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Top 10 Ways to Attract Millennials As Your Social Media Audience

Whether it’s a client requirement or your preferred demographic, connecting with a millennial-dominated audience on various social media platforms can be a tough challenge. Good thing, you can create a solid social media strategy that can make it easier for you to attract the millennial audience. Take a look at these slick tips that will help your social media engagement with millennials.

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Why choose millennials as your target audience?

Don’t know how to find your target audience? Here’s a quick breakdown of demographics that you need to know. There are four different generations of people currently using social media: Generation Z (ages 13 to 17), Millennials (ages 18 to 34), Generation X (ages 35 to 54), and Baby Boomers (ages 55 and up).

So why pay attention to millennials?

According to the New York Times, there are around 80 million millennials in the U.S., alone. That’s more than the combined total of Generation X’ers and Baby Boomers. These millennials have an expected disposable income of USD1.4-trillion by 2020. In addition, they tend to spend 5.4 hours a day on various social media platforms, making them a lucrative target for social media marketing strategies of businesses.

With huge profit and the following potential, it would be a shame if you can’t cash in from this generation. These tips and tricks will help you easily connect with millennials.

10. Avoid being annoying

There are plenty of ways to get the attention of a millennial. But brands need to be careful not to annoy them because they could unfollow you. According to a study by Sprout Social, millennials will most likely unfollow you after a bad experience or for being annoying.

So how can you avoid being annoying on social media? Adobe’s study found that 39 percent of U.S. consumers would be annoyed with your content if it was poorly written or too wordy. Keep your captions concise and direct to the point as much as possible without sacrificing creativity.

Millenials don't like to be annoyed for no reason
Avoid being annoying to millennials if your objectives are to capture their attention for the long term purpose.

9. Support a cause

Millennials have a soft spot for charitable or environmental causes, so much so that almost 50 percent of the U.S. millennial population will pay for a product or buy from a company that supports a cause. Meanwhile, 37 percent say that they will purchase a service or product, even if it costs more, just to support a cause they believe in.

With this, it could be a good time for your business to check out charitable institutions that you believe in. Have a chat with them and come up with a strategy that will not only benefit your own agenda but also support the needs and increase the awareness of the institution you’ve chosen.

Millennials have a soft spot for charitable or environmental causes
Millennials have soft-spot for humanitarian causes; charity, health and wellness services, and environmental volunteering. Your brand must not ignore this trendy opportunity to create an innovative corporate and community social responsibility campaigns targeted towards reaching out.

8. Give them a voice

One way to increase media engagement from millennials is to give them a voice. Post polls, surveys, or feedback forms. This will give them an avenue to air out things that they don’t like or want from your business or service. Entice them to participate by giving freebies or discounts for your products.

Millennials wants their voices to be heard clearly and loudly
Millennials want their voices to be heard clearly and loudly; give them a voice by running campaigns to get them involved in the decision and opinion gathering process.

7. Engage with them

Millennials don’t like to be ignored nor do they want to interact with a bot. This generation wants to talk to a real person or a brand with a great media presence. Make sure that their comments, messages, shares get some sort of engagement from your social media page.

Engaging them through comments (or by commenting on their shares) or replying to their messages will give your brand a genuine human touch. It will let your audience/customers know that someone is listening to them. Just make sure that you reply in a casual conversational tone and avoid shoving your product up their noses.

Engage with them
What could be more pleasing to a millennial than getting a blue-ticked response from the brand he/she is engaging with? Try as much as possible never to leave the conversation dull at any moment in time. Millennial needs proper engagement! In fact, consistent engagement leads to sales and brand loyalty.

6. Create easy-to-digest content

Millennials tend to spend their time on multiple social media platforms using multiple devices per day. Sadly, this gives them less time to read everything you give them. That’s why your content should be shorter, concise, and entertaining.

You can appeal to this social media target audience by using shorter sentences and paragraphs, bullet points, and header tags. You can also use more images to make it easier for millennials to get the gist of your content.

Create easy-to-digest content
Content is king! Yes, experts have said this time without number, but I want to reiterate that well-formatted and easy to digest content is the true king. To make Millenial very pleased with your brand, give them good user-experience!

5. Get creative with your images

Speaking of images, it remains the most popular type of content. In fact, 77 percent of millennials prefer to post photos over other forms of posts such as videos, quotes, opinions, and updates on social media. Among the social media demographics, millennials are tied with Gen Z’s when it comes to this preference; Gen X’ers come in at 72 percent, while Baby Boomers come in last at 52 percent.

Social media managers must team up with graphic designers and photographers to produce authentic images as effective content. You can also check out which dimensions you need to use and how much text you can put on your images on Facebook’s Ad Images; so it gets the maximum traction possible.

DSLR camera - Get creative with your images
Create visually appealing imagery that gets talked about again and again. Your social media audience is mostly the age group who are mostly moved by what they see. Don’t squander the chance before you; make it count with quality images.

4. Maximize user-generated content

Want millennials to trust your brand? User-generated content is one trick you can use to do just that. Enable reviews and ratings for your products and services on your social media pages. If you receive customer testimonials, post it on your social media accounts for all to see. This will help millennials develop brand loyalty and trust in your business.

Maximize user-generated content such as feedback and complaints
Create a feedback loop for gathering customer feedback, comments and testimonials about your services and don’t take them for granted. They love it!

3. Use high-quality videos

Did you know that 53 percent of customers engage with a brand’s social media after watching a video? The percentage of this social media audience analysis increases when it comes to millennials at 66 percent. If the numbers are to be believed, then it is imperative for digital marketers to include videos in their marketing strategy.

Sadly, hiring professional video teams can be costly. Good thing, mobile phones– especially the high-end models–can produce high-quality video. All you need is a good editing app such as Kinemaster or FilmoraGo, to get your creative juices to flow.

Use high-quality videos recorder via a good broadcasting camcorder
Use high-quality videos recorder with a good broadcasting facility for your coverage. The quality of your video content goes a long way in creating a long-time effect on your brand identity.

2. Offer them a deal they can’t refuse

As mentioned, millennials have the biggest buying power at around USD1-trillion worldwide, across the different types of generations. They also take up 50 percent of the world’s workforce. One way for businesses to get millennials to notice their brand is to hand out promos, discounts, and/or freebies, especially for first-time customers.

Discounts don’t need to be massive. They can be worth a few dollars.  Or, you can give away an e-book. This is a great way to build customer loyalty.

Offer them a deal they can’t refuse
Go out of your way to do the unthinkable! Offer your followers what they can’t afford to miss. Give them an irresistible offer that will create a lasting effect on their emotions.

1. Optimize your content for mobile platform

According to the Pew Research Center, 92 percent of millennials have a smartphone. Moreover, they spend at least 5.7 hours per day on their gadgets on social media, making up the bulk of their screen time. While social media platforms, per se, are optimized for mobile platforms, you could be missing out because of your content.

Optimize your content for mobile platforms. Look at the major social media platforms. They have guidelines for marketers and other creatives to follow; so that whatever content they produce will fit any mobile platform well.

Optimize your content for mobile platform
Design your content marketing strategy with mobile responsiveness in mind. You are doing yourself a disservice if a mobile-first strategy isn’t part of your strategies for attracting the millennials.

It shouldn’t be hard to attract millennials as your social media audience. In case you’re struggling to get it right, may these tips help you create a solid social media strategy for them.

There are many more interesting ways to keep millennials glued to your content, but these are the top attraction marketing strategies for young generations.

By Olawale Daniel

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105 replies on “Top 10 Ways to Attract Millennials As Your Social Media Audience”

I am a millenial myself, yet I still do not know how to attract my “people”. Thank you for this. At least, I already have an idea where to start.

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Really loved the way you explained everything. It will be really easy to Attract Social Media Audience. Thank you So Much for the Article.

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Social Media engagement is one of the most important element when it comes to bringing traffic on your website. Great tips for leveraging the social media game.

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hmmm. I just realized I’m a millennial. I thought I was on the tail end of generation X. However, since I’ve been in the blogging field for quite some time, I can attest to the fact that millennials respond more to the things listed above. However, I consider myself an old soul, so I tend to not cater to millennials or gen Z’s too often, but the few times that I do I get a viral response. I just don’t share enough of young people’s sentiments to cater to them consistently though.

I agree with you that engaging with your audience is a great way to stay connected and grow your following. This is what I try to do on my socials.

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Thanks for sharing effective article……

The tips are well thought out and impressive to start with and personally, I think social media has a lot of influence on our day to day activities

Being a social media marketer, I always seek out for something relevant, reliable and of course trendy and your blog combines all the adjectives.

Thanks for sharing such kind information about “Top 10 Ways to Attract Millennials As Your Social Media Audience”

Thanks, Daniel! I love your writing. I see that your source is pretty legit but I’m still quite surprised that 50 percent of the U.S. millennials buy things for supporting a cause. That’s quite amazing!

Nice write up about millenials. I have a suggestion to recommend for these millennials on downloading videos online. Keep offline provides you a facility to download free videos without using any software. you have to just copy URL and paste in the Keepoffline website. You can download Facebook, Instagram, Linkedin, Vimeo, Twitter & Youtube videos free from the Keepoffline website.

Hi, Olawale.
Excellent post. Thank you for sharing. It’s true that connecting with millennials can be quite intimidating. They play a huge role in social media as they’re generation is in-touch in a social media world. That is why engaging with millennials is super important for brand awareness.

This is absolutely the most effective article I’ve ever seen concerning social media audience! Very helpful. I mean it!

We work in ecom and this article offers great advice. For our industry, tip #10, not being annoying, and tip #7, engaging with the audience, proved the most effective. Thanks for the article!

I am new on this platform, I learned so much interesting things which I will use to develop my content on Instagram

This is very informative.. especially for millennials who wanted to earn at home while doing what they like.

Social media engage our life to other country. We share life events in social media to view our friends. It is very valuable information to success our social media sharing system.

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I tend to write on women health specially about gynaecological problems that are to way too common among the Indian women. Thanks for the tips. They did brush off many of the mistakes that I have been doing so far.

Great post. Articles that have meaningful and insightful comments are more enjoyable, at least to me.It’s interesting to read what other people thought and how it relates to them or their clients, as their perspective could possibly help you in the future.

Very good informative article. I think content is the most valuable point. Readers expect some information from any article.

Really loved your post Olawale. So many companies cross the line over from being engaging to being annoying.

I feel like I’m constantly being spammed by companies, especially via email.

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Awesome Post. Thanks for sharing your thoughts and experiences on Attracting Social media audiences.

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