Sales copy is an integral part of your online business. If you want to sell something online, you must have a good sales pitch. Otherwise, you cannot generate any sale for your product. If you want to create an effective sales copy, here are 7 things that must exist in your sales copy:
How to Write Winning Sales Copy That Converts Like Magic
1. Attention Grabber
This part of your copy is what will make your visitors to pay attention to what you will offer to them. Attention grabber must be included in the first part of your sales copy. It is your headline, sub-headline, and your first paragraph.
With attention grabber, you are effectively saying to your visitors: “Hello folks! I have something interesting for you. Come!” Your headline, sub-headline, and first paragraph must contain attention grabber, which means it must effectively attract the attention of your visitors to learn about what you will offer to them.
2. Interest Builder
Throughout your sales copy, you have to make sure that people are interested in what you are offering to them. Make sure that your sales copy is interesting. Build interest in your sales letter by talking with them about their problem and how to solve it. Once your visitors are interested in your offer, they will be one step closer to buy your product.
3. Interesting Deal
A bad deal will turn-off your visitors’ interest and it will make your effort to go to waste. Once your visitors are interested to buy your product, you have to give them an interesting deal so that they will think that buying your product is a “no-brainer”.
What is an interesting deal?
The interesting deal is where your customers will win. It is essentially a deal that contains a good price and a good product. You offer them a good product with a “no-brainer” price. That’s an interesting deal.
4. Friendly Conversation
The most effective sales copy is a sales copy that converses directly with your visitors. Yes, the friendly conversation will win your visitors’ heart and it will make your selling effort smoother. So, write your sales letter as if you are writing to a friend. A friendly conversation will give you an opportunity to build an emotional connection with your visitors. And once you build this kind of connection, it is easy to win sales from your visitors.
5. Call To Action
A call to action is when you ask your visitors to purchase your product. “If you want to have this product, please proceed to the payment page by clicking here.” This is an example of a call to action message. It is important to include a call to action message so that your customers know the next step to take. Give your potential customers a clear direction to purchase the product.
Testimonials are good to boost your sales because most people want to know whether your product is working for them or not. So, they will naturally search for testimonials in your sales copy. If you don’t include any testimonials, they will try to find it somewhere else. They will search for the product through the search engine and analyze every feedback about your product. If you want to make your sales page working for you effectively, include at least 7 testimonials about your product. Include only testimonials that solidly support your product.
7. Post Script
You can regard a P.S. as a reminder for your visitors about the importance of your product in their life. It’s a short conclusion and a short ending for your sales copy. PostScript contains a powerful force to help you win your sales. If you include it in your copy, you will not let your customers leave your sales copy without thinking twice.
Those are 7 things that must exist in your sales content. If you want to make your sales copy more effective, include those 7 things in your existing or new sales copy. Once you do it, you will be able to generate more sales with it.