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5 Steps on How to Grow Your Subscribers with Email Automation in 2021

Email marketing is an essential component of digital marketing tactics. In fact, a digital marketing plan would be incomplete without it. Email is the most efficient and dependable method of reaching out to your target market and driving sales. It gets your campaigns where they need to go since email marketing generates a lot of conversions.

Email marketing allows you to interact with your target market, promote items, and achieve marketing objectives without incurring the significant expenses associated with PPC campaigns or social media advertisements.

Email marketing is an excellent tool for revenues that also enhances SEO tactics. It is an effective tool for bloggers to boost brand exposure, engagement, conversions, and profits.

Here are some of the reasons why email marketing is the marketing king:

  • Email marketing may generate up to $52 in income for every $1 spent.
  • Email marketing is used regularly by 82 percent of B2B/B2C businesses.
  • 95 percent of businesses use automation for email marketing.
  • Email is preferred as a marketing method by 73 percent of customers.
  • It is proof that businesses and marketers know the importance of email campaigns to the success of their marketing strategies. 

    Your email list is one of the most important things you have for your business, but it depends on the type of list you are working with. Just gathering hundreds or thousands of disinterested persons who are only looking for free downloads will not be enough to make a difference.

    It is good to cultivate connections and establish an email list of subscribers ready to hear what you have to say and purchase your items. With careful preparation and a well-thought-out approach, you may expand your mailing list while keeping engagement rates even higher.

    Ergo, what is the most realistic way to go about fixing this? Although it is easier said than done, the following suggestions can assist you in building a high-quality email list in a short period of time.

    Many people assume that social media marketing is the most effective method of generating revenue online. Yet, email marketing has shown to be highly profitable over half a century after the first electronic message was sent.

    Despite continual technological improvements, email marketing continues to be one of the most successful marketing methods accessible today. All that differs in its effectiveness is the decisions that marketers and company owners make when utilizing the communication platform to reach their respective target groups.

    What is email automation?

    When it comes to growing your business, email automation may help you achieve more success by increasing engagement, increasing brand recognition, and increasing profits.

    When it comes down to its essence, email automation provides marketers or company owners with the capacity to send scheduled or action-triggered emails to their target subscribers with relevant information, content, offers, and other information, among other things.

    It is possible to boost the open and click-through rates of emails with email automation. Furthermore, because of its intuitive nature, busy businesses may benefit from the outcomes of their email marketing efforts while freeing up more time to devote to other critical company operations.

    It is a true win-win situation.

    75 percent of top-tier marketers, according to recent research, utilize at least one sort of marketing automation technology. Apart from that, custom-designed email automation processes get the greatest click-through rates.

    Studies such as this one demonstrate the unparalleled power of knowing how to automate email marketing campaigns.

    To learn how to leverage the power of email marketing automation to create campaigns that generate actual results, we’ll walk you through five simple stages.

    Craft a more compelling offer

    We’ll start with the most significant and most crucial element to increase your subscribers—make the offer more appealing. Certainly, you can adjust button colors and minor changes to improve small factors on your conversion rate. But if you don’t provide irresistible offers that can convert, you’re just being penny-wise and pound foolish in your marketing approach.

    Alternatively, spend more time on what you are offering your prospective subscribers in exchange for their email addresses. Today, we guard our email address carefully. We’ve seen too many companies spam us. To understand what it is your target customer wants, and give it to them.

    Who knows? That crazy idea you neglected, which you thought would never convert, might be the best opt-in throughout your entire marketing campaign. You will never know the best copy that will convert until you start experimenting.

    Set Your Campaign Goals

    First-time and seasoned marketers alike frequently enter the world of email marketing by signing up for ready-made marketing tools. They can use these tools to collect emails and send promotional messages to their intended audience. Unfortunately, because there is little science involved, this approach is rarely successful. An effective strategy begins with defining the campaign’s goals and then working backward to determine how to achieve them.

    To make your email marketing campaign a success, you must first consider and plan what you want to achieve. The campaign’s end goal will determine the nature of the target market, the source of the leads, and the content of the promotional emails.

    Any email campaign’s objectives must be consistent with the company’s or business’s overall goals. It means that you should always consider the brand’s broader marketing goals as well as KPIs. From here, it is far more practical to take a step back and devise a formidable marketing strategy that ensures the campaign objectives are met.

    You have to have the ‘right kind of email marketing goals. Is the campaign’s goal to get new signups for your product? Do you want to raise brand awareness? Perhaps you’d like to increase the number of people who attend your event. Whatever the campaign’s goals are, it’s essential to include them in the early stages of planning for any marketing campaign.

    When it comes to determining your email marketing campaign goals, the internet is your best friend. A quick Google search on how big-league marketing teams use email will save you a lot of trouble later.

    You can see how companies like BuzzFeed, SoHo House, SXSW, Inc., and UNICEF implement goal-oriented email marketing campaigns. The data is freely available online and can be used as examples by your team.

     Understand your audience.

    Let’s start with the fundamentals. Before you start worrying about fancy, high-tech email solutions, it’s critical to have a firm grasp on the audience whose attention you’ll be attempting to capture.

    Setting your target audience is critical to success because it allows you to direct your email marketing efforts and create content that resonates with consumers based on their specific needs, goals, and pain points. Simply put, if you don’t know who you’re selling to, how can you sell anything?

    What is the solution? You can’t, of course. No, not at all.

    With this in mind, let’s take a look at how you can better understand your audience and boost your email automation success.

    Begin segmenting your customer base.

    Professional marketers understand the importance of presenting leads with the right offers at the right time. That is why understanding your audience is critical to capturing them at the optimal stage of their buyer journey.

    When it comes to email marketing if you’re looking for conversions, blasting a deal, or offering to thousands of potential customers and hoping that some will find it interesting, won’t cut it.

    To achieve results, target your campaign to the people who are most likely to convert into sales.

    It entails developing a solid customer segmentation strategy.

    Tactics for segmenting your email list can vary depending on the data you have available. It is possible to create high-converting email offers using information such as your subscribers’ age, gender, and location.

    Let’s look at the most effective strategies for getting started with list segmentation and increasing conversions.

    Location-based segmentation

    Segmenting your email list based on where people live is an excellent way to target a specific demographic. When location is an important factor in a consumer’s purchasing decision, this strategy is especially effective.

    For example, if a company is hosting a special event at one of its physical locations, it makes sense to send an email to people who live nearby and will be able to attend. It makes no sense to target people who live in California if the event is being held in Florida. You may end up irritating those who live too far away to attend the event.

    When sending time-based emails, you could also segment email subscribers by location.

    If you are to send emails to all your subscribers all over the world, you don’t want to send them all at once. If you do, some people may receive your email at an inconvenient time, and they are unlikely to open it. If you consider time zones, you can send out email blasts when they are most likely to be read.

    Gender segmentation

    It is common knowledge that men and women have different shopping habits, and you can capitalize on these differences by segmenting your email list by gender.

    If you sell various products that appeal to both men and women, segmenting email blasts by gender makes a lot of sense.

    This strategy is also applicable to gender-neutral offers. People react differently to colors, words, and images based on their gender. So when you segment your campaign based on gender, you can send an email that appeals with their gender-based desires therefore increasing your overall conversion rates.

    Age grouping

    People of all ages check their email regularly, but their responses vary greatly depending on their age group. A 22-year-old recent graduate will have a different reaction than an 80-year-old grandmother.

    You can target consumers who are more likely to buy your products if you segment your emails appropriately.

    Unresponsive leads should be segmented.

    Prospects may not respond to offers for various reasons, but that doesn’t mean you should abandon them.

    Cold leads have value, and it’s possible that these leads weren’t in a position to buy anything at the time.

    If you stay in touch, you may catch these people when they are ready to buy something.

    Unresponsive leads should be segmented so that you can drip offers and helpful emails to them over time. This consistent contact keeps you in their minds and increases their likelihood of purchasing from you when they require a product or service.

    Email marketing segmentation takes some practice, but once you’ve mastered it, you’ll be able to send more tailored emails. People will become more responsive to the relevant emails you send them, increasing your conversion rates. Effective customer segmentation increases email open rates by 46%.

    After you’ve segmented your audience, you’ll be able to delve even deeper and create buyer personas based on your archetypal customers.

    Create Cyber personas.

    A cyber persona is a fictional character you create to represent a specific segment of your overall customer base. As a result, you’ll have a better understanding of what motivates different segments of your audience to buy from you.

    As with most things, the more time and effort you put into creating a buyer persona, the more value you will receive.

    Cyber personas based on market research, consumer insights, and your objective observations from day-to-day commercial activities are the most powerful and effective.

    Build Your Email List

    Compiling mailing lists is the most difficult step in email marketing. Lead scoring is the most effective way to get enough new leads into your marketing campaign funnel.

    What exactly is lead scoring? Simply put, lead scoring is the process of assigning numerical values or “points” to email leads generated for your company. The leads are scored based on specific characteristics such as:

    • Account holders’ personal information
    • Possibility of converting the lead into a customer
    • How the user interacted with the website and the brand
    • The source of the lead, as well as other sales/CRM information
    • Demographics and other personal characteristics

    Lead scoring employs a model to determine which contacts are more likely to become customers. This probability is determined by an algorithm, which assigns the point to make the marketing campaign more effective. Lead scoring has the highest ROI of any email marketing strategy in 2020.

    How to Use Lead Scoring with Email Marketing

    When lead scoring is combined with your company’s email marketing strategy, you can rapidly decide how and when to engage your subscribers to achieve high conversion rates. What you must do is grasp how this technique works behind the hood.

    The first step in incorporating lead scoring into your email marketing campaign is to develop a solid strategy. The procedure includes laying the groundwork and determining the campaign’s lead stages.

    You may also look for a lead scoring calculator online or create one in-house. Most businesses opt to outsource their marketing to a professional marketing firm. The goals of your marketing campaign will determine the sort of lead scoring system you should employ. Lead scoring techniques are classified into two types: predictive and rule-based.

    Conclusion

    Now that you’ve learned everything there is to know about email automation — and more — the ball is in your court.

    Remember that your email marketing campaigns are only as effective as the information included inside them, so knowing your target and their requirements is critical.

    However, email automation software is required to speed your creative advertising efforts. You will lag behind your rivals faster than you think if you do not have it.

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    Cloud Computing Technologies and Resources Information and Communication Technology (ICT) Programming

    The Advantages and Disadvantages of Code Obfuscation

    Code obfuscation is the process of changing executable code such that it is no longer understandable, interpretable, or executable. The source code is obfuscated to the point where it is unreadable and impossible to understand, let alone execute, by a third party.

    Obfuscation of code does not affect the application’s end-user interface or the code’s intended outcome. It’s only a preventative measure to make the code worthless for a possible hacker who gets their hands on an application’s executable code.

    Why is it necessary to obfuscate code?

    Obfuscation of code is especially important for open-source systems, which have a significant disadvantage in code hackability for personal gain. Obfuscation is especially important for source code that is distributed insecurely.

    Developers ensure that their product’s intellectual property is protected against security threats, unauthorised access, and the discovery of application flaws by making a program challenging to reverse engineer. This procedure limits malicious access to source code and ensures varying levels of code protection depending on the type of obfuscation technique used.

    If the code is obfuscated, the most critical deciding factor against carrying out a reverse-engineering assault increases significantly. Because the decompiled code is rendered unreadable, the time, cost, and resource factors all weigh in favor of discarding the code when it is obfuscated.

    The advantages of code obfuscation

    The security team performs code obfuscation in the apps, especially those hosted on open-source platforms, which has numerous benefits. In an untrustworthy environment, it is always preferable to deploy an obfuscated application, which makes it more difficult for attackers to inspect and analyze the code.

    This procedure assures no loopholes for debugging, manipulating, or disseminating the fictitious application for illicit benefit. This layer of security is essential for apps that deal with business-critical consumer personal information.

    Most obfuscators also clean up the code by deleting unnecessary metadata, dead codes, and duplicates. As a result of this minification, the compilation process is sped up, resulting in faster code execution and faster outputs, upping the ante on code performance.

    Another significant benefit of code obfuscation is that it makes it difficult to reverse-engineer a program, meaning code distribution on open-source platforms is no longer a concern. If numerous levels of security are to be implemented, iterative code obfuscation is especially well-known.

    The security team uses one or more obfuscation algorithms in this technique, with the output of the previous algorithm serving as an input to the next in line, and so on. As a result, the attacker may become confused about the program’s original goal and what is visible to them, resulting in deobfuscation attempts failing.

    Because cracking an obfuscated code demands real effort, talent, money, and time, code obfuscation is a practical approach to dealing with threats and weeding out fun-attackers out of the way. Even if the hackers succeed, the deobfuscated code may not resemble the original code very closely. Though true effectiveness measures are difficult to come by, most companies obfuscate code for security and privacy reasons.

    The negative effects of code obfuscation

    All obfuscation techniques have some impact on code performance, even if it is minor. Depending on the amount of code obfuscated and the complexity of the methods obfuscated, deobfuscating the code may take a significant amount of time.

    The majority of automatic obfuscators can decode an obfuscated program. Obfuscation slows down the process of reverse engineering; it does not prevent it. Some anti-virus software will warn users if they visit a website that uses obfuscated code, as obfuscation can be used to hide malicious code. This could prevent people from using genuine apps and drive them away from reputable businesses.

    Conclusion

    To tackle complicated security threats, all of this code obfuscation is insufficient. The availability of automated tools and hackers’ expertise make it harder to deobfuscate code, but it is not impossible to reverse-engineer.

    As a result, code obfuscation is not a one-stop shop for all applicable security requirements. The development team could use various code obfuscation approaches to secure their code in an untrusted environment, depending on the security need, nature of the application, and performance benchmark.

    These should be carried out while taking into account the advantages and disadvantages of each technique. Other AppSec initiatives, such as encryption, RASP, data retention policies, and so on, should be supported by this strategy. When combined with RASP solutions like AppSealing, it becomes a potent antidote to today’s security concerns.

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    What Would the World Be Like If Data Wrangling Didn’t Exist?

    Introduction
    What is Data Wrangling?
    Principles of Data Wrangling
    How Would Have Been To The World If The Data Wrangling Process Didn't Exist At All?
    6 Steps of Holistic Data Wrangling
    5 Smart Tips for Effective Data Wrangling
    A Few Questions To Warp Off Your Wrangling Process
    

    Introduction to Data wrangling

    What would our world be like if Data Wrangling process did not exist?

    Do you feel data-wrangling is annoying? Yet many feel it. But the truth is in this process lies all the possibilities and hidden opportunities. Data is the gold mine, and you need to discover what is suitable for your business and what matters for your goals or visions you have seen for your brand to grow or stay ahead in the competition. 

    The process could be tiresome, but one can easily tackle the biggest headache of organizing datasets and accuracy if your data set is clean in less time. 

    Please read this blog to find out in-depth knowledge about the data wrangling process, its principles, six steps in holistic data wrangling, and five smart tips to boost your data wrangling process. 

    And what would the world be like if data-wrangling didn’t exist? To find your answers, let’s dive in.

    What Is Data Wrangling? 

    Data wrangling is the process of cleaning, structuring the raw data into the desired format for better and intelligent decision making. This process is getting ubiquitous, adding fun to the tiresome data cleaning process. And with growing technologies, data has become more diverse and unstructured, demanding more often collecting, cleaning, and organizing deep and accurate analysis. 

    At the same time, the demand for decision-making is faster and accurate to be ahead in the competition and acquiring more customers. And if you use the data wrangling process, you will always be ahead in the competition on the technical resources. 

    Therefore, handling vast datasets can be exhausting, as always. Data wrangling is a self-service data preparation model to tackle unstructured and complex data to move away from IT-led preparation. And for this, more and more businesses started using data wrangling tools to prepare data before the analysis process.  

    Principles of Data Wrangling Process

    • Understand what kind of data is available and select those that make a difference. 
    • Choosing the correct data to use and getting to all levels of their details. 
    • Meaningfully combine multiple data sources to make it enrich 
    • Deciding the outcome for better and in-depth analysis

    How Would Have Been To The World If The Data Wrangling Process Didn’t Exist At All? 

    To me, everything had gone messed up; there wouldn’t be anything particular, all mixed up, and you know data is ubiquitous – it’s terrible to mess with it. 

    Data is vast, the fuel of tomorrow that drives any business from zero to well-established shortly. Therefore information is crucial to make any decision or to be successful in the highly competitive world. But there are high chances that data is ubiquitous in unstructured format – incomplete, unreliable, and faulty and their analysis is crucial to discover new patterns.

    Data wrangling dodge the risk of duplication, redundancies, data that adds no meaning to the goal. It cleans such data and saves storage space for further data – making it full of enriched data, which once for always remains as the critical part of the analytical process. 

    Although it’s a time-consuming and high-priced process when done manually, that’s why there were many eyes on automatic processes to solve the large dataset in minimum time, accurately, while it reduces the human efforts in the data clean-up process. 

    6 Steps of Holistic Data Wrangling 

    Each data project demands a different and unique approach to ensure it’s the final dataset they wanted to go with, which is reliable and accessible. Though methods are other, the six fundamentals that every person goes through are very identical. Let’s understand them in detail.

    – Discovery

    Discovery leads to new opportunities, which means familiarizing yourself with data to know how you should proceed. It’s an opportunity to discover new patterns in the data and find out the missing entities that need to get addressed. It’s a crucial step in data wrangling, as it forms all the activities in the queue.  

    – Structuring

    Raw data adds no meaning unless they get segregated; because they are incomplete with proper actions. Data structuring is the process of converting the raw data into a meaningful format. 

    – Cleaning

    Data cleaning is the process of chopping off the redundant data that might distort your analysis or make your dataset less crucial. This cleaning can be anything from deleting the empty cells, outliers, data duplication, and standardizing input that doesn’t give any identity. The goal is to have datasets with no reproduction but full of values. 

    Enriching

    Once you understand the existing database and convert all data into meaningful ones, your next step is to look out for all the necessary data in the database. If it is well and good, but in case it isn’t, you can enrich the database by incorporating the value from other databases to have a clear-cut idea of what data is available to use. 

    – Validating 

    Data validating works on corroborating data in both ways: being consistent and good quality throughout. Getting multiple issues during validation is a common thing. You need to resolve them and analyze them, as this is an automated process that requires programming. 

    – Publishing 

    Publishing is the last step in the entire process. Once you ensure data gets validated, you can publish them but make sure there is duplicate or fake data that is irrelevant to your business. Your data has to be credible and follow your business’s goals and objectives. 

    5 Smart Tips for Effective Data Wrangling 

    Data has become gold for marketers and companies. 85% of the consumers will safe-manage their brand relationships without any assistance by 2020, according to Forbes’s research. With customers getting more brilliant, the data must be clean and reliable to solve their problems and give them what they demand. And there is nothing better than a data wrangling process. 

    Data wrangling – also called data cleaning, data munging refers to various processes to transfer raw data into meaningful ones. The objectives remain the same, though the methods differ from project to project – cleaned data with more readable formats. It can be a manual or automated process based on the amount of data to be wrangled. 

    Here Are Five Crucial Tips To Power-up Your Data Wrangling Process:

    1. Keep Yourself Updated With Latest Happening In The Data Wrangling Process

    Maintain a journal – collect all hacks; that can make your research pinpoint and give you results in the minimum time. Identify the best approaches to every problem and keep a note of the best solution. 

    2. Be A Part Of Communities And Read Marketing And Business Case Study

    Communities bring you great minds, help you find out people with the same interest, rich in their skills, and have some excellent knowledge shared in the comments. Get engaged with them and build your relationships, and remember it will help you in many ways. 

    3. Collaborate With Other Team In Your Corporate

    The marketing team can help you in many ways, from getting you the correct information to the number of sales or the number of carts abandoned – always build a good relationship with them, and you always have a solution ready in your pocket. 

    4. Keep Your Focus On Processes And Final Results

    Of course, results are essential at the end of the day, but your approach towards solving the process is right to get the best results. Look for the ways where the result will be accurate and less time-consuming – your go-to process as always. 

    A Few Questions To Warp Off Your Wrangling Process:

    • Will your process ensure scalability and granularity? 
    • How can you use the same data in other methods and queries?
    • Can tools give you accurate results or better do it manually? 

    Final words 

    Data wrangling is a fundamental process you can do manually or automated through coding. That’s true as ist principle is simple, and there are six easy steps to the data wrangling process. 

    But what would have been a world without data wrangling? For me, everyone would have gone mad with tons and tons of data everywhere around. There would be a complete mess choosing the correct data and making intelligent decisions, and most of the data are in an unstructured format