Racing Sports Tourism Travel

Horse Racing – How The Sporting Event Has Become a Boon for Tour Operators

Horse racing is so popular that the sporting event has encouraged tour operators to explore the opportunities of monetizing the world famous the sport. The Breeders Cup program, the grand annual championship of horse racing, is one of the most prestigious events of the competition that has no parallel. Every racing enthusiast who has the slightest knowledge of the sport is aware of the importance of the event that takes place in the month of November in the US every year. Since there is nothing comparable to the excitement and thrills of being on the stands on the day of the race, huge crowds gather at the venue. Unlike many other horseracing events that are specific to some racing tracks thereby making it site-specific, the Breeders Cup is a horseracing event with a difference.

Horse Racing Sporting Events
Horse racing has become an essential agenda for most tour operators because it has helped raised awareness for the grand events, hence the popularity of the game.

Horserace tour

Different championship competitions mark various stages of the racing season, and each of them set the stage for identifying a new champion. The event held over two days during the first week of November draws massive crowds from not only America, but also other countries of Europe, and it provides significant opportunities for business for tour operators. The event is unique as it does not have any fixed venue or racetrack but keeps moving from one racing track to another across North America. In 2017, it was the turn of the famous Del Mar Thoroughbred Club in San Diego to host the event. Naturally, enthusiasts from faraway places had to depend on tour operators to make all arrangements for them to be there at the venue and enjoy the thrills of the exciting atmosphere.

A splendid touring experience

Come November and some of the best European trainers and jockeys get ready to take on the American counterparts to establish their supremacy in producing the champion of the year. Being there at the championship venue is the dream of any horseracing enthusiast, and the tour operators are equally keen to provide the best experience to their clients. The tour operators are committed to providing the best horseracing experience to the clients as they embark on the journey to the prestigious racing event like the Breeders Cup. Horseracing travel has its own nuances and the tour operators leave nothing to chance to take the fans to international destinations for the experience that they would treasure for many days.Horse Racing Tracks

Added attraction

The races are not the only attraction. To give more value to clients, the tour operators provide more exposure to clients by arranging visits to the sidelines of the event. The racing fans get opportunities of visiting training yards and Thoroughbred breeding farms, which offers them a glimpse of the behind the scenes action that contributes to the success of the races. Different tour operators choose different venues of racing to create attractive tour packages. Some emphasize on European horse racing while many others prefer the American events to boost their business.

Horse racing travel has become an essential agenda for any tour operator, and it has helped to spread the popularity of the grand events.


14 Quick Tips for Freelance Writers of this age

Writing is a creative outlet. More than words, it is a performance.

Pleasing an editor is an important task for any writer. Ever wondered, what is going to take you to the next level as a freelance writer? What tricks are going to hook your readers?

Below are a few tips to steal from freelancing practitioners, to get started as a new freelance writer.Freelance writers

1. Start Pitching Interesting Topics

As you are a fresher to this field, you must start pitching as often as you can. This brings you a recognition among the clients. The best way is to plan a goal and stick to it. Get the reader interested.

Along with pitching to job boards, also make sure to send some cold pitches as well.

2. Make the content worthy for Readers

Not all the successful writers possess degrees, nor they maintain a good writing style grade. Just make sure the content you are writing is enable to grab the reader’s attention. Readers must find the story interesting and avail the message reaching them.

3. Have a Blog

Having your own blog creates an identity among the clients. It acts as your personal portfolio and helps you get more enquiries from the clients. As you don’t have any samples to showcase, your blog posts act as samples. These samples come in handy whenever you send a pitch.

It is a sure quote thatWriting every day improves your writing”.

4. Plan Your Writing

Invest time in planning the idea of the article for a better output. Plan an outline of the writing and then dig into the actual story. Organizing the thoughts from the beginning itself creates a flow in the article that eventually leads to a good end product.

5. Focus on Goals

When your writing gets rejected by a client, don’t take it personally. Hope that your writing style might fit for some other website. So, don’t let the fear of rejection stop you from executing actions. Have faith in yourself and stick to your goals.

6. Please the Editor

There is sometimes your article might get rejected over and over again. This doesn’t mean your writing is bad, but, it can also mean that you haven’t properly followed the guidelines of the editor.

There are definitely few favorites that an editor possesses, and incorporating them into your writing will increase the chances of acceptance.

7. Edit, Re-Edit Your Work

Check if there are any grammatical errors or spelling issues in the content. Certain spell checker tools will make your job easier. Make sure to frame articles in the complete sentences and that variation is present in the sentence structure. This constant check also makes the job easy for editors, in later stages.

8. Intelligent Approach

Don’t send your work to an editor, until and unless you feel confident about it yourself. Wait until you feel you have done your best job, then send it for publishing. If you still feel low, initially send your query to the editor once, whether the content is appropriate to them or not. Go through the guidelines and make an appropriate approach.

9. Have Other People Read Your Work

Share your work with the people around you to gather their opinion. Accept their legitimate advice regarding technicalities. Choose your readers carefully and get people who will give you constructive criticism.

10. Clear vision about Writer’s Guidelines

Highlight important information in your writing. Different editors accept different norms of formatting. There are also other key pieces of information that guidelines request. Some request pieces by specific dates.

11. Submit Professionally

Address the editor professionally by his/her last name. This is a good business practice and helps you create a lasting impression.

12. Maintain the schedule times

If there is a time limit for any submission, make sure to schedule your work way before the date. Meet the deadlines adequately. If in any case, you are unable to meet a schedule, ensure to inform the editor about the changes in timings, beforehand.

13. Maintain network with other freelance writers

Be on the lookout for more work by reaching out to other freelance writers. It is one of the wisest things you can do. As other freelancers are also travelling in the same boat as yours, they are aware of the specific information regarding the clients and their rates.

It is nice when you have someone to share thoughts and talk about all the things regarding ‘blogging and freelance writing’.

14. Develop a Marketing Plan

A solid, consistent marketing plan will help you achieve a sustainable business. Marketing yourself is an excellent means to it. Few tips include:

  • Start Guest Posting. This gives you an author bio that helps you get noticed.
  • Maintain a writer website.
  • Hold Twitter and LinkedIn URLs.
  • Connect with businesses on social media.
  • Comment on blogs.

Final Thoughts…

If you market yourself right by applying these principles to your writing, your chances of acceptance can be enhanced. Moreover, clients will start approaching you.

Wish you all the luck!!!


Africa’s Tech Adoption – 8 Influencers of Africa’s Budding Technology Market

In the time of technological advancements and disruptions shaping how our world operates, Africa’s tech adoption has always been a concern for investors. But recently, the storyline is gradually changing, we are now having a new narrative regarding Africa’s tech involvement.

Africa has been riddled with poverty, war, and diseases and this has had adverse effects on the environment as a whole, slowing growth and development in the region. The emergence and widespread of technological developments have created a sudden hope for development.

Technology is irrevocably tied to the rate of development of the world as a whole and its role cannot be overemphasized, touching the sphere of structures, energy, the industrial revolution, health, information, education, transport, education just to mention a few.

As Africa becomes increasingly important to the global economy, technology has come to the forefront especially in the emergence of tech start-ups.

For a myriad of reasons, the rate of technological development is lagging behind in Africa compared to the western continents. Slowly but surely, the awakening of technology and its applications in contributing to the development of the economy of countries is being discovered with a gradual shift in the emphasis on its influences.

Let’s face it, Africa, especially sub-Saharan Africa is riddled with a lot of challenges that have contributed to the difficulty of attaining a measure of comfort and a stable environment for research and invention – hence, the roadblock to Africa’s tech adoption.

Most indicators point to Kenya as the origin of Africa’s tech movement with the introduction of the crowdsourcing app ‘mobile money’ in 2007. Kenya’s telecom company Safaricom’s introduction of m-pesa; a mobile money product provided citizens with access to the digital economy prevalent and competition emerged with the introduction of Ushahidi, another crowdsourcing app.

This started a notable trend on the continent and this article attempts to study the factors that influenced the awakening of the tech environment in a continent that was existing in the cracks between analogue and digital integration. There are major influencing factors behind Africa’s tech adoption and these factors include;

Africa’s Tech Adoption: 8 Influencers of Budding Africa Technology Market

What are the major influencing factors of Africa’s tech adoption? Let’s explore them below:

  1. The population
  2. Competition
  3. Africa as a testing ground
  4. Social media trends
  5. Communication
  6. Health
  7. Education
  8. Religion

8 Major Factors Influencing Africa’s Tech Adoption

Africa's Tech Adoption: Africa as of old but the picture is gradually taking another shape, all thanks to the advent of technology.
Africa’s Tech Adoption: Africa as of old that we are familiar with as in this picture is gradually taking another shape, all thanks to the advent of technology.

1. The population

Using Nigeria, Africa’s most populous nation as case study, the tech sector has become a hub for entrepreneurs educated in the west but migrating back to the continent in an attempt to stem brain drain. The country is fast becoming the nexus for big tech investments especially with the allure of the challenges and upsides to scaling applications to the large population and economy.

2. Competition

The pressure on African countries not to fall behind their counterpart countries provided a much-needed push especially with countries like Kenya, Rwanda, and South Africa acting as tech pioneers and reaping rewards on ICT and infrastructure.

3. Africa as a testing ground

The continent’s large and diverse population has enabled it to be a prime location for beta product testing. An added advantage is the availability of adequate unskilled and semi-skilled laborers. Due to lack of Africa’s tech adoption as opposed to what the rest of the advanced continents are witnessing, many unexpected instances are being connected to Africa as an underdeveloped continent. Recently, two french doctors sparked racial controversy while suggesting Africa as the testing group for the vaccine created to curb the spread of the ongoing Covid-19 pandemic across the world and that tells a lot about the perception of the rest of the world of Africa continent.

Africa's Tech Innovation - Africa in cage - story is changing gradually Is Africa currently caged against the rest of the world when it comes to tech adoption? As it looks, Africa seems technologically caged. And as much as I wouldn’t want to believe this assumption totally, I’m certain that the story is changing gradually of Africa’s tech adoption with an increasing rate of Africa’s technological advancements and acceptability from the masses.

Applications like Twitter, Facebook, and Pinterest have become a medium for diffusion and sharing of ideas, skills, and knowledge. Practical applications of these which include usage by political parties for campaigns, civil society groups have ensured that citizen’s interests are piqued hence binding those more to the digital network. Technology is fast becoming a great influence on politics and elections hence the sector is fast becoming something that cannot be ignored.

Africa's tech scene in perspective Africa’s tech scene cannot be ignored looking at the rate of adoption and the positive impacts on the continents.

5. Communication

With the global community moving from analog to digital integrated systems, Africa has been motivated to join the trend, and the advent of the internet and mobile communication helped in the diffusion of ideas, trends, and movements across the continent – hence, Africa’s tech adoption is gradually increasing day by day. Advancement in telecommunications technology also prompted the emergence of pan-African mobile network providers like MTN and Globacom which helped expand the reach of exchange of ideas and inventions.

The benefit telecommunication has brought to Africa has transformed enterprises globally, providing access to real-time data, global market, and consumer feedbacks. This helps in introducing companies on a global scale to similarly placed companies encouraging an exchange of ideas.

The introduction of telecoms technology has changed the entire approach to the way business is conducted in Africa, introducing a virtual working environment for the first time. This has helped reduce the stress accompanied in the emergence of start-ups hence the boost in the number of start-ups company coming out of the woodwork and boasting Africa’s tech adoption rating around the world. This also has the advantage of showing the importance of technology to investors and would-be sponsors on the continent.

6. Health

The introduction of mobile health made possible by mobile devices has brought technology closer to citizens. The demand for high-quality healthcare has seen a spike in the provision of technological innovation in the health sector. The need for biotech devices, implants like the pacemakers for the aged and diseased have brought about the increase in health tech applications.

Africa is going green on technology adoption Health wisely, Africa’s tech adoption situation can be likened to an emerging market for big pharma companies in Europe and the rest of the world. But with the rate of disruption on the continent, healthcare services are now much more closer to people. So far, Africa is going green on technology adoption.

7. Education

The increased mobility that technology brought to education also added to its increasing usage. Mobile and e-learning play a pivotal role in providing equal access to education, reducing the strata between urban and rural dwellers. It helped reduce the rate of unemployment and reduction of the damages the educational sector had incurred by easy accessibility to learning materials for both students and teachers.

A school where every student and staff is provided with a mobile device that is connected to the internet acting as both a notebook and a textbook has helped close the gap between Africa and the rest of the world. This positive development has increased subscription to technology especially in sub-Saharan Africa. This fact is telling very much on the perception of the rest of the world on Africa’s tech adoption and the growth potentials.

8. Religion

Africa is a very religious continent, and technology has helped in the transmission of doctrines easier and more accessible. The use of televisions, radio stations, e-books, and social media has brought technology closer to adherents hence the increased usage.

Technology is most often the forerunner of growth and development, technology rescued countries in the far east out of an economic stalemate, it has helped the western continents maintain their grip on power. Africa, the perceived underdog is already evolving, innovative applications of the technology are slowly but surely transforming the social, economic, political, and educational sector. Time will tell on the changes technology will be wrought on the continent.

Africa’s tech adoption is on the rise, and there is no turning back.


Why Technological Advancement Are the Key to Small Business Success

Small businesses are always looking for ways to close the resource gap with bigger competitors. Innovative ways are necessary in order to stay competitive and on top of the curve. The competition is tough in a range of areas from enhancing communication within the team to improving the financial abilities of the organisation. One of the ways small businesses have been able to catch up bigger players has been through technology. Therefore, the advancements in technology are the key to small business advancements. Let’s take a closer look at how.

Digital Roadmap - Digital Transformation Project
Digital Roadmap – How to initiate a Digital Transformation Project for your company by carrying every team members along with the new technological developments. Many companies are facing the challenges of the digital age. But getting it solved has to do with the ability to identify and map out the winning strategy for the team as a whole.

It can save space and money

Different on-demand technologies have been at the heart of changing the workplace. It has made different business practices more efficient and standardised. For a small business, the on-demand availability of a range of systems is a big saviour in terms of money and the physical space.

Let’s examine the issue of physical space for a moment. A small business doesn’t have to take a big risk at the start by investing in an office space. They are able to just rent out a desk, room or a complete office at a reasonable cost. This can help with lowering the cost, making it easier to find an affordable spot and adjusting to the company needs. As the team grows, adjusting to this becomes much easier than if they had to sell old offices and relocate.

Furthermore, traditional space is no longer useful for many small businesses that operate on an international scale. Teams no longer have to consist of people in the same physical location. Indeed, a number of teams today have people utilising communication systems that connect them with each other. Therefore, the modern small business has benefitted from the advances of on-demand services, specifically in the office space sector.

It makes staffing more cost-effective

Technology is also helping small businesses in terms of staffing-related costs and problems. Advanced in communication have opened up the workforce to a much wider spectrum, as mentioned above. You no longer need to partner up with people that are in the same physical location as your business. Cooperation with people from all over the world is possible.

This means small businesses have access to the much wider talent pool. You don’t need to rely on fighting for the scrap in your city but you can compete for the talent without having to increase the job benefits beyond reasonable.

But there is another element to why technological advancement has helped small businesses in terms of staffing. This is to do with the nature of work, which has changed from permanent positions to freelancing. Small businesses don’t have to hire a full-time accountant and pay for a full-time salary, even though they don’t need as much work. They can simply utilise freelancers and only pay for work they need to be done. This has helped create a cost-effective staffing system for businesses that don’t have a lot of resources or the need for similar levels of labour as bigger companies.

It makes work more productive

Technological advancements have hugely helped small businesses in terms of productivity. The above two elements already show you the reason. Flexible workspace and staffing have given small businesses the tools to focus on what matters: serving their customers. Energy and resources aren’t wasted – resources flow naturally for serving the customers and creating a quality product.

The world is full of different technological tools small businesses can use to improve productivity, boost product development and enhance operational cost-effectiveness. Software solutions have become increasingly cheaper – largely down to the technological advancement that keeps pushing the prices down. Small businesses can further use services like OZCodes to cut down the cost of technology further. The resource gap between small and big business in terms of acquiring technology has dropped significantly. Because technology has become cheaper and more available, small businesses can compete with big businesses better in terms of their productivity.

It makes serving customers easier

Indeed, one of the major benefits of technological advancements has been the improved customer service option. Small businesses have not always been able to provide the same kind of quality service for its customers as big business. They simply couldn’t afford the staff nor had the technology to provide more than a single communication channel.

Since businesses don’t just have to hire permanently, but they can outsource services, customer service is something a small business can provide more readily with the help of technology. Companies can have outsourced companies take care of the customer enquiries with a fraction of the cost of staffing permanently. Not to mention the different software solutions small businesses can use. There are automated social media and emails services that can help small businesses respond immediately to customer concerns. These programs can even flag up the post important queries and prioritise which topics are dealt with first.

When it comes to business, technology has truly revolutionised the world for the better. Today’s small business is much better equipped to challenging the big businesses around it – technological advancements have been the key to small business success.

CyberSecurity Security

Do Home Security Systems Really Work? Expert’s Opinion

The short answer is yes.

Home security systems do work. They make your properties less likely to be targeted by thieves and intruders. They can stop an actual burglary from happening and they can even protect your neighbors.

But, how exactly can they protect your home?

In a study sponsored by the National Institute of Justice, around 90% of the 30 burglars involved in the study admitted that they wouldn’t choose to attack a home that’s clearly protected by a home security camera. Instead, they’ll look for other more vulnerable targets.

In a separate study by the Rutgers University School of Criminal Justice, it was found out that security systems can also provide protection to nearby homes. In essence, this means that if there are enough homes in a community with functioning security systems, they can be enough to protect the entire area.

Home security systems work by deterring burglars. Since these people prefer to attack houses that are easy to break into without being detected or seen, the presence of a security system will likely discourage them.

Smarter home with smart devices to take charge of your world effortlessly.

The Limitations of Home Security Systems

Home security systems are effective but it doesn’t mean that they can work all the time. There are still a handful of factors you need to consider to make sure your system works as it should.

One good example is the placement of your devices. You need to be strategic in where you set up your motion sensors and cameras. You need to place them in the weaker areas of your home, such as your back door. As much as possible, keep some of these sensors and cameras visible to other people. Burglars are less likely to attack if they sense that your home is monitored.

Being consistent in using your system counts, too. Make it a habit to arm your system whenever you’re going out. It doesn’t really matter if it’ll just be a short trip to the grocery store or a quick run around your neighborhood. Burglars attack when you least expect them to.

Choosing The Right Type of System

There are different types of home security systems. Each of these systems caters to different needs and provide different levels of protection.

In choosing the right one for you, it’s a good idea to assess what your home needs and what type of protection you’ll likely benefit from. If you are the type who doesn’t like assembling and setting up things, you’ll be better off with a system that’s professionally installed. In case you’re not always at home or you simply want someone to keep an eye on your property all the time, then your best bets are systems that are professionally monitored.

Take note, however, that choosing a system with more advanced features can mean paying for a higher price. So, before you actually sign up for anything, make sure that you only get features you’ll need.

Smart Home Security Systems

The Extras

For a home security system to be able to give you comprehensive protection, you need to have more than just the basic devices. Take, for example, your sensors.

Motion sensors are a great help in alerting you of any suspicious and unexpected activity at home. However, for you to actually determine if it’s indeed a burglar and not just your dog, you’ll need to be able to see what triggered the alarm. If you work miles away from home or you’re traveling halfway around the world, this can be difficult.

This is where investing in a security camera becomes important. It will allow you to check on your home even without being physically there. It can also help your monitoring station verify the alarm for you.

In addition to cameras, you should also consider getting smoke sensors and carbon monoxide detectors. Since gases aren’t visible to the naked eye, you can get exposed to them without you noticing. And the longer you get exposed, the more risky it becomes for your health.

In Summary

Home security systems are effective in protecting homes and valuables. Just their presence can be enough to deter burglars and intruders.

Unfortunately, they have limitations and these are the exact things that weaken them. If you want to eliminate or reduce these weaknesses, you have to pay close attention to the system you are getting.

Make sure that it has all the features your home needs to stay protected. Place your security devices in the areas of your home that need them the most. You can also boost your home’s security by expanding your system and getting additional devices.

Of course, for your home security system to actually work, you need to use them. Arm your system whenever you leave your house. You should also make it a habit to check your security devices routinely to make sure that all of them are working and that they have enough battery life in them.

Business Money & Finance

Why Manchester is So Great for Start-ups

It’s always scary when your start-up, err, starts up. However, by finding the right environment for it you can allay a lot of your fears, get loads of support and make some brilliant friends along the way. Manchester has everything you need to help you out, as in recent years it’s become a real start-up hub. Here’s why.

Here’s Why Manchester is the New Black for Startup Entrepreneurs

Startup Hub, Manchester
London is blue but Manchester is the new black for startup entrepreneurs trying to make things work from scratch.

There’s loads of networking events and opportunities

As it’s a tech and innovation hotspot, there’s literally thousands of people just like you looking for…people just like you. Simply find a networking event nearby and take the plunge. As one of the UK’s friendliest cities, you’ll be sure to come away with at least one new contact every time.

There’s loads of talent

Manchester is home to four important universities so there’ll be a steady stream of bright-eyed graduates looking for that crucial first role. OK, there may be something of a southwards stream too, but think about it, if you can snag some of these bright young things before they reach Piccadilly Station, you could persuade them to stay where the rents are cheap and the chips have gravy.

Startup business concept
To make manchester your own, your Startup business concept needs to speak beyond words. You need creative ideas that will disrupt the norm and effect change. There are rooms at the top for creative concept and investors are looking for ideas that can stand the test of time.

There’s lots of support

There is such a thing as the Northern Powerhouse, it’s not just a Tory fantasy and the sheer size of Manchester means it gets to do things its own way a lot of the time. There are lots of programmes to help start-ups, and if you’re more arty than techy and you’re looking for IT support services in the Manchester area, you won’t go without.

If it’s accelerators and incubators you’re after, then look no further than MIDAS, or MadLabs for innovators, as well as SpacePortX, which hosts lots of events for start-up companies to garner support at.

Loads of co-working spaces

The fact that there are so many accelerators and co-working spaces is a sure sign that Manchester is on the up – people are choosing the city to start off and grow their businesses and it pays off!

Depending on which sector you’re in, there’ll be a range of co-working spaces for you to take your first entrepreneurial steps in. SpacePortX is for the more techy types and MadLab focuses on tech and art-based start-ups. Most of these places are very central, too, so you not only have a short commute, but you’ll feel right in the heart of things. Check out Rise and OGS Works at the Old Granada Studios (see what they did there?), too. Getting back to the subject of feeling at the heart of things…

Lots of collaboration going on

There’s a real move to make Manchester one of the top start-up places in Europe, which is just one of the reasons for the growth and development of the support networks there.

Manchester’s start-up community is one of the most welcoming in the UK and so you’ll never be short of people to talk to, swap favours with and to just hang out with. Make sure you become a regular at events like the Startup Brew which is held in the Northern Quarter every last Wednesday of the month. There’s also Silicon Drinkabout at Colony every Friday evening; what are you waiting for? Get crackin’ wi’ knackin’!