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Business Designs & Invention Infographic Marketing Web Banner Design (Ads Concepts)

6 Presentation Tools to Win Over Your Audience

The creative industry is booming massively, thanks to creative online presentation tools that make it easy for business owners to create marketing and presentation materials on the go. Currently, PowerPoint is the most widely used presentation tool. However, a common problem with this tool is a conspicuous lack of interactive features that can win your audience over. If you wish to overcome the shortcomings of PowerPoint and create a presentation that commands the attention of your audience with its brilliance in interactive design, read further for our picks of the top six most effective presentation maker tools. 

Table of Contents

  1. Prezi
  2. Visme
  3. Emaze
  4. Canva
  5. Piktochart  
  6. Genial.ly

6 Best Online Presentation Tools for Cutting Edge Creative Professionals

As online presentation tools are concerned, Microsoft PowerPoint lags behind in the pecking order for digital presentation tools to turn to. In this article, we are going to be itemizing the best interactive and cool presentation tools that can get the job done.

BEST ONLINE PRESENTATION TOOLS FOR CUTTING-EDGE CREATIVE PROFESSIONALS
As online presentation tools are concerned, PowerPoint lags behind in the pecking order for visual presentation tools. Here are the ones we recommend.

1. Prezi

The distinctive feature of Prezi lies in its strong analytics. Not only does it offer templates that appeal most to viewers, but it also lets you track your performance by showing the analytics of the viewers. You can find out what impressed them the most about your presentation helping you improve your presentation execution. The tool also allows you remote controlled access to your presentation from your mobile. 

Add-on features like video insertion, adding presenter notes, unlimited presentation creation, sharing presentations both online and offline, and virtual training needed to make better presentations make Prezi a powerful presentation tool.

Prezi offers a basic free plan as well as paid plans. The expected difference between the two is that paid plans come with access to Prezi’s most sought-after features, while the basic plan limits you to online access and a selected few features. 

Pricing – Basic Plan at no cost; $5 to $59 for paid monthly plans.

Presentation Tools - Prezi let's you make an instant impact with designer templates
Prezi lets you create an instant impact with designer templates, unlimited number of reusable presentations. With its own PowerPoint-to-Prezi converter, you can easily convert your powerpoint files to Prezi format with ease.

2. Visme  

Visme is not too different from Prezi and is an excellent alternative online presentation maker tool. If you desire to create presentations that flow like a story well told, Visme has everything you need to meet this goal. Like Prezi, you can add audio-visual features to your presentation with Visme, and the tool allows you to share your presentation on social media or embed it into any other website. 

Sharing your presentation created on Visme comes with both online and offline accessibility. Download as a PDF and share with as many people as you want, or share online offering access via password protection

Like Prezi, Visme has both paid and free user access plans. However, premium users have access to even more features of Visme; as compared to free access use, which is, in fact, a time-bound trial version of this popular presentation tool.  

Pricing – Free Trial Version, $10 to $60 for Monthly Plans.

With VISME, you can create engaging presentations, documents, top-notch infographics, and visually attractive contents online
With VISME online presentation tool, you can create engaging presentations, beautiful documents, attractive social graphics, infographics, and other visually attractive contents online.

3. Emaze 

Among the most sought-after presentation maker tools, Emaze is a 100% cloud-based platform that allows you access from anywhere, and from any digital device. Emaze comes with the option to embed live social media feeds, GIFs, and audio-visual content. 

There is no shortage of video backgrounds and templates on this platform, and it’s most advantageous and highly interactive features include pan, zoom, and smooth transitions application to your content. You can surely benefit from the use of 3D and 4D slides to edit and review your presentation on any digital device and share online in any country by taking advantage of the automated language translation feature. When needed, your presentations are also accessible offline in downloadable PDF format

The Emaze free plan allows you to import one PowerPoint document, create and share with up to five projects, and only offers audience analytics insights for one month. The paid plans come with many more unlimited access features. 

Pricing – Free Basic Plan, $12.5 to $39 Monthly Plans.

EMAZE let's you create all types of presentation contents with ease
EMAZE let’s you create all types of presentation contents with ease. It is one of the best presentation tools that stands as Powerpoint alternatives.

4. Canva

Compared to the other presentation creation tools on this list, Canva comes with limited features and is best described as a drag and drop tool. Canva is the tool for you if you are on a quest for hundreds of presentation layouts to choose from, various fonts, colors, and over a million stock photos. Drag and drop and add any of the above to your presentation to give it that extra edge over the regular PowerPoint project. 

Furthermore, Canva allows easy edits to your presentation at any time, using a variety of filters and texts. You can choose to share your presentation on social media or do the same on your Canva account

The free Canva plan comes with limited storage, access to stock photos, templates, and design types. On the other hand, a paid monthly plan has so more to offer including unlimited storage, and Canva’s inexhaustible library of stock photos, fonts, filters, and more. Paid Canva access also allows you the use of brand controls to supervise and control what your presentation team members can access and work on using your Canva account. 

Of all the Powerpoint alternative online presentation tools in this article, Canva is my favorite. I use it every blessed day to create, edit, and retouch multimedia content. In fact, it is the official design tool that the entire TechAtLast team relies on for minimalistic designs.

Pricing – Free Basic Plan, $12.95 Monthly Plan.

Design and publish creatives with Canva online presentation and design studio
Design and publish creatives with Canva presentation studio. It is the leading free presentation tool available on the internet as at today.

5. Piktochart

Piktochart is a winner for more reasons than one. This presentation execution tool is ideal for creating infographics, which can then be presented as slides. Import data from SurveyMonkey or Google Docs to add to your presentation, and use Piktochart’s library of 600+ templates, industry-specific icons, and stock photos.  

Like most of our picks, Piktochart allows for easy sharing of presentations, online or offline. Download your project in several formats, including PDF, JPG, and PNG.  

Piktochart allows free and paid access. This tool’s free access is limited in terms of access to stock photos, storage, image uploads, and color schemes. At the same time, paid plans give you greater access and password-protection for published visuals, among other benefits.  

Pricing – Free Basic Plan, $15 to $29 Monthly Plan.

Piktochart is your best presentation tool
If you trying to create an easy-to-use and interactive presentation files, Piktochart is your best online presentation tool you can lean on.

6. Genial.ly

Import content from YouTube, Spotify, Google Maps, or Amazon to make your presentation an audio-visual treat, with the help of Genial.ly. Moreover, Genial.ly allows you the creative liberty to add animation and interactive graphics to your presentation. 

Like the other presentation maker tools on this list, Genial.ly has an amazing library of stock photos and premium templates and allows you to share content via email, on social media, or even on WhatsApp. Genial.ly comes with presentation Analytics and allows for embedding content into your website. 

Free Genial.ly access is pretty basic, but you have access to all of Genial.ly’s features and benefits with paid access. 

Pricing – Free Basic Plan, $11.52 to $115.82 Monthly Plan.

Presentation Tools - Genially
If you want to create something that matters, Genially is what you should turn to. You can create stunning presentations, videos, infographics, and many others within seconds.

Conclusion

With knowledge of the online presentation tools available, the choice is yours to pick the best tool and ace that presentation! Have you used any of these online presentation maker tools? Have they been able to meet your objectives and created the desired impact on your audience? Let us know in the comments below.

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Biz Branding & Customization Web Banner Design (Ads Concepts)

DesignCap: Create Your Images Online with No Effort

If you have a blog, you can hardly do without attractive visuals. Fortunately, you do not have to be an expert in Photoshop to make beautiful graphics. More and more online tools are coming to your rescue—similarly, DesignCap.

DesignCap is a platform that allows you to create presentations, posters, infographics, reports, and other types of graphic projects directly online.

DesignCap facilitates for those who are in the first steps with design and for those who are more experienced but have little time to devote to these activities.How to Create Images Online With DesignCap

Start a project with DesignCap

The simplest way to start is to choose one of the many proposed templates (all accessible in both paid and free versions) and modify the graphics according to your needs. If, on the other hand, documents with customized dimensions are to be created, one must directly access the “Custom Size” menu.Start your design project with DesignCap

The template

Once you have chosen the graphics to start from (presentations, infographics, etc.), the template menu opens. The choice of templates is wide and it is possible to change the template at any time while editing, by selecting “templates” from the menu on the left.

The template of DesignCap

Note: Changing the template will not save the content of our project, which will, therefore, be deleted.

The elements: shapes and icons

One of the peculiarities that make this software interesting is that it offers a series of icons that can be recolored at will. It would be a useful feature for infographics and presentations.

To access this function, simply click on the “elements” item from the menu on the left and choose shapes or icons to be included in the project.

The elements - shapes and icons

Photos

The software also offers a selection of images accessible from the “photos” menu and divided by category.

If you want to apply your own images, then you can do so through the “uploads” function.

Note that the copy-paste of “external” images to DesignCap is not enabled. Therefore they must first be saved on a PC and then loaded on the platform.

All images – both those present on DesignCap and those uploaded from our computer – are editable. To do this, just click on the image. At the top, a menu will appear that will allow us to: change the color tones of the image, add filters, crop the image, rotate it, turn it upside down, duplicate it, and align it to the page.

The Chart

The Chart function is handy for creating reports, presentations, and infographics. Also, in the free version, all the most common graphs are available. In addition, there is the possibility of creating maps to represent data or geographical information.

Texts and backgrounds

Once you have chosen the text layout option, we have a wide variety of fonts available. While the different layouts are limited, if you don’t select a paid plan, the fonts are all also available in the free version.

The “backgrounds” background can be changed by choosing between a solid color, a texture or a gradient. It is always possible to use an image among those proposed (“photos”) or upload one of our choices (“uploads”) to be used as a background.

Module

The Module function of DesignCap is certainly the most interesting. It allows you to use some elements already assembled to quickly create a good design for our project: in one click you can insert texts, icons/images, and shapes in a single graphic solution to be customized as you wish.

Save, download and share the project.

Once our graphic project is finished, you can download it on our computer and choose the file format (if we have opted for a paid plan) or print it. It is also possible to share it directly on social media or via email.

Note: DesignCap does not support automatically save, for this reason, it is better to remember to save every now and then.

Free or paid for DesignCap?

Free or paid for DesignCapIn order to start creating graphic projects with DesignCap, you need to register.

If you just want to explore this tool or if you plan to use it rarely, I recommend accessing DesignCap Free: the free version allows you to use a limited number of contents (templates, photos, icons without the diamond at the top right), to export only in format jpg, to upload a maximum of 5 photos, and to save no more than 5 projects.

However, if you need to have access to all the graphic contents, you can choose between a Basic and a Plus plan.

DesignCap Basic and DesignCap Plus are paid: in both cases, you will be able to access unlimited content (templates, photos, and icons), but the difference between the two plans (in addition to the price) lies in the number of uploads and saves allowed. With the Basic package, it is possible to upload up to 100 photos, with the plus, 1,000 photos are allowed for Plus plan.

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Biz Branding & Customization Business Featured Marketing Startups Web Banner Design (Ads Concepts) Web Development & Design Ideas

8 Effective Branding Design Principles You Should Know About

A branding design consists of the physical attributes and symbolic elements that build a brand. In other words, it comes in visual presentation and makes the products and services appealing to the customers.

In designing a brand, you should pinpoint every detail to come up with a unique design. It should contain a sense of distinguishing mark so that the people can differentiate it from the other products.

To know more about the effective ways to design a brand, here is our list of effective branding design principles:

8 Effective Branding Design Principles for Business Owners

8 Principles of an Effective Branding Design
Designing a beautiful brand isn’t just about mixing some glaring colours together to form appealing expression, but by creating a distinguishing piece with powerful message about the products, services and vision. There is an effective branding design principle and guide to follow for every brand ambassador, and this article provides you a rare chance to read them.

1.   Unique, Concise, and Notable Name

A catchy name should be short, creative, and easy to remember. One to four syllables may do if it’s a single word. One to four words may do if it’s a noun phrase. As much as possible, it should not be something scientific and the spelling should not be complicated.

The name must also define the brand itself and it must coincide with the nature of the industry. One example is Pizza Hut. It contains three syllables and it emphasizes the industry to which it relates. Another example is Louis Vuitton. If you will pronounce this word, it entails four syllables and it describes a fashion industry. Louis Vuitton is the founder of the iconic fashion house and luxurious retail store who is known for his passion for fashion.

If you’re planning what name to establish, you may consider these ideas:

  • Female or Male Names or Iconic Characters with Meanings (E.g. Aphrodite, Amazon, Handyman etc…
  • Nature Names with Meanings (E.g. Bench, Green Kitchen,
  • Abbreviation of the Owner’s Name
  • Foreign Vocabularies for the Name (E.g. French, Latin, or Spanish)
  • Humorous Names
  • Customized Names

2. Iconic and Standalone Logo

A logo is a symbolic figure which makes the brand stands out. If you’re planning to come up with a logo, you should pay attention not only in its appearance but also to the meaningful combination of the patterns and colors.

Make sure to brainstorm an original and creative logo and do not copy the other companies’ logo. Sometimes, there are startup companies or freelance individuals who use apps with free personalized logos. However, there’s a higher chance that someone had already used the layouts. If you want to check whether the logo has been already taken, you can verify it in three ways:

  • Search the Keyword through Design Platforms and Portfolio Sites
  • Use Google Reverse Image Search
  • Search the Industry related to Your Logo

3. Works Across Multiple Platforms

A design must be accessible in any platforms and gadgets. The layouts and structures of the design should not be compromised regardless if it is viewable in a portrait or landscape screen.

The responsiveness and effects of the design must be thoroughly planned because the accessibility of the design has a huge impact on the overall brand.

In designing a brand, you must check all the four corners of the screen whether the contents and background fit for all.

If it’s difficult for you to plan an interesting logo, you can always consult an expert to help you with the designing phase.

4. Identify the Buyer’s Persona

Before you sketch and prepare an outline for your name and logo. You should determine your buyer’s persona first. A well-crafted buyer persona starts during the market segmentation phase. When you’re planning to build a brand, you usually target a specific market.

For example, if you want to sell dresses, crop tops, and shoes, you should target the women population. Next thing, you’ll need to group them by location, age, and preferences. Thereafter, you can able to come up with a brand name, logo, and designs based on your target market.

Market segmentation is a crucial stage in building a brand because you don’t need to sell your products in a broad market. If you will be doing this, it will be difficult for you to reach your customers. Identifying the buyer’s persona is the first step before jumping into designing and development.

5. Customize Your Design and Align with the Company

Personalized design is a challenging step towards the branding process. You have to build a creative, innovative, and never-been-seen designs. When we speak of the designs, we meant everything. For example, if you wish to create flyers, corporate forms, magazines, ads, or tarpaulins, you can always consult an expert service provider in this field.

6. Don’t overdo the Design

Simplicity is the best as the popular quote says. Of course, this applies to the branding design. You must take note of the significant elements that you should include in the overall design of the brand. Do not exaggerate and confuse customers. Do not copy similar images or font styles based on your competitor.

You can do a sketch an outline of the overall design so that you have a guide to follow. Pick up the right colors, patterns, shades, fonts, effects, and structure relative to the company. Ask a friend to check the designs and make a survey. In this way, you will know the opinion of the others to your branding designs.

7. Benchmarking and Analyze the Competitor

A competitor’s brand serves as your reference in formulating your designs. You can get several ideas from the industry-specific competitors, improve these ideas, and make them as your own. Consider searching for the top 10 competitors and check their brand to see what’s their common similarities as well as their main differences.

Draft a blueprint of your brand using the competitor’s brand. You may cross out the irrelevant ones and tick the box for those important elements. For example, if you want to build a website for your brand, you should check the layout of the home page, tabs, menus, and the structure of the entire website. Are you going to create a page for the services, blogs, FAQs, news, and contacts? Well, it all depends on your research and benchmarking to your competitors.

8. Keep the Tagline Short

Brand names are usually linked with a tagline. These short slogans serve as the catchphrase to summarize the company’s mission and vision with respect to its products and services.

A tagline should be meaningful yet short so that it can be easy to remember. For example, Rolex’ was known for its slogan – a crown for every achievement. Another example is the Skechers known for the tagline – A great run begins here.

Now, it’s time for you to think of an amazing tagline that will support your brand and pull off an interesting feature to your overall design.

These principles of effective branding design are surely going to help you get started with your brand idea. You could increase your overall business income by employing a corporate branding service provider to help you out.

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Application Design and Development (Mobile or Desktop) CMS Plugins Themes Web Banner Design (Ads Concepts) Web Development & Design Ideas Web Hosting

The Evolution of Web Design – What Are the Best Web Design Practices?

Web development is characterized as the work procedure that goes into making and dealing with a website either for the World Wide Web or for a private system/intranet. The work that goes into change can result in greatness, from being simple and straight forward to being a multi-faceted endeavor of joining a complicated blend of different web applications and social network administrations.

This infographic is showing the transformative story of the evolution of web design, which is unexpectedly still in its early stages.

Let’s delve into the evolution of web design and see what we can learn from it.

Birth of the Internet

The development of the web started during the 1950s, with basic discussions of social communications associated through systems. In the mid-1960s, community work between the University of California in Los Angeles and Santa Barbara, the Stanford Research Institute, and University of Utah cultivated the production of ARPANet. ARPANet permitted scientists at UCLA to communicate something specific over a progression of interconnected systems to researchers at the Stanford Research Institute.

Virtual Reality in Web Applications

On Google I/O 2017, a Google software engineer could build up a 360° picture exhibition live on the stage utilizing JavaScript API called WebVR. JavaScript is a programming language which is considered as a principle innovation behind any website. It’s upheld by all internet browsers and gadgets without the requirement for any modules establishment.

The latest design craze

The most recent plan to hit the internet is flat design. As a distinct difference to omnipresent skeuomorphism style (made well known by the UI on Apple items), flat design does away to the hyper-practical representation of an object, rather concentrating on clean lines and flat areas of color.

The Change

Before the philosophy used to be the better, the broader a website was. Sites were stuffed with videos, photographs and other such highlights, and that is the thing that impressed users.

But now time has changed…

Not it’s about a site being refined, something that goes practically unnoticed by the common users. Websites today work on being more stylish, satisfying and interactively smoother than those of the past. The evolution of web design has cause web improvement to become much more personal, according to the requests and needs of different customers.

That brings me to this infograph below, it detailed everything else that is to learn about the evolution of web design in this century.

The Evolution of Web Design

The evolution of web design and branding
The evolution of web design and branding in this 21st century and what it means for your small business success.

This infographic picture was produced by the guys from from fullestop.

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Biz Branding & Customization Designs & Invention Disruption Web Banner Design (Ads Concepts)

Variable Data Printing (VDP): An opportunity for bringing new business model to the market

Printing businesses are exploring different business models that lies in and around their expertise of making printing exceptional. Variable Data Printing (VDP) is one such technology that can be clubbed with the existing print businesses to cater to print demands of the customers, differently than the competition.

Work etc. can be printed with variable marketing messages based on customer type (Existing or New). Variable Data Printing can be essentially viewed as collaborating static and constant variables without giving print in command every type or designing different documents with ‘n’ number of variables. These variables can be numbers, alphabets, color or images.

What does VDP mean to online printing

Variable Data Printing: A win-win for print buyers and sellers

Adopting variable data printing in a business is more than a technology, it is convincing customers to adopt variable data in their printed collaterals. After all you are printing for your customers. As per an info trends survey in 2006 for predicting trends in VDP, nearly 36 percent of the respondents indicated that they are combining their transactional documents with marketing messages while 33 percent of respondents say that they are planning to do the same in next 5 years. Organizations using trans promotional printing had observed that their response rates were 36 percent than the previous while other metrics including revenue and repetitive orders had seen an up surge of 31.6 percent and 47.6 percent respectively.

The recent statistics from SmithersPira states that the global VDP market opportunity is forecasted to be 853,097 million sheets in 2017 that was around 656,756 million sheets in 2012. Let’s see how VDP can help your customers and how you can make it an integral part of your printing business.

How does VDP technology helps business models to evolve?

Printing industry is seeing growth in some of the pockets, while recovering from a global decline. VDP is one such technology that is seeing growth in an overall affected market and cannibalizing other traditional printing methods. A web to print storefront integrated with VDP technology can attract customers and user-friendly to place orders directly to print. VDP combined with direct mail marketing, transpromotional printing and hyper-personalized printing experiences can be utilized for current print businesses to evolve.

VDP is essential pre-requisite to provide personalized print communications to your customers. Industry is already making shift from basic VDP software that allow to change name and address. Integrating VDP with your web to print stores or services can make it easy for customers to do business with you or integrate their systems. Web to print systems with in-built VDP can help in processing large numbers of small value orders in a business to business or business to consumer scenario.

Printing businesses that have more B2B customers can convert themselves into managed print service providers for clients. Printing of business cards, brochures, sales flyers and different transpromo materials can present a lucrative business opportunity for struggling print businesses.

Variable Data Printing is an opportunity for bringing new business model
Variable Data Printing serves as an opportunity for new business models to spring up because of its flexible features.

Technologies for VDP

Printing service providers can also identify potential applications to expand their product offerings with portfolio of services such as photobooks, book publishing, packaging, displays or transpromo print. VDP printing has gone beyond name and address customization for multiple customers. Various VDP applications are now available that provide complete document customization as well as color customization.

In transpromo printing, transactional documents like invoices, receipts, bills, proforma, Statement of work can be clubbed with changing marketing messages. VDP applications markets are matured enough to produce customized transactional documents with transpromotional messages as well as customized sales brochure depending on the customer type and needs.

Apart from transpromo printing, document composition software allows customers to design personalized documents. These software are easily integrated with the existing hardware and software, printing businesses are currently using providing efficiency across various printing systems including monochrome, highlight color and full color systems. Such technologies save customer and print business time in personalizing documents.

Also Read: Print Commerce: Bridging generation gap of old industry with new age technology

Variable Data Printing in action

 

How print buyers can leverage VDP?

Printing companies deal with marketing departments on clients for printing materials and other branding stuff. With world getting digitalized, printing marketing budgets are shrinking for companies, most of the investments are going in interacting customer over digital medium. Marketing managers are often being questioned about the ROI of print marketing campaigns or how their print ads or offers are contributing to the bottom line of the companies. Some are able to identify however most of them are not because they are not able to create differentiation and measure the impact of the communications.

Printing businesses can take up the role of consultants to help marketing teams to improvise their printing campaigns by extending variable data capabilities. Printing industry has already seen a lot of shift towards hyper-personalization from mass production. Digital print capabilities make it possible to produce shorter run of prints with data management and workflows. Customer know about the power of hyper-personalization for their print communications but they need to be provide with the right VDP software. VDP can be clubbed with transaction documents your customers are sending to their customers. Present them with a set of sample and show them how can transaction documents like invoices, receipts, bills, proforma, Statement of Work etc. can be clubbed with marketing messages to add one more channel in their marketing.

Variable Data Printing is a win-win for print buyers and sellers
Variable Data Printing is a win-win for print buyers and sellers because it helps businesses convey marketing materials and at the same time, represents the consumers of the data. Relevant information can be portrayed through this medium with ease.

Normally every printed marketing communications is associated with costs and the costs of producing every piece as personalized for different segments for customers can add up the costs. VDP has become highly successful because of the cost-effective print personalization it provides for marketing communications.

The future of Printing Industry with VDP

Printing industry is going to be highly disrupted – ‘for better’ in coming years. Growth is not going to be uniform and sector needs to look for digitally integrated print alternatives. Conventional printing needs to adopt web to print integrated with VDP to survive in the longer run. VDP technologies can evolve more with time to produce printing assets clubbed with Virtual and Augmented Reality. Printing businesses need to be prepared with a humble start of offering basic VDP software to their customers.

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Web Banner Design (Ads Concepts)

Online Printing or Offline Printing: What’s your take?

Commercial printing industry has been experiencing an upward curve with touch of technologies. With debate still continues around the profit and margins in commercial printing industry, printers are still not sure about web to print investments.With changes in customer preferences and behavior, it is necessary for every business or industry to change the way they are working.

CMYK printer

Commercial printing combined with web to print technology is on the rise. Though there are no recent numbers which support the same, but statistics from past decade supports the rise of print ecommerce.

What They Think cited data from The Commerce Department which found that printing shipments in August 2015 exceeded $7 billion in market value, and that represents a 3 percent rise over 2014, when inflation is accounted for?

Statistics suggest that between July and August 2015, US commercial printing shipments were up by $2 billion compared to the same time period in years prior, with American printing services earning upwards of $57 billion. The numbers seems pretty impressive. Even more impressive, the source explained that printing shipment compound annual growth rates are better than the U.S. gross domestic product’s own figures, and the industry has shipped $86 billion in product between August 2014 and August 2015.

Industry numbers seem promising but technology adoption is very low. Commercial printers still believe in investing more on infrastructure rather than technology. There’s no debate between investing in either of them but all the formats of commercial printing can be redefined with going online.  Right from screen printing to digital and offset printing, all the formats are well supported by online printing.

Printers are worried about the online adoption for their commercial printing setups. Online printing technology powered by web to print is designed keeping all the parameters of traditional printing businesses in mind. Web to print is based on specific needs of print service providers as well as customers. This technology is based on servers, HTML interfaces, SaaS, databases, scripting engineers with security and permissions schemas, automated FTP servers, slow digital presses, templates and catalogs and automated reporting. Additionally, web to print software service providers customize their offerings as per the market variables of commercial printing such as unique custom automated billing models, obligatory pricing, shipping methods and a unique set of customer services challenges.

Let’s touch in detail the advantages which an online commercial printing has than the traditional commercial printing –

1. Online is the new mode of any business

The first thing any business should do is capitalizing the areas where there customers are dwelling and printing is not different. Commercial printing has been a local business and thus printers think of operating it in offline mode. The same set of customers keep on coming to them with same requirements and orders and businesses keep on moving. But there are some printing businesses which experimented with going online and catered more customers.

Custom Logo Cases, a normal printing store offering custom logo cases started using web to print in 2016 and experienced change in overall business dynamics.With 10% increase in sales and 50% cost reduction in pre-press job handling, Custom Logo Cases reported 20% overall cost reduction in business.

Custom Logo Cases is no different than the normal pop and mom stores in printing industry but their approach towards business changed with customer expectation and advancements and thus, reaped benefits also.

2. Think Beyond Printing

When it comes to printing, there are so many innovative business ideas which can be knitted around it. Direct mailing services, Personalized printing, Print marketing agencies, Print Marketplace solution and B2B and B2C printings are some of them. Online printing is the base for all these printing business extensions. Printing is one such industry which can be innovated by going online.

3 Ps of profit in printing

Product, Personalization and Printing are the 3Ps which leads to profit in printing. Personalization in printing industry is necessary as requirements and tastes vary from one person to another. Moreover in B2B printing industry also, brand elements for each business will change according to their end customers and industry. Thus printers need to give their end users all the freedom to experiment with their designs, ideas and templates.

The normal offline business would not be able to cater to such changing needs and expectations of business. Moreover they will not be able to create a central repository for different customers so every time they don’t need to mail or send files to printers for printing. But with online printing business backed by web to print, it is possible.

Conclusion

Shorter turnaround times, personalization, 24*7 customer accessibility, easy approval workflow and cost benefits are some of the advantages of commercial printing going online. With all these advantages, the very first step of going online is having a website from which customers can directly order their stuff. The next step is offering online personalization for customers to design their own stuff, order them and receive it directly at their doorsteps. Once online business is in place, there are so many innovative business ideas which can be turned into action with printing as the base.

The only way to test the waters in online printing industry is to begin by yourself, implement technology in your business and adopt it to serve your clients better. One key takeaway with all the above discussion is that printing industry runs on margins, costs and customer service. The only way to create product differentiation is doing things backed by technology and going online is start of creating these differences.

Happy Printing!

Amy Watson has completed her education in Information Technology sector and then she has started working in eCommerce web to print research & development segment at Design’N’Buy. After getting more than 5 years of experience in web-to-print technology  as well as Print Commerce product customization software development & solution she found best interaction model about it. She really enjoys her success in research and development for start-up business by extending current model with highly reflective ROI model.

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Application Design and Development (Mobile or Desktop) Designs & Invention Freebies Web Banner Design (Ads Concepts)

FotoJet – Top Free Photo Art Designer

Ever heard about Fotojet? I guess you haven’t!

Are you a person who loves selfie when you go outside? If you are such a person who like taking pictures time to time, you must have hundreds and thousands of pictures waiting to be dealt with. Have you ever found a way to do with those photos? Then I’ll tell you the way.

FotoJet photo collage site

Making some marvelous photo collages, posters or any photo art designs will be definitely to your liking when dealing with your life photos. FotoJet, a free online art designer, will help you much. Here let’s see how it can help.

Features of Fotojet online art designer

1. Easy Classic Photo Collages

With the Classic mode, you are able to make classic photo collages quickly with a few seconds and mouse clicks. FotoJet offers you various nice collage layouts for you to generate stunning photo collages with your own photos and all the necessary decorations. Then easily share it with your family and friends.

2. Creative Photo Collage

Fotojet 3D

If you don’t have any idea of collage in mind, just browser the hundreds of templates in FotoJet. You will be inspired and find your idea for the collage designs. There are numerous collage templates sorted in 5 categories, Modern, Art, 3D, Creative and Poster.  I just love the 3D ones to give me a strong visual impact.

Creative collage templates allow you to show your photos quickly in a beautiful design. With these templates’ help, it’s easier to create a creative and professionally designed photo collage online with personal photos.

3. Beautiful Social Media Art Designs

FotoJet also provides lots of social media art designs from Facebook cover to YouTube channel art, Twitter header, Facebook post, Instagram post, Pinterest graphic. If you are a social network fancier, it won’t let you down. With little effort and time, you will create good social media arts for these platforms which impress the visitors and lead them subscribe your page. The good thing is that you can personalize the design with your own photos and texts without hassles.

4.  Photo Card for Any Occasion

Fotojet photo cardYou needn’t be a photographer or an art designer. FotoJet, as a free online photo card maker, helps you make the best to your works. It has a wide range of stunning photo card templates for many different occasions like Anniversary, Graduation, Thank You, Travel, Baby, Birthday, Father’s Day, Wedding, etc.

4. Have Fun with Other Designs

Fotojet classic view

FotoJet is equipped with other funny design templates like magazine cover, photo comic and fun photo. Check them and you will love them and enjoy the endless funs definitely. With its flexible functionalities, it’s easily to experience the fun when making your designs.

FotoJet is free, however, the overall performance is very impressive. You are able to save your final photo collages as JPG or PNG format. It’s also very easy to share your collages to Facebook, Twitter, Pinterest and Tumblr. Besides, you can just print your design directly in the app.

Categories
Web Banner Design (Ads Concepts) Web Development & Design Ideas Web Hosting

Top 5 Web Design Tools for your next Web Designing Projects

No doubt, website designing may be more cumbersome, time consuming and difficult. Fortunately, there are a number of software tools that could make the task much easier. Professional web designer writes in programming codes, but sometimes, they employ the services of the web design software.

Software tools makes web design looks easier, saves time and yield better results.

Nowadays, it doesn’t really matter if you an expert or not before you can construct something online you can call your own website. A lot of WYSIWYG (What you see is what you get) web design program can guide you to completely build your own website from scratch without attending an InfoTech college, even though with the availability of the WYSIWYG guides, it is very wise idea for you to have basic skills on programming.

There are a lot of web design tools available but we will be looking at few of them and how they fit into individual skills. In my article today, I’ll be listing very few that I have come across over the course of my web development journey till date that you can bank on for effective results. 

List below are great website design tools for experts and newbies to take advantage of:

Great Website Design Tools for everyone

 Adobe Dreamweaver

Adobe Dreamweaver Creative CloudDreamweaver is a great web design tool from Adobe; it is the best choice for the expert and averagely professional website designers. It goes beyond an ordinary HTML editor; it fully integrates coding tools and visual design. Besides those great features, it supports a wide array of scripting languages such as; PHP, CSS and ASP.

Dreamweaver gives you full control during the design process; it offers the best customization properties and includes features such as roll over images, collapsible panels, fluid grid layouts, drop down menus and simple apps for mobile devices.

Courtesy of the advanced WYSIWYG capabilities, designing a simple website with the Adobe software is pretty easy; it will help you out with the HTML code, so you need not to worry to become a coding whiz to design a website.

Adobe made the Dreamweaver to be a hybrid editing tool, so if you are already grounded in coding, you can work using the dual panel taking advantage of the WYSIWYG and hand-coding alongside. Coding experts can exclusively work on the code and later switch to see the final product. Dreamweaver allows incorporation of a number of plug-in which even make web design easier.

Microsoft Expressions Web

The Microsoft web design product is also great, it features and hybrid editing like the Dreamweaver in a dual-panel setting for the simultaneous hand coding and WYSIWYG system. Expressions Web is packed with built in templates making web design much easier.

This tool is barely good enough for beginners, as it lacks drawing or drag and drop positioning tools. You need the basics of Web development before you can make use of Microsoft Expression Web.

One reason why developers recommend Expression web is because of its SEO features which makes it easy for search engine bots to crawl your site and improve your search engine rankings.

Coda 2

Coda 2The first launch of Coda was in 2007, and updated later in 2012. It is web design software exclusively for Mac. Coda is a “One window web design” meaning you can’t switch between apps or programs during the design process. The core web design tools is placed on a facility called the “super sidebar”.

For real, Coda cannot compare to Dreamweaver in terms of features, but it does offer a top-notch HTML and CSS coding environment which includes; debugging, code hinting, and validation. It has a special CSS authoring tool which allows web designers to control their style sheets from inside a visual interface.

Amaya

When you are looking for a first class open source free web authoring tools, Amaya offers its best WYSIWYG program on Windows, Mac and Linux. The software was first launched in 1996 and updated last around January 2012. Beginners without any coding experience could easily play around with this tool and it also supports HTML, CSS and XML.

Bluefish

Bluefish web design appJust like Amaya, Bluefish is also a free, open source text editor; it extends its own compatibility from Windows, Mac and Linux to Solaris and Mac OS X.

Bluefish is the mother of versatility and flexibility in the web design industry, webmaster can develop in HTML, XHTML, CSS, XML, PHP, C, C++, Java, JavaScript, Vala, D, Ada, Google Go, Python, Shell, Ruby, SQL, and JSP among others. Unfortunately, you need to know how to code because it does not offer WYSIWYG.

I can boldly say Bluefish is one of the best web design software out there and usually used to generate dynamic web design. It is a great utility for mobile web design, a trend which continues to increase on daily basis.

Google Web Designer

Google Web Designer Application

The latest entrant into my list of web design tools you can use for your next or upcoming web development projects is the newly introduced Google Web Designer. The tool lets you create astonishing and nicely looking website with click of your mouse. You have all you need at your disposal for a clean and perfect output.

I love this tool, it looks promising with its layout and interface. Although, I’m yet to crack the code of using it to the best of my abilities, but I still think I can master that in few days if I’m really interested in using it for my next WYSIWYG (including HTML, CSS, XML based projects). However, if you’re not interested in building your website from scratch, but want something less stressful, then consider HTML Templates by MotoCMS, the guys there offer some wide range of awesome templates for your needs.

What are other helpful tools you’ve come across online that you’d love us to check out? Please share the name and if possible, the direct download link so we could check them out for our readers’ benefits.

Happy new month!!!

Categories
Marketing Web Banner Design (Ads Concepts)

How to Design your own Bumper Stickers and Order Bulk Printing

Bumper sticker is very good way of marketing your business offline, imagine if all vehicles in the whole city carries your brand, you are on your way to stardom. Well designed stickers have proven to be very effective and make people easily know about your business existence.

Everywhere the vehicle goes, it carries your brand. The most beautiful thing about that is that no one takes money to stick your advert on vehicle bumpers, so it remains a very effective yet free way of making adverts.

How to design Bumper Stickers with ease

Printing stickers has been made easy, you don’t really need a professional to do that for you, apart from using the paint or Photoshop to design your bumper stickers, many online contractors has a platform where you can customize your design free of charge and make print order. Bumper stickers are pretty very cheap but varies based on quality and quantity, the more the quantity, the lesser the price.

How to make your own bulk Bumper Stickers 

Get an idea or concept 

You know the nature of your business or organization, look deeply into the reason why you want to get the sticker printed and your targeted audience, this will give you an inspiration on what should be on the glossy paper. Try to make something simpler and determine the size you would like. Since you will like people to see from afar, the letters must not be too small.

Try to make something a little funny with a simple phrase or slogan, and make sure everyone gets an idea of the message you are passing across. See Ford’s slogan sample below:

“What makes it Ford? What makes it stand out?”

“Built Ford Tough”

“Go Further”

Bumper stickers sketches on a Car

Sketch your design

After getting a full idea of what you want to print on your bumper sticker, take another time to think on how it should look; the color, the graphics, the word text and the font you will like to use. Use designer text but make sure it is clear that even people afar off can read.

Locate a print company

There are a lot of bumper sticker print companies on the web, Google and other engines will help you fish them out or visit here, most of them offer some tools on their platform in which you can carry out your design, or you just simply use paint or Photoshop and submit to them.

How to get the best printing company depends solely on your expertise and research, there is price factor, delivery factor, minimum order quantity, quality of materials offered and other technical conditions that apply. You will get all details on their websites. Consider about two to three of them, and choose the one that best satisfies your condition.

Use fewer color to save on cost, the material used by the company will affect durability and look of the sticker, so you have to make your decision on that.

Finalize design and Submit

Most printers has specific requirement, make sure you follow the specifications before submitting for final review by the printing company, they will offer some finishing touches and send you a printed copy for review, this copy is called “Proof.”

Place your order

After you are satisfied with the proof, you can now place your bulk order for the bumper sticker. The printer has given you enough review and refund won’t be made if you discover any other issue, make sure you make all changes before submitting the proof copy.

Your sticker is ready, and it is time to stick your brand to the whole bumper in the city.

Wow! So easy and cheaper steps for you to advertise your products and services to the market and the part of the world for as cheap as possible. Do you think you have something more to add to this steps, to better help people take advantage of bumper stickers? Please share them below.

Categories
Application Design and Development (Mobile or Desktop) Information and Communication Technology (ICT) Marketing Mobile App Social Media Video Sharing Web Banner Design (Ads Concepts)

How and Why Mobile Advertising Spends are Overtaking Online Ad Spends

Mobile advertising is certainly becoming a huge market in the online world, even more so than what we’ll call ‘traditional’ online advertising.

There are many factors which add up to mobile advertising now becoming the main choice over ‘traditional’ online ads, some of which I’ll get to below.

Before the introduction of the iPhone and Android handsets, mobile advertising didn’t really enter the minds of advertisers, even though the mobile advertising business had been round for almost half a decade, it wasn’t until the smartphone was heavily adopted by millions that mobile advertising became a sure fire way to target people more effectively than your ‘traditional’ online ads.

It’s a pretty well-known thing that we’ve now created a blind spot for adverts; this website shows a great example of what’s known as an ‘advertising heat map’. The darker colours indicate where the person is most likely going to be looking on your page or website, and advises you to place your ads near or around the darker areas in order to increase CTR (Click Through Rate).

How and why mobile advertising spends are overtaking online ad spends.

As useful as it may be we’ve all become used to the typical banner ad and we’ve all learned to look past it. This is something mobile advertising has tackled.

ALSO READ: Great Tips on How to Design Banners to Increase CTR

Mobile advertising and mobile marketing has come a long way since its birth in the early 2000’s; the rise in social networking probably deserves most of the thanks for that. Websites like Twitter and Facebook are littered with adverts that appear to be legitimate ‘tweets’ or ‘timeline posts’. These native style adverts both help increase ad engagement as well as being less obtrusive than a large banner or video ad. These native ads that also appear on websites like Facebook, Twitter, and Tumblr all have the ability to be shared with a user’s friends because Twitter ads can be “retweeted” Facebook ads can be “shared” onto user’s own timeline, and Tumblr ads can be “reblogged” onto user’s own blogs. The act of sharing alone has helped mobile advertising boom. The reason I mention the three social networks is because at least half of each websites users access the sites via mobile apps.

Mobile advertising has a huge number of benefits over ‘traditional’ online advertising thanks to the technology now found in our favourite smartphones and tablets.  The GPS technology has allowed advertising to target your location in order to serve adverts which the advertiser hopes will be relevant to you. The engagement of these ads also helps improve the types of ads that are served to you. This is done similar to traditional online advertising using cookies, but with mobile advertising it’s done a little differently. Engagement can also help with loyalty marketing and customer retention.

When advertisers create advertising campaigns they can choose from many different factors to make their campaign more effective and reach the right people. Whether it’s targeting a specific location such as an entire state, city, or Zip Code, targeting a specific age range such as 18-30 year olds, targeting specific device types such as iPhones and iPads, or targeting a single or multiple mobile carrier. Each of these different campaign tools can help tailor your campaign till it reaches the right people.

Mobile advertisement types also have the advantage over traditional online advertising media, partly down to the interactivity which smartphones and tablets allow.

Rich interactive advertisement types are more likely to entice a potential user than a plain banner. This can be done either with a video which allows the user to choose a direction for the video to go, or whether it’s the chance to browse a line of products directly from the advert itself.

Video ads also play a key part in mobile advertising, both within the browser or within an app or game, video ads are another type of mobile media that can be shared, something I touched on before, which can result in the video being seen by many different people, and even shared again and again which may result in the video becoming viral.

Viral videos’ are something which many advertisers take a big part in; a great example is the T-Mobile Dance advert which at the time of writing has almost 39-million views, though it’s not strictly a form of mobile advertising, mobile devices probably played a big part in sharing the advert onto various social networks.

Mobile advertising isn’t just limited to browsers either. You’ll be able to find mobile adverts in ad supported apps, and ad supported games. The diversity and customization that mobile advertising offers to advertisers is one of the many reasons why mobile advertising is making its way to the top of the advertising market.

Technology researcher Gartner say that worldwide mobile marketing revenue will reach around $13-billion in 2013 which compared to the $1.6-billion made in 2010 shows just how quickly mobile advertising spend has increased in just three years.

Online advertising spend in 2012 was valued at around $33-billion with that number increasing exponentially year after year; but as I mentioned above mobile advertising revenue is increasing rapidly and is certainly hot on the tail of traditional online ad spends.