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Business Information and Communication Technology (ICT) Marketing

Is Digital Advertising a Boon or a Curse? Discover now!

Digital advertising is a trend with continued traction in today’s world. Since brands are taking advantage of the digital space to improve their communication with target customers and to reach out to a wider audience, digital advertising is seen as a process that makes this possible. However, there are limitations associated with digital marketing that brands operating on the online platform need to know about.

So, is digital advertising a boon or a curse?

Well, the positive effects of this type of advertising far much outweigh its negative effects. The fact that there are limitations associated with it doesn’t make it a curse. Similarly, the fact that there are great things about it doesn’t mean that brands don’t have to put certain things into consideration. Here are the positives and limitations of digital marketing:

The Positives of Digital Marketing; The boon!

Is Digital Advertising a Boon or a Curse
Digital advertising over the years has been established as a major building block for innovative businesses. The age of old format of advertising has long passed and the earlier business owners realize this, the better.

1. Ability to reach a wider audience

One of the positive aspects of digital advertising is that it gives you the ability to reach out to a larger audience. Given that the digital space is becoming more and more popular with both online retailers and customers, digital advertising helps to connect the two together. With the strength of social media, it’s possible for you to reach out to your target audience easier than conventional marketing strategies.

2. Direct Contact with Customers

Digital marketing allows you to have direct contact with your customers. It’s a huge plus for an online retailer to develop direct contact with their target audience. Through this, it’s possible to get feedback from your customers. This feedback goes a long way to help you deliver what your target customers want. In the end, you’ll continue to add value to your brand.

3. Online Presence

Instead of limiting your brand to a physical area, why not expand its potential by going online. There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are. In turn, you’ll see an increased sales rate. Customers can only buy what they can see, thus you can take advantage of digital marketing to increase the visibility of your brand.

4. Easy to Measure

Compared to conventional ways of marketing, it is much easier to measure the success of digital advertising. Through the help of software, you can know how your strategies are performing. For example, you can know the emails delivered and those read in an email marketing campaign. Also, it’s possible to track the conversion rate of your campaign. This gives you the capacity to grow since you’re able to set goals and track the achievement of the same.

5. Continuous Engagement

The best thing you can do for your business is to keep your target audience engaged. Through this, they are able to remain connected to your brand. That’s why top brands are able to remain relevant for a long time. They use digital advertising strategies to remind them about their products and services. Normally, the moment customers fail to see what they want, they will look for it elsewhere. Therefore, digital advertising plays a huge role in ensuring that customers can see and feel what they want for a long time.

6. It is Easy to Share

Another advantage of digital advertising is that you can allow for the sharing of articles and campaigns. Since this marketing is happening online, it’s possible for sharing to take place across multiple channels and platforms. This creates the much-needed multiplier effect for higher conversion rates. Online marketers know that this is a great way of increasing sales incredibly.

READ THIS: Sentiment Analysis Vs Semantic Analysis: Everything You Need to Know?

The Limitations of Digital Marketing

1. The need for Experts

If you’re not experienced in digital advertising, you may need to use experts to do the work for you. Unfortunately, this will increase the cost of campaigns. Since you are competing with other businesses in your market, you’ll have to invest in experts who can give you a competitive advantage over your competitors. The level of technical ability required to run a successful digital advertising campaign is high. Traditional modes of advertising don’t call for the high technical ability that digital marketing demands. The only thing you need in a traditional marketing campaign is to attract potential buyers and convince them to buy your products and services. Without adequate technical knowledge, you can’t have a successful digital advertising campaign. You’ll have to hire B2B SEO experts to do the job for you.

2. It is Overwhelming for Businesses with Low Budgets

For businesses operating under tight budgets, it is not easy to implement digital advertising. While the returns are good, you need to set aside a good amount of money to fund your campaigns. Especially for startups that have not yet acquired enough experience in this area, the amount needed may be overwhelming. For you to get the best results, you have to invest, but if your budget is tight, you’ll get limited results.

3. Increased Competition

The fact that digital advertising is a popular mode of marketing implies that many brands are using it to bring their products and services closer to their customers. You’re not the only one using this marketing strategy in your market environment, therefore you’ll have to face a high rate of competition to push through. As you already know, you have to invest more resources and effort to beat the competition.

So, is digital advertising a boon or a curse? Clearly, digital advertising is a major building block in today’s business environment. Brands, whether big or small, are using it to increase their influence. Without a doubt, the positives of digital marketing are more than the negatives. You’ll be able to get more for your business if you set up and implement a marketing program in the digital space. Though there are limitations, there’s more to gain from by giving digital advertising a priority in your business. All you need to do is to learn how it works and the resources required, and you’ll be good to go.

Oftentimes, I get asked by different people if digital advertising is a boon or a cause in their bids to know my position on the subject. And I am certain that this article has done justice to that.

But if you have feedback to add to this topic, the comment section is right below for your input. Thanks

Categories
Business Marketing

12 Benefits of Push Notifications in 2021

Push notifications have become one of the proven marketing channels of today. An increasing number of brands and businesses are employing these to engage customers, drive sales, and increase revenue. They use these to reach out to their customers and prospects at the right time and in the right way.

E-commerce sites send their delivery status updates, news channels send breaking news updates, and brands announce their special offers and newly launched products through push notifications. This is because most smartphone users like receiving information in real-time via push notifications.

Here is a list of 12 benefits of push notifications, accompanied by useful tips that can make your campaigns work. 

12 BENEFITS OF PUSH NOTIFICATIONS IN 2021
Push notifications are effective channels for reaching your users in real-time, engaging them with your brand, bringing about sales, retaining customers, and more.

1. It has higher click-through rates

A study by MoEngage across 35+ countries shows that the click-through rate (CTR) for push notifications is up to 45%. This is much higher than that of SMS and emails. The open rates were also found to be 50% more than that of these.

For, unlike emails and SMS that go unopened for a long time, push notifications pop up on the user’s screen, compelling him to read it immediately. Concise messaging makes it easy and quick to read, and the fact that the user opts in for receiving it is yet another reason for this effectiveness.

2. It widens your reach

90% of consumers are ready to receive push notifications from interested brands and opt-in for them. This makes push notification marketing a great option. However, people are open to receiving only one push notification per week as long as they receive only one push notification. If apps start sending two to five per week, they resort to disabling their pushes. 

However, this holds only for promo messages from brands and not for relationship-based apps (like dating apps, messaging apps, and social media) and their favourite news apps. So, brands can start with one push per week, and over time can start experimenting on the optimum number of pushes their audience likes receiving. 

3. It helps reach people rightly

With push notification marketing, brands and businesses can reach their audience with the right message at the right time and in the right place. Unlike other marketing channels like social media and websites where there exist distracting posts and brand messaging, push notifications cut through the noise and get delivered to the users’ screens just when they are active on it.

This helps you build one to one relationship with your consumer, drive engagement, make sales, encourage retention, and boost loyalty. You just need to choose a push notification platform that facilitates automation and analysis (to know whether your content matches the needs of your audience).

4. It allows content curation

Personalization is what engages your audience with your brand. Your audience likes receiving content, which is highly curated to suit each of their preferences, needs, and behaviors. Push notifications allow this. By using appropriate software, you can send personalized content to your audience at different stages of their life cycle. What’s more, is that you can do so at any scale without shelling out a lot from your pocket.

For instance, brands can send thoughtful reminders to retarget audiences who are on the verge of completing an action, like starting a free trial, purchasing a product, making an email subscription, etc. Publishers can send alerts of local weather predictions, game updates, special offers, upcoming events, etc., to match the receiver’s interests.

When your users sign up with you for receiving push notifications, give them several options so that they can tick the specific types of notifications they would like to receive. This is a surefire way to curate your content to the user’s interests. 

5. It drives traffic to your website

You can send push notifications to encourage users to visit and use your site. Launching automated push notifications to alert your users to engage with your platform according to their time zone can drive quality traffic to your site. Gogy, a gaming platform with 10 t0 12 million monthly users, just did that.

It scheduled alerts about relevant and trending games on its site in advance. This drove tens of thousands of more users to its site each day. What’s more, is that users started having longer sessions, and the bounce rates were lower. The lesson to be learned from this gaming site is that by telling users what most other users do at your site, you lure them too to do those.

6. It aids in customer retention

Retaining an existing customer is more important than acquiring new ones. For, returning customers help you succeed at a whole new level. Just by boosting 5% of customer retention, you can see a 25 to 95% increase in profit, says a study by Forbes.

Customer retention depends on the way you treat your customer after converting him. You can take advantage of push notification marketing in this regard.

Studies say that sending your newly acquired customers a welcome notification within the first week leads to a 71% increase in app retention rates. After this, at regular intervals, you should keep sending them notifications that offer value to them. For instance, sale alerts, product recommendations, delivery status, etc., from an e-commerce store are useful to customers. This will generate a stable base of customer following for your brand.

7. It increases user engagement

Brands can use push notifications to attract more users at specific touchpoints. By sending real-time reminders and updates, you can get your users to engage with your brand regularly. One thing that you have to keep in mind is to keep in touch with them in a non-intrusive way.

You can do this by sending useful, relevant, and timely messages that provide value to them. You can simplify the actions required from their end by deep linking within push notifications. That is, placing an URL that will direct them to a specific part of your site where they have to act.

For instance, if an e-commerce store wants its users to know of a sale, it can bring them closer to the action (purchasing) by having a URL to the products page within the push. This will make them take quick actions in your favour.

8. It increases conversions

Push notifications bearing an effective call-to-action bring back lagging users and make them take actions that you want them to take. So, come up with a well-crafted push that users are unable to avoid. Segmentation can help here.

As aforementioned, using a good push notification platform can help split your users into smaller groups based on their location, interests, online behaviours, demographics, etc., and send them targeted notifications to drive conversions.

Another way to increase conversions is by sending timely messages. Send well-timed pushes for abandoned carts, nearby store locations, limited stocks, online sales, discounts, offers, etc., can work effectively by creating urgency.

9. It acts as a complementary marketing channel

You can use push notifications as an additional marketing channel to complement your marketing efforts. Send messages that give additional, value-added info about your brand. Let those alert customers of new features, last-minute deals, special offers, and coupons. This can be a powerful way to introduce an extra touchpoint in your marketing funnel.

Do make the most of this by including your logo as well as the colours and fonts of your brand. Maintaining such consistency will create a strong recognition for your brand. Also, remember to keep the tone friendly and personal so that the user fondly remembers your timely message.

10. It is easy to use

The right push notification platform can facilitate you to send targeted, personalized, timely, automated, and triggered notifications to a large group of audience easily. The software simplifies everything with its user-familiar, friendly and intuitive dashboard.

You can accomplish all things- from creating a message, customizing it, including links and images, sending it out, and analyzing different campaigns’ performance- all with a few clicks. So, rather than wasting precious time figuring out how to use the technology, you are left with enough time to create effective marketing strategies.

11. It allows rich media incorporation

Today’s technological advancements facilitate appearance diversity in push notifications. Instead of just texts and links, you can also include images, emojis, buttons, videos, GIFs, audio, and more. The use of such attractive and interactive elements stimulates user engagement.

A study by Airship shows that rich notifications with images averagely have a 56% higher direct open rate than notifications without images.

While sending notifications with rich media, you should also consider those users whose devices don’t support those files. For this, don’t refer to the used image in your text; use alternate text, or segment your users. This way, you can keep away from giving some of them a bad experience.

12. It allows you to track actionable metrics

Last but not the least, push notification marketing lets you track user behavior and derive useful insights therefrom. Push notification platforms offer complex analytics that reveals the delivery rates, open rates, interaction times, CTRs, and engagement of different campaigns.

These give you valuable information on the types of messages more likely to be opened and engaged with. You can use these metrics to better connect with users in your upcoming campaigns.

Push Notification Software

NotifyVisitors is an ideal platform for push notification marketing. It works on Chrome for Web, Chrome for Android, Firefox for Web, Safari for Web, and Samsung Internet for Web. It has features for customer segmentation (based on their on-site behaviour, devices, browser, the information provided, subscription period, and geo-location), AMP pages support, personalization, and triggered notifications.

You can integrate it with multiple platforms like WooCommerce, Shopify, volusion, Drupal, Squarespace, Zapier, OpenCart, MailChimp, PrestaShop, Magento, BigCommerce, WordPress, and cs.cart.

Top names including Coca-Cola, TATA Sky, PVR Cinemas, Axis Bank, Emirates NBD, Wyndham, ApolloMunich, MakeMyTrip, Vodafone, American Express, etc., are using this software for their push notification marketing.

Final Thoughts

Push notifications are great at getting across your brand to your users and engaging them with it. Though highly effective, their potential goes untapped by most businesses and brands. Make sure that you don’t miss it out too. Start incorporating push messaging in your marketing strategy to build relationships with your users and ultimately make more profit.

Remember that no one-size-fits-all solution is available when it comes to pushing notification marketing. So, carry out some research to find the right approach to help you retain your existing users, acquire new ones, engage with them, and make sales.

Categories
Business Marketing

How the Right Store Name Can Drive Your Sales

A tremendous number of factors combine to influence how people influence your business. However, the organization’s name remains one of the characteristics that can encourage people to choose your business and remember it for their future needs.

 

Business Name - How the Right Store Name Can Drive Your Sales
If you’ve been thinking of solving the puzzle of closing more sales and getting a better traction of the market share in your business field, you needn’t to worry because you have the answer here. With the help of a business name generator, your startup company name could generate lots of sales with a well-designed landing page that stands out.

Catchy, Relevant Names Are Memorable

You may initially think it’s difficult to come up with the most appropriate name for an enterprise. However, achieving that goal is much easier than you might think. One of the most straightforward and effective ways is to use a store name generator to facilitate the creative process. For example, Namify is a tool that suggests names after you input two keywords associated with your business and a category that matches it. 

Using that technology could help you avoid choosing a name that’s either too similar to companies that already exist or too difficult to remember. You also want to pick a name that helps people understand what type of business you have. For example, the name Pet Express sets expectations for potential customers and sticks in their memories. 

Moreover, if individuals like your business and can remember its name, they’ll be more likely to recommend it to friends and family members. You want to avoid a situation where someone says to a colleague, “I found a great pet store last week with a huge selection of dog supplies that would be great for your new puppy. However, I can’t remember the name right now! I’ll get back to you when I do.”

A great business name stands the test of time. It can also differentiate your organization in the marketplace, making more customers choose your company over other options. The name doesn’t make up for the need to do things like treating your customers well and having a pleasing selection of merchandise, but it helps set a strong foundation. 

The Name Can Help Urge People To Act

Your company’s name could be instrumental in creating more brand awareness in the marketplace. If your business name is one that people quickly come to know and remember, they’ll be more likely to have your company in a top-of-mind position. 

You can also use the company name as a featured aspect of other marketing content. For example, if you’re creating a landing page for your business, having a call-to-action link increases the chances that visitors engage in the desired behaviors. Statistics show that landing pages with one main call-to-action have conversion rates of 13.5%, higher than pages with five calls to action statements or links. 

Featuring your company name on a landing page can get people in the mood to take further action. If they see it and quickly think, “Oh, I know that company,” they’ll be in a better frame of mind to make a purchase or otherwise take the action you want. 

Numerous suggested best practices exist for helping you find new customers and increase sales. Many center on knowing who your audience is and what they want. Those are undoubtedly good starting points. However, you also want to try and determine what your business name calls to mind for people. If you haven’t picked a name yet, using a name generator and getting people’s input on several possibilities could help you narrow them down. 

It should now be clear why a business name can help cause a lasting success for your business. If you have trouble choosing one, name generator tools can put you on the right track. 

Conclusion

With a well-crafted landing page coupled with an attractive company name, you can rest assured of a successful career as an entrepreneur.

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Business Marketing Real Estate

Wondering How To Make Your Website Flipping Rock? Read This!


Is Website Flipping Still Worth Getting Into?

The state of website flipping is far from what it was fifteen years ago, but you can still make a lot of money in the business if you have the skills and drive to see it through.

Is website flipping still profitable in the modern age? In 2020? Well, it’s a tricky question. Yes, and no. Yes, it is… but only if you have the grit and tenacity to do the job right. The days of fast and easy money from flipping are over. Long over.

Website flipping is similar to flipping houses in real estate: you buy a website, improve its design and copy, and then sell it for profit. Online entrepreneurs used to be obsessed with website flipping because there were so many poorly run sites on the net and so many unfilled niches. That has all changed. The internet is saturated… but it’s still growing, and growing fast. Over 50% of the world hasn’t even come online yet. Internet readers and consumers are growing each year! So there is room for a profit… if you’re careful and smart.

Eric Porat, an online entrepreneur said: “Website flipping seems lucrative, but there’s a lot of competition. The world is running out of good websites. Google algorithm changes are making it harder and harder for sites to rank fast and easy. Also, the secret formula is out, anyone can flip a website with a bit of capital, a decent writer, and a set of SEO tools that can help generate traffic.”

So, is it even worth trying to flip a website?

Find A Site: Wondering How To Make Your Website Flipping Rock, Find A Site With Potential And You Are Good To Go
Domain flipping business has been for a while with a history of early investors cashing out massively from it. With the chances of new entrant into the industry doesn’t look too smooth at the moment because of very tough competition. But with the right strategy in place, the sky is the starting point. This article aims to help you find a site with potential that’s worth investing in that will help you achieve that.

Well, that depends on your goals. If you just want to flip sites to make some fast money, forget about it. That said, if you’re willing to take the time to understand the business market, come up with a reliable strategy, and approach website flipping in an all-around strategic way, you just might succeed. Of course, you’ll be making plenty of mistakes starting out, but eventually, you’ll beat the learning curve and realize the income potential in this market.

So… Come Out With Strategy!

You aren’t going to make a fortune quickly. You’re going to need to analyze the market, find an under-optimized site, and take time to build it slowly, painstakingly, into something worth selling. It takes a long time to understand how the market works, understand what is trending, know how to attract buyers, and figure out what can earn you a decent sum in the end.

If you’re willing to put in the work, however, then website flipping is worth it. For sure. So get started!

Find a Site With Potential

If you want to make a profit from flipping, you first need to find a site with potential. More than that, you need to find a site that already has a bit of income and a bit of traffic. It’s a heck of a lot easier to grow a site that already has a foothold than to grow one that is basically starting from scratch. Don’t just look for sites with a nice niche, look for ones that already have a foot in the door to their consumer base. 

Do a Good Vetting Procedure

Investigate your potential purchase thoroughly. Make sure it’s worth something. Check the history for Black Hat SEO techniques. Make sure everything is as it seems. Sometimes people will try to sell you sites that are basically a scam. Don’t fall for it.

Increase the Appeal

There isn’t a special trick or tactic that grows sites. It’s just hard work. Plain and simple. There’s no way around it. You need solid bases, like a good theme, top-notch content, solid backlinks, a decent revenue stream, and more. Build all of these pillars up over time and before you know it you’ll be looking at a powerhouse of a website. Furthermore, you’ll be looking at a site that’s worth a lot of money, hopefully, a lot more than you paid for it.

Calculate Your Website’s Worth

This is probably the most important factor for website flipping. Make sure you’re selling for a viable price, and one that’s fair, otherwise you aren’t likely to find a decent buyer unless they’re a sucker. 

When you sell a website, you’re also selling the domain, the content, the source of income, and the whole idea behind it. Usually, a site will sell for around 2x or 3x the annual income. You can also multiply monthly profit by 20. The variables vary, but this is a solid starting point. Just make sure you’re also calculating the site’s value based on the traffic diversity and consistency, the auxiliary arms (social media, partner blogs, etc), and everything that comes into play. If you advertise the full package you’ll be able to convince a buyer to pay WAYYY more than you will if you’re just acting like you’re selling the domain.

List Your Site For Sale

You might get a direct offer, but 99% of the time you’re going to have to list your site. You can auction it, or post a fixed rate. Both ways work, but a decent way to go about things is simply setting the price and leaving it to the marketplace. 

That said, if you know the potential of a website and are confident that other buyers will be willing to pay a hefty price for it, perhaps an auction is the way to go. You could get lucky and get an astronomical sum racked up as buyers compete for the keys to your digital kingdom. Of course, this comes with the risk of you getting far less than what you invested in it, so be prepared and set a viable starting price before you let the auction loose.

Hopefully, you now have a decent idea of the ins and outs of website flipping. At its core, the idea revolves around the viability of your initial investment. Don’t pull the trigger without being certain you can follow through. If you’re careful and strategic, however, website flipping is DEFINITELY still worth getting into.

Now go make some money!

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Marketing

Importance of Using a Link Building Company in Your SEO Plan

Search engine optimization is one of the easiest ways to gain traffic to your site. It’s critical that you focus on organic traffic generation so that consumers can learn about who you are and what you have to offer.

Search engine optimization has over the years proven to be the most reliable way of attracting an audience to your website out of all available means out there. And there are two ways to it; you can manually build inbound links to your web properties, and at the same time, you can leverage the strength of professionals in the field to get the work done. By using a link building company, you can get the necessary help that you need.

What are inbound links?

Importance of Link Building Company
In this article, you’ll learn the importance of using an outbound link building company in your search engine optimization strategy.

You’ll find that there are a lot of different links that matter to your search engine optimization plan.

Outbound links are links on your website that point to other websites. Inbound links are links on other websites that point to yours.

When you establish an SEO plan, you need to have a good combination of both.

It’s easy to establish outbound links – simply find websites, articles, and studies that pertain to what it is that you’re talking about. It can add some credibility to what it is that you’re writing about. Websites that end in a .gov and a .edu site can be of particular value as the search engines decide how to rank your website pages.

As for inbound links, they’re a lot harder to get. You have to establish relationships with directories and blogs to ensure that your link is being used. When your link is used on high-ranking websites, it makes it easier to earn prominent positions in organic search results.

Why are inbound links so important?

Search engine algorithms are constantly changing. However, inbound links continue to remain important because they prove that you have something valuable to offer and can establish instant trust in your brand.

Inbound links can be found from a variety of sources:

  • Social media sites
  • Directories
  • Blogs

Any time a page from your website is included on a website other than your own, it can help you. When those other sites have higher traffic than your own, it can generate a lot of clicking. People will wonder what the link leads to or be intrigued by what is being said in conjunction with the link. When the link is on a directory or blog that has a high trust level, it will ensure people immediately establish trust in you.

How a Link Building Company Can Make a Difference

It can be difficult to find directories that matter. It can be even harder to contact blogs and influencers to get them to link to you. It often involves nurturing relationships and writing guest blogs. It’s a time-consuming process – and one that you may not have the time or talent to deal with.

A link building company can simplify the process while saving you time and money. It will allow you to continue to develop your SEO strategy while knowing that outbound links are continuously being added to boost your traffic and your SEO efforts.

What to Expect When You Have Better SEO in Place

You can think of search engines as the 21st-century replacement to Yellow Pages. The average consumer will use Chrome, Safari, or Bing to conduct a search to find businesses in their area. They’ll type in a few keywords in order to get results. When your SEO game is on point, it will ensure that you’re featured in those results – and preferably toward the top.

An organic search happens when you don’t have to pay to be featured in the results. Solely through a strong SEO strategy, you’ll appear. It can drive a significant amount of traffic to your site so that you can gain online sales or leads.

Considering that there are over 3 billion searches performed on Google daily, you need to be sure that you’re able to be seen. There’s a lot of competition when it comes to keywords, so you need every edge you can get.

Simply using the right keywords in today’s competitive market isn’t enough. It’s why you’ll want to work with a link building company. It can ensure that your SEO plan is capable of giving you the results that will make a difference.

Regardless of the kind of budget you have and the SEO strategy that is currently in place, you can benefit from what a link building service can offer. It ensures that you get quality links in place, driving traffic to your site on an ongoing basis.

Categories
Business Marketing

Social Selling: This Is Why Social Sales Is The Future For B2C Brands?

Social selling is the process of marketing brands and products through social media tools using digital marketing concepts. The digital marketing aids small business owners in implementing digitalized marketing strategies to improve the brand reach. These days, B2C brands sell their services and products directly to the end-user using social media advertising methods.

Why is social media marketing important to the growth of B2C brands?

The actual premise is to help the readers about the importance of social sales, which is the current and future trends. According to recent statistics, almost 80% of B2C businesses are using social marketing to increase their business. That tells a lot of why social selling is seemingly looking like the way to go for business owners, and that is the motivation for this article.

Importance Of Social Media Marketing to Social Sales/Selling

Social Selling - Why Social Sales Is The Future For B2C Brands_

Digital marketing has featured its marketing strategy by strengthening social media marketing to connect with its target audience easily. Social media is the right platform to find the industry audience and influence them to show interest in the brand. The brand value can be determined by the number of fans following and engaging with its shared content while also putting online customers’ feedback into consideration.

Selling e-commerce products through popular social media marketing platforms like Instagram, Facebook was made possible with the use of digital marketing strategies that makes promotion seamless and timeless. The adoption of social media as the right source for product recommendations has made it easier for brand influencers to effortlessly create positive narratives that generate brand awareness to prefer their brand.

Social Sales: How Social Media Benefits B2C Brands Marketing?

The B2C marketing business has the advantage of building social media presence to amplify the followers through effectual ads marketing of the platform they go with it. Social media platforms such as Facebook, Instagram, and YouTube have native ads broadcasting features to exhibit brand importance and necessity for the industry target audience.

The following marketing strategies are supported by social media to generate quality sales leads:

Paid Advertising

Social media has its advertising options for organic and paid advertising. The brands striving to attract customers faster can go paid marketing methods like native ads and brand takeovers for better brand recognition. The brands whose preferable media is Facebook and YouTube can use the brand takeovers to place the brand ad at the top in the target audience feed for 24 hours. It is the best ad formatting to increase the brand reach and augment the followers.

The brand can select the ad placements from where its audience location can be.

Sponsored Ads

The brand video and photo ads can make sponsored to reach more audiences exponentially. The brand video ads should concentrate while creating it to include high-quality content to influence the audience to follow the brand and increase the customer base. The brand can sponsor the paid as in other media to accelerate brand recognition.

Stories Ads

The popular media like Facebook, Instagram, YouTube, etc. have the stories section to add the essential brand updates using the image and video ads to make followers instantaneously get brand information. The notification related information like events agendas can add to social media for better engagement.

Shoppable Ads

The brand can create brand product ads in the shoppable formats by customizing their brand ads using the shoppable ads to make the audience more comfortable to buy a product. The social media like Instagram offers the business to develop their personalized shoppable ads and linked to the famous shopping website by directing to the brand shopping app when the visitor tap on the brand product. It helps in increasing online brand followers and customers rapidly. 

Events Marketing

The social media succors the brand advertisers to implement the events marketing like brand contests, giveaways, and hashtag challenges. The brand event marketing has the scope to increase the brand followers by creating an event content competently. The user-generated content and audience engagement is the critical element to drive the event marketing successfully. The large brands are applying the event marketing strategy to connect with the customer closely. The events are an exciting adventure to emphasize the audience to participate in it with the superlative content. The brand must research for the most trending concept that entertains and benefit the audience. It cannot assure that the brand followers will participate in all the events that the business runs. The innovative idea and the audience interest-oriented concepts in question formats can include in the brand event to impress the audience and tempt them to post the comments for more engagement.

Contests And Hashtag Challenges

The brand contests and challenges are the highly used social media marketing trend to interact with the target audience to stimulate them to prefer the brand. The popular media like Instagram and YouTube are having the best response in establishing an event on the brand product to cherish the audience. The brand contests can be of any genre; product attributes must configure to make the brand details memorable.

The brand hashtag challenge is the latest trending method on Instagram, and YouTube is ultimately used by the brands to increase customer engagement. This event’s primary purpose is to make the brand followers promote the brand by accepting the hashtag challenge and creating their innovative ideas and post in the feed using the brand hashtag. It will increase the brand followers where the followers post their created challenge in their feed; their followers will find the brand challenge and participate. Likewise, the brand hashtag challenge goes viral, and the brand gains new followers.

The mindblowing concept is essential to make the hashtag challenge performance productive to intensify the brand follower’s rate.

Influencer Marketing

Influencer marketing is the ideal marketing strategy to escalate the brand followers by joining with the brand. It will happen by hiring influencers for brand marketing. The influencers are the individuals who have their followers to listen to them and get guidance on their brand purchase. The brand influencers are available on all social media to help brands identify their target audience rather than go with other paid advertisements to find the audience. The primary thing to be considered in influencer marketing is finding the right influencer to collaborate with, and their operations must fit the industry objectives. The influencer’s follower’s parameters must match the brand’s target audience. The influencers have their profile in the media and establish their operations with the influencers. The influencers will approach the business with the highest scope to amplify the followers with its marketing nature.

The most critical influencers used in top media like Instagram and YouTube are nano influencers, micro-influencers, maco-influencers, and mega influencers. These four has their followers range from 1000 to 10000, 10000 to 100000, 100000 to 1 million, and 1 million to billions respectively. Based on the business follower’s requirements and budget allocated for the marketing, the brand can hire an influencer to market their brand. After pairing with the influencers, the brand must focus on their marketing activities and suggest them to include the crucial brand elements to increase the brand identity.

The influencer educates their followers about the brand product by making consistent brand posts. They follow them to elucidate the brand characteristics and convince them to follow the brand with an effective content marketing strategy. The top leading brands are using the nano influencers to lift their follower’s rates. The mega influencers are the celebrities claimed by many top brands to campaign for them to influence their followers to buy the brand product.

The industry influencers are exclusively operating to magnify the brand followers through the promotion brand post campaigning and the building the events like contest and challenges to increase the engagement.

The influencers like advocate and referrals are working seamlessly through word-of-mouth marketing to influence the followers to prefer the brand.

Benefits Of Social Media Marketing

The above marketing strategies can be deployed optimally in your social media campaign to increase brand engagement and followers quickly. The social media acts user friendly for both the customers and the brands in accessing the media features; through effective brand campaigning, the B2C business can increase their followers base. Social media marketing is predominant for the B2C business to meet their brand customer on the ground than the other medium marketing.

Categories
Business Marketing

Sentiment Analysis Vs Semantic Analysis: What makes more value?

The business world in today’s time features a cut-throat competition. Organizations keep fighting each other to retain the relevance of their brand. Are you wondering how to accomplish this plan? There is no other option than to secure a comprehensive engagement with the customers by exploring all possible marketing options with analytical processes such as sentiment and semantic analysis. Businesses can win their target customers’ hearts only if it matches their expectations with the most relevant solutions. It is why business analytics has become so crucial. Extensive business analytics enables an organization to gain precise insight into their customers. Consequently, they can offer the most relevant solutions to the needs and choices of the target customers

Sentiment Analysis Vs Semantic Analysis - What makes more value_
Sentiment analysis and semantic analysis are the most effective data tracking tools that lets you read the emotions, passions, and sentiments of your customers. But what distinguishes one from the other, and how can you take advantage of them?

Speaking about business analytics, organizations employ various methodologies to accomplish this objective. In that regard, Sentiment Analysis and Semantic Analysis are the most effective tools. Applying these tools, an organization can get to read the emotions, passions, and sentiments of their customers. It helps a business to get closer to the heart of the customers. Eventually, companies can win the faith and confidence of their target customers. In that regard, Sentiment Analysis and Semantic Analysis are the most popular terms. Are these terms precisely similar? There are significant differences between the two. Which methodology suits your business better? The paragraphs underneath shall discuss the critical points in that regard.

What is Sentiment Analytics all about?

The process involves contextual text mining that identifies and extrudes subjective-type insight from various data sources. The objective is to assist a brand in gaining a comprehensive understanding of the customers’ social sentiments and reactions towards a brand, its products, and services—the process of seamless monitoring of the online conversations. But, when analyzing the views expressed in social media, it is usually confined to map the essential sentiments and the count-based parameters. In other words, it is the step for a brand to explore what its target customers have in their minds about a business. 

How sentiment analysis contributes to the growth of a business?

In today’s time, Sentiment analysis solution is the emerging trend in the business domain, and it involves businesses of all types and sizes. Even if the concept is still within its infancy stage, it has established its worthiness in boosting the business analysis methodologies. The process involves various creative aspects. It helps an organization to explore those aspects that are impossible to extrude through manual analytical methods. The process is the most significant step towards handling and processing the unstructured business data. Consequently, organizations can utilize the data resources to gain the best insight into the market conditions and customer behavior. 

Organizations working on the Sentiment Analytics framework, they will extrude and process data coming from different sources. For example, the social media post involving the organizations, internal and external emails, and communications with the internal and external stakeholders through various channels. It is helping businesses to find the root-cause beyond the grievances in the external and internal stakeholders. Subsequently, organizations work on these points to offer a permanent and root-cause solution to these issues. Thus, the overall objective is to secure the customers’ best engagement, retaining customers with the brand on a better note. 

An overview of the Semantic Analysis Process 

The objective of Semantic Analysis is to extrude the specific meaning of a text. The purpose is to check the importance and relevance of a book. Contrary to the Lexical Analysis methodology, Semantic Analysis emphasizes on extruding and processing the more massive datasets. It is for this reason that the entire process gets divided into the following parts:

Analyzing the meaning of a word on an individual basis forms the first step of the analytical approach. It aims to explore the stories involved on an independent basis. This step is alternatively known as the Lexical Semantic process. 

Studying the meaning of combination words: The second phase of the process involves a broader scope of action. It will aim to analyze the importance and impact of combining words, forming a complete sentence. The objective of this part of the process is to extrude the relevance of a sentence. This approach helps a business get exclusive insight into the customers’ expression and emotion about a brand. 

What are the critical aspects of the Semantic Analysis process?

The significant aspects of the Semantic Analysis process come as follows: 

  • Hyponyms: it is all about studying the relationship between a generic term and applying the generic name across some specific instances. 
  • Hymonomy involves those words that feature identical spelling and formats, but are never related to each other. 
  • Polysemy refers to the different words and phrases but holds some correlation in terms of the related terms. In these cases, you will find the words to feature the same spelling, but corresponding meaning. 

Thus, Semantic Analysis involves a broader scope of purposes, as it deals with multiple aspects at a time. This methodology aims to gain a more comprehensive insight into the sentiments and reactions of customers. Thus, Semantic Analysis helps an organization extrude such information that is impossible to reach through other analytical approaches. With time, Semantic Analysis is gaining more popularity across various industries. Organizations have already felt the potential in this methodology. They are putting their best efforts to embrace the method from a broader perspective in the years to come. It will have a severe impact on the style of running a business. 

The Semantic and Sentiment Analysis should ideally combine to produce the most delightful outcome. It will help organizations explore the macro and the micro aspects involving the sentiments, reactions, and aspirations of customers towards a brand. Thus, combining these methodologies, a business can gain better insight into their customers. Consequently, they can take appropriate actions to secure the most appreciable bonding with their customers. Once it happens, a business can retain its customers in the best manner, eventually wining an edge over their competitors. Understanding that these methodologies are the demand of the time, you should embrace the practices at its earliest. You can expect the most delightful results.

Author: Muthamilselvan is a passionate Content Marketer and SEO Analyst. He has 5 years of hands-on experience in Digital Marketing with the IT and Service sectors.

Categories
Business Marketing Real Estate

A Winning Game Plan for a New Real Estate Agent

As a newly licensed real estate agent, you need to make a game plan for success. The rental market is highly a competitive playing field, and you need to make your services stand up against agents who have been in the game for a long time. Getting established takes a lot of planning, marketing and outreach, and ongoing organizational habits that will equip you to handle a large volume of business. Here are some of the most important things you do to start on a successful path as a new agent.

6 Winning Strategies for New Real Estate Agents

1. Be Accessible

As someone who will constantly be on-the-go meeting with clients and going all over town for showings, you need to always be accessible when people are trying to reach you. You may understandably not want to give out your cell phone number or put it on all of your listings. Instead, get a business phone number that you can use on an app on your regular phone.

2. Create Great Listing Descriptions

When you write descriptions for your listings, you need to underscore a property’s best attributes in a way that’s going to be compelling to anyone who’s reading it. Avoid throwing in cliché phrases, especially when they’re not really true. For example, don’t call a unit “sunny” simply because it has windows, and don’t call a unit “spacious” simply because it isn’t a shoebox. Instead, focus on substantive qualities that will be sure to get attention. Highlight features such as large closets or an updated kitchen. Include information about proximity to desirable locations such as markets or public transportation.

3. Make Your Photos Stand Out

Photos will be a decisive factor for a lot of prospective renters who are deciding whether they’re interested in viewing a unit. Your unit photos need to be well-framed, showcase the best features, and downplay the less appealing qualities. You should use angles that amplify a unit’s physical space and try to create the best lighting possible. If a unit has a lot of natural lighting, finding a way to capture it in your photos; the time of day that you go may affect the quality of the lighting in your shots. If you want to show off a building’s exterior or the surrounding area, consider getting professional help with drone photography. You’ll be able to get one-of-a-kind shots that are especially eye-catching and make your listing stand out.

4. Connect With Prospective Clients on Social Media

An increasing number of people are searching for rental units on social media platforms. You can create an account dedicated exclusively to your listings and use attention-grabbing headings and hashtags to draw in interest. When you see that someone has liked or followed your material, try to engage the person in conversation to keep his or her interest piqued.

5. Outsource Your Posting Efforts

When you list a property or post about it on social media, you have to put it on more than one or two platforms. Moreover, you may have to post it more than just once on some sites so it will stay towards the top of a huge line of listings. Overall, it can be kind of time-consuming and your time may be better spent on other tasks. You might benefit from outsourcing your marketing to someone who can help you keep your posts current remotely. People who you can outsource this work to typically charge by the hour, and it’s relatively inexpensive when you consider what your time as an agent is worth.

6. Qualify Your Clients

You want to be doing showings with people who are ready and able to rent that same day. You don’t want to be taking people sightseeing when they’re on the fence about whether or not they’re ready to rent or what area they want to live in. Qualify your clients with some targeted questions so you don’t end up wasting time with folks who aren’t really interested and may just want to get a sense of the market.

Managing your time well and presenting your listings strategically can help you generate a fantastic volume of business. Success won’t come overnight, but a good game plan and a strong work ethic will help you find your footing as a new agent.

Categories
Marketing

Video SEO: 7 Ways to Optimize Your Video for Search

Videos have emerged as the most versatile medium for engaging people. Its popularity can be understood from the fact that YouTube, which was launched in 2005, is today at number two position just behind Facebook with more than 1.5 billion monthly users. Today, nearly 720,000 hours of videos get uploaded every day on YouTube alone. YouTube SEO is important to get your video noticed by people in such a crowded space. What you will need to is make a wise selection for the SEO company that can perform a video SEO for you for better results and for the right target group.

When it comes to videos, the search algorithm follows a two-fold approach as the search engine wants to come up with relevant results that maximize viewer engagement and satisfaction. To satisfy these two requirements, the algorithms take into account ‘relevance’ and ‘watch time’. Thus, you need to satisfy both these requirements of video SEO.  Relevance can be taken care of by optimizing the Metadata and for increasing the watch time you need to take the following steps.

Here are a few ways to optimize your video search to get noticed.

Video SEO - 7 Ways to Optimize Your Video for Search
Video has proven over the time to catch more audience attention than written text and audio, and it is one of the reasons why you need to invest quality time in video SEO to get good results.

1. Choose an Apt Title

Title plays an important role in getting your video noticed. It should be chosen in such a way that the content present in the video becomes clear in the title itself.  You should include the ideal keywords in the first half of the title and your branding should be done in the latter half. If you want to upload a series, then include the episode number at the end of the title.

2. Choose and Appropriate Hosting Platform

The hosting platform you choose to upload your video depends on the goal you want to achieve from it. Ascertain whether your goal is to gain new leads, increase traffic or generate brand awareness. The hosting platforms differ with the goal. For instance, for generating brand awareness, YouTube and Vimeo are the best platforms. If your motive is to increase traffic, then these platforms are not ideal because once the video gets indexed, the traffic will be diverted to these platforms rather than your website. Thus, choose an appropriate hosting platform based on your goal.

3. Insert a Transcript

It’s better to include video transcripts rather than basic transcripts to make your video more scrapable by search bots. To excel with using transcript in your video marketing, what you will need is to find an SEO company that can set up a video SEO campaign with all necessary addons.

4. Make Thumbnail Images Engaging

Thumbnail images can be displayed in different formats and sizes. As these images are displayed across the platform as well as outside, it is important to use high-resolution, compelling, strong, relevant and vibrant images. High resolution will ensure that images will appear crisp and clear to viewers irrespective of the size of the thumbnail. It is found that videos with custom human thumbnails have a 30% higher play rate than those without. So, make them count by uploading engaging images. While shooting a video, you should, in fact, remember to take shots that can be turned into great customized thumbnails.

5. Tags

Another important thing to optimize is tags. The descriptive keywords that help the people find your videos are called tags. If you are uploading your video on YouTube, then the YouTube search algorithm indexes tag up to 270 characters. You should make the most of this 270-character limit count in your video SEO practice. You should make use of this word limit to describe your video beautifully. It is also recommended to use the keywords used in the title of the video here too.

6. Optimize Video Description

Video SEO requires you to optimize your video’s description. It’s important to describe it in the most appealing manner by inserting some of the primary keywords in it.

7. Have Compelling Video Openings

If the viewer abandons the video after watching it for a few seconds, it goes against you because watch time is an important criterion that search algorithms look for. To compel the users to watch the entire video, you have to keep few things in mind. Firstly, the opening of the video should be strong and engaging. Secondly, the length of the video should be ideal. A study suggests that 7-16 minutes long videos engross a majority of viewers. Other than these two, the video quality should be good and the story you tell through it should be gripping to maintain the interest right till the end.

These are some of the ways to optimize your video search. Most of the points discussed here are aimed at addressing two keys requirements of search algorithms, which are ‘relevance’ and ‘watch time’.

Categories
Business Designs & Invention Disruption Information and Communication Technology (ICT) Marketing Startups Web Development & Design Ideas

Why You Need a Technical Co-Founder for Your Startup

The barrier to entry for launching a startup is much lower today than it was ten years ago. Today, anyone who has an idea and the dedication and patience to build a company around it can watch their company grow. Compared to the 90s, there are many more resources available for startup founders who have revolutionary ideas. Those who want to take their passion projects to the commerce space have the opportunity to do so.

But while starting a business is easy, succeeding in business is entirely another story. Startup founders who aren’t technical will face unique challenges when it comes to the digital end of things, and this could be very problematic for long-term growth. Technical co-founders understand how to implement DevOps with platforms like JFrog, how to automate processes to push code quicker, and how to leverage the best programming language for your needs.

Why You Need a Technical Co-Founder For Your Startup Business Idea

Why You Need a  Technical Co-Founder  for Your Startup
Starting a business in this era requires more than just an idea, you need the right expertise. This sole reason is one of the best reasons why you need to have a technical co-founder to support in bringing your idea to reality.

There are many reasons you will need co-founders for pioneering your startup idea, but here are a few other reasons why you’ll need a technical co-founder for your startup:

1. On Site Technical Experience

Even if your startup company isn’t grounded in technology, there’s no disputing the fact we live in a digital age, and you’ll need technical experience at some point along your journey. The ability to have a professional on-site to aid your technical needs will prove crucial as you move forward. Whether you’re building a mobile application, a custom client portal, or a website, a technical cofounder is there to guide you along the way. Without one, you may find yourself outsourcing your technology needs. And while there’s nothing inherently wrong with outsourcing, major projects in small-sized organizations are typically best dealt with in-house.

2. Stronghold on Intellectual Property

Many technical needs and software development projects are outsourced. Some software development companies focus on specific niches, programming languages, or other specialties. But when you look at the long-term picture, if you plan to maintain the highest hold on your intellectual property, it’s important to keep all of your code in-house. Working with an agency, you never know who has eyes on your work—even if the company seems pretty trustworthy.

Furthermore, if you become too dependent on a third-party company, you may find yourself relying on them anytime something goes wrong or anytime you’d like to make improvements. If that company were to go under, you’d have to start with a new software development company from scratch, and getting all your data or asking questions to the previous company might be impossible.

Lastly, from an investment standpoint, having complete control over your intellectual property makes sense. Investors want to be able to speak to everyone in the company and most especially to any technical members that play a key role in shaping its early foundation.

3. Save Money

The early stages of a startup are crucial. This is when how you spend your dollars will have the biggest impact on the company—likely for years to come. Having a technical founder makes it possible for you to save money during this critical time. As you may already understand, oftentimes, founders don’t give themselves a salary until the company is profitable. They continue to put any earned dollars back into the business.

Without a technical co-founder, you’ll have to pay a salary to a tech-savvy employee, even if this salary ends up hurting your business during those critical early days. A typical developer expects a high five-figure or low six-figure salary; something you may not be able to dedicate the funds to right now. Many of those developers are not willing to take a pay cut without major stock options, especially when technical individuals and developers are so highly sought after right now.

4. Higher Degree of Commitment

No one is as committed to a business as its founders. This doesn’t mean standard employees can’t be committed to your success. However, chances are no one is as committed to the success of the company as its founders. When you take on a developer as a co-founder, you benefit from a much higher degree of commitment than a regular staff member. That person understands that the company’s success is equivalent to their own. Technical co-founders aren’t just worried about cashing a check at the end of the day, but in building a business that represents them while and that will thrive for many years to come.

5. Allows You to Hone in on Your Focus

As a non-technical founder, chances are you want to put your time and energy into the areas of your business where you’re strongest. When you have a technical cofounder, you’re able to do so with much greater ease. Instead of worrying about many of the all-around concepts you might be concerned about, you can hone in on your greatest assets and what you can bring to the company. Whether you’re a savvy seller or prefer to focus your efforts on design, having a diverse set of skills on board makes it much easier for you to do the things you’re most passionate about.

Statistics have shown that when you delegate tasks to people who are more likely to get it done fast and swiftly while you focus your efforts on things that matter, your chances of achieving success will increase by a staggering 30 percent. A recent study by Inc. affirms this report, stating that 53 percent of business owners and entrepreneurs opined that they can grow their business, increasing revenue if only they could delegate about 10% of their entire workload to someone who could effectively carry them out.

What do these figures mean for founders?

You can build a million-dollar business startup from scratch just by focusing on the important things while getting a technical co-founder along the journey who’s going to be overseeing the developmental aspect of the business processes.

Do you have a startup idea that needs funding?

Register for the upcoming TechAtLast Founders’ Fund where you’d have a chance to pitch your ideas to a group of investors across Africa and the rest of the world.