Healthcare & Healthy Living

How much does life insurance cost?

It’s a question that many of us ask at some point in our lives: How much does life insurance cost?

To properly answer this question, of course, depends on a variety of factors that cannot be ignored such as age, health history, and the amount of coverage you need. All these factors play a huge role in how much you will pay for life insurance. In this article, we’ll take a look at some of the factors that affect life insurance rates, and offer some tips on how to get the best deal on a policy.

6 Factors That Affect Life Insurance Rates 

1. Age

Age is one of the most important factors in determining life insurance rates. In general, younger people are cheaper to insure than older people. This is because younger people are generally healthier and have a lower risk of death than older people. As you age, your health will likely change, and you may develop conditions that increase your risk of dying. These factors will all be taken into account when insurers calculate your rates.

2. Health

Your health is another important factor in determining life insurance rates. If you are healthy, you will likely pay less for life insurance than someone who is not as healthy. This is because people who are healthy have a lower risk of dying, and thus pose less of a financial risk to insurers. Insurance companies will take your medical history into account when calculating your rates. If you have any pre-existing medical conditions, or if you have a family history of certain diseases, you may be required to pay more for life insurance.

3. The amount of coverage you need

The amount of life insurance coverage you need will also affect your rates. The more coverage you need, the more expensive your policy will be. This happens because the insurance company will have to, and must, pay out a larger death benefit if you die. You should only purchase as much coverage as you need, and no more. Otherwise, you may be wasting money on unnecessary coverage.

4. Your lifestyle

Your lifestyle can also affect your life insurance rates. If you have a risky hobby, or if you engage in risky behaviors, you will likely pay more for life insurance than someone who leads a more sedate lifestyle. This is because people who engage in risky activities have a higher risk of dying than people who do not. Insurance companies will take your lifestyle into account when calculating your rates.

5. The type of life insurance policy you purchase

There are two main types of life insurance policies, and they are term life insurance and whole life insurance.  Term life insurance is the cheaper of the two options of life insurance coverage because it only provides coverage for a set period of time, typically 10-20 years. Whole life insurance is more expensive, but it provides coverage for your entire lifetime. The type of policy you purchase will affect your rates.

6. Your gender

Gender also plays a role in determining life insurance rates. In general, women tend to pay less for life insurance than men. This is because women have a longer life expectancy than men, and thus pose less of a financial risk to insurers.

With these six factors, you can derive a reasonable rate for your life insurance without any issues.

Energy Green Energy

Solar Controller Vs Retrofit – Which One Is Ideal for You?

In a world with an increased awareness of the catastrophic impact of greenhouse emissions caused by the burning of fossil fuels for energy generation, governments and people are making the switch towards more sustainable sources of energy every day. Furthermore, one of the cheapest and most cost-effective renewable sources of energy is solar power, and its easy accessibility to almost everyone on the planet has made it the best option for generating electricity. 

Plus, solar power has also helped in significantly reducing the overall damage caused by traditional sources of energy. However, India, in particular, is one of the countries with an increased emphasis on the switch to solar energy. In addition, the government is investing in solar power big-time and is also actively encouraging the citizens to make the switch by offering attractive subsidies and schemes on investing in renewable sources of power. 

However, what we don’t know is that one of the most important components of a solar system is the solar controller, as it is responsible for controlling the flow of charge that your battery receives from the solar panels. So, in this guide, we are going to take a look at solar controllers and the active role it plays in a solar system. Plus, we will also briefly discuss how a solar controller system is different from a retrofit to help you make the right decision. So, keep reading to know more. 

Solar Controller Vs Retrofit
In this article, we are going to detail how a solar controller work while comparing it with a retrofit solar setup.

What is a Solar Controller?

A solar controller helps in modulating the variations in power produced by a solar panel and then controls the flow of energy to the batteries for optimal charging. It’s also responsible for preventing any overheating and overcharging of the batteries, as it could result in a fire. 

Types of Solar Controllers

There are generally two types of controllers effectively in use: 

1. PWM or Pulse Width Modulation:

A PWM controller is a type of solar controller that acts as an electrical switch, which assists in providing the desired voltage to charge batteries, in which the charge current decreases slowly as the batteries get charged. 

2. MPPT or Maximum Power Point Tracker:

An MPPT charge controller works in real-time by matching the voltage of the solar panels with the battery to increase charging efficiency and is better compared to a PWM-based charge controller. 

However, for anyone trying to go solar for the first time, you might have heard about charge controllers and retrofits. But for a layperson, it can get quite confusing as to which one is better. Well, they both have their purposes, but here’s how a retrofit differs from a charge controller. 

How Is a Retrofit Different from a Charge Controller?

Unlike a charge controller, a retrofit is essentially a conversion kit that can be used with your existing unit and allows you to convert your existing inverter and battery into a solar unit without disturbing any of the existing wirings. 

So, if you are thinking of getting a solar controller for your solar system or thinking of upgrading your existing backup system to solar, Luminous has an impressive range of solar charge controllers and retrofit available across a range of budget options. 

Better yet, all of their products come with Luminous’ stellar track record of building some of the best solar systems in the industry, using only the best of components and exceptional service lives and value for money. So, if you had been holding back on making the jump to solar, don’t hold back anymore and make the switch today for a greener planet and for incredible savings on your electricity bills

Designs & Invention Disruption Information and Communication Technology (ICT)

How to Have More Efficient Manufacturing Processes

It is very important to make sure that your business is working as efficiently as possible in the modern manufacturing world. By eliminating wastefulness and making sure that your products are delivered in the best manner you can achieve, your business is then sure to be a definite success. So, the question you might be asking yourself as a manufacturing owner is how to make sure that you have the right processes in place to be more efficient. Thankfully for you, you are in the right place as this guide has been created to ensure a few ways to allow your business to be successful. Read on now to learn all about having an efficient manufacturing processes. 

Use Automatic Mobile Robots

If you are looking to cut costs on workers and ensure a round-the-clock operation, then your business must invest in automatic mobile robots. They can be trained to memorize every part of the factory floor and then set off and do work quickly and efficiently. The types of robots that you should be interested in are lifts, pallet trucks, drones, and tractors, meaning that you will have a fleet to take on every part of the manufacturing process. Take a look now for AMR solutions that work for your business. 

Use Smart Management Systems 

Despite the rise of automation, which is projected to take more manufacturing jobs in the coming years, there will still be people at the heart of your manufacturing business. That’s why it is important to make sure that you have a smart management system to know who is coming in and working on any particular project. The days of clocking in with a slip of paper is definitely over — replace it with a smarter digital system, and your company’s productivity is sure to improve as a result. 

Have Clear Workstations

One way to ensure a poorly-run workplace is by having your employees waste time before they actually get started. This can easily be caused if your workstations are not properly signposted. That’s why it makes sense to have clear workstations that allow workers to quickly pick up their tools before getting on with work. It makes sense to complement this with clear signage that allows people to see where they need to go and what they need to do from when they walk into the factory. 

Use a Just-in-Time Manufacturing Principle 

Being efficient is not just about working as fast as possible, it’s also about making sure that you eliminate any kind of wastefulness. One way to do this is to adhere to a just-in-time manufacturing principle, as famously popularized by Toshiba in Japan. This means that you only have the number of materials you need to at any given time, allowing you to be far more agile and lean. Unfortunately, by having too much material on stock, you are basically paying more than you need to, thus causing losses eventually for your company. 

Pay Your Employees More

If there’s anything that kills manufacturing processes dead in the water, it’s unions and strikes. While it is the right of any business employee to form a union, especially when they believe that they are not being fairly compensated for their work, they can be very bad for business. This is why you should definitely try and put guardrails in place to prevent this from happening. Currently, due to a lack of demand for jobs thanks to the coronavirus pandemic, higher wages will be needed to lure workers in. So, make sure you have the budget to raise wages to ensure that you are attracting the top talent, who will be more efficient. 


Despite what some people might say on the internet, there is no magic single bullet that will help your business to be more efficient. Instead, it is recommended to take a look and implement every single one of the recommendations written above. Additionally, if you find yourself struggling in the near future, it might be worth revisiting this article to refresh yourself about the most efficient manufacturing processes around. 

Business Information and Communication Technology (ICT) Marketing

Is Digital Advertising a Boon or a Curse? Discover now!

Digital advertising is a trend with continued traction in today’s world. Since brands are taking advantage of the digital space to improve their communication with target customers and to reach out to a wider audience, digital advertising is seen as a process that makes this possible. However, there are limitations associated with digital marketing that brands operating on the online platform need to know about.

So, is digital advertising a boon or a curse?

Well, the positive effects of this type of advertising far much outweigh its negative effects. The fact that there are limitations associated with it doesn’t make it a curse. Similarly, the fact that there are great things about it doesn’t mean that brands don’t have to put certain things into consideration. Here are the positives and limitations of digital marketing:

The Positives of Digital Marketing; The boon!

Is Digital Advertising a Boon or a Curse
Digital advertising over the years has been established as a major building block for innovative businesses. The age of old format of advertising has long passed and the earlier business owners realize this, the better.

1. Ability to reach a wider audience

One of the positive aspects of digital advertising is that it gives you the ability to reach out to a larger audience. Given that the digital space is becoming more and more popular with both online retailers and customers, digital advertising helps to connect the two together. With the strength of social media, it’s possible for you to reach out to your target audience easier than conventional marketing strategies.

2. Direct Contact with Customers

Digital marketing allows you to have direct contact with your customers. It’s a huge plus for an online retailer to develop direct contact with their target audience. Through this, it’s possible to get feedback from your customers. This feedback goes a long way to help you deliver what your target customers want. In the end, you’ll continue to add value to your brand.

3. Online Presence

Instead of limiting your brand to a physical area, why not expand its potential by going online. There is great potential for your business to grow exponentially if you take advantage of digital advertising. With an online presence, your products will be visible to a wider audience. You’ll be able to take your product to where your target customers are. In turn, you’ll see an increased sales rate. Customers can only buy what they can see, thus you can take advantage of digital marketing to increase the visibility of your brand.

4. Easy to Measure

Compared to conventional ways of marketing, it is much easier to measure the success of digital advertising. Through the help of software, you can know how your strategies are performing. For example, you can know the emails delivered and those read in an email marketing campaign. Also, it’s possible to track the conversion rate of your campaign. This gives you the capacity to grow since you’re able to set goals and track the achievement of the same.

5. Continuous Engagement

The best thing you can do for your business is to keep your target audience engaged. Through this, they are able to remain connected to your brand. That’s why top brands are able to remain relevant for a long time. They use digital advertising strategies to remind them about their products and services. Normally, the moment customers fail to see what they want, they will look for it elsewhere. Therefore, digital advertising plays a huge role in ensuring that customers can see and feel what they want for a long time.

6. It is Easy to Share

Another advantage of digital advertising is that you can allow for the sharing of articles and campaigns. Since this marketing is happening online, it’s possible for sharing to take place across multiple channels and platforms. This creates the much-needed multiplier effect for higher conversion rates. Online marketers know that this is a great way of increasing sales incredibly.

READ THIS: Sentiment Analysis Vs Semantic Analysis: Everything You Need to Know?

The Limitations of Digital Marketing

1. The need for Experts

If you’re not experienced in digital advertising, you may need to use experts to do the work for you. Unfortunately, this will increase the cost of campaigns. Since you are competing with other businesses in your market, you’ll have to invest in experts who can give you a competitive advantage over your competitors. The level of technical ability required to run a successful digital advertising campaign is high. Traditional modes of advertising don’t call for the high technical ability that digital marketing demands. The only thing you need in a traditional marketing campaign is to attract potential buyers and convince them to buy your products and services. Without adequate technical knowledge, you can’t have a successful digital advertising campaign. You’ll have to hire B2B SEO experts to do the job for you.

2. It is Overwhelming for Businesses with Low Budgets

For businesses operating under tight budgets, it is not easy to implement digital advertising. While the returns are good, you need to set aside a good amount of money to fund your campaigns. Especially for startups that have not yet acquired enough experience in this area, the amount needed may be overwhelming. For you to get the best results, you have to invest, but if your budget is tight, you’ll get limited results.

3. Increased Competition

The fact that digital advertising is a popular mode of marketing implies that many brands are using it to bring their products and services closer to their customers. You’re not the only one using this marketing strategy in your market environment, therefore you’ll have to face a high rate of competition to push through. As you already know, you have to invest more resources and effort to beat the competition.

So, is digital advertising a boon or a curse? Clearly, digital advertising is a major building block in today’s business environment. Brands, whether big or small, are using it to increase their influence. Without a doubt, the positives of digital marketing are more than the negatives. You’ll be able to get more for your business if you set up and implement a marketing program in the digital space. Though there are limitations, there’s more to gain from by giving digital advertising a priority in your business. All you need to do is to learn how it works and the resources required, and you’ll be good to go.

Oftentimes, I get asked by different people if digital advertising is a boon or a cause in their bids to know my position on the subject. And I am certain that this article has done justice to that.

But if you have feedback to add to this topic, the comment section is right below for your input. Thanks


Hack: How IDP Can Automate Manual Maker-checker Process In Document

How IDP can automate manual maker-checker process in document-heavy back end operations

How intelligent Document Processing Can Automate Manual Maker-checker Process In Document

Intelligent Document Processing (IDP) has been widely used in the last few years to automate various back-end processes in Banking, Insurance, E-commerce, Healthcare, etc. Right from simple KYC documents to complex unstructured handwritten documents, IDP can be implemented to automate document-heavy business processes across any industry. 

Fig. 1 highlights some of the potential use cases of IDP in a few industries.

How IDP can automate manual maker-checker process in document-heavy back end operations
Source: Deloitte Intelligent Document Processing report

IDP companies have been favored over traditional OCR companies because of their ability to carry out a much larger chunk of operations using AI, ML & NLP and validate data for more accurate automation of both maker and checker processes. While OCR’s ability is restricted to data extraction, IDP solutions go way beyond to validate the extracted data and also support integration with downstream processes such as RPA. 

What is the Maker-Checker process? 

Let’s understand this by using a quintessential KYC onboarding use case in the Banking industry. When a customer wants to open an account with a particular bank, he/she has to submit a set of documents acting as proof of identity and address. Once the agent working for the bank receives these documents, he/she inputs the relevant information from the document, such as name, address, date of birth, etc. in the bank’s ERP/CRM system. This process is called the “maker” process, where a data entry is performed by a human agent from the physical document into the system. 

The next step in the process is to validate the information provided by the customer. The bank agent will validate the information such as name, address, DOB, etc. across documents as well as on online government portals using APIs or manual search. Only if the data obtained from both processes match, is the customer’s onboarding application approved. This validation process is known as the “checker” process. 

The “maker” and “checker” in a particular bank can be one or different agents depending on the size of the bank. 

IDP - Intelligent document processing
To improve efficiency in the workplace, an intelligent document processing solution is highly necessary to automate the maker-checker process of data collection.

How does Intelligent Document Processing automate the maker-checker process? 

The limitation with traditional OCR solutions is that it can only automate the “maker” process i.e. data extraction part, and it being template-based extraction if a new template is introduced, the solution needs to be re-trained on a new format. This is where Intelligent Document Processing (IDP) comes into the picture. IDP leverages Machine Learning (ML) and Natural Language Processing (NLP) along with OCR technology to automate not only data extraction (maker process) but also data validation (checker). 

In the use case stated above, if IDP were to be implemented, then, once the customer submits the document to the bank, the IDP solution will extract relevant information from the documents. The IDP solution can extract data from either a PDF file, scan copy or image file of the document. Once the relevant data is extracted, IDP will use validation logic (which AmyGB terms as Triangulation logic) to validate the information. For example, once IDP extracts the name, address and DOB from each document, it will validate each character in every field across documents. Based on this, the solution will display a confidence score for the data validation and the bank can set a threshold score based on which the validated field can be termed as “pass” or “fail”. Another level of validation layer can be introduced to further improve the accuracy of results, that is using API validation. Once the “Triangulation” is performed, IDP can utilize various APIs to validate the authenticity of the documents. In the above case, the extracted information such as name, address & DOB for a particular document can be cross verified from trusted government portal databases prior to accepting the customer application.

Read how AmyGB helps a leading payment bank to automate the maker-checker process resulting in a significant reduction in Turn-Around-Time (TAT).

Benefits of Intelligent Document Processing in maker-checker process 

For companies that deal with a huge influx of documents, manual processing becomes time-consuming and inefficient. Automating the maker-checker process helps companies to improve their efficiency, reduce the overall turn-around time and enable long-term cost advantage. Companies can also utilize the workforce for more productive, core-business tasks by simply automating the manual document verification processes. Many companies have witnessed significant improvement in customer experience and satisfaction after introducing automation to their back-end processes. 

The last few years have witnessed a huge surge in demand for IDP solutions worldwide, across industries. Substantial benefits and ease of implementation of the solution have been key factors for organizations to move from traditional processing towards Intelligent Automation

AmyGB is one of the leading Intelligent Document Processing companies capable of processing a variety of documents from structured-printed documents to unstructured-handwritten documents. It has received recognition as a progressive IDP company by leading market research reports for its strong product portfolio and excellent industry penetration. AmyGB’s VisionERA (IDP product) has been implemented across industries such as Banking, Insurance, Healthcare, Cash Management, etc. enabling excellent results and customer satisfaction.

In order to automate the maker-checker process of data collection, there is a need for an intelligent document processing solution that would automatically facilitate the collection and authentication process.

In case you’re wondering how IDP can help your organization improve process efficiency, quality, and customer satisfaction, feel free to talk to our IDP experts to help you embark on the automation journey.


5 Ways to Stay Physically Active During Middle Age

Though you may not like to think about it, everybody ages. As you age, you will experience changes in your mind and body that make it more difficult to live the same kind of lifestyle you did as a teenager. Consequently, you may have to reevaluate how you approach different tasks once you reach middle age.

This is especially true when it comes to physical activity. Once you reach your mid-40s, you will likely start to experience some major changes in your body. Perhaps you find it difficult to get in and out of your easy chair, or maybe you just get winded walking to the mailbox. In any case, it’s important to remain active so that you reduce the risk of experiencing health issues like obesity, diabetes, or heart disease.

So, in today’s post, we are going to look at 5 ways to stay physically active during middle age!

How To Stay Active During Your Middle Age

1. Address Pain First

If you’re experiencing any kind of pain, it can make it difficult to start (or continue) exercise and other physical activities. As a result, you need to address physical pain first. For example, if you have painful bunions, you can seek out more information about treatment plans and costs from the experts at Northwest Surgery Center. Once you get your bunions removed, you can start moving around pain-free again!

2. Practice Simple Standing Exercises

It’s always important to start out slow. If you try to hit the gym like a 20-year-old, you could end up seriously hurting yourself. So, do simple standing exercises like lunges and basic stretches. These will help loosen up your muscles and prepare your joints for more rigorous activities in the future. 

3. Upgrade Your Routine Slowly

While you will want to start with simple physical activities, you won’t want to continue doing the same things forever. So, be prepared to upgrade your routine at a slow and reasonable pace. For example, once you feel comfortable doing lunges, you can advance to power walking or even jogging. If you want to focus on activities that are least likely to cause an injury, you can also try out swimming.

4. Work With a Personal Trainer

In the past, personal trainers were something reserved for very wealthy people. Now, you can easily access a personal trainer for a reasonable price. You can find one directly online or acquire one through your local gym. Either way, a personal trainer can help you identify your exercise goals, demonstrate proper technique, and help push you to keep going. 

5. Play Low-Impact Sports With Friends

Traditional exercising is not for everyone, especially if you find yourself getting bored easily. So, why not enjoy a little socialization and competition instead? By playing low-impact sports like badminton, cycling, or golf with a friend, you can enjoy a healthy social life and get in some quality exercise at the same time. It’s a win-win!

We hope you enjoyed this guide on 5 ways to stay physically active during middle age! If you’re looking for even more great content and advice guides, be sure to check out some of our other articles at Tech At Last today!

Featured IoT (Internet of Things) News

Impact Of Technology Advancements On Transportation Management

The past 20 months featured unexpected realities. You’ll agree with me that technological advancement has impacted every aspect of our living system. Even if we are reluctant to embrace some of these new innovations, the social challenges have forced us to see the need to quickly adapt and implement new technology for a better lifestyle. 

These emerging technologies are changing the way we work and interact with others. These technologies are revolutionizing the way we do business and making high-tech approaches an essential part of our lives and also reshaping the career space. 

The effect has impacted several organizations and industries like the health sectors, transportation, and more, to unlock new business opportunities and to provide solutions to a better way to fast delivery.

In fact, recent research by Gartner shows that by 2023, 50% of global product-centric enterprises will have invested in real-time transportation visibility platforms. 

However, as the new innovation becomes the priority of every organization, consumers become more demanding, the transport industry needs to ensure that users’ requirements are met through the deployment of transport management software technologies. To create improved safety, better performance, and superior communication and service to customers.

Advancement of Technology on Transportation Management Software

Impact of technology advancements on transportation management software
The Era of Transportation Management Software: The transport industry needs to ensure that users’ requirements are met through the deployment of transportation management software solutions which makes it easier for effective execution.

Below, therefore, are the impacts of technology advancement on transportation management.

1. Improved transparency and data automation

As the global population will increase from 7.4 billion to 9.7 billion by 2050, the volume of goods shipped will be more than double by 2050, driven by urbanization, increases in disposable income and internet penetration, and ease of access to new technologies. 

Document and paper-based shipments are expected to decrease significantly as digital document management evolves. There are innovative ways in which firms can combine transportation and distribution systems to increase their transparency and data automation in the globally competitive environment.

  • Use multiple data sources to monitor system congestion, also to support travel time estimation
  • Consolidate efforts to develop data management tools across agencies
  • Frequently process and distribute measures of effectiveness (MOE’s), Including to operators, to improve operational effectiveness.
  • Utilize features in the software to track and report performance which can also utilize onboard device data from agency vehicles to monitor pavement condition

However, transparency in data collection and analysis will lead to improved operation, enhance customer service and promote work efficiency in transport management.

2. Innovated mobile communications and wireless network

Advances in wireless technology provide options when it comes to modernizing their field equipment and increasing data coverage.

The rapid development of GPS technology could offer the opportunity to freight operators as well as cross-boundary public transport operators to consider establishing a fleet management system. The launching of such a system would enable more journeys to be made and reduce operating costs due to much better planning and schedule.

Moreso, it will be easier to utilize commercial mobile devices and apps to support collaboration between freeway service patrol and other emergency responders. TMC operations staff and field maintenance staff will be easily connected to improve communication and enhanced field collaboration. 

3. Truck platooning

Truck platooning is the linking of two or more trucks in a convoy, using connectivity technology and automated driving support systems. These vehicles automatically maintain a set, close distance between each other when they are connected for certain parts of a journey, for instance on motorways. 

The truck at the head of the platoon acts as the leader, with the vehicles behind reacting and adapting to changes in its movement – requiring little to no action from drivers. In the first instance, drivers will remain in control at all times, so they can also decide to leave the platoon and drive independently.

Truck platooning holds great potential to make road transport safer, cleaner, and more efficient in the future. The platoon technology allows digitally connected packs of two to five vehicles which make the road safer for drivers, truckers, and vehicle transport services to reduce unexpected accidents and loss of customer’s goods.

“Platooning optimizes transport by using roads more effectively, delivering goods faster, and reducing traffic jams, says Nicholas, founder of Car Shipping Carriers; one of the cheapest car shipping companies in the United States. The driving range of trucks can also be extended in certain situations. It allows drivers to undertake other tasks, such as administrative work or making calls. The impact of technology on the transport system should never be underestimated.

4. Implementation of transportation management software

The use of transportation management software cannot be overlooked as they help companies from wasting a significant amount of time. The technology behind this system increases the performance of necessary tasks and allows the company to concentrate on other aspects of the business, giving them access to do more without driving up cost.  

The development of TMS would optimize usage of transport systems and networks by various means like traffic monitoring and regulating, information provision and safety enhancement, travel time information coming from toll tag readers, Bluetooth sensors, and/or third-party providers.

Companies that implement a cloud-based TMS have increased visibility throughout their supply chain, opportunities for communication and collaboration with carriers and customers, and significant time and money savings.


There are innovative ways in which firms are combining transportation and distribution systems to increase their efficiencies in the globally competitive environment. However, the new technological advancement will bring about a positive change in the way we live.

If the trend of technology innovation in transport sectors continues, there’s no doubt we are speeding into a future of smarter and safer travel for all. 

The transport industry needs to ensure that users’ requirements are met through the deployment of transport management software technology.

Blockchain Technology Featured News

Why the Auto Transport Industry is so Excited About Blockchain

Image by mmi9 from Pixabay.

In 2019, four major vehicle logistics companies came together to form a blockchain consortium backed by IBM and named Vinturas. But this tweet is not about the companies or the consortium they formed; it explores what, in the first place, would pique the interest of vehicle transport companies in blockchain technology. 

What is Blockchain?

Blockchain is an open-source decentralized public ledger of transactions from start to finish. Anyone can contribute to it by adding new blocks to it; this decentralization ensures that no single entity controls the system and that changes can be reviewed and approved by consensus before they are included in the final block. 

The key benefits of using blockchain technology include increased security, transparency, and record-keeping efficiency.

Blockchain in Logistics

Blockchain technologies have the potential to disrupt multiple industries. From the supply chain to finance, blockchains can dramatically increase the speed at which information is verified and transferred from one place to another. 

Primarily, the integration of blockchain into the operations of the consortium was to boost supply chain efficiency. 

In the logistics industry, blockchain has the potential to lower transaction costs while increasing transparency and lowering transaction costs for shipments between different countries.

As the world is moving towards decentralisation, blockchains are presented as an alternative to current structures which still have a lot of traction.

Tracking and Accountability

Blockchain offers companies a safer way to track and manage intellectual property, increase transparency and improve accountability. The technology behind blockchain provides an alternative set of incentives to traditional business models, which may encourage more innovation and reduce costs. 

By digitalising logistics processes, carriers can boost supply chain visibility and provide a more reliable service to their customers. What does this mean for the transport logistics industry as a whole?

With blockchain, it is possible to run entire auto transport logistics without having to rely on physical or even digital documents; instead, data is shared through unique digital signatures based on blockchain technology. This also boosts accountability on the part of carriers. 


Blockchain-based truck tracking enhances not just the visibility of the chain, but also the reliability of the transactions between carriers and brokers and their customers. Such an arrangement particularly allows customers to monitor their vehicles in real-time during transit. 

Therefore, being an open system, it helps to protect the interests of customers and reduce fraud in the auto transport sector. 

Shipping a car requires signing various contracts and agreements to ensure the absolute protection of the vehicle as well as clarify to whom belongs liability in the case of damage. With blockchain, this process can be more seamless since both parties would be able to share data and information easily. This includes information from comprehensive vehicle assessments before pickup and during delivery. 


Blockchain has widespread appeal because it creates trust in a distributed network. It has the potential to disrupt existing industries by enabling members to execute transactions in a manner that is both secure and transparent.

Thus, another factor that blockchain introduces into the car shipping process is trustworthiness. Vehicles are an expensive investment and no car owner wants to entertain the possibility of their vehicle going missing in transit because they handed it over to frauds. 

Vehicle transport companies also, on the other hand, want their customers to be at peace and trust them with their valuable vehicles. Blockchain could serve as a meeting point of trust between both parties. Transactions carried out over the blockchain are secure and authentic forever. 


Blockchain technology would also help brokers to coordinate their operations. Brokers function as liaises between customers and carriers and thus play a significant role in auto transport operations. However, this role can come with a lot of bulk work trying to connect customers to carriers and vice versa. By maintaining documents on the blockchain, brokers can manage and share data better across their clientele. 

We will, first, consider the impacts that blockchain technology has been making in the logistics industry as a whole before focusing on car shipping specifically. 

The whole process can be resolved quickly by signing smart contracts backed by blockchain technology. By drastically reducing processing times, all that’s required is for the customer to submit their vehicle for pick up/drop off and then ease their mind until delivery is made. 


Many people think of blockchain as cryptocurrency and bitcoin but that’s only a small bit to the comprehensive dimensions of the technology. 

So, blockchain in the auto transport industry does not necessarily mean companies would start accepting payment in bitcoin (that’s for the larger society to decide). Rather, it explores the various ways that introducing blockchain into the car shipping process optimizes operations and enhances the quality of the transactions between carriers, customers, and brokers. 

Information and Communication Technology (ICT) IoT (Internet of Things)

The role of virtual reality in improving healthcare

Virtual reality and extended reality in general have been making their way to many industries at a steady pace for the last decade, with more and more applications every year. No longer is VR exclusive to entertainment – albeit the recent developments in that area are almost as exciting.

The healthcare industry in particular has been improved by virtual reality technology, introducing innovations in medical training and patient treatment, among others. There has been a major increase in the use of VR technology by medical and pharmaceutical companies.

What exactly is VR used for in the healthcare industry? Let’s find out!

Radical change of the medical training process

You might have heard of the popular VR video game Surgeon Simulator, where you perform surgeries on a virtual patient. Medical training with VR is similar in concept – although the simulation is infinitely more detailed and complex.

Virtual reality gives aspiring medical professionals an ability to experience the human body on another level, viewing areas which would otherwise be impossible to access. Instead of using a corpse to learn on, medical students can now train on a simulation of a fully detailed, live human body that reacts in a way you would expect a live organism to react.

Virtual reality in patient treatment and therapy

The use of VR in medicine isn’t exclusive to training – actual medical procedures are also provided with the help of virtual reality. Surgeons often perform using robotic appendages controlled from thousands of miles away, limiting the risk of complications during the surgery and increasing the accuracy of the procedure.

Virtual reality also provides innovative capabilities for mental healthcare. Patients with psychological trauma can experience a tailored VR scenario, created to help them overcome their issues. Therapists can also heal physical trauma in a more efficient way, shortening recovery time by allowing patients to exercise in VR. Physical therapy scenarios can have patients doing specifically prescribed movements disguised as a fun activity in a fully virtual world.

VR has tons of uses for healthcare professionals – it fosters their ability to learn and expands their actual medical capabilities. How is it all done in practice? With projects such as Mazer – a flexible extended reality platform for building customized virtual spaces. For more information about Mazer’s uses in improving healthcare, check out


5 Steps on How to Grow Your Subscribers with Email Automation in 2021

Email marketing is an essential component of digital marketing tactics. In fact, a digital marketing plan would be incomplete without it. Email is the most efficient and dependable method of reaching out to your target market and driving sales. It gets your campaigns where they need to go since email marketing generates a lot of conversions.

Email marketing allows you to interact with your target market, promote items, and achieve marketing objectives without incurring the significant expenses associated with PPC campaigns or social media advertisements.

Email marketing is an excellent tool for revenues that also enhances SEO tactics. It is an effective tool for bloggers to boost brand exposure, engagement, conversions, and profits.

Here are some of the reasons why email marketing is the marketing king:

  • Email marketing may generate up to $52 in income for every $1 spent.
  • Email marketing is used regularly by 82 percent of B2B/B2C businesses.
  • 95 percent of businesses use automation for email marketing.
  • Email is preferred as a marketing method by 73 percent of customers.
  • It is proof that businesses and marketers know the importance of email campaigns to the success of their marketing strategies. 

    Your email list is one of the most important things you have for your business, but it depends on the type of list you are working with. Just gathering hundreds or thousands of disinterested persons who are only looking for free downloads will not be enough to make a difference.

    It is good to cultivate connections and establish an email list of subscribers ready to hear what you have to say and purchase your items. With careful preparation and a well-thought-out approach, you may expand your mailing list while keeping engagement rates even higher.

    Ergo, what is the most realistic way to go about fixing this? Although it is easier said than done, the following suggestions can assist you in building a high-quality email list in a short period of time.

    Many people assume that social media marketing is the most effective method of generating revenue online. Yet, email marketing has shown to be highly profitable over half a century after the first electronic message was sent.

    Despite continual technological improvements, email marketing continues to be one of the most successful marketing methods accessible today. All that differs in its effectiveness is the decisions that marketers and company owners make when utilizing the communication platform to reach their respective target groups.

    What is email automation?

    When it comes to growing your business, email automation may help you achieve more success by increasing engagement, increasing brand recognition, and increasing profits.

    When it comes down to its essence, email automation provides marketers or company owners with the capacity to send scheduled or action-triggered emails to their target subscribers with relevant information, content, offers, and other information, among other things.

    It is possible to boost the open and click-through rates of emails with email automation. Furthermore, because of its intuitive nature, busy businesses may benefit from the outcomes of their email marketing efforts while freeing up more time to devote to other critical company operations.

    It is a true win-win situation.

    75 percent of top-tier marketers, according to recent research, utilize at least one sort of marketing automation technology. Apart from that, custom-designed email automation processes get the greatest click-through rates.

    Studies such as this one demonstrate the unparalleled power of knowing how to automate email marketing campaigns.

    To learn how to leverage the power of email marketing automation to create campaigns that generate actual results, we’ll walk you through five simple stages.

    Craft a more compelling offer

    We’ll start with the most significant and most crucial element to increase your subscribers—make the offer more appealing. Certainly, you can adjust button colors and minor changes to improve small factors on your conversion rate. But if you don’t provide irresistible offers that can convert, you’re just being penny-wise and pound foolish in your marketing approach.

    Alternatively, spend more time on what you are offering your prospective subscribers in exchange for their email addresses. Today, we guard our email address carefully. We’ve seen too many companies spam us. To understand what it is your target customer wants, and give it to them.

    Who knows? That crazy idea you neglected, which you thought would never convert, might be the best opt-in throughout your entire marketing campaign. You will never know the best copy that will convert until you start experimenting.

    Set Your Campaign Goals

    First-time and seasoned marketers alike frequently enter the world of email marketing by signing up for ready-made marketing tools. They can use these tools to collect emails and send promotional messages to their intended audience. Unfortunately, because there is little science involved, this approach is rarely successful. An effective strategy begins with defining the campaign’s goals and then working backward to determine how to achieve them.

    To make your email marketing campaign a success, you must first consider and plan what you want to achieve. The campaign’s end goal will determine the nature of the target market, the source of the leads, and the content of the promotional emails.

    Any email campaign’s objectives must be consistent with the company’s or business’s overall goals. It means that you should always consider the brand’s broader marketing goals as well as KPIs. From here, it is far more practical to take a step back and devise a formidable marketing strategy that ensures the campaign objectives are met.

    You have to have the ‘right kind of email marketing goals. Is the campaign’s goal to get new signups for your product? Do you want to raise brand awareness? Perhaps you’d like to increase the number of people who attend your event. Whatever the campaign’s goals are, it’s essential to include them in the early stages of planning for any marketing campaign.

    When it comes to determining your email marketing campaign goals, the internet is your best friend. A quick Google search on how big-league marketing teams use email will save you a lot of trouble later.

    You can see how companies like BuzzFeed, SoHo House, SXSW, Inc., and UNICEF implement goal-oriented email marketing campaigns. The data is freely available online and can be used as examples by your team.

     Understand your audience.

    Let’s start with the fundamentals. Before you start worrying about fancy, high-tech email solutions, it’s critical to have a firm grasp on the audience whose attention you’ll be attempting to capture.

    Setting your target audience is critical to success because it allows you to direct your email marketing efforts and create content that resonates with consumers based on their specific needs, goals, and pain points. Simply put, if you don’t know who you’re selling to, how can you sell anything?

    What is the solution? You can’t, of course. No, not at all.

    With this in mind, let’s take a look at how you can better understand your audience and boost your email automation success.

    Begin segmenting your customer base.

    Professional marketers understand the importance of presenting leads with the right offers at the right time. That is why understanding your audience is critical to capturing them at the optimal stage of their buyer journey.

    When it comes to email marketing if you’re looking for conversions, blasting a deal, or offering to thousands of potential customers and hoping that some will find it interesting, won’t cut it.

    To achieve results, target your campaign to the people who are most likely to convert into sales.

    It entails developing a solid customer segmentation strategy.

    Tactics for segmenting your email list can vary depending on the data you have available. It is possible to create high-converting email offers using information such as your subscribers’ age, gender, and location.

    Let’s look at the most effective strategies for getting started with list segmentation and increasing conversions.

    Location-based segmentation

    Segmenting your email list based on where people live is an excellent way to target a specific demographic. When location is an important factor in a consumer’s purchasing decision, this strategy is especially effective.

    For example, if a company is hosting a special event at one of its physical locations, it makes sense to send an email to people who live nearby and will be able to attend. It makes no sense to target people who live in California if the event is being held in Florida. You may end up irritating those who live too far away to attend the event.

    When sending time-based emails, you could also segment email subscribers by location.

    If you are to send emails to all your subscribers all over the world, you don’t want to send them all at once. If you do, some people may receive your email at an inconvenient time, and they are unlikely to open it. If you consider time zones, you can send out email blasts when they are most likely to be read.

    Gender segmentation

    It is common knowledge that men and women have different shopping habits, and you can capitalize on these differences by segmenting your email list by gender.

    If you sell various products that appeal to both men and women, segmenting email blasts by gender makes a lot of sense.

    This strategy is also applicable to gender-neutral offers. People react differently to colors, words, and images based on their gender. So when you segment your campaign based on gender, you can send an email that appeals with their gender-based desires therefore increasing your overall conversion rates.

    Age grouping

    People of all ages check their email regularly, but their responses vary greatly depending on their age group. A 22-year-old recent graduate will have a different reaction than an 80-year-old grandmother.

    You can target consumers who are more likely to buy your products if you segment your emails appropriately.

    Unresponsive leads should be segmented.

    Prospects may not respond to offers for various reasons, but that doesn’t mean you should abandon them.

    Cold leads have value, and it’s possible that these leads weren’t in a position to buy anything at the time.

    If you stay in touch, you may catch these people when they are ready to buy something.

    Unresponsive leads should be segmented so that you can drip offers and helpful emails to them over time. This consistent contact keeps you in their minds and increases their likelihood of purchasing from you when they require a product or service.

    Email marketing segmentation takes some practice, but once you’ve mastered it, you’ll be able to send more tailored emails. People will become more responsive to the relevant emails you send them, increasing your conversion rates. Effective customer segmentation increases email open rates by 46%.

    After you’ve segmented your audience, you’ll be able to delve even deeper and create buyer personas based on your archetypal customers.

    Create Cyber personas.

    A cyber persona is a fictional character you create to represent a specific segment of your overall customer base. As a result, you’ll have a better understanding of what motivates different segments of your audience to buy from you.

    As with most things, the more time and effort you put into creating a buyer persona, the more value you will receive.

    Cyber personas based on market research, consumer insights, and your objective observations from day-to-day commercial activities are the most powerful and effective.

    Build Your Email List

    Compiling mailing lists is the most difficult step in email marketing. Lead scoring is the most effective way to get enough new leads into your marketing campaign funnel.

    What exactly is lead scoring? Simply put, lead scoring is the process of assigning numerical values or “points” to email leads generated for your company. The leads are scored based on specific characteristics such as:

    • Account holders’ personal information
    • Possibility of converting the lead into a customer
    • How the user interacted with the website and the brand
    • The source of the lead, as well as other sales/CRM information
    • Demographics and other personal characteristics

    Lead scoring employs a model to determine which contacts are more likely to become customers. This probability is determined by an algorithm, which assigns the point to make the marketing campaign more effective. Lead scoring has the highest ROI of any email marketing strategy in 2020.

    How to Use Lead Scoring with Email Marketing

    When lead scoring is combined with your company’s email marketing strategy, you can rapidly decide how and when to engage your subscribers to achieve high conversion rates. What you must do is grasp how this technique works behind the hood.

    The first step in incorporating lead scoring into your email marketing campaign is to develop a solid strategy. The procedure includes laying the groundwork and determining the campaign’s lead stages.

    You may also look for a lead scoring calculator online or create one in-house. Most businesses opt to outsource their marketing to a professional marketing firm. The goals of your marketing campaign will determine the sort of lead scoring system you should employ. Lead scoring techniques are classified into two types: predictive and rule-based.


    Now that you’ve learned everything there is to know about email automation — and more — the ball is in your court.

    Remember that your email marketing campaigns are only as effective as the information included inside them, so knowing your target and their requirements is critical.

    However, email automation software is required to speed your creative advertising efforts. You will lag behind your rivals faster than you think if you do not have it.