Horse racing is so popular that the sporting event has encouraged tour operators to explore the opportunities of monetizing the world famous the sport. The Breeders Cup program, the grand annual championship of horse racing, is one of the most prestigious events of the competition that has no parallel. Every racing enthusiast who has the slightest knowledge of the sport is aware of the importance of the event that takes place in the month of November in the US every year. Since there is nothing comparable to the excitement and thrills of being on the stands on the day of the race, huge crowds gather at the venue. Unlike many other horseracing events that are specific to some racing tracks thereby making it site-specific, the Breeders Cup is a horseracing event with a difference.
Different championship competitions mark various stages of the racing season, and each of them set the stage for identifying a new champion. The event held over two days during the first week of November draws massive crowds from not only America, but also other countries of Europe, and it provides significant opportunities for business for tour operators. The event is unique as it does not have any fixed venue or racetrack but keeps moving from one racing track to another across North America. In 2017, it was the turn of the famous Del Mar Thoroughbred Club in San Diego to host the event. Naturally, enthusiasts from faraway places had to depend on tour operators to make all arrangements for them to be there at the venue and enjoy the thrills of the exciting atmosphere.
A splendid touring experience
Come November and some of the best European trainers and jockeys get ready to take on the American counterparts to establish their supremacy in producing the champion of the year. Being there at the championship venue is the dream of any horseracing enthusiast, and the tour operators are equally keen to provide the best experience to their clients. The tour operators are committed to providing the best horseracing experience to the clients as they embark on the journey to the prestigious racing event like the Breeders Cup. Horseracing travel has its own nuances and the tour operators leave nothing to chance to take the fans to international destinations for the experience that they would treasure for many days.
The races are not the only attraction. To give more value to clients, the tour operators provide more exposure to clients by arranging visits to the sidelines of the event. The racing fans get opportunities of visiting training yards and Thoroughbred breeding farms, which offers them a glimpse of the behind the scenes action that contributes to the success of the races. Different tour operators choose different venues of racing to create attractive tour packages. Some emphasize on European horse racing while many others prefer the American events to boost their business.
Horse racing travel has become an essential agenda for any tour operator, and it has helped to spread the popularity of the grand events.