Categories
Social Media Video Sharing

An ultimate review of the online video editor – FlexClip

Videos are great ways to get people talking. They attract likes and social media interactions. We often wonder then how to make unique videos. It is challenging to navigate with all the tools that are available on the market. FlexClip is one of them that surely you’ve heard of it.

This article will introduce you to this tool, the FlexClip online video editor, its features, and its price, without forgetting to summarize customer opinions on it.

Overview of FlexClip online video maker

Overview of FlexClip online editor

FlexClip is a tool that allows you to create or edit videos online for free. You can make videos without being a digital expert. This application is completely free to use online and does not require any purchase or download. All you need is a good internet connection, and you’re good to go. It is an efficient way to create short and original videos without getting lost in complicated features.

Its video editing, design, and editing interface are relatively easy and simple to learn. This tool is an all-in-one editor, as it allows you to do multiple tasks at the same time. If you have many videos and want to stitch them together, you can do it with just one click with FlexClip.

Features of FlexClip online video editing tool

Features of FlexClip online video editor

Those who like to create and edit videos without worrying about them are well served with this software. Indeed, like video editing software that are known, FlexClip Video Maker offers classic tools that are easy to understand for its users. This tool allows you to collect multiple videos, edit them, or cut them. You can also add text, music, or special effects without having to invest in expensive software.

At the moment, FlexClip works with Google Chrome, Safari, and Firefox. However, the tools that are offered are sufficient and rich enough to prepare quality video edits. This all-in-one video editor can trim videos with small borders. You can also edit rich color and professionally designed texts. It also allows you to decorate your video and easily edit it by adding background music or voiceover. With FlexClip, you can mute voiceover or adjust your audio video at your fingertips. It is a video editing tool capable of responding to your request, allowing customization of audio posts.

How to create videos using FlexClip video editor?

How to create videos using FlexClip

Here are the steps to follow to take advantage of FlexClip free online video editing tool:

  • First of all, you have to go to the official website.
  • Then, you should create a free account that you can use as many times as you want.
  • In the text section, insert texts according to your needs by following your chosen logo’s predefined style.
  • To insert music, go to the “Music” section. You can add your music or the stock music, and adjust the final volume.
  • To be able to add watermarks, go to the “Settings” section.
  • With FlexClip, you can adjust the format, position, size, and opacity of the videos.

The advantages of FlexClip online video editor

The advantages of FlexClip

In addition to the fact that it is completely free, FlexClip has many advantages, namely:

  • This video editing tool is easy to use, and the processing speed is two to three times faster than other software in the same category. Thus, editing videos is done in a few minutes.
  • Regardless of the format of the video, it can be done very quickly.
  • In addition, soundtracks can be downloaded, and voiceovers can be recorded.
  • Zooming out or in can be performed on an image.
  • You can access free artistic photos for personal and commercial use.
  • You can also search the media library for movies and photos if you don’t have one.
  • It supports multiple resolutions, which are 1080P, 720P, and 480P.
  • The presence of 1: 1, 16: 9, 9:21,4:5, and 9:16 ratios make it easier to play videos on smartphones, desktops, and other devices.
  • Its primary advantage is the automatic saving of videos to your account.

What is the price of FlexClip?

What is the price of FlexClip

Usually, when we talk about software, we find several subscription formulas often linked to different functionalities. This is the case for FlexClip, a free offer that allows you to process up to 12 projects with a 1-minute video.

For paid, monthly, or annual plans, you have the base plan of $ 4.99 / month or $ 59.88 / year. This Basic plan gives you access to 720P HD downloads, 50 projects, a custom watermark, and no FlexClip intro.

The Plus plan, which is $ 7.99 / month or $ 95.88 / year, entitles you to Full HD 1080P downloads, processing up to 200 projects with five stock videos per project and lasting 10 minutes at most for each video, a personalized watermark, and no FlexClip intro.

The Business plan, which is $ 19.99 / month or $ 239.88 / year, enables you to get Full HD 1080P downloads, processing up to 1000 projects with unlimited stock videos per project and lasting 30 minutes at most for each video, a personalized watermark, and no FlexClip intro.

Summary of customer reviews

Summary of customer reviews

Many people have used other authoring and editing tools and have turned to FlexClip Video. Its ease of use is one of the strengths of this software. This online tool seems to be created for everyone, as anyone can easily access it. FlexClip users are delighted with being able to process and create all types of videos. Thus, they can create personal videos (birthday, wedding, etc.) and quickly post them on different networks such as Facebook, Twitter, and YouTube. For companies and small businesses, the videos created on this online software are beneficial as they help boost sales and increase traffic. In short, this software is an excellent and super easy to use video editor. Even users who have used it for the first time are not disappointed. The quality of the videos is perfect, and the features are multiple to customize the videos effectively. Voiceover, background music, or watermark, all are available for free.

FlexClip fulfills its functions wonderfully. It also allows you to create slide shows. Individuals and businesses will find this video editing software an excellent ally for easily creating quality videos.

Categories
Business Social Media

Social Media Misconceptions That May Harm Your Business

Today, we are going to learn about some wrong beliefs about social media marketing simply known as social media misconceptions.

Social media is a buzz term in today’s digital era. More and more people are using social media to interact with each other. The number of increased users on social networks has attracted marketers to promote their business on the platforms. Handling social media is a crucial task for a business as it requires accuracy and attentiveness to communicate with the audience.

However, there are certain social media misconceptions exist that hinder a company’s progression through social media marketing. Not sure what are the common social media myths? Go through this blog and you will find the most common misconceptions about social media.

Top Social Media Misconceptions That May Hurt Your Business

Social Media Misconceptions That May Harm Your Business

All social media channels are the same 

Each social media platform serves a distinct audience. For instance, B2B companies should be more active on LinkedIn and Twitter than other social networks like Snapchat or Instagram. In fact, as per one survey, about 80% of B2B leads come from LinkedIn. Moreover, creative companies should thrive on visually focused platforms like Pinterest, Instagram, and YouTube.

Some industries do not require social media

Social media is an opportunity for a company to present itself as a thought leader by delivering commentary on industry news. This helps to demonstrate your brand’s expertise and business offerings to your target customers. With billions of daily active social media users, it is an exceptional opportunity to apprehend the interest of prospects and nurture them with content into qualified leads.

Using more hashtags make a business more discoverable

Although hashtag is essential to make your business discoverable on social channels, do not overuse it. Using more hashtags than required, may reveal a negative impact. Irrelevant hashtags easily annoy customers. Social media is all about presenting relevant content to an interested audience. Hence, make sure the hashtags are concise, accurate, and under 3-4 per post.

Social media is free

Technically speaking, social media is free to access, however you need to invest time and resources for better results. If you’re running a small business, It’s always advisable to boost it through social media. It will help you to increase social traffic and generate qualified leads. Besides, virtually all social platforms offer the opportunity to place ads within their networks. To get the maximum exposure of your social media, you should invest in the ads.

Social media is a time-consuming process

Definitely, you need to spend quality time to maintain social media presence for your business. But, if you define strategies beforehand, you can efficiently perform social media activities along with saving time. In fact, you should use readily available social media automation tools like Hootsuite, Buffer, BuzzSumo, etc. to save time and effort. These tools help you to schedule the post so that you do not have so it manually. Furthermore, you can even use traffic analytics tools like Finteza, Socialbakers, Unionmetrics, etc. that help to measure traffic rates on various social channels.

Social media is only for the young population

It’s a common social media misconception! People of all ages use social media. According to Hubspot, more than 40% of the world’s population uses social media on a daily basis. Besides, on various social networks, you will find different age groups of people. So, use social networks with the perception that all customers are on social media irrespective of their age.

Negative comments hurt business

Customer feedback is essential to improve your business. Even you should handle the negative comment positively. Listen to the complaining customers and resolve their concerns with appropriate solutions. Thinking that negative comment is bad for your business is one of the worst social media misconceptions out there. Instead of taking negative feedback wrongly, use it as an opportunity to provide exemplary customer service and respond promptly to customers.

It’s difficult to compete with competitors’ profiles

In order to strengthen your social media presence, you need to approach the audience differently than your competitors. Identify the criteria that sets you apart like a superior product, customer service, or corporate social responsibility, and use those while promoting your business through social media posts. But, make sure to avoid directly comparing your business with others. Try to align your performance facing the intentions and milestones you determined for your organization.

Post often as much as possible

Customers are always looking for value, not just a frequent appearance. Focus on creating content or post that you would get engagement, not just for the sake of creating content in bulk. Irrelevant content has diverse effects and negative impressions of your business among the customers. Thus, post relevant content without bombarding the post (which may not get engagement at all).

Social media is only a part of a marketing plan

It is another big misconception that social media is just a part of marketing. Since the evolution of digital media, the usage of social media has been increasing. Now the impact of social channels has become more than just a marketing plan for your business. If you want to increase your customer reach, you should have a dedicated social media team for your business. You can perform multiple activities on social networks such as posting engaging content, organizing a contest/ survey /polls, etc. Hence, separate your social media plan from a marketing plan. Do not relegate social media as part of your overall marketing strategy, that is a wrong social media misconception. It is a real deal on its own.

In addition, sometimes it is misunderstood that social media is a great tool to find new customers. Nevertheless, it is a medium to interact and build a positive relationship with your brand and customers. Think of social media as a communication platform to create recognition about your business offerings rather than discovering new customers.

So, if you understand and establish strategies to overcome these social media misconceptions, you can easily empower business growth. In fact, exclude the myths while practicing social media marketing activities and promote the growth of your small business through social networks. However, if you are not sure about how to strategically use social networks, do not hesitate to seek professional help to boost small business through social media.

Categories
Social Media

How to Align Content Writing Strategy and Instagram Stories to Boost Sales

Do you want to boost sales without spending money on paid promotion? Are you thinking about using Instagram Stories as a part of your content writing strategy? If your answers are “yes”, you are heading in the right direction.

If you align your content strategy with Instagram Stories, you will be able to achieve fantastic results. Read this article to learn why you should change your approach to content writing and what benefits you will get if you start creating Stories right now.

How to Align Content Writing Strategy and Instagram Stories

How to Align Content Writing Strategy and Instagram Stories to Boost Sales
Copywriting is essential to getting sales especially when it comes to social media marketing and here are ways to align your content writing strategy and Instagram stories platform to boost sales of your business.

Plan ahead

If you want to succeed in content marketing, you should plan everything in advance. And the first thing you should do is to answer the following questions:

  • What is the primary goal of your content marketing campaign? Do you want to raise brand awareness, improve customer loyalty, or boost sales?
  • What type of content are you going to produce: blog posts, Instagram posts, Instagram Stories, tweets, newsletters, infographics, etc.?
  • At what time, and how often you will publish fresh content?
  • How many pieces of content you are you going produce per month and week?
  • Are you going to create content on your own? Or maybe you will hire an in-house or freelance content creator?

Provide answers to these questions and design a content roadmap. It will help you to incorporate Instagram Stories into your content marketing strategy in the right way and achieve the highest results possible.

Encourage followers to check out your latest post

As you probably know, some Instagram users do not scroll through the feed; they only watch Stories. If you want to reach these users, you should share your feed post to your Story. It’s simple. You just need to click a few buttons.

Encourage followers to check out your latest post on social networks
In order to get your users acting on your instructions, you will need to encourage followers to check out your latest post.

Do you want to get the most of sharing your post? Here is a pro tip for you.

Use a GIF sticker to hide a part of the image and intrigue your followers. Make people want to see the whole photo and to read the caption. It will help you to drive engagement and will increase your chances to boost sales.

Content Writing Strategy - GIF sticker to hide a part of the image and intrigue your followers
To boost your content writing strategy on social media, you can leverage GIF sticker to hide a part of the image and intrigue your followers.

Take advantage of interactive stickers

Let’s consider a few examples of how to use Polls, Quizzes, and Questions stickers to collect feedback and improve content writing strategy.

Poll sticker

Ask your followers whether they liked your recent post or not using Poll sticker. Analyze the answers to understand what you did wrong and what you did right.

Probably, you chose a good topic to discuss but didn’t provide enough arguments to support your point of view. Learn a lesson from the mistakes made and use obtained knowledge to improve your future posts.

Also, you can ask your followers whether they agree with the point of view expressed in the last post. It will help you to find out whether your previous post resonated with public opinion.

Quiz sticker

Make a Quiz to find out whether your followers read the captions you write. Ask a few multiple-choice questions related to your latest post. If most of your followers provide wrong answers, it will mean that you need to improve the quality of your content:

  • Write a killer first line to grab the followers’ attention. It will get users to read the whole post.
  • Keep your captions short. Try to express your ideas as precisely as possible.
  • Write Instagram captions in simple words. Make your posts understandable for everyone, including non-native English speakers.

Question sticker

Are you feeling stuck and have no idea what to write about? Ask your followers on Instagram what they would like to read about. They will suggest you plenty of topics to discuss in the next posts.

On InstaGRAM Stories, You Can Use Question sticker
Have you got something you’d love to ask but never had the chance? You can use Question sticker to keep your audience engaged via Instagram Stories.

Promote contests and giveaways

If you want to run a contest on social media, make an announcement to your followers on Instagram Stories. Provide your target audience with the following information regarding the giveaway:

  • What is the prize?
  • How many winners will be selected?

When will winners be selected?

Promote contests and giveaways is another effective content writing strategy for Instagram Stories
Another interesting content writing strategy you could use for your Instagram stories is to promote contests and giveaways.

If you want to grab the audience’s attention, you should design a special Story. Choose the most engaging photo from your archive and use a readable font.

Don’t overload your Stories with the text. Make sure that a few seconds is enough to read the rules and information regarding the giveaway.

Promote upcoming webinar

Are you looking for an effective way to promote your webinar? Tell the world about your webinar using your Instagram account.

Create Stories that will direct your followers to the landing page or your website. Provide your customers with an opportunity to learn more about the upcoming event and your bright personality.

Promote upcoming webinar
You can as well promote your upcoming webinar via your Instagram stories. All you need is a proper content to flow with the drill.

Grow your email list

Besides, you can use Instagram Stories to grow your email list. Create a Story that offers a freebie, and lead your followers directly to your website by using the “swipe up” feature. Find a way to motivate them to sign up to the newsletter.

Grow your email list
Email marketing is fun via Instagram stories and you should avail this gem of marketing tool.

Sell directly from Instagram

You can use Instagram Stories not only to promote your content but also to advertise your products. Showcase your products on Stories, and add a link to your website.

If you want to double your sales, you can use FOMO, the fear of missing out. Write in your Instagram Stories that the sale will last a few days or a few hours only. It will encourage your buyers to make a purchasing decision right here and right now.

Content Writing Strategy for Instagram Stories - How To Sell directly from Instagram
With your Instagram stories fully charged up with the right content marketing strategy, you can sell directly to your followers.

Write in a unique voice

If you want to take your content writing strategy to the next level, find your brand voice, and keep it consistent across all channels.

If you tend to write in-depth, meaningful Facebook posts, don’t try to make your Instagram Stories fun and entertaining. Define your brand’s personality trait and create relevant content. Be the most authentic self, and you will be rewarded with the massive following and Instagram account growth.

 Wrapping up

You should consider Instagram Stories as an integral part of content writing strategy. You should use it to promote all sorts of content you produce: from Instagram feed and YouTube videos to blog posts and webinars. Try to create a seamless omnichannel experience, and you will hit all the marketing goals you have set.

Categories
Biz Branding & Customization Business Marketing Social Media

12 Ways to Drive Up Your Social Media Conversion Rate

Social selling has become the newest trend in eCommerce that’s taking digital marketing to another level. The purchasing power of the masses through social media is something that business owners can no longer ignore. When social media apps became popular in the 90s, we thought that it was just a way to connect to long-lost friends. We were all excited at the thought of personalizing our internet experience by making a digital mark out there through our social media accounts. But the likes of Facebook, Instagram, and Twitter, have taken social media into a level where people are regularly glued to it, rely on it for not just connecting with friends or posting content, but also for other tasks they used to do on separate platforms. News and information websites, for instance, also keep their social media platforms updated alongside their website.

Table of Contents

If you want to master the art of social selling, here is how to increase your social media conversion rate by setting up effective social media campaigns that generate greater ROI. 

Introduction

Business owners now maximize the potential of social media apps to reach a 3.8-billion-strong market with social media ads in the hope of converting followers, likes, and shares into actual sales. Now, it is easier to align social media strategies with sales goals because these major platforms have integrated Social Selling into their system.

Worldwide, Facebook now has 2.50 billion monthly active users (MAU). It has daily active users (DAU) of 1.66 billion people on an average log. This is a vast market, and if social media marketers and advertisers just play it right, they can have a portion of this market share, generating leads and conversion for their brand. We should be looking at how we can use our content to potentially bring in revenue for our brand through paid and organic reach. Social media engagement is also one of the metrics that search engine algorithms use to rank websites on SERP. So, the next time we post, we need to make sure we are optimizing that post’s full potential instead of just filling digital space.

According to Shareaholic, social media leads all others in driving traffic towards websites. You’ll know if your social media marketing strategies are worth their weight in gold if they are converting leads not just into engagements but to sales. Keeping track of your social media conversion rate will give you insight into how your social profiles directly affect your company’s sales.

How to Improve Your Social Media Conversion Rate – 12 Steps to Follow

12 Ways to Drive Up Your Social Media Conversion Rate
Social selling is now the new gold in the eCommerce industry, with just a landing page, you can turn in millions in sales. It is on an upward curve to move digital marketing to another level with a social media conversion rate on the rise.

Here are 12 effective ways that can help you increase your social media conversion rate:

1. Reach Your Target Audience with Relevant Social Ads

Assuming you have a website before your social media accounts, you may already know your target audience and is simply following them where they are at to seek more significant attention space. You need to be consistent in your client avatar, even if you are on a different platform. Make your marketing efforts align with your existing target market to make the most of your social media strategies like brand awareness, higher engagement, and relevance. Ultimately, you want these strategies to guide users to your website and convert them to consumers of your products and services.

One of the best ways to get users to go to your site and buy or subscribe is ad placement for your products on social platforms. When users click on your social media ads, they’ll be directed to your landing page, which brings you closer to a sale.

You can target your ideal audience by factors such as demographics, keywords, profession, intent, or behavior. You will then know where to dangle your ads to reach your specific market to turn up your conversion rates.

Strategize how you will place your ads in such a way that you are not hard-selling. People know when they are being marketed to, and brands that sell at first contact tend to turn off users. Even if you have to spend a little bit more with new ads, it is better to build brand awareness organically but steadily. Your goal is not just to get one-time sales opportunities but to convert visitors into repeat customers and even loyal supporters of your brand or product.

2. Different Platforms Need Different Content Distribution

Creating content for different social media platforms is not a one-size-fits-all scenario. Different demographics go to various platforms. For instance, Gen X and younger generations prefer Instagram over Facebook, while millennials and older use Facebook more than Instagram. All these generations meet comfortably in the middle on platforms like YouTube. So creating content and merely copying it on all your platforms is not optimizing the unique reach of individual platforms. Here are different content delivery based on the platform:

  • Facebook: Videos and curated content, stories.
  • Instagram: High-res photos, high-quality videos, quotes, and stories.
  • Twitter: News, blogs, and GIFs.
  • LinkedIn: job posting, company news, business content.
  • Pinterest: Infographics, instructional photos, and videos.
  • Google+: Blogs that you want to rank on Google.

Creating content that respects the social media culture and content expectations in every platform increase the chances that its audience will accept your content. More so, your campaigns.

3. Improve Sign-ups with Social Login

It becomes more convenient for users of your website if they can just subscribe or sign up using their social media accounts, rather than creating a new account just for your website. Website owners are seeing higher conversion rates through this method, and if you notice, more and more websites are adapting Social Log-in into their interface.

Switchfix
Stitch Fix was ranked as the best fashion subscription site in 2019. Their website uses Social Log-in when new visitors click “Sign-Up.”

Stitch Fix social sign-on login

Image Source: Stitch Fix

Visually, people see clicking a button to be much more comfortable than filling out a form. On a screen, a web page form looks heavier—as if it takes more effort to complete. People will almost always choose a more straightforward option. The way you offer account sign-up affects your visitors’ choices. Providing this option increases your conversion rate faster.

4. Create Landing Pages that are Seamless, Responsive, and Mobile-Friendly

Since there are 89% of internet users on mobile devices, it’s a no-brainer that our websites and social media content should be responsive to any type of device and Mobile-Friendly. Our goal is to give our users a seamless, consistent experience as they move from point A to point B. Landing pages must be easy to navigate and has a cohesive feel as to the social media site the visitor came from, with no interruptions, if possible.

Hubspot gives this short guide on how to create landing pages in this short video:

Video Source: HubSpot © 2019

If you’re not sure if your landing pages are up to par, you can use Google for a quick mobile test. To further improve your strategy for social media conversion, you can continuously split test your social landing pages and optimize them over time with tools like Optimizely that allow you to A/B test different elements such as imagery, article copy and link placement to maximize conversions. Unbounce also offers mobile-friendly landing pages to make it easier for you to create stunning and simple landing pages based on your current social media campaign. It’s good to refresh your landing page designs to match any ongoing promo, theme, or campaign as part of your users’ seamless experience.

The following tips are ways you can optimize your landing pages:

  • Use the images of your product that was in your ad: Do not mislead your customers with a different product or service than the one you placed on your ad. Be consistent, so your visitors will not get turn sour in proceeding to whatever you said you were offering that made them click the button in the first place.
  • Provide complete product details: Provide as many details about the product as possible, enough to answer the questions of your potential clients just by looking at your landing page image or video. 
  • Mention product applications when necessary: Briefly mention how the product can benefit your customers, or maybe how other satisfied clients are using your product or service.
  • Don’t hide the Price: Do not give your visitor a hard time by hiding the pricing on another page or not providing it at all, or else they will quickly bounce from the landing page, and you lose the chance to convert.
  • A Compelling Call to Action (CTA): Be straightforward yet sincere in your call to action. Your CTA should be very understandable, easy to find, and use with direct verbiage like “Buy Now,” “Learn More!” or “Get involved today.” Don’t use vague CTAs that may be creative but lack the power to give clear directions for your visitor as to what’s next in the funnel.
  • Mobile-friendly: Since 4 out of 5 mobile phone users do online shopping and banking, it is critical for any conversion campaign that every element of the user’s social media journey is mobile-friendly and again, responsive to any type of mobile device he or she might be using. Don’t ignore mobile-friendliness in your design strategies because SERP rankings are greatly affected by this feature. Your website or social media page will be less prioritized when it is not mobile-friendly, as search engines continue to aim to give the most accurate and useful results to queries that they get from visitors.

5. Increase Brand Awareness and Engagement Through Video

Videos prove to get the most engagement on Facebook, and compared to text ads, Facebook also offers video ads much cheaper. It is wise to take advantage of this and use video ads to increase awareness for your brand and encourage more engagement with visitors and followers.

Social Media Conversion Rate - Increase Brand Awareness and Engagement Through Video
Social Media Conversion Rate: It has been proven over the time that Facebook charges less for video ad promotion as against text-focused ads. The same goes for video content updates, they drive engagement more than text and images.

Videos do double duty in getting the attention of social customers and social ads that optimized this generated more leads and conversions than traditional ads. BigCommerce claims that with video ads, you can increase free trial conversions by 3x, decrease per lead cost by 20%, and increase the quality of leads by 10%.

A simple, stop-motion video campaign by Nuxe showed that “the campaign successfully conveyed the inspirational quality of NUXE’s products, resulting in a 6.2X return on ad spend, at a far lower cost. The ads in Instagram Stories placement converts and resulted in a 46% lower cost per acquisition and a 62% lower cost per click as compared to other placements.”

Here is a sample of an Instagram video ad campaign by Make Me Reach and Instant AdCopy and Spotify:

Instant ad-copy

Spotify

There are websites like Wideo and Biteable that help create video ads to make the process of producing fresh content often be so much more convenient for advertisers.

6. Conduct Split or A/B Testing on your Social Media Campaigns

A/B tests allow you to run two different versions of your ads or landing pages so you can determine which is more successful in terms of engagements and conversions. No brand is going to get it “totally right” from day one. So, exploring the market with tools such as split testing gives the advertiser greater insight into the pulse of the market and the effectiveness of the campaign they are running. If a campaign is not connecting well, it will be easier to see why because there is another version of the campaign running that can be used for comparison.

Sprout’s social analytics helps advertisers see their top-performing posts and campaigns across all their networks. Their reports include details such as best hashtags to behavioral trends among followers. Facebook and Instagram can split test your ads automatically for this same purpose.

Conduct Split or A-B Testing on your Social Media Campaigns
In order to get an accurate social media conversion rate, you must regularly split, and A/B test your campaigns.

7. Provide Social Proof Through User-Generated Content

Take advantage of users raving about your products or services. Encourage comments and sharing of pictures and videos. It’s mostly free advertising for your brand. Not to mention, 55% of consumers of all ages trust user-generated content over other forms of marketing, so a word form your loyal customers, for example, build trust in your brand and increases your conversion rate.

Social proofis the marketing tactic/technique for easing the minds of worried customers,” according to Gregory Ciotti of Help Scout. It comes in many forms like reviews, social status updates, side conversations, word-of-mouth marketing and more.

Social media is a critical player in relaying social proof because people tend to trust the feedback they see on social media, which to them more unbiased and genuine.

Leverage your happy customer’s experiences with pre-fill social sharing options where all they need to do is click a button to share information to their social network about their purchase or even your latest promo or blog. Include promos if you can, like incentives on the next deals, when they share their experience with their friends or when they write a review about your product or service.

Google considers your social following when displaying search results on SERP as well. Embed positive comments from Twitter, or view the current number of social shares, and other positive comments and testimonials. Curate your social proof and refresh at least once to twice a month, so users know that you are actively making customers happy with your product or service. Think of a creative way you can incorporate social proof, like what Keds did with theirs. They used user pictures and included it on their landing page.

Provide Social Proof Through User-Generated Content
In closing the sale, there are many factors to consider such as providing social proof of user-generated testimonials, comments, and feedback about your product/service; the conversion rate is always over the roof!

8. Use Peer Reviews and Recommendations

Peer reviews are excellent trust elements that can help increase conversion rates as well. A word of recommendation from marketers and other influencers through tags, posts and mentions can make a huge difference to increase lead generations and conversion rates.

9. Schedule Posts and Interactions Well

If you are serving different areas with different timezones, you must schedule posting content and responding to messages to interact with as many people as possible. Make sure to keep that schedule consistent. You can use different tools to manage postings wherein you post consistently on schedule, in multiple accounts.

10. Use Simple Checkout Process

Baymard Institute gives the following reasons for online cart abandonment:

Use simple checkout process to avoid cart abandonment
Another factor that could negatively impact your social media conversion rate is how intuitive the checkout process was for your customer.

Use a simplified checkout process so that you don’t lose potential customers just because they lost interest along the way through a cumbersome checkout procedure. Keep customers hooked and ready to purchase by providing several payment methods, allow payments without requiring an account, delivering a seamless design, so people don’t get nervous they are being redirected somewhere unsafe, making errors easy to spot and correct, not asking for unnecessary information, and providing proof of secured payment and privacy. eConsultancy found out that 58% of respondents dropped out of the checkout page because of payment security concerns to concerns about payment security.

Be sure to display your security credentials with SSL and PCI badges, and an updated tally of satisfied users served, all upon checkout, so that customers will feel more secure with the transaction they are making with you. Also, integrate a social check out option to minimize shopping cart abandonment as much as possible.

11. Use social listening to stay on top of buying trends

Social listening is the process of monitoring mentions of keywords or key phrases across social media and the Internet at large. It’s a way of knowing people’s awareness about your brand, their opinion on it, without having to ask questions. There are digital tools available that allow social listening that can influence your social sales strategy, such as Awario, TweetDeck, Talkwalker, Mention. Doing this keeps you fresh and up-to-date in giving the needs of your target market in every season.

Use social listening to stay on top of buying trends - it is an effective tool to step up your social media conversion rate
Taking out time to listen, monitor, and track everything people say about your brand could cost you a whole lot of time, but with social media listening tools, you are in good hands.

12. Track your social analytics and conversions

Make sure you assess your social media conversion rate. You can begin by watching your social traffic in Google Analytics. You can set explicit social conversion goals to scoring a better social media ROI.

Track your social media conversion rates through Google Analytics to know where there’s need for improvement.

Conclusion: Increase Your Business through Social Media Conversion

In the world, with over 70% of internet users active on social networks, it is clear that social networks have become a sort of reality in which people connect, communicate, and place confidence in. Social media has definitely become a new dimension of reality in the business world where 90% of marketers now use social networks for business, with more than 60% of them getting new customers over social networks. Hence, it is more than crucial to optimize business promotions through social media platforms to generate more awareness and income for your brand. It is your time to increase your social media conversion rate this year. Start engaging your audience!

Categories
Social Media

Here is The Way to Buy More Followers on Instagram

It takes a reasonable amount of time to build up a good number of Instagram followers. However, you can achieve the same results quickly and effortlessly using several ways. Buying Instagram followers is one of the most common ways. Having more followers increases the visibility and credibility of your Instagram account. It also allows you to get more engagement without a sweat. Although, practically, building your followers naturally would have been the best bet but it takes forever to get the desired result. That’s why buying followers is one of the most effective ways of giving your brand a quick take off at the comfort of your home.

Having high numbers of Instagram followers gives you credibility with over brands. But how can you achieve this? We discussed with an expert who was willing to share with us techniques for buying high-quality followers on Instagram, including practical tips to keep them.

Take your time to go through this post as you’ll be learning ways to get started, so here is the way to buy more followers on Instagram while knowing quality is guaranteed.

How to Buy Instagram Followers
One of the quickest ways to build a large following on Instagram is buying followers, but there are gimmicks behind this.

Search For a Trustworthy Supplier

Buying followers on Instagram started a while ago and has been rapidly increasing with time. However, in 2018, Instagram began a serious hunt for those violating its terms of service by selling followers. As a result, these activities significantly reduced in the limelight though they are still being done.

To curb this, Instagram introduced auditing and vetting strategies for third-parties. Consequently, some famous suppliers called it quits, leaving just a few in operation.

Getting the best among the remaining suppliers is a big challenge today. In the process, you will come across some demoralizing websites that offer questionable services.

Amid all the confusion, there are some very reputable and trustworthy suppliers.

Decide Whether to Buy in Bulk or Drip

Instagram Auditors always monitor Instagram accounts. The primary function of the Instagram Auditors software is to monitor accounts to catch fake ones. It keeps track of spikes in the acquisition of Instagram followers. Consequently, it is wise to pay and get followers at a lower rate of growth. Having a sudden spike may create suspicion. However, you can still choose to buy followers in bulk.

Choose Your Package

Buying Instagram followers has become more streamlined in recent years. This is thanks to the fact that Instagram no longer allows the use of third party Apps. Any collision with an App is closely monitored and may lead to the punishment of the account.

This step has made it easier for those who want to buy followers. They do not have to download an App and surrender their personal information. All you need to do is to use your Instagram handle and carry out all the transactions. Select the right package that best suits your needs. The packages may range from 100 followers to 500 followers or more. Each package has a different cost.

Make Your Payment

The next step after choosing your package is to pay for the followers. Most sites will offer you alternative payment methods. Some of the common payment methods include the use of a debit card or credit card. Other options include net banking and PayPal, among many others.

Choose the best payment option for you, depending on your convenience, and then you’re your payment. Soon after your payment, your Instagram account will be credited with the number of followers you had chosen in the package.

In conclusion, having more followers can be a significant boost to your brand. Follow these guidelines to buy more followers on Instagram.

Categories
Social Media

What Will be the Role of Social Media in 2020?

What role does social media play in your life?

Wait, let me rephrase my question.

How important are Snapchat and Instagram in your daily routine?

Most of the readers will be like,’Duh, these social media apps are part of my day-to-day activities!’

So, what next…

  • How will social media change in the coming year?
  • What can be expected from social media in 2020?
  • What are the social media predictions for next year?

These are some of the most common questions that people on the internet are constantly asking. In this article, we will be throwing light on what to expect next from social media in 2020 while taking a look at some of the top social media apps as well.

What to Expect from Social Media in 2020

Below are some of the predictions made regarding social media and trends that we are likely to witness on social media along with its role in the coming year:

1. Rise of Social eCommerce

There’s no denying the fact that almost every consumer now owns a mobile device and can access content in various forms. Out of all the different types of mediums, video content has been considered as the best option for learning about new services and products.

Brands are trying to make use of the full potential of social media to provide a native eCommerce experience to their user base. For this, companies are coming forward with simple yet effective product videos that are visually attractive as well as informative about the target product. For instance, Instagram has recently included the option to make direct purchases from its application.

2. Promotes Passive Networking

As per recent reports, it was stated that online consumers spend more time browsing the internet through mobile devices rather than using the web. But the interesting part is that new trends are being noticed as users are accessing different social media platforms.

One of them being, users nowadays are sharing less personal data on major networking sites and are more inclined towards passive networking which includes sharing videos, forwarding articles, memes and other non-related content over the internet.

3. Optimized Regulations

With fake news becoming a major issue on social media, companies are revising their policies. The primary aim here is to control the widespread of irrelevant and fake content on different networking platforms. For example, one of the largest social media platforms, Facebook will now ask marketers to confirm that they have user consent for the ‘Custom Audiences’. With the help of regulated social media applications, the governments, as well as the end-user, will have better-guarded data.

4. Market Saturation

Globally recognized brands have started using social videos to boost their overall traffic while strengthening their brand image. As stated by a survey conducted by Social Trends, 46 percent of users said they’re already implementing social videos, while another 26 percent said they are planning to implement social videos by the end of 2018. The survey also supports the statement that by the year 2020, digital marketers are likely to face market saturation when it comes to social video content.

Final Word

Apart from the well-known players of social media like Snapchat, Twitter, Facebook, and Instagram, there are also some new social media applications that are hitting the app stores with full force. Looking at the present-day scenario, these apps hold great potential of going viral but instead of blindly installing these apps, you can always go ahead and check out detailed reviews of those apps. There are many tech-based platforms over the internet that offer valuable insights into the mobile app industry.

Categories
Business Discovery Education Featured Information and Communication Technology (ICT) Social Media

Top 10 Ways to Attract Millennials As Your Social Media Audience

Whether it’s a client requirement or your preferred demographic, connecting with a millennial-dominated audience on various social media platforms can be a tough challenge. Good thing, you can create a solid social media strategy that can make it easier for you to attract the millennial audience. Take a look at these slick tips that will help your social media engagement with millennials.

Table of Contents

Why choose millennials as your target audience?

Don’t know how to find your target audience? Here’s a quick breakdown of demographics that you need to know. There are four different generations of people currently using social media: Generation Z (ages 13 to 17), Millennials (ages 18 to 34), Generation X (ages 35 to 54), and Baby Boomers (ages 55 and up).

So why pay attention to millennials?

According to the New York Times, there are around 80 million millennials in the U.S., alone. That’s more than the combined total of Generation X’ers and Baby Boomers. These millennials have an expected disposable income of USD1.4-trillion by 2020. In addition, they tend to spend 5.4 hours a day on various social media platforms, making them a lucrative target for social media marketing strategies of businesses.

With huge profit and the following potential, it would be a shame if you can’t cash in from this generation. These tips and tricks will help you easily connect with millennials.

10. Avoid being annoying

There are plenty of ways to get the attention of a millennial. But brands need to be careful not to annoy them because they could unfollow you. According to a study by Sprout Social, millennials will most likely unfollow you after a bad experience or for being annoying.

So how can you avoid being annoying on social media? Adobe’s study found that 39 percent of U.S. consumers would be annoyed with your content if it was poorly written or too wordy. Keep your captions concise and direct to the point as much as possible without sacrificing creativity.

Millenials don't like to be annoyed for no reason
Avoid being annoying to millennials if your objectives are to capture their attention for the long term purpose.

9. Support a cause

Millennials have a soft spot for charitable or environmental causes, so much so that almost 50 percent of the U.S. millennial population will pay for a product or buy from a company that supports a cause. Meanwhile, 37 percent say that they will purchase a service or product, even if it costs more, just to support a cause they believe in.

With this, it could be a good time for your business to check out charitable institutions that you believe in. Have a chat with them and come up with a strategy that will not only benefit your own agenda but also support the needs and increase the awareness of the institution you’ve chosen.

Millennials have a soft spot for charitable or environmental causes
Millennials have soft-spot for humanitarian causes; charity, health and wellness services, and environmental volunteering. Your brand must not ignore this trendy opportunity to create an innovative corporate and community social responsibility campaigns targeted towards reaching out.

8. Give them a voice

One way to increase media engagement from millennials is to give them a voice. Post polls, surveys, or feedback forms. This will give them an avenue to air out things that they don’t like or want from your business or service. Entice them to participate by giving freebies or discounts for your products.

Millennials wants their voices to be heard clearly and loudly
Millennials want their voices to be heard clearly and loudly; give them a voice by running campaigns to get them involved in the decision and opinion gathering process.

7. Engage with them

Millennials don’t like to be ignored nor do they want to interact with a bot. This generation wants to talk to a real person or a brand with a great media presence. Make sure that their comments, messages, shares get some sort of engagement from your social media page.

Engaging them through comments (or by commenting on their shares) or replying to their messages will give your brand a genuine human touch. It will let your audience/customers know that someone is listening to them. Just make sure that you reply in a casual conversational tone and avoid shoving your product up their noses.

Engage with them
What could be more pleasing to a millennial than getting a blue-ticked response from the brand he/she is engaging with? Try as much as possible never to leave the conversation dull at any moment in time. Millennial needs proper engagement! In fact, consistent engagement leads to sales and brand loyalty.

6. Create easy-to-digest content

Millennials tend to spend their time on multiple social media platforms using multiple devices per day. Sadly, this gives them less time to read everything you give them. That’s why your content should be shorter, concise, and entertaining.

You can appeal to this social media target audience by using shorter sentences and paragraphs, bullet points, and header tags. You can also use more images to make it easier for millennials to get the gist of your content.

Create easy-to-digest content
Content is king! Yes, experts have said this time without number, but I want to reiterate that well-formatted and easy to digest content is the true king. To make Millenial very pleased with your brand, give them good user-experience!

5. Get creative with your images

Speaking of images, it remains the most popular type of content. In fact, 77 percent of millennials prefer to post photos over other forms of posts such as videos, quotes, opinions, and updates on social media. Among the social media demographics, millennials are tied with Gen Z’s when it comes to this preference; Gen X’ers come in at 72 percent, while Baby Boomers come in last at 52 percent.

Social media managers must team up with graphic designers and photographers to produce authentic images as effective content. You can also check out which dimensions you need to use and how much text you can put on your images on Facebook’s Ad Images; so it gets the maximum traction possible.

DSLR camera - Get creative with your images
Create visually appealing imagery that gets talked about again and again. Your social media audience is mostly the age group who are mostly moved by what they see. Don’t squander the chance before you; make it count with quality images.

4. Maximize user-generated content

Want millennials to trust your brand? User-generated content is one trick you can use to do just that. Enable reviews and ratings for your products and services on your social media pages. If you receive customer testimonials, post it on your social media accounts for all to see. This will help millennials develop brand loyalty and trust in your business.

Maximize user-generated content such as feedback and complaints
Create a feedback loop for gathering customer feedback, comments and testimonials about your services and don’t take them for granted. They love it!

3. Use high-quality videos

Did you know that 53 percent of customers engage with a brand’s social media after watching a video? The percentage of this social media audience analysis increases when it comes to millennials at 66 percent. If the numbers are to be believed, then it is imperative for digital marketers to include videos in their marketing strategy.

Sadly, hiring professional video teams can be costly. Good thing, mobile phones– especially the high-end models–can produce high-quality video. All you need is a good editing app such as Kinemaster or FilmoraGo, to get your creative juices to flow.

Use high-quality videos recorder via a good broadcasting camcorder
Use high-quality videos recorder with a good broadcasting facility for your coverage. The quality of your video content goes a long way in creating a long-time effect on your brand identity.

2. Offer them a deal they can’t refuse

As mentioned, millennials have the biggest buying power at around USD1-trillion worldwide, across the different types of generations. They also take up 50 percent of the world’s workforce. One way for businesses to get millennials to notice their brand is to hand out promos, discounts, and/or freebies, especially for first-time customers.

Discounts don’t need to be massive. They can be worth a few dollars.  Or, you can give away an e-book. This is a great way to build customer loyalty.

Offer them a deal they can’t refuse
Go out of your way to do the unthinkable! Offer your followers what they can’t afford to miss. Give them an irresistible offer that will create a lasting effect on their emotions.

1. Optimize your content for mobile platform

According to the Pew Research Center, 92 percent of millennials have a smartphone. Moreover, they spend at least 5.7 hours per day on their gadgets on social media, making up the bulk of their screen time. While social media platforms, per se, are optimized for mobile platforms, you could be missing out because of your content.

Optimize your content for mobile platforms. Look at the major social media platforms. They have guidelines for marketers and other creatives to follow; so that whatever content they produce will fit any mobile platform well.

Optimize your content for mobile platform
Design your content marketing strategy with mobile responsiveness in mind. You are doing yourself a disservice if a mobile-first strategy isn’t part of your strategies for attracting the millennials.

It shouldn’t be hard to attract millennials as your social media audience. In case you’re struggling to get it right, may these tips help you create a solid social media strategy for them.

There are many more interesting ways to keep millennials glued to your content, but these are the top attraction marketing strategies for young generations.

Categories
Blogging Tips Marketing Social Media

What Is White Label Link Building to Search Engine Optimization?

Link building has been a basic tenet of SEO (search engine optimization) since the dawn of the internet, and it remains just as important today for anyone who wishes to market their brand online.

Whether you’re trying to establish your new online business or increase the popularity of your blog, you need to know how to build up links. It’s always possible to take link building courses or pursue link building services, but it’s still important to understand the basic principles involved.

What Is White Label Link Building to Search Engine Optimization
White label link building is an act of generating links to a web page from other established entity on the internet in order to build your brand identity.

Understanding white label link building

Every online venture needs clear goals and an overall strategy. But what is a link building strategy? It may sound simple, but generally, the only strategy you need is to create link-worthy content. This is any content that will be useful to your audiences, such as information, entertainment, or educational content.

It’s unlikely that you have any plans to write content your audience can’t use, but having good content is just part of the battle. People have to be able to find it. This is where white label link building services can come in. While the title might sound complex, white label link building is simply the practice of linking to web pages that are built by another source and applied to your brand identity.

To put it another way, a white label link building deal would involve a small business purchasing links from an outside agency which then creates content relevant to the business, and the business would then use this content however it sees fit. Such services are often referred to as “link building packages” or “custom link building”.

Advantages of white label link building

For brands, the biggest appeal of white label link building is that it offers the ability to greatly expand their scope and influence without dedicating any new and costly infrastructure.

With such enterprise link building services, virtually any brand can boost their SEO efforts affordably. A major reason for small businesses to pursue white label packages is that they’ll get the service of SEO outreach experts who can build links for nearly any brand, no matter how specific.

These services generate high-quality backlinks using only white hat techniques. This basically means using only techniques approved by Google and other major search engines to improve your site’s rankings and increase your web traffic. These techniques are the only ones that will work in the long term, and they’re your best bet to improve your DA (Domain Authority).

Of course, since you’re hiring SEO specialists, you can also expect white label links in a timely manner. While it’s never a good idea to rush SEO efforts, you’ll be working with people who have likely seen the kind of content you need to produce before, and they should have no trouble creating more.

Choosing an agency

You’ll likely see anyone who offers link building services claim that they offer “high quality” links. But what does that really mean?

Fortunately, there are some ways you can discern the quality of a link building service you’re interested in. A high-quality service should be willing to study your anchor text (your text containing a link) and link spreads to ensure a distribution that search engines will read as positive.

Depending on your goals, it’s also important to look at their publication statistics. Some agencies will focus on higher DA, while others may focus on higher social engagement. Above all, you’ll need to pursue the service that best fits you and your needs.

Categories
Social Media

Social Media Data Security: How to Secure Your Data and How Truly Secure Is It?

Social media data security is greatly becoming a trend, thanks to the latest tech inventions disrupting the way we relate and communicate.

The advent of the digital age through the internet has given birth to a new platform or tool that aims to fast track the exchange of communication. The term “internet” which was loosely described as a global network of computers served as the backbone for these platforms that amplifies what technology experts termed as a “global communication system.

Tech-savvy users used the terms internet, the web, or WWW interchangeably; all these terms operate in the same context and language of Information Technology or IT. The internet or the web as we call it today is composed of a very complex infrastructure of peopleware, software, and hardware. But all these elements perform a dynamic web of a communication system designed to provide easy access to information using advanced technological platforms.

Fast forward to the 21st century, the internet ushered a new era of technological tools with the end of the goal of establishing closer and efficient connectivity in real time. And so digital entrepreneurs launched “social media” platforms with each platform performing a unique and distinct role in peoples’ lives.

TechAtLast - What is social media and what are the security concerns pertaining to its use?
SM is a modernized way of interactions/conversations between people of diverse groups via a virtual network of communities.

What is social media? 

By its simplest definition, the term social media is a certain way of interactions where an individual or a group of people share information they created in a digital group or virtual network of communities. This type of social interactions is done by using several platforms or tools to engage other people using digital communication.

These social media platforms or tools are categorized according to their purpose and functions. There are blog tools intended to be a platform to generate discussions over a particular topic or issue. We have tools that connect your friends and families or with other people through a social network. We also have tools that aim to generate information by using a short type of messaging. Other social media tools served as a platform to publicly display and share your photos, and videos, among people. We also used tools that allow people to exchange relevant details about jobs as shared by a group of professionals.

Some of the popular social media platforms widely used by the netizens nowadays are photo and video sharing app Instagram, social media app Facebook, micro-blogging site Twitter, video sharing and hosting app YouTube, photo and video hosting app Flickr, text messaging apps Snapchat, Viber, Telegram, among others.

Social media statistics 

In gist, all these social media tools play an essential role in our lives, whether privately or publicly. A recent report by online site Statista revealed that at present, social media users across the globe now is at 2.77 billion. Statista projected that the present number of social media users is seen to increase until 2021. For 2019, the 2.77 billion social media users could triple in the coming years. The same company, however, warned that the increasing number of social media users across the globe is prone to identity theft. It further emphasizes the need to develop a stringent implementation of policy that would protect social media users’ personal information.

Threats of social media

With the expected ballooning of social media users, digital security analysts fear that such huge figures of social media users can be a target of digital fraud, identify theft and other digital-related crimes. In particular, they raised the issue of data privacy, which, in several cases, the personal data of social media users have fallen into the hands of hackers that led to identity theft.

The issue of the data breach was triggered when social media giant Facebook has reportedly stored the passwords of its users—numbering to millions—unencrypted. This means that Facebook is storing the passwords of its users in such a way that it can be read by its staff and employees. Such expose was met with harsh criticism from Facebook users, digital security analysts, and government officials.

According to Facebook, it receives at least 600,000 hacking attempts daily. Apart from Facebook, other social media platforms were also hacked in the past. For instance, it can be recalled in 2012 that LinkedIn was hacked when a hacker exposed the passwords of the 117 million users of the company. The hacking incident pushed LinkedIn to place a safety mechanism on its platform to protect the company’s users from any hacking attempts in the future.

How to secure your social media data on popular social networks? 

The issue of online security threats and breaches in social media data can be avoided by implementing the security features of each social media platforms. By doing so, data breaches can be prevented, and it provided another layer of protection against hackers.

TechAtLast - Facebook social media data breaches
What are the security concerns pertaining to its use? How can you steer-clear and avoid some of the security threats/complications attached to its use?

Facebook 

Facebook users can download and use the Tor Onion Site option so that hackers can’t track your location when using the social media app. They can also use a VPN service to establish and secure one’s location privately.

Twitter

For Twitter users, they can use CSP so that browsers won’t be able to read Javascript that contains malware, and viruses. Users are also suggested to use a secure connection when using the app by way of Secure Sockets Layer.

LinkedIn 

LinkedIn users are suggested to implement three-level security to improve the app’s confidentiality level. Also, users are further advised to check names for duplicity by clustering them in groups. By doing so, users will be able to identify malicious names.

Use strong passwords 

As a general rule, social media users are advised to use strong and unique passwords, especially those who are using multiple accounts. A strong password has a combination of special characters and alphanumeric characters. A unique combination of these characters using a password manager will thwart any attempts of hacking.

Enable two-factor authentication

Enabling two-factor authentication in every social media account will add an extra layer of protection. This works when a social media app notifies you through text that your accounts are being accessed in a certain location using a particular browser or device.

VPN

But if you want to be secured all the time when using your social media accounts, you might as well consider using VPN. Using a VPN allows your communication to be private by securing it through the use of encryption. This means that all your communication will pass in a secure and encrypted communication channel.

Categories
Social Media

2 Key Reasons Why Entrepreneurs Should Use Instagram Stories

Instagram is one of the most popular social media networking channels for a reason. This platform has many unique features which make it stand out from the rest. The people operating it are constantly evolving them to ensure they are more user-friendly. One of them is Instagram stories.

Entrepreneurs from diverse backgrounds need to take full advantages of the Instagram stories format when uploading new content. Only then do they find it easier to engage their target audience on this site. On top of this, they can even attract new online users to their businesses and products. This takes them one step further to expand its customer base. This is an important aspect which they can’t afford to overlook.How to use instagram stories effectively

Is it worthwhile for entrepreneurs to give so much importance to Instagram stories?

Experts specializing in this field say many entrepreneurs question whether it is worthwhile bothering about Instagram stories. This is because they don’t recognize the uniqueness of this popular feature. It’s a format which these businessmen can easily use to engage with their target audience. They even do so on their smartphones while on the move. In fact, recent research in this area reveals a startling fact. The proprietors who take steps to use it notice online users immediately recognize their brand products. In many cases these individuals to take the initiative to buy such commodities on this platform. This results in a significant increase in sales for these owners.

The professionals point out the following 2 important reasons why entrepreneurs should use Instagram stories:

Boost organic traffic to entrepreneurs’ websites

The specialists of credible organizations say entrepreneurs have one primary concern. They are always looking for viable ways to increase organic traffic to their business websites. Only then can they expect a significant increase in sales. Fortunately, they can achieve this objective by making proper use of Instagram stories. All they need to do is include the format in the content they upload on this platform. This, in turn, increases the online visibility of their business websites. Recent studies show online users are more likely to buy brand products after browsing Instagram stories. This is a fact which these proprietors can’t ignore. 

Ensure the entrepreneurs regularly interact with their customers

Ensure the entrepreneurs regularly interact with their customers

Ardent Instagram users generally fall within the age group of 18 to 26 years. Entrepreneurs who have a business profile on this platform need to understand the mindset of these individuals. After all, they are the ones who are going to buy their brand products. However, this is never an easy task to accomplish. It involves taking polls at regular intervals, asking them necessary questions or answer their queries. In many cases, the owners need to keep track of the people they tag. Fortunately, the proprietor can accomplish all this by using Instagram stories in their content.

Making proper use of Instagram stories can do wonders for entrepreneurs. It can boost the online visibility of their business websites beyond their expectations. This results in a significant increase in organic traffic. They just need to look at the above 2 important reasons to use this feature. It won’t take them long to realize the statement is true.