Categories
Marketing

4 Common Ad Serving Mistakes and How to Avoid Them

By advertising online, you can gain immense traction for your business. A barrier-less world, the digital era presents today’s marketers with a sea of opportunities and channels to promote their goods, services or experiences globally and locally, at affordable costs. From websites to social media posts, from business blogs to influencer marketing, the online world has a gamut of ways that marketers can leverage to enhance their brand, promote their business and finally get conversions rolling in.

Advertising online requires one to leverage the right mix of creativity and analytics. By taking business wise decisions in terms of content, targeting, segmentation, tools, etc., you can reap the benefits of a holistic marketing strategy, allowing you to churn more sales, profits and higher return on investment. But creating an effective online marketing strategy is no child’s play. Let’s take a look at some common mistakes online marketers make and these are best avoided:

Mistakes you must avoid by all means when advertising online…

Ad Serving Mistakes

1. Targeted ads for targeted audience

One of the most common but dangerous mistakes that online marketers make is not targeting their audience effectively. Let’s take an example. Suppose you have a business that runs only in California. You put up an advert at a global level, so that every user in the USA can view the ad. Is that a wise decision? Failure to target your audience effectively can lead to unnecessary costs. Also, in the online world, as it is, ads are seen as a nuisance. Relevance is what counts. Showing your ads to users who are not your target audience can lead to consumer annoyance, which can further erode your brand name. So, the long and short of it is that you need to clearly define your target audience and consider the best channels to reach them. Today, thanks to rich analytical technologies, companies can reach out easily to even extremely niche groups.

2. Mix of online ad channels

The online world offers marketers a number of channels to promote their business. Many companies make the mistake of using only one channel to reach out to consumers. This is not exactly the right approach. It’s a better idea to spread your marketing investment across a number of modes. Invest in a mix of online ad channels such as social media posts, PPC, email marketing, influencer marketing. You can create forums, communities and blogs to create organic content that will further increase your SEO ranking. So, all in all, distribute the risk by spreading your dollars in different online channels.

3. Engaging content

Marketers many a time make the mistake of not focusing on creating content that will engage the readers. Online users are bombarded with content so it is of utmost importance to let the consumers easily and clearly know how your brand can add value to their lifestyle. Many a times, ads contain information about features and specifications of the product/service. More than describing features, marketers need to aptly project the USP of the brand, product or service. If you have clear and precise calls to action, half the battle is won.

4. It boils down to numbers

In another mistake, marketers put up adverts, posts and other promotional content, but fail to keep a track of how these pieces of content are performing. In order to get a real picture of how well your content is doing online, you need to have a strong set up that allows you to track, measure and follow up your online efforts. For this, and any campaign management solution for that matter, you need to have a clearly defined objective. You need to keep a track of various metrics such as views, likes, shares, conversions, etc. These figures are the ultimate yardstick of your online investments.

Categories
Business

How Outsourced Email Services Can Help Improve Your Customer Service

It’s a no-brainer that businesses have to choose cost-effective options when investing in equipment, space, and even utilities. This also applies to making sure your communication channels—including your email services—are giving you the best bang for your buck.

You may be wondering why you even have to consider email when so many other modern communication tools are now available. The most important reason has to be being able to provide the best customer experience for the people who do business with you. Replying to your customers’ emails may look easy at first, but when you need to deal with a huge volume of emails in your inbox, your staff may end up be spending too much time sending replies and not enough time actually working. This is why you should consider outsourcing email services early on.

How Outsourced Email Services Can Improve Customer Service Experience

Outsourced Email Services

Outsourced Email and Customer Service

Properly handling email is part of providing good customer service. Let’s take a look at how outsourcing your email can make your clients happier.

Faster Response

While email doesn’t always require an instant response, even a few hours of delay can result in a few disgruntled customers. They want a response as soon as possible, and having a team dedicated to providing the proper response to inquiries and other concerns can mean the difference between having disgruntled customers and building long-lasting relationships with them.

Better Responses

A quick response is good, but not if the writing looks rushed, impolite, or impersonal. This can happen especially if you are handling large volumes of email on your own. By outsourcing your email services, you can take advantage of well-written templates or more personalized responses that allow you to respond in a more professional manner. Nothing beats a team of well-trained, dedicated writers that can proofread and adapt their writing style to your email needs.

Proper Equipment

Reading and responding to emails doesn’t require a lot of tech, but that’s not the case when you’re handling hundreds of them on a regular basis. You need to pay for faster, more reliable internet connection and hardware that won’t fail or crash while you’re in the middle of sorting out emails.— either you invest on these things or you can simply outsource your email to a third-party provider.

Dependability

Being able to respond to emails during working hours is doable, but you’d also want to quickly reply to customer emails sent beyond your office hours. This is usually the case when you have clients living in different time zones. Obviously, keeping an eye on your inbox 24/7 is impractical, especially if you or your associates also have your own set of tasks to focus on. By outsourcing email services, customers can still expect quick responses any time of the day.

Versatility

Let’s say you do have the people and the equipment needed to form your own email response team that can handle a large volume of messages in your inbox. However, what about times of the year when you’re not expecting a lot of inquiries from customers? What if you need to scale down on certain months? You’re basically putting resources on something you can’t always maximize. Email service providers offer flexible packages specially scaled to your current email demands. This means you get to spend for just enough, and no resources go to waste.

With so many advantages, outsourcing is highly recommended for almost all sorts of businesses ranging from startups to big corporations. With outsourced email services, you get happy customers and the chance to spend more time and effort on other aspects of your business.

Categories
Video Sharing

Capturing Online Videos to Watch Later with Movavi Screen Capture Studio for Mac

Sometimes you may happen across a video online and find that it seems really useful – only you don’t have the time to watch it there and then. While it is true you could bookmark the URL and come back later, don’t you think it would be more convenient if you could save it so that you could watch it even if you were offline?

Although most online video streaming platforms don’t provide you with the option of saving videos to watch them later, there’s no reason why you can’t just capture them directly from your screen. The one thing that you’ll need if you want to do that is a screen recorder for Mac – which is precisely what Movavi Screen Capture Studio for Mac is.

With Movavi Screen Capture Studio for Mac; all the good stuffs you could do:

Capturing Online Videos to Watch Later with Movavi Screen Capture Studio for Mac

Assuming you opt to use Movavi Screen Capture Studio for Mac you’ll find that it is really easy to capture then save any online videos from your screen. Being an extremely intuitive software, it will only take you a few steps to set up and start recording:

  • Launch Movavi Screen Capture Studio for Mac and select ‘Record screen’ in the menu.
  • Draw a capture frame over the video that you want to record by clicking and dragging the mouse cursor.
  • Make sure the ‘System Audio’ icon is highlighted in green, and click on it once if not.
  • Hit the ‘REC’ button when you are ready to start recording, and play the video at the same time.
  • Hit the ‘Stop’ button when the video is done, then hit ‘Save as’ to save it.

Although that covers all the bases, there are a lot of other parameters that you can adjust in Movavi Screen Capture Studio for Mac, should the need arise. It will allow you to set the frame rate, record from external audio sources, and even capture keyboard and mouse actions.

If you’d rather not manually start and stop the recording, Movavi Screen Capture Studio for Mac will let you schedule a start and stop time. Before you save your video you can also edit it with the tools that are provided to trim out any unnecessary footage, improve the video quality, include background music, merge clips together, add stylish transitions, and much more.

In a nutshell Movavi Screen Capture Studio for Mac is flexible enough that you can configure it to suit any requirements – and subsequently edit the videos that you record to tweak and improve them after the fact. Odds are you may even find yourself doing more with it than simply capturing online videos, and you could even create professional-looking videos of your very own to share online if you so choose.

Categories
Business Web Development & Design Ideas

Human Behaviour and Emotions Play a Key Role in the Future of Website Design

Do emotions have any place in website designing? Apparently, the research on human and consumer behaviour states that incorporating human emotions and behavioral attributes in website designing improved website performance and conversion rates.

So what is emotional website design? When the design elements used in a website layout connects to the users and target audience emotionally, it is usually called an emotional design. This was always present across multiple campaigns and promotions; it has only been recently introduced in the realm of website designing. Right now, emotional design is being used as a strong tool to eliminate competition and increase customer retention.

Mastering the Art of Emotional Website Designs concept!

Emotional Website Design plays a major role in your brand relevance
Human behaviour and emotions plays a major role in your brand relevance. Mastering the art of emotional website development could position your brand at the topmost height. Ignore it at your brand’s detriment or master it and retain a very loyal list of customers. It is a working system to getting returning clients again and again.

What are the main influencers of emotional website designs?

When the experts at Las Vegas Web Design Co studied human behaviour and consumer trends on social media, they observed that the seemingly blurred boundaries of “personal” and “public” content on social media elicit emotional traits in user’s decision making. They incorporated a similar experience for users in the new-age emotional design principle. The main aim of this principle became the elicitation of an emotional look and feel that uplifts the purpose of the website.

The beginning of an emotional design?

What is common between all Home Loan pages of banking/loan websites? These pages almost always begin with the image of a happy (preferably elderly) couple with their home in the background. As time has shown us, emotional designs work best when started with an image that calls for the right emotions from the target audience.

Most child welfare websites include images of smiling children or beautiful faces looking curiously at the users. This works marvelously as the users are likely to make small contributions before leaving the website.

In many cases, we have also seen funny animations and doodles that accompany witty copies. Even this technique works marvelously to grab user attention.

All in all, you must remember to design for your users. Your website will be the connection between your user and your business. An emotional design should incorporate multiple aspects including demographic changes, cultural and social trends of target users, economic changes that might influence shopper’s choices and local events that will decide the buyer’s decisions.

What is a 3-level cognitive design?

All good emotional designs have a 3-level cognitive system that stimulates our brains to react to a particular design element. The 3 levels will also guide your customers’ brains in the decision making process.

1. Visceral level: this is when the unconscious or automatic reactions take over. This is common in every individual and remains uniform throughout the customer base. A good emotional website design with visceral elements will emphasize on crafting a positive first impression.

2. Behavioral level: this is more practical and it depends on features, performance, function and usefulness. The design elements are to be made practically useful. Basically, this is the basis of an intuitive user interface.

3. Reflective level: this refers to our thought process. Analytical, meditative and rational thinking fall under the reflective level. This is the most evolved and most critical level of perception. This controls the other two levels of perception and all our emotions are dominated by the reflective level as well. Creating a good reflective design can be really challenging as it needs to connect all the subtle layers of emotions together and create a sense of positivity about your brand.

All these 3 design elements must blend seamlessly into each other to create a perfect, emotional website design.

What is the right emotion?

You need to know your users and understand your customer base to determine the right emotion. While humor is a popular mood-changer, it can be disastrous if a mortuary website tries to rely on humor to break the glumness.

You should also understand that humor should not target any cultural, demographic and social differences. Racist jokes and dark humor may seem funny on social media. But relating your brand name to them is never a good idea.

Research has shown that “prolonged absence of recognition and appreciation makes customers feel dejected.” This indifference is enough to divert them towards your competition. Creating special design elements for your users is another wonderful way to ensure customer loyalty. You can include small messages of thanks for your users once they register, subscribe or buy your products. You can send them emailers and special coupons just to show your appreciation.

Wrapping it up –

Common design elements like color, font style, high-resolution images, the general tone of your website content and use of engaging animation are other popular key elements of emotional website design. But, you must be very careful about the risks of playing with emotions, just like in real life. In any case, remember to take customer feedback. If your users are indifferent, then your design was not good enough to elicit an emotional response.

Categories
Biz Branding & Customization Blogging Tips Business Disruption Startups

10 Things To Consider Before Starting An Online Business

By now you might have seamlessly streamed through so many online businesses and not given a second thought as to what goes behind them. Big or small, an online business is easier said than done. In this vast, expanding world of ecommerce, one can never be sure as to what effort is required for a successful online business venture. Let me summarize 10 basic rules of thumb to look out for when starting an online business.

Don’t Hold Back Your Online Business Ideas; Helpful Tips To Get Started:

Starting Online Business

1. Hit it off like a game plan

Take your well deserved time and think. A well thought out plan is what will initiate your idea to come to life.

Calculate how much you are willing to invest, emotionally, physically, financially into your business because once it starts, you don’t want it to hit you like wave of panic and sudden realization that you have got work to do.

You should have a clear aim and objective before you start your business because those factors will drive your business rather than the other way around. Mission and vision of a business are specified to the business type but aims and objectives are personal and generalized to what you as an entrepreneur want to achieve from your business.

A strategic, well thought out game plan is what you are looking for as an end result of this step. It will provide you a basic outline to follow throughout your business procedure and keep you from moving out and doing extra.

2. Take your assets into perspective

For an online business your home computer and internet connection is your major asset. It needs to be in a well organized condition in order to benefit you professionally in your business. And somehow if it is not in an optimal condition then don’t hesitate in buying a new one. Use facilities like Verizon to provide you with working internet devices. Communication service provider like Frontier communication can as well provide plans that can benefit your business financially as well as save time.

Some of the Frontier plans that can accommodate any online businesses are:

  • All plans come with 24/7 technical support, free of charge.
  • A free wireless router is included with all plans.
  • All plans include a 3 year price lock.
  • All plans require no contract.

3. Value and quality should be the focal point.

Monetary goals are not the only goals. Putting them completely aside is also wrong for the business but one should focus on things which will in turn remove any financial issues in the business which are value and quality.

Value and quality are those two factors in any business that never let it down. Business that serve quality and sell value added commodities derive success and attract monetary value in the process rather than focusing on just money and not delivering as you promise and letting your reputation down, in the short run it may benefit as you take in money but in the long run when you lose your customers, your business would reach peaks of shutting down.

Customer is the king and quality will always prevail with the customers making them come back for more.

4. Seek where your strength lies

Conduct thorough researches and conclude results in your favor. See what keywords you typed in and found less results that actually help. This will give you a head start over finding out what business you should venture in and that is exactly where your strength lies as you found less competition.

Basically your strength is in the ground level where a problem has fewer solutions. Problem solving is always the beginning of any analysis and in order to conduct your business analysis think like an entrepreneur and search what the world is lacking and how can your online business fill it in. Your business needs to be able to provide solutions to that specific problem better than those search results you found. Take them as your competitors and build your business into your strength over them.

5. Set the performance stage

Now that you are done with the research, you must’ve come up with a result which should suggest a clear path leading to one specific stage i.e. your market.

Fix your audience and cater to that specific market. Build your business remaining within the parameters of your market and serve your customer the value and quality that you have better than your competitors. Engage them in your business and keep them coming back for more.

6. Design your product

Now that you have checked your…

  • …Strengths
  • …Assets
  • …Market
  • …Audience

You are all set to design your product which will bring that value and quality to life and attract profits. It can be a service you are providing or a physical product for sale but no matter what it is, it should have one underlying factor of being beneficiary to your customer. For this you are required to think like a customer before designing your product in order to learn what your customer desires. Think like if you were the customer and had this specific problem “would I buy this product?” Or “would I use this service?” Answering questions like these would bring you on the same level of thought as your customer and you would be able to provide better.

7. Construct your website

Once you have out done yourself for the procedures above and you are completely satisfied with the progress you have made; now you are good to go on your website’s construction. You should actually put in effort required in web designing and not take it easy. Your website is like your store front which will work in attracting your customer and engaging the customer in practical approaches on your website that are availing the opportunities your online business is offering.

Not only does your website need to be attractive and engaging but easy to use and mobile friendly too. You have mere seconds to encourage your customer to buy your product before he/she changes its mind, so your website should be easy to use to navigate the customer through easily in performing the task.

Today the world is on the go. Most of your targeted audience would be a mobile phone user hence your website should be mobile phone friendly, if not entirely then it should be able to provide at least a separate mobile friendly version which activates when a customer opens the website on his/her mobile phone.

8. Keywords are really the key.

Focus on your web content. Your plan should be to utilize the keywords you initially searched for which helped you generate this idea. Those same keywords will help generate visibility of your website on the search engine. The quality of your content would improve with the use of those keywords.

Search Engine Optimization is a cost free way of increasing your visibility on the web.

Pay per click ads are also very helpful as they quickly show up in search results and also because they allow you to experiment with more keywords and attract targeted audience to your website.

9. Customer is the king.

Serve, provide and reward your customer as the customer is the king. If the customer is happy with what you are doing, then only is it the proof that you are running a successful venture. If your customer is disappointed then may you need to recheck all the previous steps you took and find out what you are missing to provide?

Your business needs to be a level ahead of its competitors so that it attracts customer loyalty and keeps them coming back again and again.

A business should not ignore customer service. Your business is initially there to provide help so why ignore such an important factor that actually caters to providing help needed specifically relating to your online business. As well as comments and feedback from customer help the business to remain on the right track and maintain its reputation with the clients. Also it can prove to very motivating when you get positive feedback making you want to do more for your customers.

10. Last but certainly not the least; don’t underestimate the power of social media…

You would not want to blow your budget at the start of the business, but you have to advertise and socialize your business too. So one should look no further from the power of social media in spreading your business and helping it gain popularity. Internet plans that provide high speed data uploading facility should be handy for surfing keeping your social media promotional strategy in check such as uploading ads or creating web pages to engage customers on sites like Facebook and Twitter.

In addition to the 10 steps I have mentioned, never let go of the positive thinking and the urge to succeed that should motivate you to keep going when you’re just getting started with your online business. Never forget that one size does not fit all, if something worked for your competitor it is not necessary that it will work for you too. Disappointment should be taken as a positive criticism to work harder and achieve more.

Categories
News

How Internet Technologies Can Be Used to Help Your Fellow South Africans

Are you someone who likes to give back to your community and someone who always wants to help other people? If so, the internet can help you to assist other people in South Africa in many different ways. Giving is an attitude that can open doors of opportunities

Below are some of the most effective ways to use the internet in this way.

Get a Qualification that Can Help Others in Your Country

One of the best ways to help others is to get a qualification that allows you to work with people who need your help. For instance, if you want to work in a position where you will be helping seniors as a social worker, there are many online masters in social work courses available.

Teach Other South African’s Online

In recent years, internet technologies and video technologies in South Africa have advanced at a fast rate and it’s now possible to communicate effectively with other people through a wide range of video conferencing systems and training platforms. This gives you the perfect opportunity to teach or advise people. You can do this on a voluntary basis, or you could provide an affordable service for others.

Social Media

Social media has changed the way millions of South Africans interact with their friends and family. Thanks to social media websites like Facebook and Twitter, sick, elderly and less fortunate people are able to affordably keep in contact with other people, no matter where they are located. Currently, there are 13 million Facebook users and 7.4 million Twitter users in South Africa, and these figures look set to rise even further.

This is a particularly important resource for individuals who may not be able to leave their homes and interact with people in their local community. It’s also the perfect solution for older members of society who may have family members living a long distance away from them.

Donations to South African Charities

It’s never been as easy as it is now to donate money to all kinds of charitable organizations. A wide range of charity websites, online payment processors and online donation systems are available that allow you to give money to worthy causes. Example of these charities include FEED (Feed, Empower, Educate, Develop), based in Johannesburg, JAM South Africa, and the Philippi Children’s Centre.

However, you should always research the organization you intend to donate to and make sure that they are a legitimate charity before you take out your credit card or send money.

Offer Your Services for Free

Some South Africans like to take things into their own hands and decide to help people who are less well-off in a more direct way. If you have technical or online skills, they can be invaluable to a wide range of South African charities and other important organizations.

For example, more charitable organizations and groups are turning to the internet and they are always looking for local web designers, graphic designers and people who have social media skills.

The internet has helped to improve millions of people’s lives in South Africa. Many of the technologies we take for granted today were not available a few years ago. We can use these technologies to make life easier for less well-off people, we can use them to make life more enjoyable for less fortunate people, and we can use our spare time in a more giving and charitable way.

Categories
Web Development & Design Ideas

Web Design Tips You Should Know Before Launching Your Business Website

Whether you are starting a website as a platform to share family news, express yourself on a blog or take your small business to the next level, there are several important ingredients that can make or break a website. Content and design can either grab the attention of visitors or cause them to drift on to other things. Once you have eyes on your website, you want to keep them there and hopefully get your visitors to take an action of some kind, such as read and share an article on social media, sign up for a newsletter or purchase something.

Before Your Launch, Implement These Web Design Tips First…

Responsive Web Design Tips
Responsive Web Design Tips: As an entrepreneur, your business needs a top-notch graphical representation of your brand. You need to project yourself in the eyes of the audience.

Why Web Design Matters

When people visit your home, they get an idea of your attitudes, lifestyle, and personality from the way your home looks. You may feel that this assessment is unfair, that you are actually producing great ideas on your computer and do not have time to straighten up and decorate your home, but the truth is that people often form impressions from appearances. Similarly, you could have a winning product or a revolutionary idea, but if your website has a dull or disorganized design, chances are that the visitors may not stick around to see the final product.

Think About Function

The type of design you request from your website builder depends on the purpose of the website. If your site is for business purposes, make sure you have a sleek, no-nonsense design that gives a professional look. Your business website should have a call to action in all of the content, even blog posts, and informational articles, and be easy to navigate, especially to the shopping cart. If your website is to promote an idea or to express your personality, try a design that is more casual, with free-flowing lines and extra decorative touches to give the viewer a sense of your style and what to expect from the website.

Communication and Navigation

If your website’s purpose is to instruct and market a product, make sure the communication is clear. Use short sentences and copy that is easy on the eye with bullets, numbers, and subheadings to give the reader the main points before they delve into the details. The bars should be clearly labeled and the visitor should be guided step by step with clear instructions if your site’s purpose is to give a demonstration. If you ask your viewers to perform any task, make sure they are clear on what to do and do not assume any level of technical proficiency. It is better to risk stating the obvious than losing visitors who don’t know how to access certain pages.

Extra Touches

Make sure the colors express the right mood for your site. Also, keep in mind that some fonts, such as Arial and Verdana tend to be easier to read than many others. Use 16 pt for easy to read copy and use a maximum for 3 types of typefaces. Vary the colors and fonts on your site, but avoid making it too busy if the impression you want to make is professional and focused. Create just the right amount of visuals and audio to add interest to your website and to enhance its mood and purpose.

There are different angle to website designing, especially when you’re nearing a business launch, but these well-crafted web design tips are sure to take you along the process of a successful business website launch.

Categories
Business Education

6 Phone Etiquette Tips for Tech Start-Ups Growth Hacking

The best tech startups can founder over their inability to properly use an old technology — the phone. All of the best programming and hardware acumen in the world will fail to save a company that can’t deal professionally with people on the phone, whether soliciting a customer or returning a call. People would still love to have a personal connection with your brand and your decision to plug such a system in place paves way for the swift growth of the company.

Here are some basic phone etiquette to help you out.

Phone Etiquette Tips That Could Save You Million of Dollars in Damages

Phone call etiquette tips for business
Professional Business Calls Handling: There are different techniques for handling business calls unlike general mode of calling. These phone call etiquette tips for business will guide you towards developing a working footnote for your business.

Answer Professionally

The most basic phone skill is answering professionally. People who call your business expect the person on the other end of the line to treat them with respect. Hire people to staff the phones who are trained in phone etiquette so that the first contact a caller has with your company is pleasant and informative. Moreover, emphasize to the rest of your staff that the customers they speak to should always be greeted professionally and treated with courtesy. After all, phone etiquette doesn’t end at the secretary’s desk! Consider cross-training your other departments in proper phone etiquette in case they ever end up speaking to a client.

Set Up a Professional Voicemail

When you have your business line installed, whether it is a smartphone from a company such as T-Mobile or a landline, the first thing you should do is find out how to set up your voicemail. The voicemail greeting associated with your business is something that your customers will encounter in your off hours unless you operate a truly 24-hour phone line. In your greeting, avoid excessive efforts to be clever or funny. Instead, just clearly state the name of the business, and ask the caller to leave a message. You might also mention hours of operation and other helpful information.

Use Networking Connections When Calling

One of the best ways to get information on potential contacts for your business is through face-to-face communication. Events such as regional trade shows and seminars are an opportunity to acquire this information. You can wander the floor, trading business cards and talking a bit of shop. When calling contacts back, be sure to incorporate any information you gained while talking to them in person. Don’t be afraid to make a couple of notes on their business card so that you can remember any conversation-starting factoids that come up in that initial connection.

Respond Relevantly to Online Leads

The next best way to gather contact information is through online marketing techniques. Basically, you can provide an article or visual aid or other useful piece of content online, then place it behind a wall that requires the viewer to give you his or her contact information to access it. When following up online leads, you should try to respond fairly quickly to keep contacts from forgetting that they signed up. Be polite, and try to steer the conversation in directions indicated by the content they saw.

Cold Call Politely

While the best leads for customers come from their answers to voluntary information-gathering techniques, you may, depending on the nature of your business, need to call people out of the blue at some point. This is called cold calling. When doing this, you should prepare for a relatively hostile contact, because not everyone likes being called randomly. Practice a short, focused sales pitch that is flexible enough to deal with situational changes. And be sure to be polite; a bad impression on a cold call contact is a surefire way to generate alienation against your business.

Return Calls Promptly

Phone etiquette tips

When someone calls and leaves you a message, whether on a voicemail or delivered to an operator or secretary, he or she is expecting you to call back at the earliest convenient opportunity. That person will be watching the clock and judging your business based on how quickly you return the call. If you take a long time to call back, he or she will assume that you don’t view potential or actual clients as important — and will make decisions about whether to continue using your business accordingly. Avoid this at all costs by returning calls as soon as it’s practical.

Phone etiquette is important, but it isn’t necessarily difficult. Treat your callers the way you would want to be treated, and your customers will respond accordingly. For customer service rep, arming yourself with these phone etiquette tips could save your company a lot of money, and as well help in keeping you on the payroll.

Categories
Tourism Travel

The Importance of Wireless Connectivity in Boosting Tourism

Do you have Wi-Fi?” is probably the most commonly asked question by tourists and business travelers when they visit a place. Whether it’s in hotels, restaurants, spas, or any other establishment they spend time in, guests want to stay connected and to be constantly entertained. In cities and places where tourists flock, governments and enterprises have had to scramble to fulfill this demand for free internet access.

How accessibility of wireless connectivity could boost tourism businesses.

Gone are the days of navigating unfamiliar places using well-creased paper maps, looking for the best tourist spots with the help of paperback guide books, and waiting to go home before being able to share travel photos and experiences to friends and family. Tourists today want the comfort and convenience of being connected to the web wherever they go. Itineraries are planned with help of Google, and the risk of getting lost is almost eliminated through the availability of interactive maps that accurately tell people exactly where they are. And thanks to social media, travelers are able to post photos, videos, and other updates online, reaching even people they hardly ever see.

Wireless connectivity serves as Tourism boost
Wireless connectivity can serve as part of side attraction to tourist. In fact, it is a huge tourism boost for visitors.

Catering to these needs is serious business. In a survey by hotels.com, it was found that 49% of business travelers and 25% of leisure travelers considered Wi-Fi as a deciding factor when choosing their hotels. In another study by the Social Media & Mobile Strategies in Travel forum, it was revealed that almost 85% of international travelers bring internet-enabled gadgets with them when they go abroad.

It is therefore imperative that tourism-dependent areas and businesses provide uninterrupted and reliable internet access for their guests. Deploying outdoor wireless solutions is a great way to provide connectivity for visiting tourists, but selecting key locations is essential for optimizing this tourist-friendly feature. Here are some of the places where Wi-Fi implementation can serve as a value-added element of the tourism infrastructure.

Dining Establishments

Cafes and restaurants would benefit well from free outdoor Wi-Fi access. Customers tend to linger and order more food than intended when distracted by their gadgets. Although some may take advantage of the service by just the cheapest drink off the menu which they proceed to sip slowly, overall, it’s a win-win for both customers and business owners. Satisfied customers tend to leave good online reviews and recommendations for businesses offering free Wi-Fi, driving interest and encouraging potential customers to visit these establishments in the future.

Public Transportation

In cities like Zurich, Hong Kong, Seoul, Munich, and Singapore, where the train networks are a model of efficiency, and the airports seem more like luxury malls more than a place for waiting passengers, internet access is a must. Navigating the web of stations and endless boarding gates is a breeze when you have an online app you could download and install in your mobile gadget.

Tourists Spots

Museums, historic sites, and other landmarks—places where visitors tend to descend by the hundreds—would feel less like tourist traps when there’s free Wi-Fi to entertain people while waiting in line for their turn to experience the sites. Furthermore, there are few things more satisfying to most tourists than to document such special moments and share them in real time with their Facebook friends and Twitter followers.

Parks and Recreation Facilities

Through the power of the internet, business establishments can promote onsite events and activities to tourists. Targeted ads and other promotional content, for instance, can be strategically placed on their Wi-Fi’s signup page or landing page, or a special mobile app can be designed to serve as an easy guide for visitors. These can be utilized to highlight upcoming local events such as concerts, games, gallery openings, and other attractions. In short, providing internet connectivity can be a great way to engage your guests or audiences without spending a lot of capital on marketing.

Markets and Shopping Centers

Malls, open-air markets, and retail stores are great locations for implementing outdoor Wi-Fi solutions. Local retailers can even take advantage of digital ads promoting their stores. Guests can also use the internet to navigate large markets and be informed of available discounts and promos from individual shops.

Many countries around the world are realizing the importance of providing free internet to tourists – Japan, Australia, Korea, and Italy, just to name a few. Their governments are investing heavily on wireless connectivity infrastructure, hoping to boost the tourism economy. With proper planning and strategy, tourists and locals alike will benefit greatly from free access to the internet.

Categories
News

More Health Information Management Specialists Are Needed in Louisville – study reveals.

We’ve seen a lot of big changes happening in the healthcare industry over the past few years. The use of electronic health records and advanced medical imaging, along with the implementation of other technologies across the field, have made healthcare services more efficient and reliable. Hospitals and medical institutions are eager to implement new technologies because they also help bring the costs of providing healthcare services down. As these new technologies become more commonly used, it is not surprising to find more hospitals looking for qualified health information management specialists to fill key positions.

The University of Cincinnati and its online HIM program has been the leading entity in the field. Other similar programs are preparing bachelors in health information management to step up to the challenges and fulfill the needs of modern hospitals across the city.

The Future of the HIM Professional infographic was created by the University of Cincinnati.

Health Information Management Specialists Are “HOT CAKE “!

The Future of the HIM Professional