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THE MOST COST-EFFECTIVE PHONES IN 2021

We are in the middle of 2021, many are considering buying a new phone, so there is a list of phones that pay off the most in 2021. Starting from $150 up to $550, I choose the phones that I think offer the best value for money – the most cost effective phones for 2021.

Consider that these phones will not be the same price in all countries, the prices are mostly similar to those on Amazon. Devices on this list will not be older than 2 years, mostly due to software support. Lastly, this is just my choice, so maybe out there you can find an even better choice for you. let’s get into it. 

Best phones for about $150

If you follow the market you have surely noticed that the category up to $ 150 acts as if it is not moving. If you don’t follow the phone market, you’re probably unaware of what the difference is between a $ 150 and $ 200 phone. Anyway, if you’re still looking for phones for $ 150 here are a few good options.

Xiaomi Redmi 9A

There is a Xiaomi Redmi 9A that will not knock you off your feet at speed, but it is a reliable phone with a good 5000mAh battery, Helio G25 processor, and 2GB of RAM. Of course, if at all you can go for the 3GB RAM variant as this is the minimum for comfortable operation.

Realme C11

This phone is a better option as it has a fast Helio G35 processor, also an excellent 5000mAh battery, and much lighter software than Xiaomi. the only catch is that it’s a little more expensive, but I think it’s worth the difference.

Samsung Galaxy A02

If you are a fan of Samsung, an option worth mentioning is this phone. Get it if you really want Samsung’s software. The A02 has a Mediatek MT6739 processor that is not only old but also weak.

Best phones for about $200

Huawei P40 Lite

This is my favorite in this category. A phone that breaks down phones that cost twice as much with the camera and speed. The only problem that makes the price low is that the Huawei P40 Lite does not have google service. If you can live without it, then this is a great phone for you.

Xiaomi Redmi 9 / Redmi Note 9

Both phones are very similar, only the Redmi Note 9 has a better main camera. Which one you choose depends on whether you will pay exactly $ 200 or a little more.

OnePlus Nord N100

The favorite of the phone with google services is the OnePlus Nord N100. Its camera is not as good as in the Redmi Note 9, but it has a screen with a refresh rate of 90Hz, quite fast software, and a Snapdragon 460 processor.

Samsung Galaxy A12 

For Samsung fans, there is the Samsung Galaxy A12, which has a Helio P35 processor, a 48Mp camera, and a very good battery. This phone is an easy recommendation if you want a reliable phone with reliable software that works without any additional settings.

Best phones for about $250

Xiaomi Redmi Note 10

My favorite in this category is the Xiaomi Redmi Note 10, for which it’s amazing what it has to offer for just $ 250. It has a fantastic screen, Snapdragon 678 processor, it is nicely designed, the battery is great, the camera is more than okay, another well-assembled device.

Realme 7 

If the screen is not as important to you as speed and good software, for example, if you are a gamer, then you might like this phone. The main advantages are the LCD screen with a refresh rate of 90Hz, the excellent Mediatek Helio G95 processor, and one of the better cameras in the class.

Poco X3 NFC

It’s not just Realme for gamers, the great Poco X3 deserves its place on this list. And things like the 120Hz display and Snapdragon 732 processor are not easy to ignore. Some will be bothered by the larger dimensions and not very attractive design, but if you can go beyond that you will get a beast from the phone for that money.

Samsung Galaxy A41 

From Samsung, I would list the Samsung Galaxy A41 from last year, which is also one of the most compact phones on this list. It has a 6.1 inches Amoled display MediaTek Helio P65 and a 48 MP main camera. It’s not as good as the Xiaomi Redmi Note 10, but if you’re looking for a smaller phone with Samsung software, it’s the best option for you.

Best phones for about $300

Samsung Galaxy A42 5G

A phone that has had a price change is a great option if you need a phone with 5G network support. It has a Snapdragon 750 processor, a top-notch battery, very good cameras, and of course proven reliable Samsung software. It has an Amoled screen, unfortunately, only HD + resolution, if you can go over that this phone is a very easy recommendation.

Xiaomi M11 Lite 4G

It does not mean that the last phone is my favorite because it is difficult to choose a favorite from this category. For example, if you appreciate good hardware, nice design, AMOLED screen with a refresh rate of 90 Hz, you can’t help but look at the Xiaomi M11 Lite. Not only is it nicely designed, but it’s also slim, and it still has a very good battery.

Poco X3 Pro

The third option is the Poco X3 Pro, which comes with a very powerful Snapdragon 860 processor and a 120Hz LCD screen. It may not be an attractive design but the hardware makes it attractive to gamers and all those looking for top speed for as little money as possible.

Best phones for about $350

Samsung Galaxy A52

The phone that stands out in this list and which is on the list of the best phones under $500 [“the list of the best phones under $500” = “https://www.ekepedia.com/article/116/The%20Best%20Smartphones%20Under%20$500”] is the Samsung Galaxy A52. It has a 90Hz AMOLED screen and an optically stabilized main camera. My favorite here is the A52 because I appreciate optical stabilization and Samsung software, but not everyone puts the same weight on those things.

Xiaomi Redmi Note 10 Pro

It’s hard to say which is better than these two because it depends on what you value in the phone. Xiaomi has a 120Hz AMOLED display, a Snapdragon 732 processor, and a 108MP camera.

Realme 7 Pro 

It may not have a good camera like the previous two phones, nor a screen with a high refresh rate, but at least it is AMOLED and has similar hardware as the previous two phones.

Best phones for about $400

Poco F3

At this price you can get a phone with much better hardware, at least if you opt for the Poco F3. It has a 120Hz AMOLED screen, a premium Snapdragon 870 processor, and a pretty nice design for a Poco phone. Its cameras are not as good as on the Xiaomi Redmi Note 10 Pro, but they are still very good. All in all a good phone if you appreciate modern and good hardware.

Xiaomi Mi 10T

Xiaomi has another similar device, the Xiaomi Mi 10T. It comes with a 120Hz LCD screen, and a Snapdragon 865 processor.

OnePlus Nord

For those who appreciate the software and the optically stabilized camera more, there is the excellent OnePlus Nord. For this price, it offers a very good Snapdragon 765 processor, 90 Hz AMOLED display, and 48MP main camera.

Samsung Galaxy A52 5G

For this money, Samsung offers the Samsung Galaxy A52 5G, which compared to the 4G model comes with a slightly more powerful Snapdragon 750G processor, 120 Hz AMOLED screen. A top device whose only drawback is limited availability, because it is very difficult to find in countries where there are no 5G networks.

Best phones for about $500 – $550

Samsung Galaxy S20 FE 4G

If you can go over the average battery, in my opinion the best choice is the Samsung S20 FE 4G. With it you get one of the best cameras in the world, an excellent 120 Hz AMOLED screen IP 68 certified, wireless charging, great software and so on. Everything good you can imagine on one phone, except of course the battery. And you can solve that with the 5G model of this phone.

Huawei P40

If cameras are very important to you, another good option is this phone. In that case, again, make sure that there is no google service.

Xiaomi Mi 10T Pro 

From Xiaomi, there is this phone, which comes with a snapdragon 865 processor, an excellent 180MP main camera with optical stabilization, and a 120 Hz LCD screen. Don’t be fooled by the fact that it’s an LCD because it’s one of the best LCDs you can find.

Samsung Galaxy A72 

Finally, I have to mention the Samsung Galaxy A72, which we put in the list of the best phones of 2021, a top phone even though I think your previous phones are better for less money. This phone can be an option if you need a telephoto camera.

Categories
Information and Communication Technology (ICT) News

Interview Advice for Software Developers

For many people, having a job interview is a stressful experience. Apart from the pressure of being employed or not, there are a number of questions that must be answered both before and during the interview, such as what to wear, how to prepare, how much money to ask, and so on.

Although there are no set rules for a successful interview, there are several tactics you may learn to improve your chances of landing the job.

Simply unwind.

To begin with, being worried or stressed will not benefit you in any way, so you should learn to relax. A calm candidate, rather than an anxious one, seems more professional and self-assured. But how do you go about doing that?

There are a few fundamentals that can help you relax before the interview:

  • Prepare by doing some research on the role and the firm.
  • Arrive a little early to give yourself some breathing room.
  • Think positively and concentrate on your strong points.
  • Remember that an interview is simply a discussion.
  • Enter the interview with the knowledge that there are always other chances in the market (if things go wrong).
  • If the interview does not go well, use it as an opportunity to learn from your errors and improve your performance in the future.

You will be able to explain yourself better to your possible employer and enhance your chances of being hired if you remain cool.

Be yourself and grow as a person.

This rule is equally vital as the first. Allow your future employer to get a sense of who you are and what you know. Don’t behave as if you know something you don’t. Don’t make any false statements.

It’s fine if you don’t know everything.

During the interview, you will be asked a lot of questions. You won’t be able to know everything. It’s great that no one knows everything. What matters is that you understand the foundations of your field. 

So, if you’re asked a topic about which you don’t know much or anything, simply admit it, but also tell them that you’re eager to learn new things and that you’re willing to grow. You may also want to be aware of some potential react interview questions.

Keep learning in mind.

Your desire to learn new things is important. The software industry evolves at a quick pace. It is part of our work to always be learning. Furthermore, the more you know, the better you will be at your work, which will result in a higher salary.

Ask questions

Before attending an interview, you should conduct some preliminary research about the organization and position. “What do you know about our company?” is one of the things they could ask. It’s also beneficial for you to be aware of your possible new work.

Asking questions during the interview has two advantages:

  • To begin with, you demonstrate that you are serious about gaining the job. Because they will not hire you if they believe you are not serious about gaining the job.
  • Second, it is beneficial to your health. The more information you have about the firm and position, the better equipped you will be to decide whether or not to accept the position.

So, in addition to answering questions, feel free to ask them.

Demonstrate your coding abilities someplace ONLINE.

You will be asked whether you can demonstrate your coding abilities in some of the interviews. Everyone in today’s society has a social media profile. Why not, for example, have a Github account? It’s free, and you may post your own projects or help others with theirs..

It’s not required to use Github, but if you have at least 1–2 example projects there, you’ll have a far better chance of getting recruited.

It’s not required, however having a Github account with 1–2 project samples is highly RECOMMENDED.


Don’t complain about your former employers.

Another crucial aspect to remember is to speak openly about your previous employers/companies. We guarantee you’ll be asked anything along the lines of, ‘What are the reasons you wish to change jobs?’ or ‘What made you decide to quit XYZ?’

Whatever the cause, your future employer should not believe you are always moaning, and if you are hired, you would most likely do the same with their firm.

For example, suppose you’ve been waiting for a promotion for three years and don’t believe you’ll receive it. Instead of saying, “Hey, you know what? They’re liars; they promised me a promotion for three years and I haven’t received it…”

Try to say something like, “I’ve worked on several enjoyable projects with kind coworkers, but the promotion I’ve been anticipating for the past three years has yet to arrive, so I decided it’s time for a change.” is a far superior response you can provide.

So consider before you speak; offering more intelligent responses will improve your chances.


Expectations for Salary

On the application form, most companies will inquire about your wage aspirations. Make sure you’re familiar with the market range in your area so you know what to expect.

If the market ranges from $40,000 to $60,000 a year, and you seek $100,000, you’re not going to get the job unless you’re Bill Gates.

So, based on your expertise, determine what your local market range is and ask something in between.

Unless you’re starving, don’t accept really cheap offers.

Finally, it’s best to avoid discussing money unless they specifically want it.


What happens if something goes wrong?

Some of your interviews will not go as planned. Some of the following situations may occur:

  • Technical interview/assignment that is really difficult.
  • The company or position is not what the job description claims.
  • Offer of a very low income
  • Irrelevant or too many questions to be addressed
  • In cross-interrogation interviews, you are asked questions by a group of five individuals.
  • Interviewers/managers who are arrogant or too serious

In these conditions, it’s possible that you won’t be able to reach an agreement. You may become irritated or uninspired, but you will soon understand that this is unneeded.

Every job interview, good or poor, is a learning experience for you. There are always better possibilities and friendlier employers out there; you just have to keep seeking.

Last but not least, don’t forget to arrive on time! 🙂


In fact, the more interviews you conduct, the better. Everything revolves around encounters.

We hope that the advice we’ve given you will be useful in your next interviews. We wish you all the best of luck and a brighter future.

Categories
Asia Energy Green Energy

4 Ways Indian Solar Industry Has Been Impacted by COVID 19

The COVID-19 pandemic has had large-scale effects on all industries across the world. Unfortunately, the solar industry is not isolated from this impact, and uncertainties are leading to concerns for many businesses. Moreover, the crisis comes at the peak of India’s solar project execution. The country has ambitious goals of meeting the 100GW Solar Energy target by the coming year, and while we’re still behind on these targets, the industry is plotting strategies to get closer to the goals. 

Image Source: Luminous

Challenges Posed by COVID-19

  • Ongoing solar projects in India have come to a halt. The developers are concerned about their delayed projects due to the slowdown all across the world and lockdown restrictions in India
  • With the industry depending on China for close to 80 per cent of their solar supply requirements, the manufacturers are facing major disruptions. 
  • Manufacturers are witnessing delays in procuring modules, solar cells and other essential supplies. 
  • 85 per cent of the workforce in the industry are migrant labours who have returned to their hometowns and villages. 

Tackling Challenges and the Road Ahead 

The government of India has taken some major steps to provide respite to the solar industry and formulate a stimulus plan that is efficient and green. 

  1. The government has classified solar as an essential service and allowed the movement of commodities. This has proven to be incredibly helpful in tackling these challenges. 
  2. The Reserve Bank of India has offered a moratorium for a quarter on the repayment of term loans.
  3. The Ministry of Power has recently proposed the Electricity Act (Amendment) Bill 2020. This bill is undoubtedly a step in the right direction and can bring about some critical reforms in the renewable energy sector. 

With these steps in place, it is now possible to get a solar panel system for your homes even in the midst of the pandemic. This means that you don’t need to wait in order to enjoy the benefits of solar energy at home. 

Wondering if you need a solar panel system? The following factors will help you decide. 

  • Solar Power is Environmentally Friendly. This means that you don’t need to worry about harming the environment as you run your electrical appliances. 
  • Solar Electricity is Cost-Effective. Once you install your solar power system, your electricity bills will be significantly reduced. 
  • Your Property Rates Go Up Too. Solar homes tend to sell at a much higher rate. This is why getting solar panel systems for your home is a lucrative investment

These factors make it clear that your home needs a solar panel system. However, before you get set to install this system, there are a few things that you need to keep in mind. 

  • Consider the condition of your rooftop. This is important because it can get hard to repair your rooftop once the solar panels are installed. So, in case your rooftop needs repair, it’s a good idea to get that done before installing the solar panel system. 
  • Consider your energy requirements. It is important to understand how much energy you would need your solar power system to generate. This would help you choose your systems wisely. 
  • Do you need a battery? In most cases, it is recommended to get a battery along with your solar panel system as it stores the extra energy produced by your solar panels and supplies that energy at night or when there’s less sunlight. 

Aside from these things, another thing you should keep in mind before installing a solar panel system is the brand of your system. You must go for a well-known, reputable brand such as Luminous as such brands offer quality products that are durable and come with a good warranty period. Visit their website to know more about their products. 

Categories
Healthcare & Healthy Living

Who is a Critical Illness Cover for & What are Its Advantages?

If you want to lead a comfortable and worry-free life, then you need to prioritize the health of yourself and your loved ones. As you look at the facts and figures inferred by various studies and researches, you will get to know that there has been an increase in the cases of critical illnesses over the last few years. According to the study published by the planning commission of India, the instances of cardiovascular diseases due to stress and improper diet, are going to increase significantly.

Now, the crucial thing is to prepare yourself for an unfortunate situation. You need to make efforts to protect the health of your family. A family health insurance policy with critical illness cover is all that you need. It will not only provide your financial safety by meeting your medical expenditures but also keep you stress-free.

Critical illness cover advantages
An efficient family health insurance policy with critical illness cover is mainly what you need in meeting your medical expenditures and reducing stress during medical emergencies. There are many advantages of critical illness cover that we will itemize in this post.

Who Can Take a Critical Illness Cover?

If you are wondering who can take a critical illness cover, then the answer is – “all of us.” Though it depends on the insurer to insurer, most of the insurers offer a critical illness policy to people who are more than 5 years of age and usually less than 65 years of age.

A medical emergency can happen to anyone, irrespective of age. But, if you have a family history of a critical illness, then it becomes more significant for you to get covered against the impending risk. Also, if you have certain financial responsibilities and have a few dependants, then for your family’s financial security, it is a wise decision to get critical illness cover.

Though the sooner you take the policy, the better it is, but the individuals who are more than 40 years of age and are yet to take coverage against critical ailments must do so at the earliest.

You may also not need to go for pre-policy medical check-ups to buy the critical illness cover. It may interest you to know that this policy does not require you to submit any special documentation. You just need to fill in simple details online and make a payment. However, in the case of a pre-existing medical condition, you may be required to submit certain medical documents.

Advantages of Critical Illness Cover

Here, we list some of the benefits of buying a critical illness health insurance cover.

  1. Firstly, all of us need to stay financially protected. Imagine the condition of a medical emergency, and instead of focussing on getting the best treatment, you have to arrange funds. It can be overwhelming for the people who suffer serious ailments to suffer financial crisis along with emotional distress. Hence, the need for a suitable health policy cannot be undermined.
  1. Since the costs of medical treatment are rising, it is a must for all to get a critical illness cover. Even if you belong to a high-income group, having critical insurance cover will always support you and give you financial confidence.
  1. A critical illness cover offers maximum coverage for fulfilling various medical expenses for as many as thirty or more critical illnesses. This kind of health policy ensures quality medical care, the best hospital, and hassle-free treatment.
  1. This insurance coverage does not only keep you secure for expensive medical procedures, but it also covers medical expenses beyond hospitalization.
  1. As a critical illness policy insured, you will also get a cashless claim facility at many big and small hospitals. So, you don’t have to go through the trouble of reimbursement and arranging the cash.
  1. One of the best benefits of critical illness cover is that you get tax savings under Section 80D.
  1. This policy not only takes care of the in-patient hospitalization cover but also pre and post hospitalization medical expenses.
  1. If you are under day care treatment, the policy keeps you protected.
  1. Some of the best insurance companies like Care Insurance provide striking features under critical illness cover such as OPD cover, cover for ICU, ambulance cover, organ donor cover, alternative treatments, annual health check-up, chemotherapy, and radiotherapy cover, and much more.

These are only some of the advantages of Critical Illness Cover. As you explore more, you will understand the policy details better and the importance of choosing the coverage. One of the crucial things to keep in mind is the importance of choosing a reliable insurance provider such as Care Health Insurance. You can rely on their services and the benefits offered to keep your future financially secure.

Categories
Business Marketing

12 Benefits of Push Notifications in 2021

Push notifications have become one of the proven marketing channels of today. An increasing number of brands and businesses are employing these to engage customers, drive sales, and increase revenue. They use these to reach out to their customers and prospects at the right time and in the right way.

E-commerce sites send their delivery status updates, news channels send breaking news updates, and brands announce their special offers and newly launched products through push notifications. This is because most smartphone users like receiving information in real-time via push notifications.

Here is a list of 12 benefits of push notifications, accompanied by useful tips that can make your campaigns work. 

12 BENEFITS OF PUSH NOTIFICATIONS IN 2021
Push notifications are effective channels for reaching your users in real-time, engaging them with your brand, bringing about sales, retaining customers, and more.

1. It has higher click-through rates

A study by MoEngage across 35+ countries shows that the click-through rate (CTR) for push notifications is up to 45%. This is much higher than that of SMS and emails. The open rates were also found to be 50% more than that of these.

For, unlike emails and SMS that go unopened for a long time, push notifications pop up on the user’s screen, compelling him to read it immediately. Concise messaging makes it easy and quick to read, and the fact that the user opts in for receiving it is yet another reason for this effectiveness.

2. It widens your reach

90% of consumers are ready to receive push notifications from interested brands and opt-in for them. This makes push notification marketing a great option. However, people are open to receiving only one push notification per week as long as they receive only one push notification. If apps start sending two to five per week, they resort to disabling their pushes. 

However, this holds only for promo messages from brands and not for relationship-based apps (like dating apps, messaging apps, and social media) and their favourite news apps. So, brands can start with one push per week, and over time can start experimenting on the optimum number of pushes their audience likes receiving. 

3. It helps reach people rightly

With push notification marketing, brands and businesses can reach their audience with the right message at the right time and in the right place. Unlike other marketing channels like social media and websites where there exist distracting posts and brand messaging, push notifications cut through the noise and get delivered to the users’ screens just when they are active on it.

This helps you build one to one relationship with your consumer, drive engagement, make sales, encourage retention, and boost loyalty. You just need to choose a push notification platform that facilitates automation and analysis (to know whether your content matches the needs of your audience).

4. It allows content curation

Personalization is what engages your audience with your brand. Your audience likes receiving content, which is highly curated to suit each of their preferences, needs, and behaviors. Push notifications allow this. By using appropriate software, you can send personalized content to your audience at different stages of their life cycle. What’s more, is that you can do so at any scale without shelling out a lot from your pocket.

For instance, brands can send thoughtful reminders to retarget audiences who are on the verge of completing an action, like starting a free trial, purchasing a product, making an email subscription, etc. Publishers can send alerts of local weather predictions, game updates, special offers, upcoming events, etc., to match the receiver’s interests.

When your users sign up with you for receiving push notifications, give them several options so that they can tick the specific types of notifications they would like to receive. This is a surefire way to curate your content to the user’s interests. 

5. It drives traffic to your website

You can send push notifications to encourage users to visit and use your site. Launching automated push notifications to alert your users to engage with your platform according to their time zone can drive quality traffic to your site. Gogy, a gaming platform with 10 t0 12 million monthly users, just did that.

It scheduled alerts about relevant and trending games on its site in advance. This drove tens of thousands of more users to its site each day. What’s more, is that users started having longer sessions, and the bounce rates were lower. The lesson to be learned from this gaming site is that by telling users what most other users do at your site, you lure them too to do those.

6. It aids in customer retention

Retaining an existing customer is more important than acquiring new ones. For, returning customers help you succeed at a whole new level. Just by boosting 5% of customer retention, you can see a 25 to 95% increase in profit, says a study by Forbes.

Customer retention depends on the way you treat your customer after converting him. You can take advantage of push notification marketing in this regard.

Studies say that sending your newly acquired customers a welcome notification within the first week leads to a 71% increase in app retention rates. After this, at regular intervals, you should keep sending them notifications that offer value to them. For instance, sale alerts, product recommendations, delivery status, etc., from an e-commerce store are useful to customers. This will generate a stable base of customer following for your brand.

7. It increases user engagement

Brands can use push notifications to attract more users at specific touchpoints. By sending real-time reminders and updates, you can get your users to engage with your brand regularly. One thing that you have to keep in mind is to keep in touch with them in a non-intrusive way.

You can do this by sending useful, relevant, and timely messages that provide value to them. You can simplify the actions required from their end by deep linking within push notifications. That is, placing an URL that will direct them to a specific part of your site where they have to act.

For instance, if an e-commerce store wants its users to know of a sale, it can bring them closer to the action (purchasing) by having a URL to the products page within the push. This will make them take quick actions in your favour.

8. It increases conversions

Push notifications bearing an effective call-to-action bring back lagging users and make them take actions that you want them to take. So, come up with a well-crafted push that users are unable to avoid. Segmentation can help here.

As aforementioned, using a good push notification platform can help split your users into smaller groups based on their location, interests, online behaviours, demographics, etc., and send them targeted notifications to drive conversions.

Another way to increase conversions is by sending timely messages. Send well-timed pushes for abandoned carts, nearby store locations, limited stocks, online sales, discounts, offers, etc., can work effectively by creating urgency.

9. It acts as a complementary marketing channel

You can use push notifications as an additional marketing channel to complement your marketing efforts. Send messages that give additional, value-added info about your brand. Let those alert customers of new features, last-minute deals, special offers, and coupons. This can be a powerful way to introduce an extra touchpoint in your marketing funnel.

Do make the most of this by including your logo as well as the colours and fonts of your brand. Maintaining such consistency will create a strong recognition for your brand. Also, remember to keep the tone friendly and personal so that the user fondly remembers your timely message.

10. It is easy to use

The right push notification platform can facilitate you to send targeted, personalized, timely, automated, and triggered notifications to a large group of audience easily. The software simplifies everything with its user-familiar, friendly and intuitive dashboard.

You can accomplish all things- from creating a message, customizing it, including links and images, sending it out, and analyzing different campaigns’ performance- all with a few clicks. So, rather than wasting precious time figuring out how to use the technology, you are left with enough time to create effective marketing strategies.

11. It allows rich media incorporation

Today’s technological advancements facilitate appearance diversity in push notifications. Instead of just texts and links, you can also include images, emojis, buttons, videos, GIFs, audio, and more. The use of such attractive and interactive elements stimulates user engagement.

A study by Airship shows that rich notifications with images averagely have a 56% higher direct open rate than notifications without images.

While sending notifications with rich media, you should also consider those users whose devices don’t support those files. For this, don’t refer to the used image in your text; use alternate text, or segment your users. This way, you can keep away from giving some of them a bad experience.

12. It allows you to track actionable metrics

Last but not the least, push notification marketing lets you track user behavior and derive useful insights therefrom. Push notification platforms offer complex analytics that reveals the delivery rates, open rates, interaction times, CTRs, and engagement of different campaigns.

These give you valuable information on the types of messages more likely to be opened and engaged with. You can use these metrics to better connect with users in your upcoming campaigns.

Push Notification Software

NotifyVisitors is an ideal platform for push notification marketing. It works on Chrome for Web, Chrome for Android, Firefox for Web, Safari for Web, and Samsung Internet for Web. It has features for customer segmentation (based on their on-site behaviour, devices, browser, the information provided, subscription period, and geo-location), AMP pages support, personalization, and triggered notifications.

You can integrate it with multiple platforms like WooCommerce, Shopify, volusion, Drupal, Squarespace, Zapier, OpenCart, MailChimp, PrestaShop, Magento, BigCommerce, WordPress, and cs.cart.

Top names including Coca-Cola, TATA Sky, PVR Cinemas, Axis Bank, Emirates NBD, Wyndham, ApolloMunich, MakeMyTrip, Vodafone, American Express, etc., are using this software for their push notification marketing.

Final Thoughts

Push notifications are great at getting across your brand to your users and engaging them with it. Though highly effective, their potential goes untapped by most businesses and brands. Make sure that you don’t miss it out too. Start incorporating push messaging in your marketing strategy to build relationships with your users and ultimately make more profit.

Remember that no one-size-fits-all solution is available when it comes to pushing notification marketing. So, carry out some research to find the right approach to help you retain your existing users, acquire new ones, engage with them, and make sales.