it and consider you as the leader in your field. This plays a major role in helping you obtain a huge online audience.

Good Graphic Design is an Investment Strategy. Consumers want visually appealing content
Consumers want visually appealing content! There’s no easy way to stay longer in your consumer’s mind than to give value that’s hard to find elsewhere.

Digital Marketing Strategy 4: Email marketing

This is another perfect means of staying in touch with potential clients who have expressed some interest in your business. Once a user sends a subscription request to your email listing, try to lure them into using your products by giving special offers, coupons, useful tips, and info about your business. Avoid sending emails to addresses that have not received through submission form online or in person as this will look like spam to recipients. Adding a form to your site, inviting subscribers to give out their email address to receive a certain reward is a perfect way to collect emails from your contact list. Once you finish collecting addresses, you can begin the campaign.

How to maintain a healthy email list
Create a relational and healthy email marketing campaign to keep your consumers informed and educated about decisions and progresses in your company.

Digital Marketing Strategy 5: Social media marketing

Social media networks present an enormous opportunity for your business since they boast a large number of online users across the world. Some of the come social media networks that can help you market your business include Facebook, Twitter, LinkedIn, Instagram and YouTube.