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8 Effective Ways To Improve Your Retail Merchandising

Retail merchandising can take your store from drab to fab. It’s a practice that highlights your products and makes them more appealing to your potential customers, which will ultimately result in more sales and more significant ROI.

In this day and age, eCommerce is virtually everything. It’s slowly eating the market like cake, as brick-and-mortar stores are losing their appeal by the day. While they might be less popular than their digital contender, they’re still a significant retail department player. No matter your platform, real-life or digital, you and your business can both benefit from proper retail merchandising.

8 Efficient Ways To Improve Your Retail Merchandising

In this article, we’ll give you eight fantastic ways you can improve your retail merchandising so you can reap all the benefits from it. So, let’s explore how to improve retail merchandising with these guidelines.

Ecommerce Strategy - How to Improve Retail Merchandising
If improving your retail merchandising is your 2021 goal, then you have to pay close attention to the recommendations below to master the art of improving retail merchandising for online and offline commerce business. You don’t need to reinvent the wheel, the copy and paste systems are readily available to leverage on.

1. Think About The Color Pallet 

Colors can say more than words, literally. Different colors are usually associated with other things, and adequately coordinating them could be one of the best things you do for your retail store.

Online or offline, properly arranging the colors to express the brand, store, and product will make your potential shoppers spend more time on your website, which increases the chances of a sale.

2. Analyze Your Target Demographic 

You don’t want to offer the same merchandise to high school goths and seniors – you need to know who you’re dealing with before you do anything. Proper market research and delving deep into your target demographic will give you essential data that can be used for analysis, which will ultimately give you the necessary feedback on how you should handle merchandising. 

3. Let Your Products Speak for Themselves

One of the things that store owners don’t’ consider is that their products and product selections should be at the forefront of their sales efforts. Hiding your products behind a landing page or being too elaborate will ultimately bore your visitors out. 

Highlighting your products not only gives your prospects a good idea of what they can find at your store but will entice them to spend more time on it, online or offline. That ultimately results in increased sales, better merchandising, and a good ROI.

4. Improve Your Store Layout

Your store layout matters, regardless of whether it’s online or offline. The store layout is like a maze for your visitor – and you’ll want to make it as simple as possible to navigate. Make sure to tediously test out every aspect of your store and optimize it to such a degree that everyone can find what they’re looking for once they enter the store. 

5. Use Images, Thumbnails, and Hyperlinks

A fantastic way to merchandise your products is to make sure they’re displayed, promoted, and presented in the best way possible. An excellent way to do this is with visual cues such as images and thumbnails.

Humans are highly visual creatures, which means you’ll have to pay a lot of attention to the visual stimuli and sensations that your storefront gives out. Simplify it, streamline it, and make sure that your products are glowing. Alternatively, you can use hyperlinks to present your products in sections, blogs, and landing pages.

6. Don’t Overcrowd Your Storefront 

Shopping Tips - Don't Overcrowd Your Storefront

Overcrowding your storefront will make everything look sloppy, so you should avoid it at all costs. An excellent way to store all of your prized products in a small physical space is to use smart design solutions that help you out with retail.

If you’re dealing with an online storefront, you’ll have to pay attention to clutter. Navigation tools, product pages, and thumbnails can instantly clutter a website and make navigating the thing an actual nightmare. Make sure to keep everything as slick, sleek, and clean as possible. 

7. Utilize Smart Solutions to Improve Your Retail Merchandising

An excellent way to streamline the retail merchandising for your online storefront or eCommerce store is to use smart solutions. Some services and companies would be happy to provide you with data-driven retail marketing solutions that could transform your website and make it much more appealing to your customers.  

8. Always Focus on Branding Your Products

Branding is everything. You need to create unique content for every item in your store and allow your brand to come across as the definitive be-all-end-all store for your target demographic. 

Some stores are synonymous with specific products, subcultures, and demographics, and that’s solely due to smart marketing, proper branding, and adequate retail merchandising. 

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Biz Branding & Customization Business Video Sharing

Editing Secrets of Famous Youtubers Finally Revealed

How do YouTubers edit videos? What editing software do YouTubers use? How do they edit videos to create those stunning and professional graphics that got us fascinated by the device screen? Read on to discover everything you need to know about editing videos for YouTube.

One of the best ways to grow your brand awareness and probably increase sales is by using video content, and to get it done requires professionalism.

According to Biteable, 72% of ecommerce customers to selected web portals would rather prefer watching a video of a product or service before making a purchase. Not only that, data collected by the same survey revealed a similar partway where video marketers recorded 66% more qualified sales yearly as compared to other conversion metrics. Of all surveyed data, about 93% of marketers testify to the effectiveness of using video content on social media in landing new paying customers. It doesn’t end there, the data also shows a staggering 54% increase in brand awareness due to the use of video content.

These figures aren’t fabricated, they are facts about using videos to get the words out there, but the problem is, how do you create and edit videos that convert as pro Youtubers does?

How Do YouTubers Edit Videos Professionally?

How YouTubers Edit Videos - Untold Editing Secrets of Famous Youtubers Finally Revealed
How YouTubers Edit Videos: The untold editing secrets of famous youtubers that has been hidden for a long time has finally been revealed. Discover how to edit youtube videos using less resources while at the same time maximizing output quality.

Are you looking to join the ranks of YouTubers across the world?

What used to be a fun hobby for many is now a lucrative career. In fact, the highest-paid YouTuber, Ryan Kaji, brings in over $26 million a year

Yet YouTube video editing is an art that many people spend years perfecting. So how do YouTubers edit videos? What secrets can you emulate to help your own videos one day become successful?

Further Reading: How to Create a Superb Video Experience in Just a Few Minutes

Keep reading for a guide that will teach you some of the simplest but most effective tricks. 

1. Get the Right Video Editing Software

The software you choose can have a big effect on what your videos look like when all is said and done. Video editor options range from free and beginner-friendly to subscription-based professional level varieties.

i. iMovie

If you have a Mac, you can use iMovie for free. Although it lacks some of the features of more advanced programs, it’s a great way to learn the basics and get good at editing. 

ii. Final Cut Pro

Another Apple product, Final Cut Pro is a much more advanced editor than iMovie. It comes loaded with fantastic special effects and tools, and ships with a price tag of $299.

It isn’t cheap, but it certainly is powerful, that is why youtubers edit videos with it.

iii. Adobe Premiere Pro

Although you won’t need it when you’re first starting out, many professionals consider Adobe Premiere Pro to be the best of the best. It costs $21 a month but features some of the most powerful tools on the market. 

Jake Paul has said before that he enjoys the power of Adobe Premiere Pro.

2. Take Advantage of Editing Techniques

Editing software aside, there are some simple tricks that many YouTubers use to make their videos look more professional. Here are three of them. 

i. Use Jump Cuts

If you plan on creating vlog style videos, make sure to edit out any pauses, stutters, or moments that aren’t necessary for your content.

Almost all big YouTubers do this, as it makes your content look more cohesive and professional. 

ii. Always Have Sound

Nobody likes awkward silences in real life, which is why it can be a good idea to add music to video. Adding background music or occasional sound effects can help cover up awkwardness while helping your viewers stay immersed in your content. This is one of the outstanding traits of how YouTubers edit videos while putting the consumers in mind.

iii. Get a Microphone

It’s easy to identify the YouTubers that use a microphone and those that don’t, as there’s an enormous difference in audio quality. Make sure that you also use one. 

If you can’t afford to buy a professional microphone yet, try using a pair of headphones. Many have built-in microphones that can help deliver crisp audio to your viewers. 

How Do YouTubers Edit Videos? It’s Simple!

While every digital creator has their own particular style, trying out some of the software and editing tricks mentioned in this guide should help give your videos a similar sense of professionalism to how YouTubers edit videos. 

Are you still wondering how do YouTubers edit videos professionally?

Do you now have a better understanding of how to edit YouTube videos? If you do, make sure to check out some of our other blog posts for more tech-related guides and tips. 

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Biz Branding & Customization Business Startups

How Do I Become a Successful Solopreneur in 2020?

With the growing number of solo entrepreneurs, the term ‘Solopreneur’ has evolved over the last few years. In general, solopreneurs work alone and mostly they are introverts. If you are more excited and energized in a group, then solopreneur might not be the ideal choice. 

Moreover, solopreneurs do not have a specific time of a day for work, they set the time on their own. It is a double-sided sword; you need to be very careful and work by managing time on yourself. In this article, I have provided a step-by-step guide on how to become a successful solopreneur.

How Do I Become a Successful Solopreneur in 2020?
With the growing number of solo entrepreneurs, the term has evolved over the last few years. All kind of businesses are not suitable for solopreneurs – that is why it is kind of selective career path for those who choose it. The begging question is, how can someone become a successful solopreneur?

5 Easy Steps to Become Solopreneur

It is very exciting to know that you want to become a solopreneur. Although it looks very cool, but it requires a lot of hard work, time, patience, and more. That’s why here I have mentioned how to become a solopreneur in five easy steps.

  1. Prepare a Solid Plan
  2. Collaborate with Other Solopreneur
  3. Adapt to Changes
  4. Compete with Yourself
  5. Implement Automation

The most famous entrepreneurs today are solopreneurs, they have adopted the above steps to become what they are today. So, explore everything in detail what you need to do to become a solopreneur.

1. Prepare a Solid Plan

Planning starts with setting goals for something. Any business at its basic level has some short-term and long-term goals, so first, you need to set clear goals. Write your mission statement and set your vision clear, these things will guide you on your way. 

Answer the following questions while you are planning, they are crucial.

  • What do you want to achieve?
  • How will you grow your business?
  • How will you generate passive income? 
  • How will you scale your business?

Initially, you need to find answers to many questions and if you can patiently answer those questions things will get better. 

2. Collaborate with Other Solopreneurs

The biggest challenge that a solopreneur has to face is the enormous amount of work. As you are the single person to take care of all the tasks, you may get overwhelmed. Starting from marketing to sales, accounting, customer service, you need to handle everything on your own.  

Well, it’s a fact that it will take much time and you may get incapacitated while working alone. However, the best way, in this case, is to collaborate with other solopreneurs. 

For example, if you need some graphic design for your business and you don’t have any idea about graphic design. In this case, you can offer your work with other solopreneurs who are experts in graphic design. Now you can focus on other works more effectively, you don’t have to learn it from the beginning. 

3. Adapt to Changes

Remember, everything changes with time in business. Technology, policies, environment, and even the need of customers also changes with time. So you need to adapt to the changes and meet the requirements.

Get ready to adjust your goals, priorities, and sometimes you may have to redefine your vision. So, you need to adapt to changes and provide your service as per the requirement of customers. 

4. Compare with Yourself

We tend to compare ourselves with others while we are working. However, you may get distracted from your goal while comparing with others because the number of businesses in every field is growing. So, there are many chances that you may get discouraged and give up.

If you constantly compare with others, that might have a negative impact on your business. So, the best way is to compare yourself and focus on your progress. It will help you stay motivated and work more to become successful. 

5. Implement Automation

Automation is the best tool that you can use to become successful as a solopreneur. Try to automate your works with the AI-based tools. 

Take advantage of the chatbots, scheduling software, and other automatic tools in your business

Now follow the above steps to become a successful solopreneur. Now let us understand what are the different businesses that solopreneurs do. 

Type of Businesses that Solopreneurs Do

Every business is not suitable for a solopreneur. For example, if you want to manufacture some physical product, then you can’t do it by yourself, you will need a team, machinery, and other things. However, there are many online businesses that are best suitable for solopreneurs. 

1. Online Courses

Providing online courses is one of the best things that people are doing today. Although it requires a lot of hard work to manage all aspects of creating a course, it’s possible by adopting proper strategies. 

2. Blogging

Blogging is the most adopted business by solopreneurs. It’s easy, effective, profitable, and suitable in many aspects for a solopreneur. In fact, many solopreneurs are earning huge money from their blogs. There are certain skills such as writing, SEO, networking, marketing, needed to run a successful blog.  

For creating a blog, you need to register for a domain name and hosting service. Then you have to build an attractive site to showcase your talent. You can design your blog using the best website builder. Once your blog is filled with some quality content, you can earn from advertising, affiliate marketing, prime membership, offering courses, etc. 

3. Web Designer

With the growing number of websites, you can provide your services as a web designer. Many solopreneurs even need to design their site and some companies also need it. So, you can build a good network and offer web designing services to them.

There are a huge opportunity and scope for web designers in the future. More importantly, it is now easier to design a website with advanced technologies.

4. Graphic Designer

Another great business is graphic design. With the digital revolution, everyone is looking for a solution on the web. So, most businesses are providing their services online. So, there is a huge demand for graphic designers when there are some informational products. So graphic designers have high demand. 

Conclusion

I hope the above information has helped you to understand how to become a successful solopreneur. I have also mentioned different types of businesses that solopreneurs do. Along with that, you also get to know how to do them effectively. You will enjoy the journey and get the benefits that you can’t get in any business or job. However, it is very difficult and you have to work extremely hard in the initial years. Lastly, share your opinion about this post in the comments below. 

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Biz Branding & Customization Business Marketing Money & Finance News

Advanced Inventory 101: How to Properly Manage Inventory in Your Busines

When it comes to keeping tabs on both the raw materials and finished goods that ultimately make up your supply flow, it pays to be scrupulous. At a general level, inventory management is a blanket term for a systematic method of sourcing, storing, and ultimately getting your inventory to market. From a business perspective, effective management of your inventory is about maintaining stock levels at an appropriate amount, while ensuring you make them available at the right time and place for a price that is consistent with your costs and profit margin.

An important concept for any entrepreneur, business founder, or independent brand representative to wrap their head around, keeping an eye on everything from the bill of materials on Xero to the exact location of all current products is necessary to stay competitive in a market heavily dominated by global conglomerates.

Advanced Inventory Management Guide to Growing A Successful Brand

Advanced Inventory Management 101
Advanced inventory management is a blanket term for a systematic method of sourcing, storing, and ultimately getting your inventory to market.

Inventory management helps you organize your business process, it is a systemic way of sourcing, sorting, storing, and the process of pushing product to the end-users.

Basic inventory vis-à-vis advanced

Although it is necessary for any organization to master the basics of inventory management before graduating to anything more complicated, it is important to make the leap quite quickly in order to stay competitive. In general, the important elements for basic inventory include purchase invoicing, sale invoicing, payment collection, and reports. In other words, it pretty much just accounts for the various elements of the transaction.

Topics for advanced inventory

Advanced inventory, on the other hand, begins to unravel the details. Here you will begin focusing on well-organized location names and labels, units of measure, a good starting count, and importantly – software that tracks all inventory activity. This will allow for good policies to remain consistent, for enhanced traceability, and for more complete relationship management.

Why is inventory management software important?

As you can start to see, once you get into a more nuanced approach to tracking your inventory, you’re going to need some help to stay on top of all the moving parts and to provide yourself with a big picture overview. From your role as a vendor to the type of customer service you’re able to offer after a sale has taken place, good inventory management will ensure you don’t overlook anything vital and that you can anticipate issues before they turn into problems.

What will advanced inventory management software allow me to do?

Once you’ve got a handle on your basic finances, advanced inventory management will give you the power to look towards the future with a plan and strategy in place. Of course, your exact needs will depend on the size and structure of your organization, but for many growing businesses, there are a few key features that will help.

The ability to track and report inventory across multiple locations and to have a single data entry point for multiple systems is key. You also want to be able to track parts using serial numbers and/or expiration dates and to have codified pricing rules in place. Depending on your operation, you might also want a product configurator that gives customers the freedom to customize a product, or a multi-currency feature to receive and convert payments internally. Ultimately, it is important to do your research to see what is available and ensure you end up with the features most appropriate for your goals moving forward.

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Biz Branding & Customization Education

Creative Writing Skills: 9 Ways to Improve Your Creative Skills Without Breaking The Bank

Creative writing is one of those skills most people naturally don’t consider to be crucial in one’s everyday life. However, you can’t be more wrong!

Creative writing can turn out as an asset in a variety of life situations – at school, at work, and even at home. It is known for boosting one’s self-esteem, improving overall creativity, and even reducing stress. 

This skill can be easily transformed into a source of income by means of blogging, content making, or pitching an actual book.

Given all the pros, this is one of those skills everyone should acquire. However, how to do this? In this article, you will find a list of the top nine tips to hone your creative writing skills!

To become successful as a creative writer, here are 9 ways to improve your creative writing skills without breaking the bank:

  1. Don’t Neglect Professional Help
  2. Define Your Goals
  3. Read, Read, and Read
  4. Cover the Basics
  5. Take Classes
  6. Practice Different Techniques
  7. Master the Zoom-In-Zoom-Out Technique
  8. Find a Like-Minded Partner
  9. Write More

Improving Creative Writing Skills: 9 Steps to Success

9 Steps to Success Improve Creative Writing Skills For Beginners for 2020
Creative writing is one of the ideal ways to express yourself in a friendly and relatable way to your audience. This article explains nine steps to success in creative writing. Credit: FreePik

1. Don’t Neglect Professional Help

Mastering the art of creative writing is not an easy or quick endeavor. It takes focus, dedication, persistence, and consistency, which is why it is vital to set your priorities right.

If you are dreaming of becoming an author, you have to practice every day. This can be somewhat hard when your schedule is clogged with dozens of other things. At this point, it is important to find ways to get pro help.

For example, if you’ve been assigned to write a boring lab report (which obviously has little to do with creativity), you can get professional help from academic writers. This way, you will get a chance to delegate some of your academic chores and free up enough time for practice.

2. Define Your Goals

Defining your main weaknesses is a huge step forward to boosting your writing skills. 

When one thinks, “I want to improve my creative writing skills,” in most cases, what one really has in mind is overcoming weaknesses for the sake of better results. 

Maybe you wish to make better word choices or need to practice the use of metaphors and aphorisms? Or maybe you want more clarity? Find the answers first to know which way you should be heading!

3. Read, Read, and Read

This tip is quite obvious – to produce better texts, you have to engage in lots and lots of reading.

Reading offers plenty of benefits. First of all, it expands your horizons, helping to start thinking outside the box. Additionally, it has the potential to boost your vocabulary. 

Finally, checking the works of other writers can give you an eye for literary techniques that work best. It allows seeing how others apply different words and elements.

Create your own list of great literary examples to get inspired and learn from!

4. Cover the Basics

One of the best tips to become a better writer is to master the basic principles first. 

While you most certainly can delve into lots of practice straight off, this won’t bring the desired improvement if your knowledge of grammar, structure, research, and other basics is still insufficient.

5. Take Classes

Joining some relevant classes and workshops is a great way to hone your creative writing skills and develop. 

The best part is that there are plenty of online courses offered for free or at an affordable rate!

You can as well do a Google search for “Creative Writing Courses+Free” to get suggestions of the latest courses you can put in for while maintaining social distance at home. Due to the Covid-19 pandemic, now is the best time to add more skills to yourself by attending virtual classes.

6. Practice Different Techniques

As an author, you may already have your own style, but it doesn’t mean that you should stop experimenting. 

Getting stuck with a single technique is uninspiring, whereas practicing different approaches can give your creativity a boost.

Don’t be afraid to try something new every time you get down to writing. Also, it can be helpful to compare your completed pieces with some famous examples in a similar style. This will give an idea of how to improve further.

7. Master the Zoom-In-Zoom-Out Technique

This technique reminds the function of a photo camera. When you zoom in, you see all those tiny details in the scene, and when you zoom out, you can see the big picture. 

This approach works excellently in creative writing, helping authors to captivate a reader and revive the plot.

Mastering this technique can help you develop and improve as an author. The key concept behind it is to provide readers with many small details first.

This will give them a sense of the scene. The story should evolve into a big picture and explain how all those details fit into the general storyline. Practice this trick to master the art of narration.

8. Find a Like-Minded Partner

Having a writing buddy can have many benefits. First of all, it is a person with whom you can discuss different trends, techniques, and ideas. 

Also, teaming up with someone is a great way to keep going and stay motivated. Finally, you can help each other by casting an eye over your works and provide feedback.

9. The Bottom Line: Write More!

Finally, the best way to get better in something is to get lots of practice! Thus, the last tip for you is to do as much writing as possible.

In creative writing, there are guidelines to follow in order to attain success. Outlined above are ways to improve your creative writing skills.

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Biz Branding & Customization Business Interview Marketing

Podcasting 101: How to Start and Monetize Live Stream Podcasts

Whether you are an independent creator or business working on branding, podcasting is one of the best marketing tools for your brand in this digital age. The human voice can establish a sense of trust that provides your listeners with a guarantee that they are receiving the best advice from industry experts.

However, as technology evolves at a rapid pace, the way the audience engages with brands is changing fast as well. When you record a podcast and then release it, it becomes a pre-recorded podcast which loses its “realness”. When trust becomes a key issue, the success of your podcast and your brand reputation can falter. But fret, not. There is a solution to this: Live podcasts.

Podcasting 101 - How to Start and Monetize Live Stream Podcasts
Podcasting 101: In starting, branding, and improving your podcast livestream, here are step by step guidelines to follow in monetizing your live stream podcasts.

What are live podcasts?

Live podcasts are similar to traditional podcasts, but it is more like a radio show. Live stream podcasts are shows that are broadcasted live to viewers who are listening to your podcasts as you record it. Live podcasts are broadcasted live through different online software. Live podcasting can help you establish a very loyal following who are your brand advocates.

The benefits of live podcasting don’t end there. Not just new users and branding, live streaming also offers opportunities to monetize your live content, regardless of the size of your listenership. Even with a few hundred listeners, you have opportunities to earn decent revenue from selling live show tickets to receiving gifts during your live show. Live podcasting is a smart way to make money as the content can be repurposed again and again.

How to create a live stream podcast?

Creating a professional-grade live stream podcast is not as simple as it sounds. Even for a single episode of live podcasts, the number of tasks you need to perform from recording to publishing is more. To create the best quality live stream podcasts, it is important to know how to setup live streaming.

Here are some of the significant aspects of starting your own live podcasting.

Essential equipment and software for live stream podcasts

Good live podcasting equipment and software are essential for quality production. If you really want to build a solid user base, you need to invest in equipment to release live episodes on a consistent basis. Start with planning how your live stream podcasts will be recorded so that you can easily choose the right equipment. Consider cost, quality, and usability to pick the right essentials to power your live stream podcasts. To start with, you need a computer, good quality microphones, and audio editing software.

  • Computer

The basic requirement to live stream podcasts to your followers, you need a computer that can support your equipment and software you use. You can either record the podcasts on a recording device or directly on your computer but make sure your computer has the right port to support it. If you are using analog microphones your computer must have an audio-jack or a USB port. On the other hand, if you are using USB microphones, your computer needs to have open USB ports.

  • Microphones

While you can use any type of microphones to record your live podcasts, it is important to use the best quality microphones. Listeners would be able to clearly tell the difference between low quality and high-quality microphones.

For example, condenser microphones are suitable for studio recordings as they are more sensitive to sounds. They pick up background noise very easily, so that make sure you use these types of microphones only when recording your podcasts in a studio. On the other hand, if you don’t have a studio set up, you can use dynamic microphones that just pick up the sound in front of them. They are not only durable, but they also don’t pick up unwanted noise and offer better quality sound as opposed to condenser microphones.

  • Audio editing software

Once you know how to setup live streaming, the next important step is to find the best audio editing software. To stream professional-quality live stream podcasts, invest in podcasting software. You can also start with free open-source software like LMMS or Audacity according to your live podcasting needs. However, if you want to have an advanced software setup, pick a good editing software that comes with great features and functionalities.

Choose a niche

Just like blogs, there is a never-ending list of podcasts about anything and everything. However, if you want to build a brand around your podcasts and monetize your content, you need to find a niche that you are passionate about instead of live streaming about random topics.

Discover your passion and choose a niche that compliments it to create a decent listener base. If you struggle to find a relevant niche, start by doing some research to find out whether there is an audience for the subjects you want to talk about. For example, if you want to create podcasts where you will talk about health in general, try narrowing down it to a niche topic that can make your creations more specific.

Monetizing live stream podcasts

Producing a show takes real work and to keep the show running, you need to find ways to make it work for you too. The truth is most live stream podcasts take years to start generating revenue or don’t make any money at all. And once it starts bringing in revenue, it can even help you make thousands of dollars for an episode on average which is really great.

If you have already got a successful live stream podcasting, you have every right to monetize your podcasts to compensate for your efforts. Here are some of the ways to generate revenue with your live podcasts.

Referral Sponsorships

Referral sponsorships are a great way for podcasters to get started making money as this doesn’t require you to have a minimum number of listeners to start. All you need is a product or service you can recommend to your listeners with a referral link.

While traditional sponsorships will just earn you a flat fee, referral sponsorship will help you get that upside potential to continue earning for a couple of months or even years down the road as more listeners download back episodes of live podcasts. Referral sponsorships also give listeners the perception that the show is perhaps bigger than it really is, which helps to build genuine credibility and authority.

Affiliate programs

In affiliate programs, you place affiliate links to third-party websites in your live podcasts. When sales are made through an affiliate link you place in your podcasts, you generate commissions from the link. The value of these marketing campaigns can be improved by offering additional exposure by including them in the weekly newsletters, blogs, and social media. You can also upcharge your clients for this added exposure to your follower base. To start with, you can use Amazon, which is the best affiliate program that can be used to encourage your listeners to click the link and make a purchase.

Sell your own products and services to listeners

Selling your own products is yet another amazing way to monetize your live stream podcasts. If you aim to sell your products through your live podcasts, make sure you build an audience that is interested in buying these products and services so that it becomes easy to sell to them in the future.

Membership programs

To monetize your live podcasts, creating additional premium content that can only be accessed behind a paywall is another great option. Premium content can be anything from an image gallery, videos, or a bonus episode. You can provide your listeners with a recurring membership that gives them access to your premium content. Use social media, members-only newsletter, etc. to entice your listeners to buy a premium membership.

Conclusion

Generating a decent revenue from live podcasting is not automatic, it requires some serious efforts. Even experienced podcasters take a lot of time to get things to click. With that being said, starting and building a live stream podcast is a great way for anyone to reach their target audience offer valuable content, and make money in the process.

When released on a consistent basis, live stream podcasts perform the best and deliver great results. Develop a solid listener base, create a strategy, and be prepared with ready-to-release episodes consistently to generate a significant amount of revenue from your live stream podcasts.

Pre-recorded podcast loses its “realness” over time, especially when trust becomes a key issue, the success of your podcast and brand reputation can falter along the way, but there is a solution, enter Live stream podcasts.

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Biz Branding & Customization Web Banner Design (Ads Concepts)

DesignCap: Create Your Images Online with No Effort

If you have a blog, you can hardly do without attractive visuals. Fortunately, you do not have to be an expert in Photoshop to make beautiful graphics. More and more online tools are coming to your rescue—similarly, DesignCap.

DesignCap is a platform that allows you to create presentations, posters, infographics, reports, and other types of graphic projects directly online.

DesignCap facilitates for those who are in the first steps with design and for those who are more experienced but have little time to devote to these activities.How to Create Images Online With DesignCap

Start a project with DesignCap

The simplest way to start is to choose one of the many proposed templates (all accessible in both paid and free versions) and modify the graphics according to your needs. If, on the other hand, documents with customized dimensions are to be created, one must directly access the “Custom Size” menu.Start your design project with DesignCap

The template

Once you have chosen the graphics to start from (presentations, infographics, etc.), the template menu opens. The choice of templates is wide and it is possible to change the template at any time while editing, by selecting “templates” from the menu on the left.

The template of DesignCap

Note: Changing the template will not save the content of our project, which will, therefore, be deleted.

The elements: shapes and icons

One of the peculiarities that make this software interesting is that it offers a series of icons that can be recolored at will. It would be a useful feature for infographics and presentations.

To access this function, simply click on the “elements” item from the menu on the left and choose shapes or icons to be included in the project.

The elements - shapes and icons

Photos

The software also offers a selection of images accessible from the “photos” menu and divided by category.

If you want to apply your own images, then you can do so through the “uploads” function.

Note that the copy-paste of “external” images to DesignCap is not enabled. Therefore they must first be saved on a PC and then loaded on the platform.

All images – both those present on DesignCap and those uploaded from our computer – are editable. To do this, just click on the image. At the top, a menu will appear that will allow us to: change the color tones of the image, add filters, crop the image, rotate it, turn it upside down, duplicate it, and align it to the page.

The Chart

The Chart function is handy for creating reports, presentations, and infographics. Also, in the free version, all the most common graphs are available. In addition, there is the possibility of creating maps to represent data or geographical information.

Texts and backgrounds

Once you have chosen the text layout option, we have a wide variety of fonts available. While the different layouts are limited, if you don’t select a paid plan, the fonts are all also available in the free version.

The “backgrounds” background can be changed by choosing between a solid color, a texture or a gradient. It is always possible to use an image among those proposed (“photos”) or upload one of our choices (“uploads”) to be used as a background.

Module

The Module function of DesignCap is certainly the most interesting. It allows you to use some elements already assembled to quickly create a good design for our project: in one click you can insert texts, icons/images, and shapes in a single graphic solution to be customized as you wish.

Save, download and share the project.

Once our graphic project is finished, you can download it on our computer and choose the file format (if we have opted for a paid plan) or print it. It is also possible to share it directly on social media or via email.

Note: DesignCap does not support automatically save, for this reason, it is better to remember to save every now and then.

Free or paid for DesignCap?

Free or paid for DesignCapIn order to start creating graphic projects with DesignCap, you need to register.

If you just want to explore this tool or if you plan to use it rarely, I recommend accessing DesignCap Free: the free version allows you to use a limited number of contents (templates, photos, icons without the diamond at the top right), to export only in format jpg, to upload a maximum of 5 photos, and to save no more than 5 projects.

However, if you need to have access to all the graphic contents, you can choose between a Basic and a Plus plan.

DesignCap Basic and DesignCap Plus are paid: in both cases, you will be able to access unlimited content (templates, photos, and icons), but the difference between the two plans (in addition to the price) lies in the number of uploads and saves allowed. With the Basic package, it is possible to upload up to 100 photos, with the plus, 1,000 photos are allowed for Plus plan.

Categories
Biz Branding & Customization Business Designs & Invention Software

6 Convincing Reasons You Need Professionals for a Spotless App Localization

Whether you are only building your app for global distribution or just looking for ways to appeal to an international audience post-launch, a spotless app localization can help you achieve those goals. According to Alconost post, 75% of the world’s populations will never be able to use English-only apps due to language barriers, while an objective growth in revenue of 26% has been reported by app developers who chose to localize their services. A similar study done by Upwork indicates that 56.2% of consumers prefer receiving information in their own language, with 42% stating that they never bought or used products and services without the support for their own language.

Whether it’s French, German, Italian or Spanish, localizing your app into these and other languages can be highly beneficial not only for your income as a business but also your subsequent exposure and brand value just to name a few. With that said, let’s dive into several convincing reasons why you should hire a professional and invest in spotless app localization.

Quality Content Precedes App Localization

Before we dive into the localization and its plethora of advantages, it’s worth noting that quality content should always come first. Your app’s UI, FAQ and general quality of life features such as pop-up messages or email notifications should all be written in a professional and cohesive manner.

Providing your professional translator with a well-established content will make the translation much easier, faster and most importantly, more useful to the end-user. That being said, here are several writing platforms that can be utilized for effective content creation in your native language prior to any translation taking place.

  • Evernote – a cloud-based text editing and formatting platform, useful for not only content creation but also rudimentary management and organizational tasks
  • WoWGrade – an outsourcing writing platform designed with the intent to provide you with high-quality content in a plethora of written formats
  • Grammarly – a spellchecking and proofreading service which can be utilized in conjunction with another platform to ensure that your written content is free of grammar errors
  • GrabMyEssay – a dedicated blog, essay and general online content writing platform perfectly suited for creating long-form written materials for your marketing and website needs
  • Hemingway – a legibility and text-flow editing platform suitable for creating content meant for app UI and GUI elements due to its ability to improve the readability of your text

6 Reasons you need a Professional for a Spotless App Localization

6 Reasons You Need Professionals for a Spotless App Localization
Irrespective of your app goals, whether you want to build the next-gen app that appeals to a global audience or you are interested in amassing high level of international awareness towards your brand before the launch, creating a spotless app localization campaign will help you achieve more than you could ever have bargained for. | Credit: Pexels

1. DIY Leads to Mistakes

Whether your native language is Chinese, Greek, Russian or Italian, chances are that you are not familiar with three or more world languages to a sufficient extent. While wanting to minimize localization costs is a logical train of thought, it can lead to numerous mistakes and omissions on your part.

Translating your app’s content in a mechanical way without knowledge of each language’s cultural background, lingo and flow of writing will make it seem artificial and uninviting. This can lead not only to lesser sales and revenue but also to serious loss of brand authority in your industry. If you want to make the most of the impacts with your app and push it into a global marketplace with significant success right from the onset, professional app localization is the best way to do so.

2. Higher Revenue and Exposure

The more people hear about your brand, the better your revenue stream will become over time. This cannot be overstated when it comes to app localization as it can significantly impact your appeal in the eyes of casual users and those with no knowledge of the English language.

Higher exposure in the case of a published app will unquestionably lead to more downloads, more in-app or product purchases, as well as a higher profit margin for your business along the way. The newly-acquired revenue can then be invested in further app development, localization efforts, content marketing and other areas in which your app can grow and improve over time.

3. Multicultural Marketing Approach

Building a multicultural brand for your app is one of the advantages app localization will bring to the table. Michael Grady, Head of Content Marketing at Trust My Paper spoke on the topic recently: “The best way to build a cohesive community around your project is to simply invite more people to use it through translation and localization. To go a step further, you can even hire people of different lingual backgrounds to work in your company and actively contribute to the project on an ongoing basis, further cementing your multicultural business model going forward.”

By integrating different languages into your app, you will effectively invite people of different cultures, skin colors, beliefs, and religions to enjoy your app and share experiences with one another. In the age of social media and online communities, this approach to brand building can be highly effective at painting a positive picture of your business to the whole world.

4. Building a Global User Base

One of the simplest and most important ways in which professional app localization will help your cause is by ensuring that more people use the app itself. A global audience will always have more growth and development potential than a localized one, ensuring that your brand gets exposure and public awareness along the way.

Your global audience can also help in further app development by pitching different ideas, feedback, and comments which will naturally come from vastly different backgrounds and preferences. This will give you invaluable data for further updates, localization efforts and brand loyalty marketing efforts, growing your global user base as a result.

5. Becoming a Competitive Brand

For better or worse, your app will always compete for dominance on the market within your industry. However, adding localized UI and UX options for your users’ convenience will ensure that you have a competitive edge against other brands on the market.

Justin Lynch, UX Specialist at Studicus spoke greatly on the matter: “Any added feature or option you provide your users with compared to other products on the market will effectively put you on the pedestal in their eyes. Thus, quality of life features such as language selection will ensure that competitors think twice about how to compete with your position on the market you both operate in.”

6. Your App’s Longevity on the Market

In the age of high-speed internet and flow of information, becoming obsolete is a matter of when not if. As such, localized applications with higher levels of user appeal and utility will undoubtedly outlive their competition.

Localizing your app and retrofitting it for a global market will ensure that your code is used for longer than it would be otherwise. Longevity will provide you with passive income and the ability to stay in touch with modern trends for far longer simply because you chose to build an international audience rather than a smaller, localized one.

Playing the Long Game (Conclusion)

The best justification you could find for professional app localization is to simply put yourself in the shoes of your users. People with no academic education or those who are elderly or too young to become bilingual will be immensely appreciative of your initiative to make the app available to them.

This can lead to organic word of mouth spreading around the world, positive brand advocacy and user loyalty which couldn’t be achieved with any form of traditional marketing. Discover which languages are the most sought after in your industry and start adapting your app for localization today in order to reap its benefits tomorrow.

Remember once again that, a spotless app localization helps you reach a wide audience. It is what you need if you want to appeal to a global audience in your business.

Categories
Biz Branding & Customization Business Marketing Social Media

12 Ways to Drive Up Your Social Media Conversion Rate

Social selling has become the newest trend in eCommerce that’s taking digital marketing to another level. The purchasing power of the masses through social media is something that business owners can no longer ignore. When social media apps became popular in the 90s, we thought that it was just a way to connect to long-lost friends. We were all excited at the thought of personalizing our internet experience by making a digital mark out there through our social media accounts. But the likes of Facebook, Instagram, and Twitter, have taken social media into a level where people are regularly glued to it, rely on it for not just connecting with friends or posting content, but also for other tasks they used to do on separate platforms. News and information websites, for instance, also keep their social media platforms updated alongside their website.

Table of Contents

If you want to master the art of social selling, here is how to increase your social media conversion rate by setting up effective social media campaigns that generate greater ROI. 

Introduction

Business owners now maximize the potential of social media apps to reach a 3.8-billion-strong market with social media ads in the hope of converting followers, likes, and shares into actual sales. Now, it is easier to align social media strategies with sales goals because these major platforms have integrated Social Selling into their system.

Worldwide, Facebook now has 2.50 billion monthly active users (MAU). It has daily active users (DAU) of 1.66 billion people on an average log. This is a vast market, and if social media marketers and advertisers just play it right, they can have a portion of this market share, generating leads and conversion for their brand. We should be looking at how we can use our content to potentially bring in revenue for our brand through paid and organic reach. Social media engagement is also one of the metrics that search engine algorithms use to rank websites on SERP. So, the next time we post, we need to make sure we are optimizing that post’s full potential instead of just filling digital space.

According to Shareaholic, social media leads all others in driving traffic towards websites. You’ll know if your social media marketing strategies are worth their weight in gold if they are converting leads not just into engagements but to sales. Keeping track of your social media conversion rate will give you insight into how your social profiles directly affect your company’s sales.

How to Improve Your Social Media Conversion Rate – 12 Steps to Follow

12 Ways to Drive Up Your Social Media Conversion Rate
Social selling is now the new gold in the eCommerce industry, with just a landing page, you can turn in millions in sales. It is on an upward curve to move digital marketing to another level with a social media conversion rate on the rise.

Here are 12 effective ways that can help you increase your social media conversion rate:

1. Reach Your Target Audience with Relevant Social Ads

Assuming you have a website before your social media accounts, you may already know your target audience and is simply following them where they are at to seek more significant attention space. You need to be consistent in your client avatar, even if you are on a different platform. Make your marketing efforts align with your existing target market to make the most of your social media strategies like brand awareness, higher engagement, and relevance. Ultimately, you want these strategies to guide users to your website and convert them to consumers of your products and services.

One of the best ways to get users to go to your site and buy or subscribe is ad placement for your products on social platforms. When users click on your social media ads, they’ll be directed to your landing page, which brings you closer to a sale.

You can target your ideal audience by factors such as demographics, keywords, profession, intent, or behavior. You will then know where to dangle your ads to reach your specific market to turn up your conversion rates.

Strategize how you will place your ads in such a way that you are not hard-selling. People know when they are being marketed to, and brands that sell at first contact tend to turn off users. Even if you have to spend a little bit more with new ads, it is better to build brand awareness organically but steadily. Your goal is not just to get one-time sales opportunities but to convert visitors into repeat customers and even loyal supporters of your brand or product.

2. Different Platforms Need Different Content Distribution

Creating content for different social media platforms is not a one-size-fits-all scenario. Different demographics go to various platforms. For instance, Gen X and younger generations prefer Instagram over Facebook, while millennials and older use Facebook more than Instagram. All these generations meet comfortably in the middle on platforms like YouTube. So creating content and merely copying it on all your platforms is not optimizing the unique reach of individual platforms. Here are different content delivery based on the platform:

  • Facebook: Videos and curated content, stories.
  • Instagram: High-res photos, high-quality videos, quotes, and stories.
  • Twitter: News, blogs, and GIFs.
  • LinkedIn: job posting, company news, business content.
  • Pinterest: Infographics, instructional photos, and videos.
  • Google+: Blogs that you want to rank on Google.

Creating content that respects the social media culture and content expectations in every platform increase the chances that its audience will accept your content. More so, your campaigns.

3. Improve Sign-ups with Social Login

It becomes more convenient for users of your website if they can just subscribe or sign up using their social media accounts, rather than creating a new account just for your website. Website owners are seeing higher conversion rates through this method, and if you notice, more and more websites are adapting Social Log-in into their interface.

Switchfix
Stitch Fix was ranked as the best fashion subscription site in 2019. Their website uses Social Log-in when new visitors click “Sign-Up.”

Stitch Fix social sign-on login

Image Source: Stitch Fix

Visually, people see clicking a button to be much more comfortable than filling out a form. On a screen, a web page form looks heavier—as if it takes more effort to complete. People will almost always choose a more straightforward option. The way you offer account sign-up affects your visitors’ choices. Providing this option increases your conversion rate faster.

4. Create Landing Pages that are Seamless, Responsive, and Mobile-Friendly

Since there are 89% of internet users on mobile devices, it’s a no-brainer that our websites and social media content should be responsive to any type of device and Mobile-Friendly. Our goal is to give our users a seamless, consistent experience as they move from point A to point B. Landing pages must be easy to navigate and has a cohesive feel as to the social media site the visitor came from, with no interruptions, if possible.

Hubspot gives this short guide on how to create landing pages in this short video:

Video Source: HubSpot © 2019

If you’re not sure if your landing pages are up to par, you can use Google for a quick mobile test. To further improve your strategy for social media conversion, you can continuously split test your social landing pages and optimize them over time with tools like Optimizely that allow you to A/B test different elements such as imagery, article copy and link placement to maximize conversions. Unbounce also offers mobile-friendly landing pages to make it easier for you to create stunning and simple landing pages based on your current social media campaign. It’s good to refresh your landing page designs to match any ongoing promo, theme, or campaign as part of your users’ seamless experience.

The following tips are ways you can optimize your landing pages:

  • Use the images of your product that was in your ad: Do not mislead your customers with a different product or service than the one you placed on your ad. Be consistent, so your visitors will not get turn sour in proceeding to whatever you said you were offering that made them click the button in the first place.
  • Provide complete product details: Provide as many details about the product as possible, enough to answer the questions of your potential clients just by looking at your landing page image or video. 
  • Mention product applications when necessary: Briefly mention how the product can benefit your customers, or maybe how other satisfied clients are using your product or service.
  • Don’t hide the Price: Do not give your visitor a hard time by hiding the pricing on another page or not providing it at all, or else they will quickly bounce from the landing page, and you lose the chance to convert.
  • A Compelling Call to Action (CTA): Be straightforward yet sincere in your call to action. Your CTA should be very understandable, easy to find, and use with direct verbiage like “Buy Now,” “Learn More!” or “Get involved today.” Don’t use vague CTAs that may be creative but lack the power to give clear directions for your visitor as to what’s next in the funnel.
  • Mobile-friendly: Since 4 out of 5 mobile phone users do online shopping and banking, it is critical for any conversion campaign that every element of the user’s social media journey is mobile-friendly and again, responsive to any type of mobile device he or she might be using. Don’t ignore mobile-friendliness in your design strategies because SERP rankings are greatly affected by this feature. Your website or social media page will be less prioritized when it is not mobile-friendly, as search engines continue to aim to give the most accurate and useful results to queries that they get from visitors.

5. Increase Brand Awareness and Engagement Through Video

Videos prove to get the most engagement on Facebook, and compared to text ads, Facebook also offers video ads much cheaper. It is wise to take advantage of this and use video ads to increase awareness for your brand and encourage more engagement with visitors and followers.

Social Media Conversion Rate - Increase Brand Awareness and Engagement Through Video
Social Media Conversion Rate: It has been proven over the time that Facebook charges less for video ad promotion as against text-focused ads. The same goes for video content updates, they drive engagement more than text and images.

Videos do double duty in getting the attention of social customers and social ads that optimized this generated more leads and conversions than traditional ads. BigCommerce claims that with video ads, you can increase free trial conversions by 3x, decrease per lead cost by 20%, and increase the quality of leads by 10%.

A simple, stop-motion video campaign by Nuxe showed that “the campaign successfully conveyed the inspirational quality of NUXE’s products, resulting in a 6.2X return on ad spend, at a far lower cost. The ads in Instagram Stories placement converts and resulted in a 46% lower cost per acquisition and a 62% lower cost per click as compared to other placements.”

Here is a sample of an Instagram video ad campaign by Make Me Reach and Instant AdCopy and Spotify:

Instant ad-copy

Spotify

There are websites like Wideo and Biteable that help create video ads to make the process of producing fresh content often be so much more convenient for advertisers.

6. Conduct Split or A/B Testing on your Social Media Campaigns

A/B tests allow you to run two different versions of your ads or landing pages so you can determine which is more successful in terms of engagements and conversions. No brand is going to get it “totally right” from day one. So, exploring the market with tools such as split testing gives the advertiser greater insight into the pulse of the market and the effectiveness of the campaign they are running. If a campaign is not connecting well, it will be easier to see why because there is another version of the campaign running that can be used for comparison.

Sprout’s social analytics helps advertisers see their top-performing posts and campaigns across all their networks. Their reports include details such as best hashtags to behavioral trends among followers. Facebook and Instagram can split test your ads automatically for this same purpose.

Conduct Split or A-B Testing on your Social Media Campaigns
In order to get an accurate social media conversion rate, you must regularly split, and A/B test your campaigns.

7. Provide Social Proof Through User-Generated Content

Take advantage of users raving about your products or services. Encourage comments and sharing of pictures and videos. It’s mostly free advertising for your brand. Not to mention, 55% of consumers of all ages trust user-generated content over other forms of marketing, so a word form your loyal customers, for example, build trust in your brand and increases your conversion rate.

Social proofis the marketing tactic/technique for easing the minds of worried customers,” according to Gregory Ciotti of Help Scout. It comes in many forms like reviews, social status updates, side conversations, word-of-mouth marketing and more.

Social media is a critical player in relaying social proof because people tend to trust the feedback they see on social media, which to them more unbiased and genuine.

Leverage your happy customer’s experiences with pre-fill social sharing options where all they need to do is click a button to share information to their social network about their purchase or even your latest promo or blog. Include promos if you can, like incentives on the next deals, when they share their experience with their friends or when they write a review about your product or service.

Google considers your social following when displaying search results on SERP as well. Embed positive comments from Twitter, or view the current number of social shares, and other positive comments and testimonials. Curate your social proof and refresh at least once to twice a month, so users know that you are actively making customers happy with your product or service. Think of a creative way you can incorporate social proof, like what Keds did with theirs. They used user pictures and included it on their landing page.

Provide Social Proof Through User-Generated Content
In closing the sale, there are many factors to consider such as providing social proof of user-generated testimonials, comments, and feedback about your product/service; the conversion rate is always over the roof!

8. Use Peer Reviews and Recommendations

Peer reviews are excellent trust elements that can help increase conversion rates as well. A word of recommendation from marketers and other influencers through tags, posts and mentions can make a huge difference to increase lead generations and conversion rates.

9. Schedule Posts and Interactions Well

If you are serving different areas with different timezones, you must schedule posting content and responding to messages to interact with as many people as possible. Make sure to keep that schedule consistent. You can use different tools to manage postings wherein you post consistently on schedule, in multiple accounts.

10. Use Simple Checkout Process

Baymard Institute gives the following reasons for online cart abandonment:

Use simple checkout process to avoid cart abandonment
Another factor that could negatively impact your social media conversion rate is how intuitive the checkout process was for your customer.

Use a simplified checkout process so that you don’t lose potential customers just because they lost interest along the way through a cumbersome checkout procedure. Keep customers hooked and ready to purchase by providing several payment methods, allow payments without requiring an account, delivering a seamless design, so people don’t get nervous they are being redirected somewhere unsafe, making errors easy to spot and correct, not asking for unnecessary information, and providing proof of secured payment and privacy. eConsultancy found out that 58% of respondents dropped out of the checkout page because of payment security concerns to concerns about payment security.

Be sure to display your security credentials with SSL and PCI badges, and an updated tally of satisfied users served, all upon checkout, so that customers will feel more secure with the transaction they are making with you. Also, integrate a social check out option to minimize shopping cart abandonment as much as possible.

11. Use social listening to stay on top of buying trends

Social listening is the process of monitoring mentions of keywords or key phrases across social media and the Internet at large. It’s a way of knowing people’s awareness about your brand, their opinion on it, without having to ask questions. There are digital tools available that allow social listening that can influence your social sales strategy, such as Awario, TweetDeck, Talkwalker, Mention. Doing this keeps you fresh and up-to-date in giving the needs of your target market in every season.

Use social listening to stay on top of buying trends - it is an effective tool to step up your social media conversion rate
Taking out time to listen, monitor, and track everything people say about your brand could cost you a whole lot of time, but with social media listening tools, you are in good hands.

12. Track your social analytics and conversions

Make sure you assess your social media conversion rate. You can begin by watching your social traffic in Google Analytics. You can set explicit social conversion goals to scoring a better social media ROI.

Track your social media conversion rates through Google Analytics to know where there’s need for improvement.

Conclusion: Increase Your Business through Social Media Conversion

In the world, with over 70% of internet users active on social networks, it is clear that social networks have become a sort of reality in which people connect, communicate, and place confidence in. Social media has definitely become a new dimension of reality in the business world where 90% of marketers now use social networks for business, with more than 60% of them getting new customers over social networks. Hence, it is more than crucial to optimize business promotions through social media platforms to generate more awareness and income for your brand. It is your time to increase your social media conversion rate this year. Start engaging your audience!