Information and Communication Technology (ICT)

3 Ways Technology Can Instantly Improve Your Small Business

If you want to carve out an authoritative reputation for your business in its niche field, it is absolutely imperative that you provide a cutting-edge level of service to your clients. At all conceivable points, you must go above and beyond to optimize the way in which you reach, engage, and serve your core consumer base. Should you fail to operate in this highly optimized fashion, your customers will soon start to question your ability to tend to their wants and needs. Before too long, this will result in them ditching your company in favor of your competitors. Unfortunately, this will then have a profound negative effect on your organization’s position in its market.

Quite simply, if you want to protect both your brand image and your profit turnover going forward, you need to provide a top-of-the-line service time and time again. With the right technological tools at your disposal, you will have the capacity to do just that.

Here are three ways technology can improve your business:

Live chat tools enhance customer service

The way in which you communicate with your clientele will have a profound impact on whether or not they choose to stick with your company going forward. Your product/service range may be unrivalled in their eyes, but they still will not feel comfortable bringing their custom to you if you fail to make them feel valued. It is for this reason that you must go qabove and beyond to provide your clients with a hyper-personalized and timely level of customer service.

With Windows live chat technology at your disposal, you will have the capacity to do just that. This cutting-edge tech tool will allow your consumers to communicate with your business in their own time. But they will not be chatting to an AI-powered chatbot that does not understand their unique human wants and needs… no, their queries will be answered by a real-life member of your customer service department. Ultimately, live chat technology will help you to strike the perfect balance between time-efficiency and individual client personalization.

Video content increases brand awareness

If you are to stand a chance at drawing a steady stream of consumers over a sustained period of time, you need to position your business as an expert, insightful, and authoritative figure in its market. To achieve this all-mighty reputation, you are going to need to increase the overall awareness of your brand image.

Your brand awareness plays a significant role in your ability to generate leads and, in turn, convert these leads into customers, which is why you must make an effort to enhance it. There are a whole host of routes that you can take to perform this crucial task, producing quality videos being one of the most effective. Once you start producing this type of online content, you will be sure to inject some much-needed personality into your marketing campaigns. This personal touch will be sure to resonate with your audience members and, ultimately, make them feel more compelled to bring you their custom.

When you decide to take on the challenge of coming up with a killer video content strategy, be sure to put the following advice into practice:

1. Understand your audience and adhere to their wants, needs, and specifications

2. Seek feedback from your audience members and respond to their pain points

3. Create video scripts… but do not be afraid to deviate from them depending on the emotive response that you garner from previous content uploads

4. Spotlight your company’s humanity by filming your human workforce (but be sure to ask for prior approval before filming any of your employees)

5. Aim to capture viewer attention within the first 8 seconds of your videos

6. Never outstay your welcome — choose a runtime that is sure to keep your target audience engaged throughout the entire course of each video that you upload

7. Set yourself a realistic budget that will cover both your pre- and post-production costs

Productivity apps… do a lot more than increase productivity!

As their name suggests, productivity apps are designed to increase the overall productivity levels found in your workplace. When used correctly, these powerful tools can help to keep your employees engaged and focused throughout the course of each working day.

Productivity apps go way beyond increasing workforce efficiency, though. With this type of tech at hand, you will be sure to reap the following benefits on a regular basis:

1. Instant collaboration

When they all have access to the same productivity platform, your employees will be able to check the status of their team projects with ease. With the click of a button, they will be able to check in with their co-workers to ensure that everything is going to plan with regard to their shared schedule.

2. Accessible analytics

Your employees are only human — they will make mistakes from time to time. Fortunately, thanks to the rise of productivity apps, they now have the capacity to learn from their previous errors in a timely and efficient fashion. These apps provide instant access to crucial performance analytics, which means that your staff members can now tweak the way in which they operate in real-time.

3. Enhanced morale

Productivity apps are designed to simplify and streamline a whole host of daily processes. Once they are afforded access to this comprehensive level of assistance, your employees will find it much easier to remain on top of their daily workloads. This will relieve the pressure that they face in your working environment, which in turn will be sure to greatly enhance their overall morale

When harnessed correctly, technology has the power to enhance your business in a plethora of different ways. Tech can be used to grow, develop, and scale your existing operations, and it can be used to integrate new cutting-edge processes into your service range.

Are you determined to catapult your business right to the very pinnacle of its field? If so, you need to start embracing the wonders of modern technology — pronto! 


Strategic planning – How To Design And Implement Business Strategies

Strategic planning is structured systemic thinking, organized for the company to achieve its objectives. It is the physical tool for the entrepreneur to put strategies on paper or the computer, constantly monitoring and evaluating the results.

Strategic Planning is the detailing of how the company will act to achieve the general and functional objectives, fulfilling its mission and realizing the future vision.

How To Design And Implement Business StrategiesStrategic planning - How To Design And Implement Business Strategies

Strategic Planning levels 

Strategic planning is prepared at three levels of the organization, namely:

  1. Strategic: strategic level. Strategic planning.
  2. Tactical: strategic management level. Marketing planning; of production; HR; finance; an action plan for middle activities.
  3. Operational: strategic level of operations. Elaboration of operational objectives and strategies. Specific action plan by area, end activities.

Implementation of the Strategic Planning model

Design phase

The strategic planning conception phase is the phase of thinking, reflecting, elaborating the company’s purpose. When answering the questions below, the entrepreneur defines the “north” of the company, where it wants to go and where it will go.

  • What is your reason for existing in the market? Thus, it defines its mission.
  • How will the company be seen, recognized over some time? Your vision of the future is defined.
  • What are its values, which aggregates, contribute to the development of the sector to which it is inserted?

Thus, the differentials are presented, the founders’ beliefs, which will expend efforts towards the best result for their business.

Scenario analysis phase

To trace the best trajectory, the entrepreneur must analyze the environment in which the company is inserted. It will analyze the panoramic photo of the scenery, the scenery where it is located, considering the space and the moment.

This environment will be treated in two dimensions:

Macro environment: it is external to the company, the one from which it receives the influences and impacts, however, over which it has no control – it is the political, economic, social and technological factors that dynamize the market movements. These are the opportunities and threats that the company will need to consider to proceed.

Microenvironment: one over which it has total control, its competencies, its resources, its strengths, and weaknesses.

These aspects are internal. The entrepreneur does the scenario analysis, knows the opportunities and threats along the way, their strengths and weaknesses to face the journey towards the future. That way, he will have a panoramic view from the starting point to the arrival point, he will have the market map: the current scenario.

Elaboration phase

What directions will the company take, what will its trajectory be like? What are the best ways? Are there any shortcuts? Are there obstacles?

Business definition

With consistent scenario analysis, the entrepreneur will define where he will start from, what the business will be, placing the limits of his performance: neither as short nor as wide, according to his resources and potential. It is taking the position to start the walk. In which market will you operate, which customers will you serve? How will you deal with technology? What will be the geographic range?

For the company to be able to make the journey from the starting point, the entrepreneur will need to outline how the crossing will be. Taking advantage of opportunities, minimizing threats, counting on strengths and correcting weaknesses, it will outline the organization’s general strategies, what are the intended results at each stage of the crossing over a short, medium and long term. That is, the entrepreneur will elaborate on the general and functional objectives, considering all the potentialities and limitations existing at the moment.

A short view of the business: direct definition of the product and service delivered. Example: the business definition of a company that sells cosmetics: perfumes, soaps, makeup items.

Strategic business vision: strategic definition: defined by the benefits that will be delivered, in addition to the product and service. Example: business definition of a company that sells cosmetics: beauty; gifts.

Developing general objectives and strategies

They are prepared by the company’s management globally, considering all the factors analyzed in the scenario. It is decision-making, on how to act on the scene to achieve the mission and achieve the vision of the future. These are the objectives and strategies of the organization as a whole.

The objective is what the organization will do, the strategy is how it will do, the set of actions to obtain the desired results. In other words, it is the broad way in which the company operates to reach the mission with the best performance, structuring and return to the business.


For the company to be successful with strategic management, the leadership of the managers must be entrepreneurial, efficient. Thus, the role of leaders will be to disseminate in the company: mission, the vision of the future, values and operating strategies over a certain period. Strategic planning must be known by all areas of the company. Panels, spreadsheets, meetings can be used to present strategic plans.

It is important that each stage of strategic planning is systematically monitored and its results disseminated, reviewed and improved, according to the needs of each strategy.

It is essential to integrate all levels of planning: strategic, tactical and operational in the effort to fulfill each strategy, according to their level of achievement, so that in the end everyone can celebrate the achievement of the objectives and general strategies and fulfill the mission of the company.

If you have benefited from this post, we’d like to advice you to stay tuned to the site for more business related contents coming your way in the next couple of days.


How digital marketing strategy can help you get closer to potential customers!

Irrespective of the nature of your business, it is important to have a successful digital marketing strategy to enable you to reach your potential clients. However, with easy access to numerous online marketing channels and strategies, determining the best marketing strategy for your business might be an overwhelming task. While every business comes with different and unique needs and aims, some plans are collectively operative in both leads and income generation

Digital Marketing Strategy
How effective is a digital marketing strategy for your business success? This is how digital marketing can help you get closer to your potential customers.

Why you need a digital marketing strategy

Before you learn how these marketing strategies can lead you to potential clients, it is important to know some of the goals they have in common.

Augmented brand awareness

When you consider marketing your brand online, your prospective lead is huge since the internet has billions of users. Irrespective of what strategies you choose to use when doing your online advertising operation, they will play a vital role in assisting you to increase your brand awareness. With the help of the sheer higher number of internet users, be sure that your brand awareness will increase once you market your brand online. Note that online marketing involves sharing your content frequently, being seen on social media and creating online campaigns on various platforms such as Google AdWords.

Helps you to get more leads and sales

While marketing your brand online, make sure you direct your marketing campaigns to the potential clients, and this will help you create more leads and conversions.

Higher income

The moment you reach your potential customers with the right digital marketing, you will have a chance to increase your income. This because the digital marketing strategies will let you attract high-quality leads, leading to a high Return on Investment (ROI) and increased income for your business.

The most effective digital marketing strategies to help you get potential clients

Since you have understood the basic digital marketing benefits, here are some of the most effective digital marketing strategies that will help you reach your potential clients with ease.

Digital Marketing Strategy 1: Search Engine Optimization (SEO)

SEO is a marketing tool that lets your site to have a higher ranking in search engine results for the entire search that is related to your brand, products, and services. This assist you reach your potential clients as they are bound to visit the website that is ranked on the first page in any search engine. SEO comes with several strategies that play a vital role when it comes to increasing your ranks in Google and other search results.

Bear in mind that keyword research is an important portion of any SEO promotion. For this reason, make sure you define the keywords that your potential audience is interested in before you begin optimizing your website. Once you get the most valuable keywords, make sure you optimize your article for the keywords you choose. This entails incorporating them where to appear unbiased in your article, and in HTML components such as tags of the headers and Meta descriptions. Trying to incorporate the keywords more effectively throughout your website is important as this will make your site to have a higher rank in search results when your potential clients search for them. And don’t joke with local SEO if your business is targeted at a local audience.

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Digital Marketing Strategy 2: Pay per click advertising PPC

PPC is among the most effective ways of promoting your brand online and reach potential clients who are frequently looking for particular goods and services online. Additionally, PPC is an economical digital marketing strategy since it lets you choose the amount you intend to purchase per month, and how much you pay every moment a client clicks your ads. As the name signifies, you are only required to pay for your ad once your potential client clicks on the ad and not when it is seen. PPC is designed to work on a bidding system in the search engines. For this reason, you need to decide which keywords you intend to use with your PPC ads, and then create a bid for the amount you intend to pay every moment it is clicked.

Try to bid higher than your competitors who want to advertise for the specific keyword as this will make your ad to display above the most searched products. Then, you will only be required to pay your predetermined bid amount once a user clicks on your ad and visits your site.

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Digital Marketing Strategy 3: Content marketing

Creating informative content is an important aspect of any online marketing approach since it will give your users numerous reasons to visit your website and with your content, search engines will have content to index.

Once the content is indexed, it will appear in results pages of search engines, and if your pages are not indexed, Google will not know the existence of your pages that makes it hard for them to get a high ranking of your page in the search result. Since google like the continuous flow of fresh information, blogs tend to be a perfect content alternative apart from your typical website pages. However, make content that is useful/informative to the target audience as this could help the business to create trust within the minds of the readers, try to cover what/why & how queries of the audience just like you can create a blog to solve general queries of your potential future customers.

Irrespective of the type of article you generate, it is your duty to make sure that it is helpful and interesting to your potential audience. The moment your target audience realizes that your information is useful; they will share it and consider you as the leader in your field. This plays a major role in helping you obtain a huge online audience.

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Consumers want visually appealing content! There’s no easy way to stay longer in your consumer’s mind than to give value that’s hard to find elsewhere.

Digital Marketing Strategy 4: Email marketing

This is another perfect means of staying in touch with potential clients who have expressed some interest in your business. Once a user sends a subscription request to your email listing, try to lure them into using your products by giving special offers, coupons, useful tips, and info about your business. Avoid sending emails to addresses that have not received through submission form online or in person as this will look like spam to recipients. Adding a form to your site, inviting subscribers to give out their email address to receive a certain reward is a perfect way to collect emails from your contact list. Once you finish collecting addresses, you can begin the campaign.

How to maintain a healthy email list
Create a relational and healthy email marketing campaign to keep your consumers informed and educated about decisions and progresses in your company.

Digital Marketing Strategy 5: Social media marketing

Social media networks present an enormous opportunity for your business since they boast a large number of online users across the world. Some of the come social media networks that can help you market your business include Facebook, Twitter, LinkedIn, Instagram and YouTube.


5 Ways To Streamline The Running Of Your Business

As the adage goes, “Time is money.” This is particularly true if you’re running a small enterprise or working freelance — having to handle all aspects of the business from office management, winning new clients and producing quality output likely means you’re looking for ways to streamline your business processes and become more efficient.

Fortunately, technology is available to make many business management processes simpler and quicker. Here are some of the ways you can outsource time-consuming activities to digital innovations by streamlining the process.

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5 Ways To Streamline The Running Of Your Business
Simplifying Your Business Processes:- In this article, we provide simplified guide on how to get things done faster and quicker in a proper manner without extra cost.

Office management: add an intelligent personal assistant to the team

When you’re the sole employer of a business, you may find yourself spending more time than you’d want to handling logistics and managing your office. As such, investing in an intelligent personal assistant such as Amazon’s Alexa can save you time. Although a human personal assistant will be greatly beneficial also, by linking your assistant up to your Amazon account, you can re-order office supplies and other necessary stock instantly. Simply ask Alexa to purchase the item when you realize you’re running low, and use her to arrange meetings.

Business development: get contact email addresses instantly 

Unless you’ve got the budget to attend networking events and conferences every week, it can sometimes be difficult to expand your database of potential B2B contacts. Luckily, there are services available, like, which allows you to build an email address list that’ll help you create a solid base of B2B contacts. Simply type in the person’s domain name, and if they have any information associated to it, you could gain their email address, phone number and any other contact information. Using a service like this is much faster and more efficient than searching through LinkedIn or other business directories, and doesn’t come with the heavy price tag that conferences do.

Creative work: find a low-cost designer, with a quick turnaround

Depending on what industry you work in, you may or may not feel comfortable taking on your business’s design work, such as logo creation or marketing. If not, you’ll be pleased to know there are several platforms online where creatives and designers offer their services for a small fee — some as cheap as £5 — and can get you the finished article in no time at all — between 1-3 working days. Alternatively, look for freelancers who are also much cheaper. Though, ensure that you’re not compromising on quality.

Recruitment: use an automated service to select only the CVs you should consider

When you’re looking to hire, it can be a long process to read through every applicant’s cover letter and CV. Why not delegate the task of initial CV screening to the Artificial Intelligence technology in the market right now, just leaving you the task of considering only the applicants who pass early analysis. The AI will search for keywords, desired experience levels, and spelling and punctuation errors.

Streamlining your business: giving you time to focus on the things that matter

Once you can delegate burdensome or monotonous tasks to technology, you’ll find you have more time to dedicate to driving your business forward, forging new connections and strategizing for your future. Technology has been advancing in the workplace for years, so it makes good business sense to invest in some of the innovations and offers that can help you today, so you can work on tomorrow.