Money & Finance

Forex Tech 101: How to Choose Your Trading Platform Format

The world of the foreign exchange is incredibly complex. The currency markets are driven by the interplay between a thousand different factors, every one of them exerting its influence on the trends and patterns that emerge.

Learning to predict what’s to come is one of the most important skills for any forex trader, but it would be utterly impossible without the help of high-tech software. This is why the trading platforms provided by brokers offer a wide array of tools to help unravel the markets’ mysteries, each of them able to identify vital data and clues.

For aspiring forex brokers, it’s essential to choose this software with due care and consideration. Choose wrongly, and your strategy is almost certainly set to fail; choose wisely, however, and forex success is yours for the taking…

Foreign currency trading online - Forex Trading Platform

Choosing Trading Platform – The Main Types of Software Available

Forex brokers tend to offer a wide variety of platform formats, in order to ensure that every trader can find the perfect choice to secure their success. Each of these will suit different investors to varying degrees, so here’s a quick breakdown to help you decide which option would be best for you…

Desktop Formats Trading Platform

Desktop formats are the original trading platforms, and this means that they’re often highly developed and incorporate all of the latest features. Speed doesn’t tend to be an issue, as users are not reliant on the nearest Wi-Fi connection in order to access relevant data. This means that streamlining isn’t necessary, so they’re fully loaded up with all of the tools and techniques that you could possibly use. Perfect for those who tend to trade from home, they may not be as well suited to those unable to devote a set amount of time each day to sitting down in front of a computer to make their moves.

Web Formats Trading Platform 

Web-based platforms work a little differently, and as a rule of thumb, you should be able to access them from any location where you have a suitably strong Wi-Fi connection. The upside of this is that it offers increased flexibility to trade when and where you like, meaning that neither holidays, commutes, nor breaks from work need to be wasted. If you desire the ability to trade at any time and in almost any place, then an online format could be the ideal solution for you.

Mobile Formats Trading Platform 

The most recently introduced trading format is mobile-based platforms, and these have proven incredibly popular. With few of us ever venturing far from our phones, they offer traders the opportunity to trade with absolute flexibility. This means that whether you wish to make your moves as you glide through the darkness of the Underground, or trade from a rural retreat as you are on vacation, you need never be parted from your platform. The downside is, of course, that you’ll be forced to use a smaller screen, yet the option remains beloved of the always busy, the technologically savvy, and the enterprising alike.

How will you choose to trade?

Internet Access

The U.S Spectrum Auction and Its Implications

March 29, 2016 marks the beginning of the spectrum auction hosted by the Federal Communications Commission in the United States. In an attempt to distribute spectrum to a greater number of wireless carriers, the FCC devised the auction. The sale will take place between television broadcasters, the FCC, and telecommunication companies. The items for sale will be the spectrum licenses currently held by TV stations.

United States Spectrum Auction Implications and what you need to knowUS spectrum - United States Frequency Allocation Chart for 2016

The Demand for Spectrum

There are currently more mobile devices in the United States than there are citizens. This indicates that individuals that can afford mobile devices are usually owners of more than one. This increase in ownership of gadgets has led to a greater demand in connectivity.

Mobiles and broadband connections have become a part of people’s everyday life. The number of people joining this digital movement is steadily increasing. This surge in broadband use has left several wireless carriers with a lack of options to provide for their consumers. The FCC created a National Broadband Plan in 2010, detailing the functional purposes of the auction. The plan was approved by Congress.

The Effects

This auction has an undeniable impact on many entities involved in the process of telecommunications. Wireless carriers, cell tower owners, and cell tower real estate companies such as TowerPoint Capital are just some of the agencies that will be affected. Many TV broadcasters, not just the ones that took part in the auction, may also experience a shift in the market.

There will be also room for improvement with the network connectivity. For instance, an auction such as this may enable companies to begin fortifying their efforts for a 5G network. There has been continued planning and experimentation of this faster network. The increase in spectrum may allow the telecommunication companies to make headway with this invention.

Also Read: FCC seeks to expand discount telephone program for low-income households to include broadband service

The Process

The auction is divided into a two-stage process. The initial stage takes place between the TV stations and the FCC. It is known as a reverse auction. Here, the FCC makes a series of bids to the broadcasters that are partaking in the proceedings. These bids will be quite low. This process will end once the FCC has obtained a required number of licenses from the broadcasters.

The second part of the process is between the FCC and the wireless carriers. Here, the wireless carriers make an increasingly higher bid for the spectrum licenses. When the FCC is satisfied with the bid, the licenses can be taken over by the telecommunication corporations.

There will be a discrepancy between the price that the FCC paid for the licenses and how much the wireless carriers paid for their licenses. The object behind the auction is for the FCC to make a profit from acting as middlemen to the auction. This profit is to be then deposited into the U.S Treasury, aiding with the national debt.

The U.S. spectrum auction will certainly cause a change in several different markets. This may be positive for certain entities and may cause issues in other sectors. There may be reorganizing between TV stations as a result of the auction. The wireless carriers, however, may obtain some freedom in continuing their services.


5 Things Your Small Business Should Consider Outsourcing

Small businesses are typically challenged with small budgets, which forces them to either give up on certain amenities or get creative. Outsourcing is a great way for small businesses to achieve all the elements they need for their business without the price of full-time employees. You get the resources of a talented team, and you get it when you need it for a fraction of the cost. But what exactly should you outsource? The following are five things that your business can outsource to help your bottom line.

We think small business should consider outsourcing these departmentsOutsourcing

1. Security

Security comes in all forms, and it’s important that your company is protected on all levels. If you deal with computers, banking, or other sensitive information, it’s a good idea to outsource your security. This way, you can ensure that all areas of your data is constantly being monitored and protected. This can help you escape security breaches that could undermine and completely destroy your business.

2. IT

IT and security can often go hand in hand, but sometimes they don’t. Having an IT department can help ensure your business is set up properly with all the right equipment, but this can get costly. Thankfully, you can outsource an IT department to help get you all set up with everything you need to run your business, and then you can contact them on an as-needed basis. This is much more beneficial for your bottom line than a full-time employee salary.

3. Marketing

Marketing is extremely important to business success, but hiring a full team of marketers can be pricey. Instead of doing that, outsource your marketing to another firm. Lynup, based out of San Diego, is one such full service firm. They claim to have SEO, SMM, PPC, and Content Marketing among the services that they can contribute to your successes. When dealing with any firm, make sure to have a thorough review of the differences in each marketing vertical. Lastly, compare and contrast many agencies with price being the last of your concerns. You get what you pay for as the old adage goes.

4. Payroll

Everyone likes getting paid, but with all the rules and regulations that go into payroll, it can be difficult for a small business to manage on their own. Thankfully, there are plenty of companies that you can use for this service instead of having someone in house. These companies offer different packages depending on your needs, and they can work with you to ensure that your employees are regularly getting paid on time.

5. Human Resources (HR)

Every company needs a human resources department, but affording one may not be easy for a small business. What you may not realize is that you can outsource your HR department. There are companies out there that offer HR services for small businesses, and they can help you choose the best insurance and other benefits for your employees, as well as serve as a resource for other HR needs. Sometimes these services come hand in hand with payroll, so you may even be able to kill two birds with one stone.

As a small business, you need to think of efficiency as well as your budget. By outsourcing some of the most common business needs, you can run a successful business and generate some profits at the same time.

How to Guide

How To Clone a Hard Drive While Running Windows 10 with Todo Backup

If you get a new a hard drive, or even a new Solid State Drive (SSD), you will need to get all your files, plus your operating system (like Windows 10) unto the new hard drive. In the old days, what you had to do was back up all your files, re-install your Windows, and then restore all your files.

Quite a hassle, right?

But today you get “Cloning”. Cloning hard drive is exactly as it sounds. You are making an exact copy of another hard drive, with no differences and is 100% operational, without the need to reinstall your Windows 10 or to backup your files (although we recommend to regularly backup your files).

The possibilities for cloning a hard drive is endless, like having a spare hard drive for incase your current one fails, you upgrade to a newer, larger hard drive, or any other reason for that matter.

But how does one clone a hard drive?

Sure Windows can do it, but it’s a very complicated process that can only be achieved in recovery mode. And most times some files go missing and you’re not guaranteed that it will be 100% operational. Your other option is to get backup software like those on offer from EaseUS. This allows you to click a few buttons and clone a hard drive just by following the on screen step by step wizard.

How to Clone A Hard Drive Windows 10 Using EaseUS Todo BackupHow to Clone A Hard Drive Windows 10 Using EaseUS Todo Backup

  1. Launch your Todo software and click the “Clone” button
  2. Choose the disk you want to clone
  3. Select the disk you want to clone to (be sure to select “Sector by Sector Clone”)
  4. Review to make sure everything is in order
  5. Click “Proceed”

Select clone sector by sector in EASEUS clone software

That’s it. After the software does their job, you will have two hard drives that is exactly the same.

This allows you to have two computers, upgrade your hard drive, or to have a an exact clone as a back up, so that when your computer fails, you can install the cloned hard drive and go on as if nothing ever happened. Even if you are using Windows 10.

Now EaseUS Todo Backup can do more than just cloning hard drives, and is originally intended to be used as backup software. They are the leading experts in the backup market, and you can be sure they have the exact package to fit your needs and budget.

A standard home package won’t suffice for businesses, and likewise with the business package for home users. You will features you don’t use, or not have enough features to do what you need.

Todo backup also have a free version for you to try out to make sure it’s the software for you. Make sure you buy the right package for your needs, and happy cloning.

Discovery News

NASA Links Climate Change to Slow Sea-Level Rise

NASA was in a quandary. Between 2002 and 2014, earth’s sea levels rose by an average of almost 3 millimeters each year.

That was about double the rate as the previous century. Still, it was less than NASA anticipated. What caused the discrepancy?

In February 2016, NASA announced the answer. The missing water was actually being stored in pockets of land all over the earth.

NASA made the discovery using data collected from twin satellites that are part of the Gravity Recovery and Climate Experiment, or GRACE. The information gathered indicates that these surprisingly large masses of water cause changes in the planet’s gravitational pull.

This knowledge allows NASA to better explain how climate change impacts the earth.

NASA says Climate change is as a result of slow sea-level riseNASA Links Climate Change to Slow Sea-Level Rise


The GRACE satellites fly about 137 miles apart as they orbit 310 miles above the earth. By measuring variations in the distance between the satellites, NASA detects changes in gravity.

Scientists collect data using GPS and a microwave ranging system. These devices are ultra-sensitive: their measurements are accurate to within the width of one strand of hair.

While the satellites whiz around the earth, GRACE also analyzes the planet’s atmosphere. This project is a partnership between NASA and Germany’s aerospace center, DLR. Researchers are based at NASA’s Jet Propulsion Laboratory in Pasadena, California, and the University of California, Irvine.

What NASA Knew

NASA already knew a lot about climate change. Researchers had a scary story to tell.

The chapter on sea level predicts increased flooding worldwide.Warmer temperatures caused by climate change make sea levels rise. Ice sheets and glaciers melt, and the water flows into oceans, increasing their levels.

In addition, ocean temperatures are climbing. And since water expands as it heats, sea levels rise accordingly.

This liquid mass is all part of the water cycle. Ocean water evaporates, condenses and returns to earth as precipitation. Rivers and runoff eventually carry water back to the oceans.

While the water is on land, people draw vast quantities for irrigation, consumption and personal use. Because of these needs, NASA believed land was surrendering water to the ocean.

Also Read: Venus, Jupiter on an alluring “collision” course

Recent Revelations

It’s true: the land is losing a lot of its water. And part of it is through human use.

But for the past 10 years, the water cycle has been changing in some parts of the world. The land is sucking up previously unimagined amounts of water.

Water is finding new homes in soil, lakes and underground aquifers. Areas affected include the northern Amazon region, eastern Australia, north central United States, southern Canada and south-eastern Africa.

GRACE discovered this because it’s looking for gravitational changes. Gravity is based on mass.

The earth has a tremendous gravitational pull on nearby objects because of its relatively large mass. In fact, the earth tugs on the moon so strongly that it has created faults in the moon’s crust.

About the only thing on the planet that can affect its gravity is the movement of water. Water is so heavy and mobile that the GRACE satellites are able to record gravitational changes over certain sections of the earth.

How much water isn’t returning to the oceans? In the last decade, about 3.2 million tons. Having trouble imagining that quantity? Picture this: it’s the capacity of Lake Huron, which is the seventh largest lake on the planet.

Also Read: NASA Update: We’ve Discovered a New Habitable Planet That’s Similar to Our Earth

Environmental Effects

This insight into water movement has certainly satisfied researchers’ curiosity: where has all the melted water gone? Into the giant land sponge.

NASA scientists can now get a good night’s sleep after solving the big water mystery. But the information has additional –- even more important –- applications.

Most climatologists believe that human activity is the major cause of climate change, and ocean fluctuations are only one sign. However, they face opposition from naysayers who reject the idea that the sea level is rising at all.

To make it more challenging for researchers, ocean levels aren’t increasing as anticipated. And if scientists warn about a crisis, and that crisis seems overblown, it’s going to be more difficult to gather support for intervention.

But now that NASA has shown where much of that melted land ice has gone, they’re back on track. In fact, their case is stronger. The water cycle variations that cause so much water to soak into the land are also caused by climate change.

Scientists have been aware that climate change has affected the water cycle. With the GRACE information, they are now able to demonstrate a connection between water cycle variations and rising sea level.

Impending Inquiry

Researchers have previously noted shifts in precipitation patterns over both land and water. As the climate continues to change, more precipitation fluctuations are expected. Through the grace of GRACE and other exploratory projects, scientists will gain a more complete picture of the full causes and implications of climate-related changes.

Information and Communication Technology (ICT) News

Wearable Technologies: How is Wearable Technology Set to Affect Healthcare?

Over the past ten years, wearable technology has paved the way for innovations in tracking fitness, sleep disturbance and making communication devices more accessible and easier to manage. Everything from FitBits to the iWatch have harnessed the possibilities that technology in contact with the body brings.

In terms of personal health, wearable technologies have already become popular within the fitness industry amongst both sport enthusiasts and people interested in starting the fitness journey. The technology allows individuals to track a wide range of information such as breathing, heart rate, calories burned and steps taken. This information is then stored and a variety of applications are available to harness the data collected and present it in a user-friendly way – usually through charts or graphs.

The ability to collect, store and display this information is very exciting for the healthcare industry, as it provides a way for everybody to see their own health in numbers and simple diagrams, whilst also allowing an individual’s health to be monitored continuously and over a long period of time. This means different things for different areas of medicine and healthcare;

Impact of Wearable technologies on healthcare industry.

Smartwatch wearable


During a visit to a GP, the doctor has an average of five minutes to asses a patient’s wellbeing, capture the patient’s information and diagnose the issue. An issue facing many GPs is their ability to only see patient information at the time of the appointment. With wearable technology, the GP is not only able to access the data which currently takes several minutes and different pieces of equipment to record, but also the data patterns recorded at other times during the patient’s life and day-to-day activity. This will allow for better, more efficient and more precise diagnoses and a more accurate portrayal of a patient’s overall health.

Chronic Illnesses

Long-term and ongoing illnesses can be hard to monitor without forcing the patient to spend large amounts of time in hospitals, which is unnecessary and impedes the patient’s quality of life dramatically. With the evolution of wearable technology, the future for chronic patients is set to improve. With the technology available to create applications which receive and collect patient data in real time, doctors will soon be able to monitor their long-term patients on an on-going basis and save patients from visiting the office or hospital numerous times per week or month.

Disease and Illness Prevention

The ability to track, collect and visualise patient data will mean that both doctors and patients alike will have access to the ongoing workings of their body and will be able to identify patterns and issues related to the development of common afflictions such a heart disease, breathing difficulties and muscle deterioration.

Mental Health

Whilst not currently available to the general public, wearable technologies are allowing doctors and research groups to better understand mental illnesses and learning difficulties. As the wearables allow scientists to monitor patients from a distance, allowing for a more natural and organic set of results. This could mean that the healthcare industry will soon have a wider knowledge of how mental illnesses manifest and the triggers affecting patients the most, which could lead to more efficient and accurate diagnoses and treatments.

The infographic below, created by flexible technology provider, FlexEnable, gives some very interesting data about how wearable technologies are set to affect the healthcare industry and improve the experience of patients overall.

How is Wearable Technology Set to Affect Healthcare?
Wearable Technology in Healthcare Industry infographic
Mobile App

Information Security Management for Top-Notch Mobile Apps Security

Billions of mobile phone users, millions of mobile apps, and therefore threats are bound to arise. It is one thing to visit the OS marketplace for downloading apps but it takes some efforts to manage the same. Apps are capable of inviting troubles to devices through viruses, malwares, hacks, and other security threats.

Henceforth, it is indispensable to protect mobile devices by advocating systematic approach towards information security management. To ensure smooth functioning of devices along with optimal utility of mobile apps, precautions must be taken while using apps. Here are few the important ideas on how to make safe and efficient use of mobile apps.

Information Security Management techniques for a fulfilling mobile experience in 2016.

Information Security Management & Cloud Technology - Encrypted Cloud Storage Security

App Download and Installation

With the advent rapidly growing mobile app industry, more than 1,000 apps are submitted to Apple’s App Store every day by developers. This opens up the gamut of choices for users to scan, understand, download, install and use a mobile app which can serve the purpose. But from here itself the threat infliction starts.

Utmost care must be taken by users before downloading and running the app. This means, one must learn about the app, read user reviews and check the credibility on the basis of user ratings. It makes sense in downloading the app only after identifying its trustworthiness.

Data Encryption

From the developer’s end it is essential to figure out the cryptography for the security purpose, beforehand. For e.g.; algorithms and protocols like MD5 and SHA1 may not suffice the modern security requirement for mobile apps. The idea here is to use only modern algorithms which are accepted by the shared security protocols.

For e.g.; integrating AES with 256-bit key for encryption and SHA-256 for hashing. In case of the cryptography dilemma it is always recommended to invest in mutual analysis which includes penetration testing, threat modelling, and interactive tools assuring modification in active sessions.

Access Permission

This crucial end-user touchpoint is pretty much to be blamed for when it comes to malware attack through mobile app. There are scenarios where users are requested for accessing certain information over app interactivity. Here, little amount of laziness or ignorance can make way for threat to crawl in the personal data.

Not only this exposes device to vulnerabilities but also paves way for prospective hacks through private information. It is always advisable to read and understand the access permissions before allowing the same to cause harm.

Unencrypted Wireless Transmissions

Best practice to avoid security threats is to keep the auto-connect feature ‘off’ for wireless services such as Wi-Fi, Bluetooth, NFC, mobile device. Not all the wireless transmissions are encrypted.

And when it comes to communicating sensitive information like e-mails and personal messages over mobile devices many applications do not encrypt the transmitted data. It paves the way for hackers in case of data transmission through unencrypted Wi-Fi network as the shared information can be easily intercepted.

Data Encryption for Device

The best way is to safeguard our own home than to blame others for invoking threat. Threats are always uninvited but keeping personal data encrypted makes sure of security. This is done through file encryption which helps protecting sensitive data stored on mobile devices and memory cards. This is possible by utilizing built-in encryption capabilities or incorporating available encryption tools.

User Authentication

Again, this one is one of the key protocol for any developer to ensure security by preventing unauthorized users to access secured information. In order to maintain the confidentiality of data the best approach is to drill in the two-factor authentication. This typically includes amalgamation of user name and password.

Cyber Security expert logging on using a fingerprint login system

Also, adding a ‘security’ question ensures information privacy and thereby eliminating threat at the access level itself. Any mobile app running on a mobile device with such security protocols can add a structured security. If compatible with certain devices, adopting biometric security guarantees data protection. This can be achieved successfully through various biometric identifiers like fingerprint identification, face detection, iris recognition, etc.

Installing Anti-malware

When running multiple mobile apps on a single device it is always good to have an anti-malware software installed. This guarantees protection against malicious applications, Spywares, viruses which includes Trojan, and other malware-based attacks.

Most of the mobile phone users make big mistake by not installing a malware protection software. But on the other end the argument of users also hold true that it lowers down operational speed while at the same time reduces battery life of the device.


Therefore the onus of safeguarding information security in mobile devices lies on both the parties involved – developers and users, this shall ensure the smooth functioning of mobile app in device by maintaining the privacy of user’s information. What is more important over here is to strike a balance between the device’s OS and app developers.

The old quote of ‘precaution is better than cure’ pretty much holds true in this case. But sadly, in the virtual world there is no cure for the mismanaged information security as this causes permanent and irreparable damage to data.

There are several other information security management techniques one could implement in preventing unauthorized access and hacking of ones valuable data. We have covered above some, but now is your own time to present yours!

What are the working information security management techniques you’ve implemented from above points? And tell us how the experience was.

Biz Branding & Customization Blogging Tips

What Makes a Quality Tag? Understand this to Position Your Business for a “Well-Deserved-Attention”

In today’s crowded online environment it is rather difficult to get your five minutes of fame, even when you have the most amazing content there is. This is one area where we can easily apply George Barkley’s saying “To be is to be perceived”, because when no one is seeing you on the web, you might as well not exist.

One thing that can make a huge difference and we are prone to overlook, is a quality tag. No amount of SEO can salvage an untagged and uncategorized image or content. The sole purpose of tags and categories is to sort your content in a way that will improve the visibility of your website. In its essence, it is making it easier for the users to browse through your content.

Quality Tag; important factors to lookout for before hitting the ‘publish button’

What makes a quality tag?
What are the ingredients that makes up a quality tag?

The Difference between Categories and Tags

This is the first thing that tends to confuse bloggers around the globe. Surprisingly enough, it is very easy to differ the two. Though they are both tools for sorting the content, categories (and sub-categories) are wider concept. They are general topics/table of contents of your website. If your general topics are: food, fashion, entertainment and travel, the category will be one of these topics. Tags are describing the specifics of one post. For instance, if a category of some post/image is ‘travel’, the tags would be ‘France’, ‘Provence’, ‘Coted’Azur’ and ‘SaintTropez’. 

Less Is More

The key both to tagging and categorizing your content is in the old axiom Less is more. Aim to provide the reader with everything that he/she needs to know, while at the same time, offering as few options as possible. Never tag a page for the sake of tagging, but always keep in mind the functionality of the category and tag. Think with a SEO brain: all categories and tags should represent the keywords a reader would search on the web. A good post should typically be in no more than two categories, while the tagging should be limited to relevant post’s topics.

Being Specific

This is especially important for tagging images. There you have the liberty to describe the concept behind your photo. If you are selling an image, consider that buyers will search what they need instead of browsing through thousands of photos (woman, young, laughing, blond, etc.). For businessman conducting their own blogs will often search for money pictures, so it is important for the tags to actually reflect the content of an image and make the picture purchase much easier.

Be Specific when tagging your photo
Be specific and make everything as clear as possible to stand out from the crowd.

Geotagging is also essential. If you are, for instance tagging a certain city, such as NYC, make sure you tag the specific location you are in, e.g. Central City Park.


Interlinking is a very efficient way to point out to the reader, or the potential image buyer, that you have some more similar works if he/she is in need for it. For example, if you have a reader/potential buyer reading your post you can recommend running another section on your blog which could (based on the text he is currently reading or the image he is currently observing) be of interest to him/her.

Keep up with the Trends

This does not mean that you should use some of the most popular tags, even though they have nothing to do with your image or text. The quality and preciseness of the tags is what will bring your image attention, not the popularity of keywords. Still, you should keep in mind that not all tags are evergreen and that some of them are more used than others. Try to constantly keep up with the changes and  use them to your benefit.

A quality tagged photo/content is not the one which is stuffed with unnecessary popular tags, but the one which categories and tags reflect its essence to generate more traffic or more successful sale.

In conclusion, no matter the amount of quality content and level of quality SEO practices without quality tagging, the effort is much of a wasted one.

Sophia Smith is a freelance writer and graphic designer from Brisbane, Australia with huge interest in photography and the phenomenon of social media. She writes mostly in lifestyle related topics, mainly through blogs and articles. Sophia is regular contributor at High Style Life and TechAtLast. Find her on: TwitterGoogle +.

Business Featured

Digitalization: The Way To Go!

The Saga

Some few weeks back, a senior colleague shared with me the frustration he encountered during the processing session at a government facility. “It took about 45 minutes to search for and retrieve a file they processed just yesterday!” he lamented. Well, you’d say that is relatively fair in our society when it has to do with government parastatals?

Wait for the shocker. He could not get the document processed that day and the attendant said “you should not expect speed around here. We are not machines!”

Truth be told, that type of analogue approach toward business processing is not peculiar to the government parastatals alone.

You can almost remember the last time you needed to subscribe for a utility service and you had to travel far to the headquarters of the service provider to get that done, or when a customer care agent told you in a phone conversation “you will have to appear physically for us to attend to that.”

These and more are the instances of archaic business process systems that have bedeviled our nation’s entrepreneurial outlooks.

Make Your Business DigitalEmbrace Digitalization; make your business Digital in this New Age, don’t be left behind in The Dark | CC:- Software AG

However, we need to give it to our financial institutions; they are fast harnessing the digital for more swift service delivery. Although, some can still do better giving the pace set by the advanced ones.

Now, what is the way around this ‘wide-spread no-longer-popular’ method of doing business? That is where technology comes to the rescue! Well…. It has long been at the fingertip of entrepreneurs in advanced nations, at-least.We are just getting up to speed on that.

What is Business Digitalization?

This technological aid to business processing has been termed Business Digitalization. Many however misconstrue this for being digital. For clarification of concepts, I must submit here that Digital is the turning from analogue, i.e. creating a soft-copy of a hard-copy file etc. Digitization, on the other hand, is the process of the conversion.

Business Digitalization is the harnessing of such facilities as social media, mobile, and cloud for reaching more customers and rendering top-notch services across a wide range of digital platforms.

Let's make it digital together!Discussing strategies of going Digital in your business is the Right Way to Go! | CC:- Tibco

In a nut-shell, it is Business Process Digitalization that we are preaching here. The opportunities accruable from embracing this are by far unlimited. Just as the vast continuum of digitalization itself is limitless.

All said and done, all these are a derivative of the word digital. So let’s #goDigital.

The way to go!

First things first, what are the tools that are in place for entrepreneurs to win in their businesses i.e. in the digitalization race?

  • Social Media utility for quality engagement
  • Website integration for harnessing online prospects
  • Optimizing brand search to reach seekers
  • Cloud
  • Mobile apps
  • Big data


Many are those who think that websites are not so necessary. This is a popular outlook among start-ups and medium scale firms in Nigeria. The fact (and truth) is that websites are just as beneficial to their owners as the physical sites or offices are.

Matter-of-fact, it could be better than the physical presence since the online community is getting bigger by the day. The more visible and engaging your business appears online, the more chances of getting prospects to feel your presence and ultimately do business with you!

This gets better when you have an interactive website that can direct leads to your physical presence or to do business with you right there, online!

You see, a website actually promotes your physical and online presence. Now, that is dual-band efficiency from one source!

Also Read: I’m Witnessing the ‘Death of Physical Formats’ – Long Live Digital!

Social Media

Don’t you think that is a platform for fun and not-so-serious conversations? Well, I am not careful to let you know that your thought is very far from the truth.

The transformation of the social media platforms into opportunity hub for businesses is chiefly because of the open-minded nature of people; when using them. What better place can there be to pass a subliminal message across than where our minds are like a child’s: open and merry!

The teeming crowds that are available on the social media platforms are growing by the day and they give out vital information that your business seriously needs.

The kind of post shared, pictures liked, post commented on etc. all these are prized information that businesses can harness for direct marketing.

Now, the next time you see a business executive tweeting, you won’t cast aspersions on them for being unserious. Not with the info you now know about the power of the social media.

Also Read: 7 Social Media Strategies to Maximize your Brand’s Awareness


Remember the story I shared in the opening paragraph? Ok. Cloud is where the rescue is for such scenarios.

The cloud is a technological enhancement for backing up all files and data that your company runs on. One more thing, aside from saying goodbye to a paper-clogged work environment, you get the security of retrieval.

Make It Digital - Put everything in the cloud for your safetyMake It Digital! – Put everything that’s “VERY MUCH IMPORTANT’ to you in the cloud for your own safety | CC:- CH2

What could be better? You are rest assured of the safety of your documents. And one more thing, they can be retrieved promptly when needed. Unlike the case shared above.

Now, won’t you love to put your business in the cloud?

Big Data

This may sound like an ambiguous term to lay men. Not to worry, it is just the reality of which the social media discussed above is a player.

The huge crowds that throng the social media and other digital platforms by the seconds are what we call the big data, at-least in the simplest definitive way. These data is what your business needs to channel itself to specific and direct audiences.

The process of business digitalizationThe processes of business digitization | CC:- PaynetDirect

Remember the patterns I talked about in the social media segment? Yes. That pattern is tweaked to form the data which will be used for your business to reach audiences that can be turned to leads.

Mobile app

Not to say much about this, I’ll rather paint it for you with a picture. You know how the web is now filled with millions of user across the globe?

Ok, good. It will amaze you to know that the Terragon research on Nigeria’s state of digital media revealed that mobile internet users in the country are currently at 60.69% and still growing. That is way more than the 30.31% of desktop computer internet users.

Now, do you see the massive opportunity? Imagine your business having a mobile app that people can carry about? That means putting your office, outlet, store or shop right in the pockets of your prospects! I need to say no more. Grab the opportunity and #goDigital!

Business Cloud Computing Technologies and Resources

Big Data and the Cloud in 2016: Changing Formations

Big Data and The Cloud Features:

Big Data and the Cloud

Big Data and The Cloud:- The Internet of Things

Experts estimate that 50 billion objects will be integrated into the internet by 2020. Smart phones, tablets have been integrated for some time, and now wearables such as watches, eyeglasses and even some clothing items are being integrated as well. This integration has made life a lot simpler in many ways, as well as less expensive. It has also allowed people to utilize their resources, including time, more effectively.

For example, it is now possible to purchase a monthly pass for public transportation online, have a code delivered to your smart phone, and board a bus or train with the mere flash of a screen. Time that would have been spent traveling to the nearest vendor to purchase the pass can now be spent on a good book to read during your commute. That book can also be purchased from, and delivered wirelessly to, your smartphone within a matter of seconds.

Big Data and The Cloud:- Individualization

While some are concerned with the potential for violations of personal privacy, the data collected through internet interactions has resulted in some very real consumer benefits. For those who still enjoy driving, many insurance companies now offer reduced rates based on the number of actual miles people drive and their individual driving records. Healthcare providers are able to develop individualized treatment plans for their patients much more quickly and efficiently, since consultations with specialists can take place online within hours or days, rather than weeks or months.

Consumers benefit when companies are better able to customize their services to accommodate the personal preferences of their customers. Companies benefit by having more specific information with which they can make business decisions. The ability to maintain an inventory that accurately reflects the buying habits of their customer base can determine whether a company is able to stay in business. More companies succeeding means greater competition and lower prices.

Big Data and The Cloud:- Technological Advancements

Big Data and the Cloud ComputingOne of the things that make these beneficial changes possible is the development of HTAP, an acronym for hybrid transactional/analytical processing. HTAP is a relatively new type of data platform that can process and analyze transactions online without duplicating data. The less duplication of data, the easier it becomes to maintain a high level of internet security and reduce the risk of a potentially costly breach. Customer databases and the personal information they contain have never been as valuable as they are today, making data management and recovery more important than ever.

The cost of flash memory is predicted to decrease due to higher consumer demand since more businesses are utilizing it as a way to protect trade secrets while encouraging greater innovation. Cloud servers are also repurposing hardware for use as containers, the use of which has increased three times more than that of virtual machines. However, virtual machines will continue to play an important role due to their ability to run multiple applications, while most containers run only one.

Microsoft’s Windows Server 2016 will feature a combination of virtual machines and containers. The new Nano Server, designed to be automated with PowerShell, will have the ability to run a greater number of virtual machines using the same hardware. It will also feature nested virtualization, which is the ability to run one virtual machine from within another. The system supports both containers that share files and memory and separate Hyper-V containers that have their own memory and provide a greater degree of security.

Big Data and The Cloud:- The Role of IT Professionals

The continuing increase in the use of containers is sparking the development of new applications that can be divided into units able to run separately. As the fluctuating cost of many cloud services begins to stabilize, more companies will take advantage of their vast potential. Although a greater number of companies will be utilizing more cloud services, including infrastructure as a service (IaaS), platform as a service (Paas) and software as a service (SaaS), IT departments are still expected to play an important role in integrating those services and maintaining company security.

Human beings will always be the most important component of the internet of things, and efficient data management gives us all more time to enjoy the human experience.

Credit: Busitelce | StackExchange