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Music Streaming Service Playfre releases Android App, Appoints Purity Nganga as its Head of Operations, Kenya

Playfre android app which has been touted to be released this week by Chika Nwaogu of Playfre Music has been launched this morning. African music streaming giant which has attracted well over 800 registered users in just 8 days of its release has appoints Purity Nganga as its Head of Operations, Kenya in a move to enter the Kenya music streaming market.

Playfre will be competing with already known players in the East Africa which include Mdundo.

Playfre has an added advantage over already existing players in the music streaming industry here in East Africa as it already comes with over 45 million songs, something every other music streaming service here can’t boast of,” says Purity Nganga, the new Playfre’s Head of Operations Kenya

“It is great having Purity on board. I have always wanted to make a debut in both Nigeria and Kenya, and subsequently expand to Ghana and South Africa. This is just the first step towards that direction” says Chika Nwaogu, CEO of Playfre Music.

Playfre android app just hit the Google Play store a few days ago and is now available for free download. The app enables you to listen to any music on playfre even while you are not on the app as opposed to the web player.

“Now you can take playfre wherever you go and in all your devices and listen to music whenever, however,” says Chika Nwaogu

Purity Nganga will oversee all things Playfre in Kenya and East Africa.

With a portfolio of over 45 million songs, Playfre is Africa’s largest music streaming service. Playfre currently has over 800 registered users in 8 days from its launch.

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Android Fans Music News

Google Play Music launches free version ahead of Apple

Google releases the free version of its Google Play music streaming service just a week to rival $9.99 per month Apple Music debut.Google Play Music free

The free version of Google Play music streaming service, launched on Tuesday, has been around for two years offering subscription at $9.99 per month. The free flagship is released on the web while the Android and iOS version is to come by weekend as indicated by Google product manager Elias Roman.

Earlier this month, Apple has said it would launch a music streaming service which will subscribe for $9.99 per month along with $14.99 per month family plan on June 30; the service will come with a free three month trial.

Google Play music with other streaming services such as Rhapsody and Spotify curates playlists, user will be able to tailor playlist based on artist, genre or even activity such as “having fun at work” or hosting a pool party.

In an interview with Roman, he said

“We believe this is a play that will expose a lot of people to the service”

The Google Play Music free service will carry ads; exclude certain songs and will be unavailable offline unlike the paid version.

According to Roman, millions of people check the Google Play music monthly but seem not to be ready to pay for a subscription, with the free version, the company hopes to get more people compelled to upgrading to the paid version.

Google’s timing was just strategic said Ted Cohen, managing partner of TAG Strategy, a digital entertainment consultancy.

“It’s a smart time to do it with all the attention around Apple,” Cohen said. “If they did it absent the Apple service, it wouldn’t be the same story.”

Google in 2014 said its music service subscribers is more than double of the previous year, but it had not revealed the actual number it has on its server. Spotify, Pandora and Beat music had far more mobile downloads than Google in 2014 according to the data from App Annie analytics firm.

With this move, Google music streaming team are strategically negotiating a long-term deal with their subscribers in order to scare away competition from Apple.

Do you think launching free version of Google music streaming is the right step for Google now or it is going to hurt them the other way round? Let’s discuss below.