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Web Banner Design (Ads Concepts)

Creative Banners: Simple Steps to Design Banners for Increased CTR

Banner advertising is a very widespread and popular form of advertising online. Most websites have banner advertising on them. Though banners have been said to be declining in effectiveness, they can still be a great source of income and visitors for most site owners and webmasters.

With online banners, there are several factors that are crucial for getting a high click through rate.

Design Banners for Conversion

Type of Banner Ad designed by Themefuse

Small file

When designing a banner, it is vital to get this right. If the .JPG or .GIF file is very large, it could take some time to download, meaning some visitors might leave the page before seeing the banner. People won’t click the banner if they don’t see it. Therefore, it is important to ensure that your file size does not exceed 15K at most.

Call to action

This is a great and simple way of increasing your banner’s CTR (click through rate). Having a call to action involves inserting words such as ‘sign up now’ or ‘click here’ to encourage readers to do something. With off-line mediums of advertising, audiences are just required to read or watch the ad. Since many people are used to offline advertising, they might not realize that they are meant to click on online banners to learn more. Having a call to action has enhanced the effectiveness of the banners in my blog.

Animation

Banners with moving elements capture more attention than static banners. The idea behind banner design is to capture the attention of web visitors. Therefore, using animation can be helpful in this. However, avoid using too many animations which will increase file size and also distract visitors who are trying to read your content.

Good ad copy

Though fancy images and animations may grab visitors’ attention, they are not likely to convince visitors to click. It is the text which will get people interested in your product. Emphasize the benefits of your service or product. Let people know how your product will improve their lives. Keep your words concise and brief. You could use words such as ‘proven’, ‘free’ and ‘secret’ which are known to grab people’s attention.

Conclusion

Make sure you put your banner on websites which target your preferred audience i.e. the people who are likely to purchase your product. Don’t put a banner for a health product on a website dedicated to web design. No one will be interested and your money will be wasted. If you fail to expose your banner to the right audience, the tips mentioned above will not help you.

By Olawale Daniel

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14 replies on “Creative Banners: Simple Steps to Design Banners for Increased CTR”

I agree with this blog, if the banners are used on sites that are not suitable, no use that the banner is excellent for him not to call the attention of anyone. must be logic and analysis before publishing our banners..

Please kimati continue your writing . I really need to know how to create a animated bannar. thanks for your article.

The banner is like any other advertising vehicle in that it must start with a great concept. Well I think you made some great points in this article. The information you have provided in this article is much impressive and very interesting. Thanks for sharing it.

Great tips, I tried creating my own banners back when I was staring out, but they didn’t show too much success. Since then I wised up and brought my company to another level, I downloaded this free employee monitoring software and then hired several staff members online for specific tasks such as banner creation for example, but also SEO, marketing, coding, whatever I can’t really do, I outsource. When one switches to larger scale business, it is necessary to have a good team who you can trust with tasks. The monitoring software played a key role in determining whether I had found the right employee or I needed to look for a new one.
I appreciate all the tips you share on your blog! Keep up the good work!
Leonard

Hello,

I have a question.

If i don’t have any knowledge in flesh can i build banner with after effects and just convert it to flash?

Animated banners play major role in creating banners. When compared to normal and animated banners, animated banners draw the attention of readers. in short there is more scope of getting click on that banner

Animated banners are always attractive. I look forward for sites/services that design animated banners for cheap rate.

The online resources will provide you more information on this. I will also research on this and get cheap companies that offer the service.

Thanks for your comment.

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