Categories
Business Money & Finance

Tips for Expanding Your Business with Foreign Investors

In 1990, the United States government created the EB-5 Immigrant Investor Visa Program as part of the Immigration Act of 1990. Under it, foreign investors can invest a minimum of $500,000 in a business that creates at least 10 new American jobs. In exchange for their capital, these investors receive investment green cards, allowing them to legally immigrate to the United States. Initially, the program only allowed investments to go toward new enterprises, but with subsequent modifications to the policy, under certain conditions EB-5 visas can now be issued to help established businesses get back on their feet or expand. It’s a program that has experienced increased interest in the past few years as capital becomes harder to obtain and immigration routes become harder to traverse. But with the increased interest comes increased scrutiny, making attracting the right foreign investors a difficult task. Here are five tips to help you acquire the money and skills your business needs to get or stay afloat:

How to Expand Your Business with Foreign Investors Funding

How to get foreign investors funding for your business without breaking the bank
It is one thing to have a brilliant idea, but entirely different thing to get that beautiful idea off the ground. To push the business up to a level where it would be getting mainstream media attention would be the goal. However, on such journey, you’d need timely funding at it. Here are steps to follow in acquiring money through foreign investors and obtaining necessary skills needed to put your business in motion.

Do Your Homework

Pretend you’re preparing to defend a doctoral thesis or studying for a board exam. Now is the time to carefully review and document all your business dealings. Ensure that your finances are in order, your contracts are solid and your projections are sound. Have a business plan to show potential investors and be ready to answer a range of questions from “When is morning break?” to “What is your target gross profit percentage?” Demonstrate that you know what you’re doing and aren’t a liability or impediment to success.

Get Creative

There are a lot of companies that need funding. Make yours stand out by highlighting your strengths and critically and accurately describing your needs to potential investors. Create marketing materials that are unique with eye-catching graphics. And most importantly, cater to specific interests that your potential investors might possess in order to attract and hold their attention.

Be Critical

One of the criteria for granting an investment visa is that the investor will actively participate in the business’s operations. Don’t just look for cash. Look also for skill. Market your project only to the individuals you believe have the money and the expertise you need to grow your business.How to Expand Your Business with Foreign Investors Funding

Consider a Regional Center

If the thought of scouting foreign investors seems like too large a task to accomplish single-handedly, a business can apply to become part of a “regional center.” Regional centers are third-party organizations designated by the U.S. Citizenship and Immigration Services (USCIS) that help connect businesses with interested foreign investors. Going through a regional center increases a project’s exposure to investors and often makes it easier for businesses and investors to create the necessary number of jobs that the EB-5 investment visa program demands. Applying for “exemplar status” can further increase interest for investors, as it means that a regional center has been pre-approved by the USCIC as meeting all EB-5 requirements, thus making it easier and faster for investors to proceed through the system.

Hire a Professional

The best way to navigate the EB-5 process is by hiring a reputable attorney skilled in all matters relating to the eb-5 investment visa. He or she will know all the latest updates to the law and be able to navigate you through the complicated process.

Conclusion

For a properly funded business venture, increasing revenue while lowering down on expenditure is a good sign of progress. Knowing when to do and when not to would help you make proper decision that would further grow your company.

Categories
Business Marketing Web Development & Design Ideas

PHP Frameworks Or CMS: Which Technology Is Better For Your Business?

When it comes to website development, every business wants to utilize the best technology and tools which can help to deliver the best results for their business. When we are talking about PHP frameworks and CMS, it has been tough for business owners to choose between these two technologies to meet their website development requirements. Therefore, before making a final choice, it is essential to know about PHP frameworks or CMS and their importance in web development.

PHP Frameworks or CMS: Understand The Difference!

What is a Framework?

A framework widely known as web application framework is a user-written, custom code within a predefined set of rules. Developers can develop modules and apps using core library functions, written in PHP programming language. Developers can develop customized websites with the help of PHP framework. Some of the popular PHP frameworks are Laraval, Phalcon, CodeIgniter, and Zend which are highly utilized in website development.

What is a CMS (Content Management system)?

CMS (Content management system) is based on the modules rather than code and has the ability to manage the content of your website. One can develop, access, and modify content dynamically on their website. For example, if you have an e-commerce store then you can add new products, change the text of a particular product, change prices, manage inventory and perform many other functions.

Here are some distinguishing features between PHP frameworks and CMS which can help you choose the best for your business to achieve all business goals.

PHP frameworks or CMS: Factors to Consider in Choosing The Right Solution for Your Business

PHP Frameworks programming language or CMS
Professional web developers always utilize the best technology and tools that would showcase their creatives. This article focuses on helping you know whether to go for PHP frameworks or CMS in crafting your next powerful website.

Flexibility:

Based on specific business needs, your website may need several advanced functionalities. The website also needs to perform an independent operation or connect with various systems. For example, an application needs to install Salesforce CRM in order to send registration data. This application needs to connect with an order processing system like FileMaker when you want the orders to be prepared independently.

On the other hand, the websites powered by CMS can have a significant number of built-in functions and features, but these are not flexible. Since the applications are pre-made, the features can be limited. Within a CMS website, a number of plugins and modules requires a lot of custom development as well. Meanwhile, PHP frameworks come with different library functions which can easily modify according to the specific business needs. Therefore, when we talk about flexibility PHP framework is the better choice than CMS.

PHP Framework or CMS - Flexibility
Flexibility is the key to customer satisfaction. Identify what works for your best in time, either PHP Framework or CMS – Flexibility should always stands you out.

Security: 

Nowadays, security is one of the biggest concern of every online business website. Hackers always try new methods to attack a website to steal the sensitive information, destroy or to change the way site looks. This can significantly reduce customer trust and value of the business. Most of the CMS are open-source which means their code base is accessible by everyone. However, there are various security plugins, widgets, extensions are available which help you boost the security of your website.

Website created with PHP frameworks are more secure when compared to the content management system. These frameworks use custom code and have a built-in function for encrypting and protecting against common vulnerabilities. It can effectively protect a business website from cross-site scripting, SQL injection, cross-site request forgery. Website powered with PHP frameworks are more secure than websites built with CMS.

User experience:

With CMS, website owners can easily change the data on the site without any problem. They can easily manage the website content. All themes in CMS are highly responsive such that any module or plugin placed on the website will also function on a mobile device.

PHP frameworks do not have any standard user interfaces which make their CMS user-friendly. Developers can customize the CMS by using CSS frameworks like SASS or Bootstrap for the best user experience. With PHP frameworks, developers can create fully-functional websites. A content management system can bring you with a fully-functional website.

PHP Frameworks or CMS - Customer or User Experience
There has never been a second impression. First impression matters a lot. Give your user an experience they would hardly forget and you can keep them coming for life. But the challenge now is, which solution would allow you to do just that?

Upgrades:

Getting your business website updated with the latest information, functions, and features is essential as these upgrades will increase your website security and attract more customers towards your business website. CMS should be updated with the latest software upgrade as soon as they are made available. However, if it’s not updated, the website can still function but the site will be not secure or user-friendly. New updates in CMS could be:

  • Security patch
  • New features
  • New Plugins
  • Support for SEO

PHP frameworks, on the other hand, are not frequently updated with new features. Even without updates, these will be still secure and function well. So, when we talk about updates both the options have their own advantages and drawbacks. You can choose any one of them according to your preferences.

Final words

Now, you have a basic idea about how they deal with security, flexibility, upgrades, and user experience. Being a business owner, you can better understand the priorities of your business and you can decide which technology is the right choice to achieve all your business goals.

Categories
Marketing

The Future of Mobile Video Advertising from Expert Perspectives

With recent shifts drastically happening in the field of tech, we are here to make some predictions about the future of mobile video advertising. The experts, at Tech At Last, believe there are some very discernible trends in the video advertising landscape that will only expand with time.

Figuring out if employing machine learning would be smart here is the key to success in this current scenario. It will save human effort that is usually put into learning the cases stated. A human is bound to make a mistake 1 out of 100 times. This is a good reason to automate certain tasks. This would also help in mobile ad fraud prevention at a later stage when it comes to mobile video advertising.

Look Deep, How Does The Future Look Like for Mobile Video Advertising?

The Future of Mobile Video Advertising from TechAtLast Team Perspectives
With recent disruption drastically taking place in the field of tech, mobile video advertising is set to be the next wave of the moment. Here are some exciting predictions about the future of mobile video advertising for content and value creators and advertisers.

The future of mobile video advertising is looking rather bright. It’s one of those developments that we are fully confident about when it comes to the next era of tech evolution. We have already seen instances of Augmented Reality (AR) ads which have enabled advertisers to immerse a gamer in an advert be providing an additional dimension of engagement.

Short Video Ads Will Become the Way to Go

The amount of time people tend to spend on their phones is going through the roof. As a matter of fact, an ad during mobile usage really triggers the user badly. Users don’t want their entertainment time being disrupted by excessive mobile video advertising.

With time, we can see how shorter video ads are being considered as a better option for advertisers. Traditionally on social media platforms like Facebook, a video ad between 16 and 20 seconds long result in the best conversion rates. Similarly, a YouTube ad experiment discovered that traditionally a 15-second ad had more audience resonance. When comparing different advert lengths on YouTube, people retained the 15-second ad much better than its 30-second or 120-second versions.

With limited time, advertisers tend to be more mindful of the limitation and try to pack in everything. This would be done in a way where the mobile ad would be minimal and would convey all the information. This means that we are bound to come across a completely different format of advertising that does this sooner than later. This would be in the form of short video ads that would be in the style of an infomercial. These will become more and more common and would, therefore, be a more sensible option. This is because the idea of any advertisement would be to convey information and convince. To show a rather long ad would upset the user while showing too short of an ad would be pointless (considering a regular ad would be 10-20 seconds max).

With the availability of advertising platforms like App Samurai, advertisers are now able to devise video campaigns on their own. It also enables them to identify mobile ad frauds. They can then prevent bad audience experiences by blocking the ad placement. This protects the audience and ensures that they do not have to sit through an irrelevant ad.

Conclusion

In achieving your desired mobile advertising goal, there is a cogent need to invest in a reliable mobile advertising platform to aid the ad campaign. Doing that would give you leverage that would enable you to boost campaigns, do acquisition campaigns, and prevent mobile ad fraud without breaking the bank. You can’t factor in some of these points and still find it difficult to get higher traction of the audience attention.

Go make these effective mobile video advertising changes and come back to share your experience with the TechAtLast community here.

Categories
News

5 Trends Disrupting the Telecommunications Industry

Telecommunications companies are some of the largest organizations in the world. They do something remarkable and important – connecting people living in distant locations. Communication is an extremely crucial aspect to our daily lives that many people take for granted. Imagine how different things would be if all cell phones and Internet connections just stopped working. It would be chaos because we have become so accustomed to the luxury of immediate connection.

Due to their inherent value to society, telecommunications companies need to be continually evolving to become better equipped for tomorrow. Here are some of the major trends disrupting the telecommunications industry.

5 Disruptive Telecommunications Industry Trends To Follow

5 Disruptive Telecommunications Industry Trends To Follow
Telecommunications industry had witnessed a significant growth over the years. But in order to further prepare for the next phase of challenges ahead, telecommunications firms need to be continually innovate to become better equipped for what’s ahead.

Content

When you think of a telecommunications company, you typically think of phones and Internet service. You probably don’t think of your favorite TV series. However, this is one of the next frontiers for a lot of telecom providers. This concept has been anticipated for a while; but is just starting to come to fruition. One example of this principle in action is AT&T’s recent merger with Warner Media. Clearly there’s a shift toward the content distribution side on the part of the telecoms. This is because content allows the telecom companies to offer a more vertically integrated line of products. When content, advertising, and the means of distributing these things are all working together—that’s powerful.

Mobile Migration

For a long time, it was assumed that people would continue using their desktop computers for most of their Internet access. This increasingly is not the case, and it’s heading more the direction of mobile every day. This means that telecom companies need to react to this ongoing trend by improving their mobile networks for greater usage.

Data Analytics

There are few industries that can operate better without the presence of data analytics. The telecommunications world is no exception to this. Data makes up everything we do. And this data can be extremely useful for things like improving internal operations—or even elucidating user behavior and trends. This sort of telecommunication industry analysis will be essential to the next generation of business leaders. Whether it’s to better advertise to users, or tighten up revenue streams, data analytics will be the key.

Cybersecurity

No one should underestimate the important of cybersecurity. It’s estimated that cybercrime will run up a global bill of $6 trillion by 2021. The telecommunications industry is possibly the one that needs cybersecurity more than any other.

There’s a reason for this. Everyone’s personal information passes through the gates monitored by telecommunications companies. If there’s a weakness in their security, it’s putting all kinds of sensitive data at risk. It’s going to increasingly be the responsibility of telecom companies to be proactive on their security fronts. Consumers simply expect their personal information to be kept safe. If something goes wrong, they won’t be happy.

Increased Use Due to the Internet of Things

There has been a lot of talk about the Internet of Things over the past few years. We are now on the cusp of machines being interconnected in a way that completely changes what we’ve known up to this point. People are excited about how this will increase convenience and efficiency in daily life. But there’s something else that needs to be considered: how much data it will consume. All those independent devices will be connected to the Internet. And in order to communicate with each other, it will require a massive amount of data—levels of magnitude higher than anything the world has ever seen. Telecom companies will need to prepare for this massive influx in usage by improving their infrastructure.

Telecommunications companies help the world work. Just like all other forms of business, they are seeing major disruptions with the continual progression of modern technology. It’s impossible to perfectly predict the future; but these points will almost certainly play a disruptive role in the future of the telecommunications industry.

Categories
Blockchain Technology

Ethereum vs Bitcoin: Does Ethereum Have the Potential to Overtake Bitcoin

The unexpected rise in cryptocurrency has reached an abrupt stop. Various cryptocurrencies fall with double ratio while only a few are capable enough to avoid its impact on current sell. One such cryptocurrency which is defending this falling trend is Ethereum. It has broken various high records for transactions per day on the network jumping 1,300,000.

Just like bitcoin, Ethereum is a sufferer of its own success. These technologies became popular in very less time. Their network is congested and swell transaction times and transfers reliability. Besides its lack of readiness, Ethereum has marked its presence at the beginning of the headlines and close to superseding Bitcoin, which is currently maintaining its presence at the top of the market cap.

Ethereum vs Bitcoin: Comparing the good from the better

Ethereum vs Bitcoin comparison; the weighing scale experiment for cryptocurrency

Ethereum vs Bitcoin: Giant Payment Network

According to a data presented by Ethereum’s official block explorer, Etherscan, it performed 1,300,000 transactions in a single day on January 4th 2018. When comparing it with Bitcoin’s payment network which is less efficient, it has concluded that it can process a maximum of 500,000 transactions in a single day.

Ethereum blockchain explorer record

Both of these technologies are going for “off-chain” payment channels where blockchain works as a settlement layer. The roadmap for scaling on-chain transactions in bitcoin is less determined as in the case of Ethereum which is having its first primary upgrade(sharding), and it will be launched soon.

There are various payment networks available in the cryptocurrency world such as IOTA and ripple. Ripple has a very small amount of fees and focused on the inter-bank payments, transactions verification and validation with the centralized set of nodes. While IOTA suffered three days of downtime in its network even when it has zero-fee.

In the vision of blockchain payment networks, these traits are not appropriately inlined due to their various resistants. They do offer value, but Ethereum is one such leading decentralized and censorship-resistant payment network which works with 100 percent uptime.

Ethereum vs Bitcoin: Is Ethereum better?

Both the technologies are running on a parallel track. Bitcoin has a less coin supply while the Ethereum has better technology and used more than Bitcoin.

Since Ethereum has more use case scenarios than Bitcoin and broadly used for accomplishing significant purposes, so it is more famous around the globe. Anyone can judge that Ethereum has emerged as a better alternative to Bitcoin. We can not say it best alternative because there are many more cryptocurrencies which are running on the latest protocols and technology and designed to serve a far better purpose than Bitcoin. However, some of these other cryptocurrencies are not better than Ethereum in some manner. It implies that Ethereum is more similar to Bitcoin.

Ethereum vs Bitcoin: Ethereum holds a better technology.   Blockchain and its options

Blockchain technology is running in its early stages. Which is why, both cryptocurrencies get continuous updates to eliminate the flaws from their system by providing improved support to core code. Here Ethereum can be seen as the white winner because:

  • Ethereum delivers smart contracts. These smart contracts can be broadly used for many purposes where Bitcoin is unable to assist.
  • Ethereum was introduced in the year 2015 while Bitcoin was released in 2009. Still, Ethereum got more updates and subjected to improve with time and technology.
  • The Ethereum’s blockchain technology has advanced than the Bitcoin’s blockchain. It debugged its system and marked the presence of new features like smart contracts.
  • The transaction fee for Ethereum is less than that of Bitcoin.
  • Apart from transaction fees, Ethereum performs faster transactions than Bitcoin.

Wrapping Up:

The tricky web of Blockchain can be easily understood by exploring blockchain training accessible over the internet. It is especially designed to provide the core structure and technical aspects of Ethereum, Blockchain and other cryptocurrencies with their development platforms.

In the underrated battle of Ethereum vs Bitcoin, If I have to choose between one, I will go for Ethereum. The reason is quite simple! It is implemented in various use cases, unlike Bitcoin which only deal with banking and payment issues. Bitcoin maybe hold high ranking in the market, but Ethereum deals with better technology and enhanced potential.

What is your opinion? Let us know!!

Categories
Marketing Money & Finance

How to Customize Your E-Commerce Store From Scratch

Once you have established your E-Commerce store, you are going to want it to stand out. Building a website has never been easier, and there are a wide range of specialist platforms dedicated solely to making it as easy as possible to build a website from scratch. These can often be utilized with the minimum of effort or technological proficiency, but choosing the standard design themes on offer can mean that you simply aren’t noticeable. This could be even more catastrophic if you have chosen a theme template that doesn’t do everything that your e-commerce store needs. If you want to avoid these issues, then you are going to need to customize and personalize your e-commerce store.

Steps to Customize Your E-Commerce Store

How to Customize Your E-Commerce Store From Scratch

Basic e-commerce store customization 

Your first step should always be the simple step of customizing your content. This means that your homepage and product pages are written in your brand’s tone of voice, and your color schemes and logos are consistent across every page. By doing so, you differentiate yourself from those that fail at this most basic of tasks. The more dynamic and unique you make your content, the more impact it will have, and your conversion figures will show a marked improvement as a result. There’s a reason why content has become one of the most important elements of digital marketing and failing to make use of the potential power of content marketing can be a costly error. Your content will only be as good as you make it, and whether you opt for whitepapers, instructional How-To videos, or unique infographics, that content can help drive traffic to your site and sales to your shopping cart.

Special offer e-commerce store customization

One of the most useful tools available to your website is promotional customization. Offering a more personal service has always been a primary focus for businesses, but in the age of Amazon and Facebook, personalization is essential. You can tap into this trend by offering customized offers that appear as needed. With simple special offers, you can not only create specific marketing campaigns on-site but also group items together. You have probably seen this on platforms like Amazon, with their ‘Customers who bought this also bought” add-ons. Many website building platforms allow for this level of customization, but you will have much more freedom to design your own formats for this if you use a dedicated e-commerce store hosting platform. Using sites like Shopify allow you to customize much more in terms of payment options and analytics, and by using developers like Blackbelt Commerce you can ensure that your site is unique and optimized for maximum impact and profit.

Knowing what consumers in the digital age expect from websites is the key to making yours the best it can be. By keeping up to date on emerging trends, you will be able to continue the process of customization. Staying static is the fastest way to fall behind your competitors. So make sure that your initial customization strategy is as robust as possible before you launch.

Categories
Business Cloud Computing Technologies and Resources IoT (Internet of Things)

Business Modernization: Misconceptions and Tips + Common Misconceptions To Avoid By All Means

It may seem like new innovations in business tech and overall modernization of operations are being unveiled regularly. More than that, you may feel as though you cannot keep up with all of the innovative changes taking place in the business world. Perhaps you have some impressions about adopting and adjusting to such dramatic changes that are holding you back from taking advantage of their benefits.

The reality is that many new innovations in business tech can have tremendous benefits for your business. Many of the preconceived notions that you have about modernization overall may be misconceptions. Once you explore these misconceptions in detail, you may see the benefits associated with embracing business modernization in your own operations.

Common Misconceptions about Business Modernization
Business Modernization Misconceptions: Modernization in business requires a closer look, and it must not be misconcepted. Or else, it may be holding you back from moving forward with business modernization.

Common Misconceptions about Business Modernizations

If you have not yet openly accepted and moved forward with modernization efforts in your business, there is a good chance that your business is falling behind. Your competitors may be taking advantage of different types of innovative new business tech, and this may be placing them in a strategic advantage over you.

After all, modernization may help your business to function more efficiently, effectively and more economically.

Business modernization is something that requires a closer look. But first, see if you are making these same misconceptions about business tech. They may be holding you back from wholeheartedly moving forward with modernization. You may be thinking;

Business Modernization is Expensive

Many business owners have a tight operating budget, and there unfortunately may be limited funds available for modernization. Even if you see the benefits associated with modernization, you may not feel as though you can afford to make smart updates.

While it is true that some business tech can cost a small fortune, there are many new innovations that are affordable or even free. In addition, they may offer benefits that far outweigh their expense.

Business Modernization is Time-Consuming and Complicated

There is also a general misconception that modernization of operations would take up too much valuable time and may be incredibly complicated. Some new business tech may have a learning curve, but you may be surprised by how fast and easy it is for you and your team to learn the ropes. Many new technological innovations in the business world are designed to be user-friendly and have intuitive platforms.

Everything Must Be Modernized

Some business owners have a misconception that all aspects of their operations must be modernized at the same time in order to have a real impact on the business.

There are numerous technologies that can impact communications, marketing, file sharing, production process, your products or services offered and more. These technologies may offer small yet important benefits individually, and you can adopt the technologies incrementally. In fact, you may find that it is easier and more affordable to make small, gradual improvements to modernize your operations rather than to make a bold push forward.

Popular Tech Changes Impacting the Business World

In order to fully realize how wrong your misconceptions about business tech and modernization may be, it may be helpful to explore some of the more popular modernization options that are impacting the business world today.

With a closer look, you may find that each of these technologies has a beneficial effect on operations in different and important ways.

Cloud Computing

Cloud computing can be a foreign concept at first glance. It essentially allows you to store your files in cyberspace rather than on a dedicated server stored away in a corner of your office. Cloud computing is as easy to use as simply choosing a different folder to save your files in on your computer.

Through the use of cloud computing, you can keep your data safer. It may be easier to share files between individuals in your office, and you may also benefit by making it easier for your team to work remotely as needed. This is because files stored in the cloud can be accessed from any connected device at any time. Most cloud-based applications are free or affordable.

Automation

There are various ways to automate your operations. For example, marketing automation is one option that is beneficial to most businesses regardless of their niche. You may schedule emails to automatically send at certain times, or you may schedule social media posts to hit at specific times. You simply have to take time to program the marketing to send as desired. This is a time-saving way to ensure that your marketing efforts are made in a timely manner.

Internet of Things

The Internet of Things can seem like a foreign concept initially that is difficult to wrap your head around, but it is a cost-effective and beneficial innovation that can impact your business in profound ways.

It essentially describes a way to connect to different objects using technology. For example, smart home technology that connects your garage door opener and coffeemaker to a remote on your smartphone is a type of Internet of Things technology. In a commercial sense, this enables you to control or monitor all of your business machines, to manage energy consumption, to keep tabs on delivery drivers and more.

How to Modernize Your Business Effectively

Keep in mind that these are only some of the many popular business tech options that offer exceptional modernization benefits. To get started modernizing your business in different ways, spend time learning more about the features and benefits of technological innovations that are most applicable to your operations.

Analyze areas in your operations that could be improved. Make slow progressions toward modernization regularly, and you will eventually see a huge improvement in many facets of your business.

Categories
Business Education How to Guide Marketing Video Sharing Web Development & Design Ideas

Explainer Videos Gimmicks: How Tech Startups Can Benefit from Video Explainers

When it comes to content marketing for tech startups, explainer videos are a great way to interact with potential customers. Online video is such a powerful force that, video content is anticipated to account for more than 80% of all web traffic by 2019.

The moment a tech startup opens their doors they’re under constant pressure to situate themselves within the market and develop a unique value proposition. Being able to communicate their values to a diverse audience is often the difference between a successful startup and one that folds. A professional explainer video opens a dialogue with the target audience in an engaging way.

Tech giants like Google have often used explainer videos to break down their services without boring potential customers. This concept can be used by startups and SMEs to introduce and explain new products without bombarding prospects with unnecessary information.

There are many video formats to choose from. Next, to a traditional real live video, a great option for tech businesses is animation. Animated explainers work especially well when trying to highlight and visualize intangible products like SaaS services. Whether you choose to produce a live or animated video, you’ll definitely make yourself stand out from the crowd. Below we take a look at how tech startups can benefit from video explainers. 

Ways Tech Startups Can Benefit from Explainer Videos

Explainer video animation
To drive home your point in a shorter time, investing in video content marketing campaign will be handy. You can leverage explainer video to virally give a better impression of your ideas.

1. Developing a Brand Voice

Developing a clear and relatable brand voice is one of the main advantages of explainer videos. Without a clear voice, it’s difficult for customers to relate to your product and how your business can help solve their problems.

An explainer video that includes business storytelling based on buyer personas can help to personalize your marketing strategy and develop a relationship between you and your customers. This is important for tech startups because most solutions are aimed towards a target demographic rather than a broader audience.

2. Social Media 

In the last few years, video content has become a massive force on social media. Today, 45% of people spend more than an hour per week watching Facebook or YouTube videos. As a result, video content is one of the most effective ways to engage prospects on social media.

Developing presence on social media and connecting with this audience can really help a novice business to break through and it’s not easy to stand out in an industry as competitive and dynamic as new technologies. Simply adding a video to your Facebook or Twitter account can help to increase your online presence and draw the attention of new customers.

3. Demonstrate Your Solution

One of the unique challenges faced by the tech industry is that it can be hard to get customers interested in mechanical or mundane solutions (particularly if you are offering a complex SaaS solution).

For example, animated explainer videos enable you to demonstrate your solution in a way that the customer can easily understand. In many cases, it can be difficult to convey the benefits of your product without a visual accompaniment and a vivid animation can come in handy to demonstrate your products or services.

Explainer video process
Explainer video lets you automate and streamline the process of detailing your business goals and objectives without wasting your client’s time. Here is an example of a video explainer process.

4. Improving Your SEO 

Whilst seeking a high SEO ranking isn’t unique to tech startups, it’s vital for companies selling online products and SaaS. The higher your SEO ranking the more visible your site is on Google Search.

The Google algorithm is designed to prioritize sites with video content over more boring sites that only feature text. Adding videos to your site will simply help to increase your visibility on Google and drive more traffic to your site. 

5. Boost Your Conversion Rates 

When it comes to ROI, the biggest potential comes in the form of increasing your conversion rates. Producing engaging content with a clear CTA hooks the viewer in and makes them much more likely to interact with your site.

eCommerce store LemonStand added an explainer video to their site, boosting conversion rates by 10% and doubling the average session duration of visitors. Creating captivating video content is one of the best ways to boost your sales. 

Explainer Videos: Simple But Effective 

The secret to good marketing is presenting your product in a way that your target audience can relate to. Producing a simple explainer video will enable you to develop a brand voice that viewers can easily understand and relate to. Your video can be shared across social media, demonstrating the value of your product to a diverse audience.

Tech startups looking to develop traction in the market would do well to invest in video content marketing to get their products out there and drive enthusiasm. Ultimately, if you can’t get your prospects enthusiastic about your service then you have little chance of converting them into a sale. The easiest way to get them enthusiastic is to demonstrate your value. As the cliché goes: you need to show rather than tell.

Categories
Computer Tips & Tutorials How to Guide

PC Monitor Guide: How to Choose a Perfect PC Monitor for Your Computer

When buying a computer, you go for one that perfectly suits your needs. From a portable portable  Probably, you require a gaming desktop with extra processing power and speed, or a performance desktop with larger system memory for multitasking. But did you know that PC monitors vary in their specifications?

Computers are part of our daily lives. If you don’t use one in your office, you probably have one in your home. While building or buying a PC, people seldom focus on how the monitor will enhance user experience. An ideal monitor will allow your system to function optimally, so I will be providing you with some very useful tips to choosing a perfect one.

While screen width, design, and brand will influence your choice, it is important to know that these factors may not suffice, especially when you’re one of those folks who spend long hours staring at their monitors. Depending on what your requirements are, here are some things to consider when buying a PC monitor:

How to Choose an Ideal PC Monitor for Your Home/Office Workstation

PC Expert's Guide to Choosing an Ideal PC Monitor for Your Home and Office
After reading this groundbreaking discovery, you will never believe your PC monitor vendors sales pitch anymore. Here is expert’s guide to choosing an ideal PC monitor for your home and office. And guess what, this will surely save you money!

Panel Type

There are three different panel types and each one has its unique features. The three types of panels widely available on the market are:

  • Twisted Nematic (TN) Panels
  • Vertical Alignment (VA) Panels
  • In-Plane Switching (IPS) Panels

Twisted Nematic (TN) Panels are the most common types of PC monitor panels, given their economic value. They are the least expensive types of LCD panels. If you experience low color accuracy and high distortion rates at various viewing angles, your monitor is most likely to be a TN panel. However, what the TN lacks in visual appeal is compensated in its performance. TN Panels are perfect for gamers as it possesses a higher refresh rate and its 3D resolution.

Vertical Alignment (VA) Panels belong to the middle class of PC monitors. VA panels offer excellent viewing angle of 140 degrees. Because they don’t have a twisted structure, a VA panel can attain faster response speeds. They can achieve contrast ratios of the order of 300:1 without requiring extra power. You will also get enhanced color accuracy and more contrast with VA Panels, but they still get distorted when viewed at an odd angle.

In-Plane Switching (IPS) Panels are the most expensive panels offered on the market. As a photographer, architect, or graphic designer, IPS panels will offer you the best picture/graphic quality because it has great color accuracy and better viewing angles than the other panels. However, an IPS panel may not be well suited for you as a gamer as they have lower refresh rates and a slower response time.

Size and Resolution

You know that a 15.1” won’t just cut it and you are eyeing that 27” PC monitor on display. It has great graphics and looks pretty enticing to you. But how large is your desk? The size and resolution of a monitor are two of the most important things you should consider. PC monitors with wider screens are desirable but when you buy one, also make sure it has a high pixel density.

Normally, a 23” screen will produce great picture quality for 1080p (1920×1080 resolution) monitors. But if you want a monitor that’s larger than 23”, make sure its pixel density is higher than 1080p – you may want to consider buying a 1440p (2560×1440) resolution monitor.

Computer screen size and resolution

Though a bit rarer than other resolution types, 1200p rank among the best options you can get out there, as they are a bit taller than, but offer the same visual appeal as 1080p. The 1200p monitors are ideal for professionals such as writers and researchers, who spend long hours writing and surfing the web.

Other higher PC monitor resolution options include the following:

  • 2560×1440 is a higher resolution alternative for the standard 16:9
  • 2560×1600 is a 16:10 variant of the 2560×1440 resolution
  • 3840×2160 is four times as sharp as the 1080p resolution

While the 3840×2160 resolution is also called 4K, there are ultra-premium resolution offerings like 5K and 8K displays that serve well the purposes of gaming and entertainment. If you want a wide screen/high definition combo, there is a wide variety of products to choose from. “Higher resolution” doesn’t always mean “better suited”, so make sure to get that offers a mix of value and aesthetics.

Connectors

Getting matching connectors for your monitor is as easy as could get. Check the rear of your computer to see the kind of output/ports available and make sure the connector types are compatible with your monitor. Also, you need to carefully check the specifications of the PC monitor you want to buy to see the full range of connection options to avoid the cost of an adapter device or cable.

Types of ports available in computers include:

  • Video Graphics Array (VGA)
  • Digital Visual Interface (DVI)
  • High Definition Multimedia Interface (HDMI)
  • USB-C and Thunderbolt 3
  • DisplayPort/ Mini DisplayPort

Anti-Glare Coating

When you stare at your screen and you see reflections from light coming behind you, it’s because your screen did not come with an anti-glare coating. Many brands offer both monitors with glossy screens and ones that feature an anti-glare coating.

While filmed screens may slightly compromise for picture quality, it protects you from the glare from a well-lit room. Glossy screens offer higher clarity but its flaw is such that it may force you to always dim your lights and close your window. There are also semi-glossy screens that offer a mix of the perks and flaws from both.

Aspect Ratio

Aspect ratio is measured as the ratio of the screen panel’s width to its height. Most monitors offered on the market today have the same aspect ratio (16:9) as televisions, to enable the highest viewing experience. Computers with aspect ratio of 16:9 are ideal for most users due to its wider screen they offer, making its multitasking easier for professionals or providing an awesome viewing experience for gaming enthusiasts. ­­­­

Th­­ere are a few other factors you should also consider, such as multimedia options and a USB hub. Professionals are opting for PC monitors with built-in audio and video features as it facilitates their business. The USB hub features a set of built-in USB ports that allows you to plug in other hardware. But before you make your final choice, ensure you make a little research and also seek advice from tech-savvy friends or colleagues.

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Digital Locks – Are Locksmiths the Future of Domestic Security?

Archeologists uncovered the oldest known lock, in palace ruins on the outskirts of Nineveh, in today’s Iraq. The lock is estimated to be some 4000 years old and consists of a large bolt with pegs in its upper surface to prevent unlocking.

Locks and keys made from wood were the standards until the Industrial Revolution changed the game. Locksmiths of the era toiled hand-making locks and keys to order.

Though initially, they didn’t specialize in just this craft, as their skills were required for all types of metalwork. As the design and knowledge of the production of locks improved, these craftsmen began to specialize, creating complex and often ornate locks for wealthy clients.

Of course, the future of locksmiths has changed a lot since the original wooden designs. Nowadays, homeowners and businesses often require more versatility in their access control solutions.

It can frequently be impractical to supply keys to everyone that needs access to a location, but leaving the door unlocked is hardly the best choice either. This is where digital locks come in.

Keyless entry systems are becoming ever more popular for domestic security. Where they were once only seen in hotels and high-tech business premises, they are now more common in people’s homes.

The reasons are obvious, digital locks offer more versatility and remove the problem of lost keys. For example, a keypad entry lock is a perfect solution for Airbnb hosts, allowing them to easily manage access to their property. This removes the potential problem of copied keys and can allow access only over a specific period.

Many of these new electronic entry systems allow you to gain access just by using your smartphone. The Bluetooth enabled phone lets the lock know when you are near, unlocking the door as you approach. Some systems will even let you know who has been to your house whilst you aren’t there, messaging you as it happens. 

Disruptive Digital Locks Tech Currently Been Used Today’s Domestic Security

Digital locksmiths are going to be smiling for next decades to come
Digital locksmiths have over the years smiles to the bank because of the wonderful job they’ve done. With the increasing growth of digital locks awareness out there, we believe there’d be an upward trend for the next decades to come for this industry.

Amazon Key

Amazon made headlines a few years ago, with the announcement that they would use drones to help deliver packages. This was a creative answer to a problem faced by their delivery operatives; the problem of where to securely put a package when the homeowner isn’t in to receive it.

Amazon’s less well-publicized solution to this issue is the Amazon Key Home Kit. The Key package features a camera which uploads its HD, night-vision capable footage to cloud storage, and a choice of 8 different keypad locks from leading manufacturers.

You are able to monitor who accesses your property on your phone and authorize when people can enter. It is even possible to have a conversation with someone as they enter your property. The system is ultimately designed to make Amazon’s deliveries easier too.Digital Lock - Amazon Key Home Kit

The camera is fitted within the house so that the parcel can be placed just inside the door, without the homeowner having to worry about the delivery person doing anything they shouldn’t.

The Amazon system presents opportunities for locksmiths. Not only do people often need help in fitting and maintaining the lock, but it isn’t a full proof system and has been known to malfunction.

The increased adoption of Amazon Key will naturally prompt other people to look into buying similar digital lock systems and beefing-up their domestic security overall.

Also Read: Hey, contact your Door! Lockitron understands your language

Google Home

The Google Home platform allows you to integrate multiple different electronic systems to allow easy home automation. Security systems, cameras, and electronic locks can be added to homes so that they can be controlled by Google Assistant on mobile devices. The choices that are compatible with Google Home are limited at the moment but are sure to increase as the platform gains in popularity.

The Future for Locksmiths

With the push towards digital locks by big players like Amazon and Google, the job of a locksmith will evolve. These new devices are dramatically changing the way people deal with their domestic security.

Certainly, mechanical locks aren’t going to just disappear, but this new emerging reality is creating the need of relearning how to become a locksmith in order to keep pace with the needs of the market and customers.

Domestic security would depend on digital locks manufacturer's decision to evolve with time
In the future, domestic security activities would depend more on digital locks manufacturer’s decision to evolve with time. As smart home technology advances, electronic lock security needs to advance at the same speed.

The integration of household locks into the digital home will place locksmiths in an important role as these security measures increase in popularity. This gives locksmiths opportunities to help homeowners improve their household security by moving into the larger home security sector.

The profession is growing with the boost provided by these new technologies, creating more demand for the services of locksmiths which have adapted to the new business environment.

Just as the role of the locksmith has changed in the past, so it will in the future. The move to more electronic locks and integrated homes offers the chance for locksmiths to expand their business and become more prosperous.

Conclusion

The rapid development of technology and digitalization does not only affect modern sectors and jobs, but it is being integrated into each and every industry, creating a need for a larger workforce, new recruitments and up to date training for a happy and modern community. But one thing is sure, the smart home and digital locks innovation are here to make our lives easier and safer.