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Blogging Tips Social Media

It’s Time to Prepare for 2017: Party Hats, Kazoos and Brand New SEO Strategies

Come 2017 and we will see quite a few new trends in SEO that will dominate the web. SEO may not be a gamble, but it definitely is a game. You need to play by the rules to score against your competitor websites. Now, only if the rules were written on stone! The algorithms for Google search engine are changing during every waking moment, and so are their preferences. SEO is alive and breathing, and so should be your SEO strategies.

2017 is going to be epic as far as SEO is concerned. We can predict a number of changes and trends that will dominate the web. Here are what what experts are saying about Seo Strategies but instead, utilize the card you’ve been dealt and take actionable steps immediately. There are lots of search engine optimization strategies flying all over the web. Many of them aren’t as effective as they were few months back. Staying afloat of newer trends in SEO is what is expected of you to maximally dominate the search phrases.

Applying the New SEO Strategies for 2017 the Right Way That’d Give You Grand Results.

New SEO Strategies for 2017

New SEO Strategies: Looking to make a huge difference with your online business website, here we cover the best SEO strategies from experts in the industry that guarantees huge ROI.

#1 The dawn of the Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages or AMPs is an open source project that envisions a future where publishers are able to create mobile friendly content and upload it to all platforms at one go. AMP HTML aims at creating mobile optimized data beyond basic HTML. Inclusion of a few lines of codes to your basic HTML core code can help your website load up to four times faster. Google has been recently showing marked preference for websites using AMP. Using AMP HTML will boost your sites to a higher rank in the SERPs. Do not forget the special carousel Google has created for the AMP sites only. This will give your site a chance to be displayed on top of the SERPs every time.

#2 Say goodbye to “fluff”

There was a time when netigens ate up bite sized content, divided in a million little pieces and scattered all over the page. No one called out repetition as long as the page or blog looked pretty. As a matter of fact, dense content without a lot of fragmentation and fluff was considered boring. But the tables are turning and it looks like 2017 will be a welcome change for quality content. Get ready to welcome “epic” content once again that does not give two hoots about the length as long as the quality is consistent. And at the same time, the market will be flooded with bold small pieces of writing that will cover as much information as possible without stuffing in keywords. This new trend of “dense content” will save us a lot of time indeed.

#3 Welcome the era of new-age machine learning

We think a massive update from Google is coming in 2017, and all SEO experts should brace themselves for the impact. You could say Google Hummingbird is trying to become more “human” with the phasing and rephrasing of conventional queries. In reality, Hummingbird is emphasizing on algorithmic machine learning that can update the algorithm automatically. Take for example, Google RankBrain, which was released a few months ago, emphasized greatly on algorithmic machine learning.

#4 The line between UEO and SEO will not be as defined anymore

A very important purpose of SEO was to uplift the entire user experience. Even Google has shown biasness towards sites that are optimized for mobile devices. If your site is quick to load, easy to navigate, and has a lot of good quality backlinks, you will be Hummingbird’s favorite. But as 2017 is approaching, we are not so sure that UEO (user experience optimization) and SEO will be seen as separate entities. AMPs are the first signs of a revolution that can blur the line within a next few months.

#5 A time for more sophisticated personal digital assistants

Siri and Cortana have become household names in 2016. With their own quirks, funny answers and nifty searches, they have secured a place in our digital spheres. 2017 will bring about a milieu of new and more sophisticated personal assistants (like Amazon’s Alexa) that will increase the horizon of verbal and conversational queries. This will greatly affect SEO with a humongous change in the basic principles of ranking and SERPs. Rumors are, Siri and Cortana will become more invasive and will have a good idea of your digital preferences. This will help you get more objective search results in a much shorter time.

#6 It’s going to be a good time for the apps

Over the years, apps have been served with a mélange of SEO options that have helped them in indexing and deep linking of content within. Now we are thinking 2017 will be a golden year for mobile applications. We may see a year of overt app favoritism without any alienation of core functions. This could get alarm bells ringing for website owners, although we do not think it is possible to replace websites with apps entirely just yet. This is just the rise of another trend and all website owners still have plenty of time to catch the drift.

#7 Will SEO have a secret weapon

According to many experts, personal branding may become the secret weapon of SEO. Personal brands in combination with SEO will ensure that you have an easier time securing posts, user trust and get more traffic directed towards your website within a short period of time. A very recent trend on Facebook has shown that social media platforms are favoring individual posts over brand promotions. 2017 may just become the golden era for personal branding and this will definitely open more doors for healthy competition. So we say, saddle up and sharpen your weapons for the coming year.

Conclusion

We cannot call Google and its updates whimsical, but at the same time, we cannot call them predictable! So we took our time in understanding the trends of Google over the last few years and chalked up a prediction in SEO strategies and preferences for the coming year. We will suggest you not to don your overalls just yet, wait till the end of the year to see how the new AMP sites and apps perform. Make the change gradual, take more time in observing the new changes and definitely research on how the sites who have adapted the new trends are doing before making any changes to your website.

James Swift is an SEO-guru who has a knack for predicting online marketing trends. Having over 10 years of experience in digital marketing and SEO options makes him an oracle of online consulting.

Categories
Information and Communication Technology (ICT) IoT (Internet of Things)

How to Keep Up to Date with Changes in the IT Industry

The IT industry is one that’s constantly changing because technology is always advancing in order to improve the way people work and do business every day. Therefore, it can be really hard to keep up with all of the changes and stay at the top of your game in this vast and ever-expanding field. How can you keep up-to-date with changes in your industry and make yourself a competitor player in the game? Keep reading for a few tips to stay atop in this ever-improving IT industry that’s full of surprises.

IT Industry Revolution – How to Stay Up-to-Date With Recent Changes 

IT Industry Revolution - How to Stay Up-to-Date With Recent Changes
IT Industry Revolution:- Here’s why we think you need to stay on top of the game in your field as an IT professional for recent technological advancements that’s taking place regularly.

Get an Advanced Degree

To work in IT, you more than likely already have your bachelor’s degree, but that degree isn’t really worth as much as it used to be, especially as more and more students are going for advanced degrees like a master of science in computer information systems. So if you want to remain competitive and you want to be on the cutting edge of the latest information and products that the industry has to offer, you should go to a school like Boston University, where you can get your advanced degree in computer information systems. The top schools will even have an online computer information systems degree so you can go to the best colleges from wherever you’re located.

Computer Motherboard - Expert's Guide to Staying Atop of IT Industry

Get Certifications

In addition to getting a degree from a reputable college or university, you can also apply to complete certifications at brick and mortar schools and online. These extra certifications will prove that you have the latest education in the field, and they will be quick ways to stay abreast of the latest technology and protocols within your industry. Plus, they can be surprisingly affordable, so they are definitely worth the investment.

Subscribe to Industry Specific Publications

A great way to stay on top of any industry is by subscribing to industry specific publications, such as magazines and trade journals. You can see what the latest trends are, what the most recent product releases are, what services are emerging in your industry, and what other professionals are doing to get ahead. By keeping on top of this news, you will be able to evolve rather than stagnate, and that could mean the difference between staying in business or keeping a job and losing what you have worked so hard for.

Attend Industry Specific Events

If there are any IT industry events, such as conferences and workshops, that you can attend, whether you need to travel or they are hosted locally, you should definitely take advantage of these opportunities to network with fellow professionals and learn about the latest offerings within the industry. When you attend a conference, you’ll be able to discover what the top experts in the field are doing, so this will provide you with a lot of insight into what you should be doing as well.

When you’re working in a field like IT, you need to evolve as your industry grows. Thankfully, there are several ways that you can stay current on the most recent changes that are moving through your niche so you can keep doing your job like a pro.

Categories
Apple iOS Software

Apple iOS 10 Issues: 10 Most Common Problems with iOS 10 and How to Fix Them

It’s been a few days since Apple released iOS 10, but we’ve already received some reports of issues that users are facing with the latest firmware. Even after eight beta iterations, the firmware is still plagued with problems ranging from soft brick to Wi-Fi & Bluetooth connectivity problems.

To help you get the most out of iOS 10, we’ve compiled a list of the common iOS 10 problems and how to fix them.

Solving Common iOS 10 Problems – How to Fix The Most Common Problems/Issues in iOS 10.

Apple IOS 10 problems
Apple iOS 10 Problems & Fixes: The latest Apple iOS firmware, iOS 10 was released not quite long by the Cupertino based tech giant. And it has been plagued with various issues and bugs lately and we’ve compiled most of these common iOS 10 problems with fixes to correct them.

1. iOS 10 Update Soft Bricks iPhone and iPad

Many users who updated their device to iOS 10 on the day of release faced a critical issue where the installation would fail, which ends up soft bricking their iPhone or iPad with a Connect to iTunes screen. Apple already acknowledged this issue and fixed it to prevent further issues, but if you’ve fallen into this problem, then we have a handy guide to help you fix it:

Here’s How to Fix the Issue Where iOS 10 Soft Bricked Your iPhone or iPad

Step 1: Before you plug in your iOS device. Take a moment to make sure you are using the latest version of iTunes (i.e. iTunes 12.5.1 or higher which supports iOS 10). Click on iTunes in the menu bar and then click on “Check for updates.”

Step 2: Connect your bricked iPhone, iPad or iPod touch to your computer.

Step 3: iTunes will detect your iOS device is in Recovery Mode, and you will get a prompt informing you that “Your iPhone cannot be updated, you must restore it to factory settings. Click on the Restore button to continue.

Step 4: You will then get a prompt asking you if you’re sure you want to restore your iPhone or iPad to factory settings. In our case, we don’t have an option, but to click on “Restore and Update” button to proceed.

Step 5: iTunes will now download the iOS 10 firmware file, extract the software to restore and update your iPhone or iPad with iOS 10.

Please note that I got quite a few errors such as error code -18, 1671 during the restoration process in Step 4 and Step 5. I would recommend you to keep trying, as I was able to restore my iPhone 6s Plus after a few attempts. It could be due to the load on Apple’s servers to the surge in traffic

2. iOS 10 Software Update Failed

This is one of the most common issues that users face when updating to a new iOS firmware. The problem has appeared previously in iOS 8 and iOS 9 and some users have been facing it in iOS 10 as well. A “Software Update Failed” popup will appear followed by a message that says “An error occurred downloading iOS 10”. If you are facing this problem, then read the following article to find how to fix the issue:

Here’s How to fix it

When the error popup appears, you will be prompted with two options namely “Close” and “Settings.” Press the Close button to exit the error message, wait for a couple of minutes and then proceed with installing iOS 10 again from Settings.

3. IOS 10 Update stuck at ‘Update Requested.’

When Apple releases a new iOS firmware, users from all around the globe attempt to install the update on the same day, which causes a huge spike in traffic on Apple servers. To better manage this traffic, Apple introduced a new feature in earlier versions of iOS. When you go to the software update page on your iPhone and attempt to download the iOS 10 file, you will get an “Update requested…” message and your download should begin shortly.

Solution 1: Perform a hard reset

If the iOS 10 update is stuck at “Update requested…” for a long time, perform a hard reset on your iPhone by holding down the Power and Home buttons together until you see the Apple logo on your screen. Once restarted, you can go back to the software update page and retry downloading iOS 10.

Solution 2: Reset network connection

Sometimes the issue could be with your iPhone’s network connection. First of all, make sure that you have a proper network connection. If you do so, the next step is to disable your network connection by turning off WiFi or 3G/LTE and then turn on again.

Solution 3: Update via iTunes

If none of the above solutions work, then you can go with the traditional method of updating your device to iOS 10 using iTunes. Simply plug in your device to your computer, launch iTunes and click on the Update button to begin the process.

These are some solutions that you can try to get past the “Update requested…” message and start the iOS 10 download.

4. Battery Draining Quickly

Battery life problems are the most common issue that users face when updating to the latest iOS firmware. In iOS 10, this problem persists for some users, even after using their device normally without doing any heavy task.

Unfortunately, there’s no quick fix to this issue as the problem depends on your usage pattern, so it’s difficult to find out what exactly is causing your battery to drain quickly. But we do have a bunch of tips and suggestions to help you fix poor battery life in iOS 10 and other operating systems. You can read them in the following articles:

1. Apple admits iOS battery shortcomings – fix coming in weeks

2. Expert’s Guide to Improving Your iPhone Battery Life Revealed for Free – Infographic

3. Discover a breakthrough aluminium battery that can charge your iPhone in 60 seconds!

4. How to Boost your iPhone Battery Life and Enhance Its Life Span With These Tricks

5. How to Prevent Your Blackberry Battery from Draining

Tips to fix iOS 10 Battery Life Problems

  1. Battery usage

The first step in fixing the battery problems is to understand battery usage. iOS gives you a breakdown of battery usage by apps. It even gives you the amount of time the app was used and the amount of time it was running in the background. You can use that information to identify the battery hogs.

  1. Foundation App Refresh

iOS’ keen multitasking highlight lets applications bring content out of sight. In spite of the fact that Apple has made a lot of advancements to guarantee that battery utilization is negligible, it’s conceivable that ineffectively created application can deplete battery life because of this component. To cripple Background App Refresh go to Settings, > General > Background App Refresh > and turn it off for applications that don’t totally should be upgraded constantly. Foundation App Refresh is an awesome element. However you needn’t bother with it for each application.

5. Mail App Doesn’t Receive New Emails

In the wake of redesigning to iOS 10, a few clients have been confronting issues with the stock Mail application, whereby it quits bringing new messages or says that your letter box secret word is off base, despite the fact that you have entered the right watchword.

To determine this issue, you can expel the influenced email accounts from the Mail application and include them once more. To do as such, take the means underneath:

Step 1: Launch the Settings application.

Step 2: Scroll down a little and pick Mail.

Step 3: Tap on Accounts.

Step 4: A rundown of all the email accounts you’ve included will appear. Find and open the record that has been affected.

Step 5: Scroll to the end of the page and squeeze ‘Sign Out’.

Step 6: Follow similar strides to expel the variously influenced email accounts.

Step 7: Once you’ve expelled them, backpedal to the Accounts list, look to the base of the page and tap on Add Account.

Step 8: Choose your email supplier and enter your record accreditations to add it to Mail.

After you re-include all the email accounts, you ought to have the capacity to get new messages with no issue.

6. Bluetooth Not Working Properly

Issues with Bluetooth availability are not uncommon. It has happened in past iOS discharges and still continues in iOS 10. A few clients have reported that Bluetooth arbitrarily drops a combined association or it neglects to interface with an auto adornment. To settle this issue, you can reset the system settings:

Step 1: Open the Settings application and go to General.

Step 2: Scroll to the end of the page and pick Reset.

Step 3: Tap on Reset Network Settings.

Step 4: If asked, enter your gadget’s password.

Step 5: Tap on Reset Network Settings to affirm.

By resetting your iPhone’s system, you are giving back all the system settings back to the manufacturing plant defaults, which much of the time settles the issues you’re confronting with Wi-Fi or Bluetooth.

On the off chance that this arrangement doesn’t help, then look at our article on the most proficient method to settle Bluetooth availability issues:

7. iMessage Effects Not Working

iMessages Effects are one of the cool new elements of iOS 10 that makes it more enjoyable to speak with your companions utilizing the Messages application. Numerous clients have reported that they can’t send iMessage impacts or view the ones got from their companions in the wake of upgrading to iOS 10.

A typical guilty party of this issue is that having ‘Decrease Motion’ empowered keeps iMessage impacts from working. Along these lines, you need to impair it. To discover how read this article: Step by step instructions to fix iMessage impacts not working in iOS 10

Solution: Disable Reduce Motion

A typical settle to this issue is to kill ‘Lessen Motion,’ which you may have empowered to cripple parallax impact of application symbols and to diminish activities. In any case, it appears that having this empowered makes issues for iMessage impacts so turning it off may settle the issue.

Step 1: Go to Settings – > General.

Step 2: Open Accessibility and pick Reduce Motion.

Step 3: If it’s empowered, flip it off.

Presently, backpedal to iMessage and check whether you can send impacts or view the ones conveyed by your companions.

8. Introduced Apps Start Crashing

It can baffle when your most loved applications begin slamming on your iPhone. It appears that a little number of clients who have upgraded to iOS 10 is confronting this issue, where the introduced applications crash directly in the wake of propelling. To keep this from happening, you can attempt the accompanying arrangements:

  • Make beyond any doubt that the application has been overhauled to the most recent form. To do as such, go to the App Store and open the Updates tab. Check whether there are any accessible redesigns for the application.
  • Uninstall the application and after that reinstall it. To do as such, tap and hang on the application until it begins squirming. Press the “X” catch and pick Delete. Next, go to the App Store and introduce the application once more.

9. Issues with Wi-Fi Connectivity

It is safe to say that you are confronting an issue in iOS 10 where Wi-Fi neglects to associate with a close-by system or haphazardly detaches from an associated arrange? Attempt the accompanying answer for altering the issue:

Step 1: Open the Settings application and go to General.

Step 2: Scroll to the end of the page and pick Reset.

Step 3: Tap on Reset Network Settings.

Step 4: If asked, enter your gadget’s password.

Step 5: You’ll be requested that affirm the activity. Tap on Reset Network Settings.

If this doesn’t help then look at our article on the most proficient method to settle Wi-Fi issues for other conceivable arrangements:

10. Touch ID Not Working in the App Store

In the wake of redesigning to iOS 10, you may confront an issue with Touch ID where it can’t be utilized to make a buy in the App Store. Indeed, even in the wake of empowering it to be utilized with App Store buys, despite everything it doesn’t work. To settle this issue, you can read the accompanying article:

Alter Touch ID Not Working in the App Store

Step 1: On your iPhone or iPad, dispatch the Settings application and explore to Touch ID and Password segment. You may be requested that enter your password if empowered.

Step 2: Turn off the flip for iTunes and App Store.

Step 3: Next, reboot your gadget. Hold down the bolt/rest catch to turn it off. Rehash a similar procedure to turn it on.

Step 4: Go back to the Touch ID and Password location area in Settings.

Step 5: Turn on the flip for iTunes and App Store.

After taking after the above strides, on the off chance that you endeavor to buy anything from the App Store, you ought to be requested that utilization Touch ID as opposed to entering your Apple ID secret word. Remember that App Store obliges you to enter your Apple ID secret word on the off-chance that you haven’t acquired anything inside the most recent 24 hours.

Now and then the issue can be brought about because of an equipment issue with Touch ID. So ensure that Touch ID is acting as expected. You can check this by utilizing Touch ID on the Lock screen to check whether it opens your gadget.

This guest post is written by Lisa Myers, She works at Rebates Zone as a software engineer.

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Biz Branding & Customization Blogging Tips Business Marketing Social Media

The Complete Beginner’s Guide to Dental SEO Techniques for 2017

To properly market your practice, you need better SEO services. You probably have read all there is to know about SEO and even come across contradicting information. If you want your practice to be more competitive online in order to lure more customers in, there are a number of simple strategies you need to adapt in search engine optimization. The purpose of this post is to help you get started on the right foot when it comes to search engine optimization. Hence, we are sharing the best dental SEO techniques you can bank on for 2017 and beyond with actionable steps that will bring guaranteed results to your business.

Dental SEO Techniques for improved brand positioning on search engines as a dentist in 2017.

The Complete Beginner's Guide to Dental SEO Techniques for 2017
Wanna rank above your competitors as a dentist?Here is the complete beginner’s guide to dental SEO techniques to use in 2017 for improved brand positioning on search engines.

Audit your site

The most important step when trying to optimize your website is fixing all the bad SEO in both your website and your content. Most websites fail to rank well because they lack perfect SEO. This could have happened because you hired the wrong agency that did shoddy work in both crafting your website and creating your content. Now that you are serious about boosting your ranking, your first steps have to be identifying the problems and fixing them.

Below are some of the things you need to audit and fix:

  • Bad content

You need to inspect your website for duplicate or unoriginal web content. Having the same content as another website will greatly impact your ranking. You risk getting your website banned. Delete the duplicate content. Second, you have to inspect your content for keyword stuffing. If there are too many keywords in your content and many grammatical errors, you need to fix that or even delete the content.

  • Update the links and the 404 page

Broken links equate to bad SEO. You need to check all your links and make sure that your website does not have any broken links. You also need to make sure that the links point to where they are supposed to. The 404 page has to be updated to reduce the negative impacts of 404 errors. You have to improve the 404 page that loads up whenever a client on your dental website clicks on a link that is broken.

  • Structural elements

The structural elements of your website, which include images, URLs, titles, CSS and tags among other things will impact your ranking. You can hire a professional to help examine the structural elements of your website.

Acquire great backlinks

Now that you have fixed most of the errors on your website, the second thing you need to do is to work hard to get good backlinks to your website. High quality backlinks will do wonders to your SEO. Link building is considered to be the most important part of dental SEO.

When it comes to link building, you have to be familiar with the practices that have been banned by Google. They include, but are not limited to the following:

  • Selling or buying links
  • Excessive exchange of links
  • Links from low quality directory sites
  • Forum comments that have optimized links in the signature

When you want high quality links, it is imperative that you use approved strategies. The key to great backlinks is creating good content that other webmasters will want to link to. You can use the following tips in link building:

  • Set up and maintain a blog with high quality content.
  • Back up your ideas by adding numbers and statistics in your content
  • Do not fear covering controversial topics since controversy equates to conversation
  • Publish the breaking news that people search for as well as create long term overviews that will still be relevant for months.

Time your social media posts

The social media has proven to be one of the most reliable platforms you can use to market your products and services at a cost effective way. What is even better is that the platform allows you to be more intimate with your audience. All in all, not everyone that turns to this option succeeds. This is simply because timing is everything.

As a dentist, you can use the social media to reach out to both patients and prospects. However, for the strategy to work, you have to learn when to post for maximum effectiveness.

  • Facebook

The best time to post is on weekdays from 1pm to 4pm. Avoid posting over the weekends or before 8am or after 8pm. The perfect time to post is at 3pm every Wednesday.

  • Twitter

On Twitter, you can post between 1pm and 3pm from Monday to Thursday. The worst time to post is after 8pm and after 3pm on Fridays. The sweet spot is from 9am to 3pm from Monday to Thursday.

  • Google+

The best time to post on Google+ is every day from 9am to 10am. Do not post in early mornings and evenings. Wednesday at 9am is the sweet spot.

  • LinkedIn

For LinkedIn, the best time to post is during the day from Tuesday to Thursday. Don’t post on Mondays and Fridays. You should also not post from 10pm to 6am.

It is important to note that you can post at any time. The trick is to know when your audiences are online. However, you should not ignore the data on when most people are online on different social networks.

Make your website faster

How long does it take for your website to load up? If it takes longer than 5 seconds, there is a very good chance that you are dealing with high bounce rates. To boost your rankings and increase traffic to your website, you have to speed it up. There are several tools available online that will help test the Page Speed of your website. Your website has to load superfast on both desktops and mobile devices.

Optimize for local search

One thing you cannot afford to ignore when it comes to SEO for dentists is failing to optimize for local searches. The trick here is to increase your practices in local visibility. Optimizing for local SEO is the best way to drive more traffic to your website.

These points will surely help you get started in the right way when trying to optimize your website. However, if you ever feel incapable of driving more traffic to your website, never hesitate to work with an expert.

Ben Anderson is a SEO expert offering dental SEO services to clients in California. He takes pride in helping dentists excel in their practice. When not busy, he loves spending time on his blog sharing tips on SEO. 

Categories
Web Hosting

3 Main Things to Look for In a Web Host – An Holy Grail Guide to Choosing a Perfect Web Hosting Provider for Your Business

Today, having a website is a crucial part of business success. In the digital age of today where a huge percentage of our daily tasks are carried out online, having a website and a good online presence is one of the most important priorities for any business in any industry. From corner shops to global firms, a business website is vital for both keeping engagement levels high with your existing customers and attracting new ones. When putting together and launching your website, one of the main decisions you must make is regarding web hosting. We’ve listed some of the main things to look for in a web host.

Factors for picking the right web host for your business needs.

Web Host Selection: Choosing the Web Hosting company
Web Host Selection Techniques: Here are the three main things to look for in a web host if good and high quality service delivery means a lot to you. Choosing a web hosting company for your business website rightly will be much beneficial to your online business success.

Customer Support

First of all, the service that your site is hosted on is mainly responsible for its performance. If your site is lagging in speed or experiences downtime, this is often a fault at the server end and therefore you will need to get in touch with your web host in order to get it repaired. Opting for a web hosting service which offers round-the-clock support is essential for more businesses, as if you are relying on your website to attract more traffic and make more sales, it will need to be up, running and accessible at all times.

Price

The price of web hosting should be taken into as much consideration as any other business cost that you are going to commit to paying. Often, web hosting is priced on a monthly or yearly basis, meaning that you will not only need to decide how much you can afford to pay now, but also how much you expect to be able to afford in the future. When determining how much you are willing to part with for web hosting, it’s always a good idea to look for a price that combines good value for money with excellent value services. Free or extremely cheap hosting services should always be avoided as these tend to be on shared servers and subsidized by ads.

Type of Hosting

Finally, the type of hosting that you choose is also a decision that you’ll need to carefully consider. There are various types of hosting that are suitable for business websites, however, you will need to carefully weigh up the advantages and disadvantages of each before determining which is best for your business specifically. Shared hosting is one of the most popular choices and is often the cheapest; however, the lower price can often restrict your website, and your business growth. Cloud hosting is a reasonably priced alternative which will give you more room to grow and provide better performance. Along with that, VPN or dedicated hosting can be the better option for larger businesses, or companies which aim to pursue high amounts of future growth.

When designing your business website, your web host is one of the major decisions. Picking the right web host is vital for your business, as your hosting can have a huge effect on your website performance, reputation, and even your SEO.

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Blogging Tips

Top Reasons Why E-Commerce SEO Campaign Can Fail

It’s a startling fact that over 80% of e-commerce ventures fail. The reasons can be a lack of adequate investment, products that do not meet customer expectations or lack of traffic and conversions. While funding requirements and product quality issues need to be met head on, generating enough traffic requires your SEO campaign to deliver. A proper SEO campaign needs a large assortment of skills that may not always be possible for startups to bring together. It thus becomes crucial for e-commerce business owners to avoid some of the most common SEO mistakes:

Here’s Why We Think Your SEO Campaign May Fail…

Why Your SEO Campaigns May Fail:-
Why Your SEO Campaign May Fail:- There are many factors that may cause E-Commerce SEO campaign efforts come to nought; poor architecture of the website, as in, the first impression of your ecommerce site to visitors and search agents, poorly-structured URLs, duplicate and thin content, and others. For your business to be ahead of its league, you need good practices in place for your eCommerce SEO campaign efforts to yield greatly.

Poor Architecture of the Website

Properly organizing and arranging the web pages is important for all websites and especially for e-commerce sites, because both visitors, as well as search engines, need to find and identify the important areas of the site. A good rule to follow is to ensure that each and every webpage should be within three clicks from the home page. Most often web developers do not quite understand the browsing behavior of visitors and implement solutions that have no real basis, and usually comprises a category of all products with successive sub-categories leading from it. Most users do not have the patience to jump from one category to another a number of times till they find the stuff they want. It is important to remember that all content should be accessible by visitors in not less than three clicks. Search engines too will love the short access path to products for easy indexing.

Poorly Structured URLs

When web developers use long URLs containing characters and digits that are not clear to users, it has the effect of confusing Google too and leads to page rankings decrease. According expert’s recommendations, the best way is to structure URLs in such a way that they make sense in English, describe the page accurately yet be optimized with the inclusion of the relevant keyword. Not only will visitors be clear about the page link, Google too will be happy as it can crawl and index your pages more precisely and faster leading to a positive impact on search rankings.

Duplicate Content

Duplicate content is easily one of the biggest bugbears of SEO, even though conceptually and practically it is perhaps the easiest concern to appreciate and set right. The problem with duplicate content is that it tends to confuse Google, making it struggle to come to grips with identifying the best page to rank, and which of the multiple versions are relevant. Usually, e-commerce sites are plagued with issues of duplicate content that are caused by URL parameters, the existence of printer-friendly pages, session IDs, and stock product descriptions used by product manufacturers. There are a variety of tools with which you can identify pages that have duplicate content, and then take steps to address them by creating unique content that adds value to readers. Avoid stock manufacturers’ descriptions because there are too many others using it and you will end up confusing the search engines.

Thin Content

Apart from duplicate content, most of the e-commerce sites are also guilty of having thin content – the product descriptions are invariably sketchy. While a few years ago, it was perfectly okay to have around 300 words on the category page or blog, the launch of Google’s Panda algorithm has changed that. Now in order to climb up the search results, your site needs to have lots of rich and informative content that have the keywords inserted in the right context, and in such a way that they indicate the nature of the content. Google now actively penalizes sites that attempt to improve rankings just by including lots of content but which have really no value for visitors. If you want your e-commerce venture to succeed then it is essential that there’s lot of useful content in the core pages, category, and product listings. While there’s no clear agreement on the ideal word count, SEO experts suggest that ideally pages should have at least 1000 words. Of course, when it is not possible to have such large content for every page or product, you should ensure that at least the more important pages qualify. It is very important to ensure that the content is rich in information and contains images, videos, tips, and prices that can help boost the conversion rate.

Conclusion

To ensure the success of your e-commerce site, you need to take every step that will make your site friendly to both visitors as well as Google. Product and category pages should have rich and relevant content so that the rankings get a boost, and visitors are encouraged to spend more time on the site and purchase. And according to a top SEO expert, having this well-attended-to increases your overall SEO rating and hereafter opens up opportunities for better conversion and sales.

Categories
Business Featured

Customer Experience – How Improved Customer Payment Experiences Impact Your Bottom Line

Customer experience is key to promoting purchases at both online and brick-and-mortar shops. However, even the best customer experience while shopping can be ruined due to a deficient payment process.

Studies have shown that inefficient payment processes cause shopping cart abandonment both online and off.  The global online shopping cart abandonment rate in Q1 2016 reached a staggering 74.3%, according to eMarketer, with security concerns, limited payment options and inefficient payment processes considered some of the key reasons for cart abandonment.  Not surprisingly, inefficient payment processes negatively affect brick-and-mortar sales as well, with 77% of Americans less likely to return to a store after experiencing long checkout times, according to Omnico Group.

Customer Experience - How Improved Customer Payment Experiences Impact Your Bottom Line
Improved Customer Payment Experiences:- Customer experience is key to promoting purchases at both online and brick-and-mortar shops. Meanwhile, even the best customer experience while shopping can be ruined due to a deficient payment process. Hence, the need for an improved customer payment experience practices to be put in place.

Customer Experience Affects Conversion Rates in Online Shops

It is a well-known fact that online shops must offer a clean, and easy-to-navigate site in order to ensure optimal user experience (UX) and retain shoppers. High quality photos of products and targeted purchasing recommendations further enhance this experience and increase sales. However, the importance of the shopper’s experience does not stop once the “proceed to checkout” button is pressed. It is crucial to offer a simple and secure online payment process in order to ensure the conversion to a paid sale.

The following are a few of the main customer experience tips to consider for successful online payment conversions:

1. Keep it short and simple

User’s balk at difficult payment processes. Payment should take no more than 3 steps to complete, and these steps should be clearly defined, i.e. “Step 2 of 3”. Don’t force would be customers to register, but rather offer them a fast process to convert the cart to a sale, such as “sign up with Facebook” or a single step secure online payment option. You can always offer them a chance to register for updates, special offers, and a streamlined future shopping experience after payment is complete.

2. Familiarity builds confidence

When users feel any apprehension during the payment process, they are likely to abandon their shopping carts. Be sure to offer a variety of payment options and logos that are well known and familiar to your customers, such as Visa, MasterCard and PayPal, as well as any locally accepted payment options.

When redirecting to an offsite payment page, make sure to inform the shoppers that they are being redirected, clearly.  Additionally, make sure that the hosted payment gateway is well known, such as PayPal, or any regionally accepted and trusted payment processor. If possible, the hosted payment method should seamlessly integrate with your site’s look and feel. Alternatively, it should offer a clean look and easy payment process. Popular online shopping platforms such as WooCommerce and Magneto support a huge variety of global and regional payment methods, ensuring the sense of familiarity essential to customers to continue checkout.

3. Trust and security are key

Online websites work hard to build trust with their customers, through design, transparency and responsiveness.  It is important to retain that hard-earned trust via a secure online payment process.  Remember to use approved secure online payment methods, and clearly present SSL, trust company, and PCI certification logos on the checkout pages.

Inefficient Checkout Processes Can Decrease Conversion Rates Offline

In brick-and-mortar shops, brand recognition, trust, and security are all vital components of attracting customers.  Customer experience within the shop will affect how long customers remain in the store and whether or not they move from browsing to purchasing.  The importance of an efficient checkout process is crucial in brick-and-mortar shops, as well.  The Omnico Group study found that Americans are willing to wait a maximum of 8 minutes at checkout lines, with UK customers abandoning their carts after only 6 minutes.  The above-mentioned 77% of Americans who are less likely to return to a store with long lines, is an obvious wakeup call to all brick-and-mortar shops.

Given these statistics, it is imperative to improve check out processes and decrease the time your customers spend waiting in line. The following are a few methods to cut down on customer wait time:

1. Speed checkout with chip enabled cards

It is now possible to allow users to swipe their card and enter their pin, while the cashier scans the merchandise, thereby cutting down the process by a number of seconds. 

2. Independent check out stations

Consider offering independent check out stations, which often move faster than cashier checkout stations.  Whereas at cashier stations, customers often deliberate, check prices, and ask various questions, independent checkout stations typically serve the more confident shoppers, who want to get in and get out, as quickly and efficiently as possible.

3. Integrate mobile shopping with in-store purchases

Many consumers use their mobile devices in stores do price comparisons, research, and read reviews. By offering a way for people to add items to their physical and digital shopping carts while shopping in the brick-and-mortar store, and allowing them to checkout via mobile instead of having to wait for a cashier or self-checkout station, you can make the shopping experience quicker, more convenient, and enjoyable.

4. Mobile Point of Sale

Streamline your checkout process and improve efficiencies by using Mobile Point of Sale devices (mPOS).  mPOS solutions enable mobile phones and tablets to serve as payment card readers, which additional cashiers can use to assist shoppers who are waiting in the checkout line.

mPOS devices can also lead to an increase in sales, as customers can be approached within the store and can complete their purchases even before they get to the checkout line or have a chance to change their minds. mPOS devices also improve security thanks to encryption and regulation compliance.

Streamline Checkout, both Online and Off

Today’s shoppers expect a highly efficient and secure checkout process, whether online or off.  Make sure to offer a short process, with a wide variety of familiar payment options, as well as a secure payment process, especially in ecommerce sites. The checkout process should be efficient to shorten the wait time in brick-and-mortar shops. Taking these steps to improve the customer payment experience will help you increase conversion rates and return customer rates, as well.

 

Categories
Interview

First Impressions Making Your College or Job Interview Count

While it is often said that you shouldn’t judge a book by its cover, that piece of advice doesn’t apply when you go in for a college or job interview…because first impressions mean a lot.

So, whether you’re being interviewed for a spot in a college tech program or for a job in the tech field, you need to make the sort of impression that earns you a job offer or an acceptance letter.

How do you make your first impressions count?

View of a Young Lady During an Interview Make up her first impressions

Before the interview, however, ensure that your online presence helps rather than hinders your prospects. Admissions officials and hiring managers are increasingly conducting research on candidates, and they may give you the thumbs down if their digging uncovers anything suspect. As such, use your tech savvy to clean up your online footprint, which may mean deleting questionable pics and controversial comments as well as keeping personal accounts private.

With that said, read on to learn about the importance of first impressions and how you can make your college or job interview count. A quality resume will certainly help, but that’s just the start.

Seconds Matter

Seconds matter when you’re sitting across from an interviewer. Consider the following numbers to get a sense of how quickly impressions can be formed:

  • 7…the number of seconds it takes to form a first impression
  • 90the number of seconds it takes one-third of hiring managers to determine if they’ll hire someone
  • 7…the amount of time it can take for someone to judge another person’s education level, economic level, sophistication, trustworthiness, credibility, sexual orientation, ethnic background, political background, values, social desirability, and level of success

In order to make a good first impression, you need to listen to the interviewer rather than just jabber away, concentrate on the interview rather than get distracted by anything else going on around you, stay humble about your accomplishments, dress properly for the occasion, and smile.

College / Job Matters

It goes without saying that some of the same interview tips that apply to college interviews apply to job interviews. With this in mind, it’s important to consider that a first impression is based on, according to research, your facial expression (55%), what you say (7%), and your voice, intonation, and body language (38%).

On the college interview front, about 23% of colleges say in one survey that interviews are of “moderate importance.” Meanwhile, 3.5% of colleges say that interviews are very important compared to 10% in 2006, and 16.9% of colleges say that student’s “demonstrated interest” was very important. So, you should be ready in the event that you’re asked to participate in one.

On the job interview front, you need to consider not only how interviewers will come by their first impression of you, but also what sorts of things grate on the nerves of hiring managers. Considering the following, for instance:

  • 67% of bosses have rejected job candidates due to a lack of eye contact
  • 38% of hiring managers say that poor body posture can doom applicants’ chances
Resume boosts your morale during an interview - invest on it.
Resume help boosts your morale during an interview. Do everything possible to invest a lot on it. It is one of the most powerful ways to improve your first impressions during an interview.

Other no-nos include, but are not limited to, giving the impression that you’re still bitter about a company you’re no longer employed by, lacking sufficient interest or enthusiasm, giving the impression that you haven’t adequately researched your potential employer, spending too much time focusing on what you want rather than on what you can do for your potential employer, and failing to show the interviewer why you’re the right person for the job.

Yes, first impressions count for a lot. So, you need to understand how others form their first impression of you if you’re intent on making your college or job interview count. If you follow the advice included in this article, you’ll be well on your way towards either a letter of admission to the tech program of your choice or the tech job of your dreams.

Study the infographic picture below titled “First Impressions: Making Your College or Job Interview Count”.

First Impressions Making Your College or Job Interview Count
First Impressions Making Your College or Job Interview Count
Categories
Energy Green Energy

Tips to Save Energy: 33 Simple & Effective Ways for Saving Energy

We’ve all been there. We open our electric bill and are astounded at how much energy we’ve used and how much it’s costing us. Switching to energy-saving bulbs or unplugging your electronics when not in use are small changes that can help you save energy. You should seek out the best plan from your energy provider to help you with these small changes. Imagine that you live in Pennsylvania. You can compare electricity providers in Pennsylvania, and if you find a better deal, switching your electricity provider will save you money and help conserve energy. When you lessen the consumption of energy, you’re not only saving money, you’re helping the environment. Saving energy means less fossil fuels, such as natural gas, and oil, will be in demand. Burning fossil fuels contributes directly to pollution, and global warming. The less energy we use, the better off the environment will be. Take a look at these simple and effective ways to save energy.

Cold Weather Tips  for Saving Energy

When Winter strikes, you want nothing more than to keep your house warm. Each time you turn the thermostat up, your bill and energy consumption rises as well.

  1. Check windows, doors, and vents for leaks. Resolving leaks can save you up to 10% on your heating costs. Using duct tape is a very simple, and cost effective way to take care of leaks for doors and windows.
  2. If you are going on vacation or away at work, turn the thermostat down a few degrees. Not having the heat running at a high temperature for a few hours or days will definitely save energy. Be sure to not turn it completely off, though. You run the risk of your pipes freezing in extremely cold weather.
  3. Invest in some heavier drapes or curtains. Keep them open during the day to allow the sun to heat up your home and close them at night to lock in heat.
  4. Put on more than one layer of clothing. By wearing a couple of layers, you retain more body heat.
  5. If you’re throwing a party or having company over at your home, turn the thermostat down. The additional body heat will add to the room.
  6. For hardwood and tile floors, invest in thick rugs to keep your feet warm and to hold in heat.
  7. If you’ve been cooking, leave your oven door cracked to let the heat escape to add warmth to your home. Use caution with children and pets in the home.

Warm Weather Tips for Saving Energy

How can you save energy without losing much?

Just like you want to keep your home warm in the Winter, keeping your home cool during warm weather is crucial for you and your family’s comfort.

  1. If you have a ceiling fan, turn it on. Having a ceiling fan running along with the air conditioner will spread the cool air around the room.
  2. Keep your thermostat set between 75 and 78 degrees. If it’s set any lower than that, your energy use is sure to be higher, as will your bill.
  3. Use the drapes and curtains to your advantage again. Keep them shut during the hottest part of the day to shut out heat and open them at night to cool your home.
  4. Turn you lights off when you’re not using them. Not only will it save energy, it’ll reduce the heat that emits from them.
  5. Make sure air ducts and fans are clear from any blockages. Dust them regularly and check that no furniture or other obstacles are in the way of them being able to freely distribute air.
  6. Plant trees. Having trees around your house will provide shade from the sun to keep your home cooler.

General Home Tips for Saving Energy

How to efficiently save energy in this age

Your home is where the majority of your energy consumption happens. From cooking and cleaning to taking a shower, these simple daily tasks contribute in a big way.

  1. Switch to energy saving light bulbs. They typically last longer and can save up to 80% less energy than regular light bulbs. These bulbs aren’t anymore costly than standard bulbs but you can always contact your local energy provider to see if you can get free or discounted light bulbs.
  2. Unplug any electronics, even when they are turned off. This includes televisions, lamps, computers, and cell phone chargers that you may leave plugged in constantly. Even though they pull energy very slowly, every little bit adds up.
  3. When washing your clothes, use cold or warm water. Using hot water can raise your bill up to $50 a year.
  4. After washing clothes, partially dry them in the dryer or dry clothes outside on a clothing line when it’s possible.
  5. Get a laptop. Desktop computers use more electricity than laptops. Having your laptop wherever you go will give you the chance to work remotely and make some money from basic things like content writing or editing non-native speaker’s copy.
  6. If you can, use a microwave instead of a conventional oven. Microwaves use about half of the electricity as a standard oven.
  7. Even better than a microwave, use crock pots and slow cookers. They use about 75% less energy than stove tops or ovens.
  8. Keep your refrigerator door shut and make sure the seal is tight. The refrigerator has to pull more energy to keep cool if there are leaks in the seal.
  9. Rinse dishes with cold water before loading them into the dishwasher. By doing this, you can bypass the dishwasher’s pre-rinse cycle to save water and energy.
  10. Always run full loads when washing/drying clothes, or using the dishwasher. Full loads use no more energy than small loads.
  11. Replace old appliances with new, energy efficient ones. It’s worth it to invest in these products.
  12. Install low-flow shower heads. They cost no more than $20 each and will save gallons of hot water a year. If you can afford it, install low-flow toilets as well.
  13. Fix leaky water faucets and pipes. Each extra drop of water per second can add up to over 150 gallons a week.
  14. Dust light bulbs and fixtures. Up to 50% of the light can be blocked by a layer of dust.

How to Save Energy on Daily Commutes or Traveling

We’ve all got places to go, and people to see. If we have to drive, let’s take steps to conserve as much energy as we can.

  1. Do not run your vehicle if it is not necessary. Running your car when you aren’t driving causes more pollution and wastes fuel.
  2. Park in the shade to keep your car cool during warm weather to reduce air conditioner use.
  3. Open the windows or keep them shut instead of using the air conditioner or heating system.
  4. When purchasing a new car, choose one with good mileage. A car that gets 25 miles per gallon burns fuel faster than a car that gets 40 miles per gallon.
  5. Make sure tires are properly inflated to ensure you are getting the best mileage.
  6. If at all possible, carpool, walk, bike, or use public transit to save fuel.

Do you use any of the energy tips mentioned? If not, try some of these tips for saving energy and see for yourself how much money you can save. If so, educate your friends and family on the ways to save energy, save money, and help save the environment. You might have other high-tech and easy ways to conserve and save energy that you’d like to share with us, the comment section below is there for you to share them with us.

Categories
Discovery Gizmos

Biggest Technological Breakthroughs In The World of Industry So Far

Here we take a look at some of the biggest technological breakthroughs in the world of industry so far and we have these to share with you.

Biggest technological breakthroughs in the World of Industry.

3D Printing

Lulzbot Robot Capture: An example of robotic technologies evolution.
3D capture: An example of robotic technologies evolution. 3D printing works by turning a virtual computer aided design (also known as CAD) file into a real, and physical object.

Creating a 3D object from nothing … sounds futuristic, doesn’t it, but 3D printing is a thing of now. Since its emergence, 3D printing has taken the world by storm; it is now possible to 3D print almost all materials – including metal, plastic and, incredibly, human tissue. 3D printing works by making a virtual CAD (computer aided design) file into a real, physical object.

As the technology continues to evolve we will see more and more uses for 3D printing. Already in its short life span we have seen scientists build new organs via 3D printing. Architects have built five storey buildings through the technology and manufacturers have built cars. The future is bright for 3D printing and will open up a range of possibilities across industry and technology.

Combustion Imaging Cameras

Combustion Imaging Cameras
Combustion Imaging Cameras are part of biggest technological breakthroughs we have recorded so far in this century.

Combustion imaging cameras allow industries to assess the efficiency of their boilers and furnaces to improve cost effectiveness and safety measures. Working with machinery is a dangerous job, and the threat of explosion is imminent for industry workers … until now. Combustion imaging cameras are able to withstand high temperatures and can be submerged into industrial boilers to identify potentially underlying issues with boiler pressure, temperature and durability. The information garnered by the cameras can be used to avoid devastating industrial explosions.

Robots

Modern-day robots are part of biggest technological breakthroughs in the technology industry.
Robots Vs. Human: Modern-day robots are part of biggest technological breakthroughs in the technology industry.
Robots are now fully equipped with highly sensitive sensors that allow them to complete even specialized tasks without any supervision.

Robots are revolutionizing industry throughout the world. Today’s robots are a far-cry from the simple machines that were previously introduced into factories to complete simple tasks. Modern-day robots are now equipped with highly sensitive sensors that enable them to complete even specialised tasks such as manoeuvring materials and welding. The use of robots in industry has resulted in a dramatic increase in industry efficiency. We are now getting to the point in our society that robots are taking over jobs from humans, automation is a revolution being spearheaded by our robotic technologies.

Nanotechnology

Nanotechnology has been something long reserved for the realms of science fiction, but scientists are getting closer and closer to applying this technology in real life. Nanotechnology works with any technology with dimensions or tolerances less than 100 nanometres, focusing on an atomic and molecular level.

Although the technology is still in its infancy, it’s only a matter of time before it will revolutionise a range of different industries. Scientists are already working on a range of applications, including:

  • Medicine: Researchers are developing customizable nano-particles the size of molecules. These nano-particles will be able to deliver drugs directly to the target cells within your body. Treatments such as chemotherapy will become much more advanced, reducing the amount of damage to healthy cells and only targeting those with the cancer.
  • Electronics: Nanotechnology will be able to help us increase the capabilities of electronic devices whilst also reducing their weight and power consumption.
  • Space Travel: Nanotechnology may be able to help us make spacecraft lighter, making it easier to propel spacecraft and reduce fuel consumption. This will drastically reduce the cost of space travel.

Looking at these technological breakthroughs so far, you’ll agree with me that everything is just becoming more promising as technology keeps advancing. The only downside of these developments is in the area of job economy where some of these breakthrough technologies are quickly taking over jobs from humans.