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Blogging Tips

How to Leverage Local SEO to Boost Your Business

The phenomenal growth of internet marketing seemed to spell doom for small local businesses. The focus seemed to be on a global perspective while ignoring the role local businesses play in the business world. Well, things have changed and local businesses can now harness the immense power of the internet to grow their reach.

Importance of Local Search Engine Optimization (Local SEO)

Local SEO to Boost Your Business

Previously, businesses were focusing on search engine optimization (SEO) without narrowing down on their local market. This is not only wasteful but there is almost no ROI. For instance, a car dealer in Tampa, FL has no business paying for paid ads that are not targeted towards the local market. Their resources would be better utilized optimizing their website for local search.

There are many reasons to invest in local search engine optimization (SEO). Take a look:

  • Local SEO marketing is more targeted and timely
  • Higher conversion rates
  • Leveraging influence of mobile internet
  • High return on investment (ROI)
  • Higher levels of trust from the local community

According to a 2016 Go-Globe Study, 50% of customers who do a local search on their smartphone device visit a store in the area within a day. The same survey shows 18% of local mobile searches convert into a sale within a day.

Better still, 87% of smartphone users carry out one search on search engines every day. If you consider that 60% of American adults use internet devices to search for local information or services, it becomes obvious that local search is more important than ever.

Strategies for Effective Local SEO

Local search engine optimization (SEO) is the best way for your retail store, dental clinic, car dealership, restaurant, spa and massage parlor or any other local business to exploit opportunities available online.

It is advisable to hire an SEO expert to develop and implement a marketing strategy. These experts have requisite resources and expertise to deploy innovative local SEO tools for your campaign.

Here are some strategies which an SEO consultant will use to help boost your brand’s visibility on local search:

Optimizing Business Information on the Website

Unlike an ordinary website, your company’s business website should be optimized for local search. This means the information included on all pages must reflect your target market. The idea is to increase your ranking on local search engine result pages (SERPs) for your target keywords. To achieve this, the domain name must reflect the business type and location, include keywords that reflect services offered and location, include business’s name, address and phone number (NAP) on individual pages and add information about the local community.

Go Mobile

Over 80% of internet users are using mobile. In October 2016, Google announced that mobile internet traffic had exceeded desktop usage. Local businesses must strategize on how to make their websites ready for mobile usage. Website mobile friendliness is now a big deal as Google has demonstrated its focus on mobile over the last one year.

The mobile-first indexing is an indication of this new direction. The fact that most local internet traffic is mobile means your website design must be mobile-responsive. Mobile-only deals and special promotions are great strategies to win over mobile users to come to your store or order from your business.

Business Listings on Local Listings

To boost local SEO, make sure your business listing information is readily available on 3rd-party platforms and is consistent. Google crawlers are always looking for new information to understand the local web better. If your business information is not available, there is a risk of poor ranking on local search.

You have to be proactive in updating your business listing information. For instance, a change of business location should be reflected on all 3rd-party listings. Some of the local sources to check for your listings include Google, Facebook, Yelp, TripAdvisor, and Yellow Book among others. In addition, add valuable content including videos and images that help customers to understand your business better.

Leverage Online User Reviews

There is no reason to fear online user reviews if at all you are doing genuine business. Encourage visitors to rate and review your business and make sure you respond to such comments. Provide forums where customers can leave their comments. It is important to remain objective when responding to any customer review or comment and work towards improving your services.

Social media engagement is also crucial for local SEO and your SEO consultant should help you come up with a strategy on how best to utilize these networks. Still wondering how you can tap into the growing internet market for your local business? These tips will start you off.

It makes much business sense to hire an SEO expert for your local SEO management if you are aiming at dominating your local business landscape. You could try SandCrestSEO.com for such.

Categories
Blogging Tips Information and Communication Technology (ICT)

Google Plus: How and Why You Need to Add Google Profile to Your Blog

There are lots of things that many people has said lately about Google plus affecting website SEO. Either true or false, that Google+ can influence website authority search engine especially as Google, we are going to understand well in this article.

Google+ Profile!

What is it all about? Google plus is known as a new social media site that lately comes into the world of social networking and the main aim of its existence as a social site is to help people’s  that are making use of google products to have place to share things with their friends and loved ones. The platform is for people who have access to any of the products that is in Google’s custody. Products like Gmail, Google Chat which is also known  as Gtalk, Orkut, Picasa and some others. It is highly believed that no one  can have access to any of these services without an account with Google.com and for this reasons – it is very much easier for Google to keep tracts of those that are using its services.

What is the Benefits of using Google+?

Google+ usage has lots of benefits that you can enjoy from using it and some of them are listed below:

  1. Easy search engine presence for everyone
  2. Ability to share and connect with people
  3. Easy access to all your account information on the same platform, you don’t need to open different account for different purposes when you can get all of them in one place.
  4. SEO for your website and business names -though, this has caused many people’s to keep on wondering why would Google make Google plus to affect website SEO and others. But the truth is that, Google knows very well that people will keeps on using its social sites if this is being integrated into its services and it will even help the company to grow better by allowing people to get better internet presence once the person is on Google+ platform.

Why You Need to Link Your Blog to Google plus profile

The first reason why you need to link your google profile to your website page is because it will help you in showing your image alongside your blog links when people search for information on Google Search that relates to your blog or your profile page.

Note: Using the HTML5 authorship tag rel=”author” in a two-way linking with your Google Profile account couldn’t help you in the long run because you will only be able to gain little authority on  Google’s SERPS. But, by watching the video below, you will be able to understand better on how to claim the real authorship of your blog on Google search page by linking back to your blog from Google profile and vice-versa – this worth more for your blog and your profile on google. This will help Google in determining the true blog authorship of any website with your image alongside searches in Google.

How to Do It Easy Way, instead of video

Google in his bid to make it easier for all blogger in claiming their blog ownership on all Google searches, Google has setup a page with the HTML5 coding to help people like you to use to create an authorship button that you can use to link back to your profile with the Google plus logo. There are two option that you can use for this reason, the first one has been mentioned above with the logo and the second one is where you can use a piece of code to form a link to your Google profile page and back to your blog. You can copy the code below and edit it to suit your own taste. Change the name and the google plus username, you can read this post on how to short your Google+ username to make it better and presentable.

a href=”https://profiles.google.com/108558677480970939631%20″rel=”author”>About Olawale Daniel

(you will need to put the <  and </a> at the beginning and end of the code above respectively to get the output result in form of a link to your Google profile page.)

This is the output of the code if you do it as mentioned above: About Olawale Daniel

Do you love this article, try to share with your friends and loved ones so that they can also know about the benefits of using this techniques.

Thanks for reading.

Olawale Daniel

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This post idea was gotten from Brian Hawkins blog post How And Why To Add Your Google Profile To Your Blog,” you can head over to his blog to read more other interesting posts from his awesome blog. He is one of my highly respected bloggers.